- •Министерство образования и науки Российской Федерации
- •Предисловие
- •1. Answer the questions.
- •2. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Translate the sentences from Russian into English.
- •Included in tourism statistics
- •2.The World Tourism Organization’s Classification of Tourism
- •1. Read the statements and say whether they are true or false.
- •2. Sum up the interview with Dr. Garcia.
- •Vocabulary focus
- •1. Some words are very similar in meaning, and it is important to know exactly when, where and how you can use them. Study the definitions and then complete the sentences.
- •2. Study the words in the box below. If you don’t know their meanings, look them up in the dictionary. Match the people in the box to these sentences.
- •1. Complete the passage below by putting the words in brackets into either the Past Simple or Present Perfect Tense. The Spanish Tourist Industry
- •2. Give Russian equivalents to the following English words and phrases.
- •3. Say what you have learned from the text about the development of the Spanish tourist industry.
- •4. Complete the text using the correct forms of the verbs in brackets.
- •5. Explain the meanings of the following words.
- •6. Answer the questions.
- •1. Find the words in the text with the following meanings:
- •2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
- •3. Discuss the trends in tourism in Russia along the following lines:
- •Tourism and Transportation
- •1. Answer the questions.
- •1. Why is transportation vital aspect of the total tourist industry?
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •4. Translate the sentences from Russian into English.
- •2. Think and answer:
- •Air Travel
- •2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
- •3. Sum up the information you've learned from the interview.
- •Vocabulary focus
- •1. At the airport
- •2. Talking about procedures
- •2. Now use the paragraphs you have written above to complete the text of the “welcome aboard” notice.
- •3. A tour operator is talking to a colleague about a disastrous cruise. Read what he says and rewrite the information using the passive in the appropriate tense.
- •1. Will or present simple? Read the sentence and put the verbs into the correct tense forms.
- •2. Will or going to? Fill in the blanks with will or the correct form of going to.
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Insert prepositions.
- •2. Think and answer:
- •Hotel operation
- •Vocabulary practice
- •1. The following words and phrases on the left are taken from the text. Match them with the correct meaning on the right according to how they are used in the passage.
- •Vocabulary practice
- •2. Word building. The word in capitals at the end of each sentence can be used to form a word that fits suitably in the blank space.
- •3. Checking out. Fill in the spaces in the following sentences with the appropriate word or phrase. Use each verb once only and remember to put it into the correct form.
- •1. Read the extract from the study concerning the construction of a new hotel in London. Note the way in which the underlined words are used.
- •2. Which conjunction would you use to link these pairs of sentences? Choose from the ones in the brackets.
- •4. Complete the passage about a theme park near London using suitable conjunctions.
- •Vocabulary practice
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Complete the sentences using the words given below in a proper form.
- •4. Translate the sentences from Russian into English.
- •1. Answer the questions:
- •2. Sum up the interview with Signor Pacini.
- •2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
- •Overseas markets
- •1. Using the information from the text discuss development of tourism in Russia along the following lines:
- •2. Speak about prospects for tourism development in Russia.
- •3. Find the statistics for tourist travel in the current year and discuss it with your group mates. Use the questions below.
- •1. Answer the questions
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase. Translate the sentences into Russian.
- •1. Before you read, what order do you think these five stages would be in?
- •2. Now read the article to identify the correct order and provide the five missing sub-headings. How to sell your product
- •3. At which of the five stages might you hear someone say the following?
- •4. What would you say in these situations? Discuss in groups.
- •5. Now role-ply one of these situations.
- •1. Here are some advertisements for specialist holidays. Read them quickly and identify the type of holiday being advertised in each one.
- •2. Listen to these three conversations on the telephone. In each call the enquirer is asking for more details about one of the advertised holidays.
- •Vocabulary practice
- •1. Marketing. Choose the word which best completes each sentence.
- •1. Referring to the future.
- •2. Complete the sentences using the correct form of the verb.
- •1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
- •2. Answer the questions:
- •3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
- •1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
- •2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
- •3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
- •4. Which type of promotional activity do you think would be best for the following? Give your reasons.
1. Referring to the future.
Complete the conversation between Dominic and Lesley, two travel consultants, who are talking about Lesley’s plans for Christmas. It is 15th December. Put the verbs in brackets into the correct tenses and make any other necessary alterations.
Dominic: What (a)……………you ……………(do) for Christmas?
Lesley: I’m really lucky. I’ve been chosen to go to a trip to Jamaica!
Dominic: Lucky you! How long (b) …………… you …………… (be) away?
Lesley: Ten days in all. I (c) …………… (leave) on 19th December and (d)……………(arrive) home in time for New Year
Dominic: What kinds of things (e) ……………… (do) while you are there?
Lesley: I (f) …………. (tour) the island. I (g) ……………..(stay) in three resorts: Montego Bay, Ocho Rios and Port Antonio.
Dominic: Has your itinerary been planned for you or (h)………… you …………… (be able) to decide what you (i) …………do when you.(j) ………… get there?
