10. Complete the sentences with the speech patterns.

1.............there are far more enrolments on to publishing courses.

....................highly articulate, confident and independent.

..................this city is famous for its sightseeing places.

.....................the new Marketing Executive is young, well qualified

but he has no experience.

2. This company..................to consolidate with many European

countries.

Advertisement on the whole...............attractive.

3. John was not..................to advertise his own shortcomings.

The author of this best seller...............to promote the new novel

on his own.

Many students...............to have special courses to be able to take

FC tests.

4. In our situation it was merely ...............of time when the

products are delivered.

..................of quality is being discussed with the Managing

Director.

11. Translate into English the sentences with the speech patterns.

1. Вопрос времени является наиболее актуальным.

2. Группа художников была готова посодействовать в создании нового имиджа компании.

3. Наша компания стремится к сотрудничеству с западными фирмами.

4. Она охотно поможет с данным проектом..

5. Как говорит наш главный редактор, нужно быть внимательным ко всему,что связано с работой над текстом.

6. Авторы газетных статей стремятся передать новости как можно скорее.

7. Вопрос выгодности этого сотрудничества не был решён.

8. Как говорит глава корпорации, мы должны серьёзно заняться вопросом рекламы нашей новой продукции.

9. Мы готовы помочь в решении материальных проблем.

10. Вопрос выбора между пятью проектами оказался довольно сложным.

12. Work in pairs. Practice some dialogues.

a) One of you is an expert in advertising and /or publishing who should persuade the other to enter the University of Printing Arts as the qualifications one can get there are very useful.

b) One of you is an author of a very promising detective story talking to a publisher trying to persuade to publish the detective in his publishing house.

13. Complete the sentences with the word combinations.

I. What kind of people............................?

2.........................the Society of Young Publishers (SYP) showed

that 90 per cent of its membership was from professional middle-class families.

3. In Europe too publishing has cachet and.....................................

4. Publisher...............................about their chosen career.

5.............................................. depended on the economy and

6....................the first task of those interested in a career in

publishing was to carry out detailed planning as to where the most appropriate buildings were. / with smb./

7. .. .it was a question of picking a few names you had heard of and

.....................of the local book shop for more information about the

kind of books produce.

8. Above all, anyone decided on a career in publishing had ..........................until the last minute.

9......................tell me that the general job application market

has of late moved in a similar way to publishing.

10.....dusting during the warehouse shelves during your

university holidays has always been ........................ to make

contacts....

II. Today there is much more emphasis on the indirect approach

in other professions too, on...................that individual applicants are

able to give to their curriculum vitae......

12. ... individual applicants are able to give to their CV through related...................................and the acquisition of......................

13. Service had done something additional first; few entered......

long to be part of "book-producing company", creating ......that

matter...