Lesley: A bit of both, I suppose. My plane (k) ………….. (leave) from Heathrow on 19th December for Montego Bay where I (l)………….. (stay) in The Richmond Hill Hotel. While I (m) …………… (be) there I (n) …………… (have to) complete the questionnaire on what there is to do in the resort, the quality of service, the cost of snacks and drinks for the agency. But I (o) …………… definitely (go) to Chukka Cove while I (p) ……… …. (be) there to see the polo.
Dominic: (q) ………….. you………….. (be) in time to watch the Jam-Am yacht race?
Lesley: No, unfortunately it (r) ………… (finish) before I (s) ………...(arrive).
Dominic: That’s a shame. But I wish I (t) ………… (go).
2. Complete the sentences using the correct form of the verb.
Could you ring the airport and ask what time the first flight to Brussels will leave/leaves?
We’d better hurry up – it looks as if it’s going to rain/will be raining.
The Antarctic will certainly become/will certainly be becoming an important tourist destination.
I’m fed up with working here. I’m going to try/will try to get a better job somewhere else.
The Prince of Wales is to open/will have been opening the new theme park on April 1st.
Ricardo says he doesn’t attend/won’t be attending the meeting – he thinks it will be/is to be a waste of time.
At 9.05 tomorrow evening I will be giving/will give a welcoming talk to the new arrivals.
I am going to describe/will describe the itinerary for you.
You will be visiting/will have visited most of the famous places.
From Beijing we go/are going by coach to a smaller city in the North.
By the end of the tour hopefully you will have learnt/will be learning a lot about China.
The president is opening/will have opened the new hotel next month
Reading
1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
I. — the Interviewer
G. W. — George Webber
I. – George, you've been working for one of Europe's largest tour operators for the past twenty years. Can you tell us what familiarization trips are?
G. W. – Well, the familiarization trip or "fam trip," as it is commonly known means different things to different people. Basically, for us, it is an opportunity for the people who sell our holidays to get to know our hotels and resorts better. We, as a tour operator, get together with an airline, the relevant national tourist office, and one or more of our hotels to construct a trip for the employees of the travel agencies that we're dealing with. They will be staying in our hotels, which, we hope, they will then recommend to their customers. Now, in the past this was really often seen as a chance for, basically, a cheap holiday. You stayed in a nice hotel, met a few people and had a good time. Not much work was done. It was considered a kind of freebie.
I. – But not any more?
G. W. – Well, I think those days have long gone. In the current economic climate, everyone is looking for value for money. No one's got money to throw around.
Organisations invest in fam trips in the hope of securing extra business. In the past, we simply saw familiarization trips as a kina of reward. These days, that's still important but we emphasize much more the learning or the "educational" side. Of course, we want people to have fun, but we need to see a return for our money. We want to make sure they go away with a good knowledge of our resorts and hotels. Any agency employee who comes on one of our fam trips is given a questionnaire to fill in while they are staying in the hotel, and we always ask for a report to be written afterwards. In that sense they're educational.
I. – You said earlier that fam trips were an opportunity for people to meet each other, but isn't it true that it's always the same kind of company that gets invited on fam trips — by that I mean the big ones?
G. W. – Well, yes and no. Clearly we cannot send every employee in every agency on a familiarization trip. The important thing is to reward customer loyalty. So then we'll ask a good agency to send along a member of staff who has probably never stayed in one of our hotels before and see exactly what our hotels have to offer.
Naturally, popular agencies sell more of our holidays, so more of their employees will go on our fam trips.
I. – Right. So it's a question of how popular a travel agency is?
G. W. – Yes, but then there are the new-product educational trips. They may be quite different. Maybe our new hotels will appeal to travel agents that we don't do much, or even any, business with. When we have new hotels we wish to promote, we have to calculate which agencies to approach. Then we do deals with smaller agencies. All businesses need to evolve, so we can't just use the same hotels or the same travel agencies year after year.
I. – So who pays for fam trips?
G. W. – Well, as I said: tour operators, transportation companies, such as airlines, but also coach companies and ferry operators and the hotels themselves. We actually charge the agencies something for sending people along. That way agencies themselves become more concerned about getting value for money. We don't charge much, mind, or we wouldn't get anyone who was interested.
I. – Right. Will you be sending people out soon?
G. W. – Not right now, but we'll be sending people out in May, nearer the high season. Then by June we'll have arranged some more trips for the end of the summer, when we're not so busy. We also try to make sure that we send people who are in more or less the same positions in their firms. We don't usually have junior staff and senior management together, for example. They might feel a bit uncomfortable.
I. – Right. Well, thanks very much.
Note the following words and expressions from the interview:
1. relevant – имеющий к чему-л. отношение; относящийся к делу
2. to construct a trip – организовать поездку
3. to secure – доставать; получать; добиваться; достигать (цели)
4. in the hope of securing extra business – в надежде получить дополнительный бизнес
5. a return for money – доход от вложенных денег
6. value for money – выгодно потратить деньги; получить сполна
7. a questionnaire – вопросник, анкета
8. to fill in a questionnaire – заполнить анкету
9. to reward – наградить; воздавать должное
10. to evolve – развиваться; развертываться; эволюционировать
11. to charge – взимать оплату; назначать цену