- •Intermediate lever
- •14. Media of communication — сми
- •1. Consult a dictionary and practice the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •2. Analyze the structure of the following words.
- •3. Complete each sentence with the correct form of the underlined word.
- •4. Word building. Find the missing word forms where possible:
- •5. Highlight the adjectives from the text and give their comparative and superlative degrees.
- •12. Complete the sentences with the phrases and word combinations.
- •13. Work in pairs. Take it in turns to interview each other with the above phrases and word combinations.
- •14. Work in groups. Take it in turns to make questions using the prompts below.
- •15. Match these phrases with their definitions.
- •16. Translate the following sentences into English using the phrases and word combinations.
- •17. A. Match the words on the left with the words on the right.
- •18. Are these statements true or false? Correct the false ones.
- •19. Answer the following questions:
- •20. Work in pairs. Discuss the questions No. 1, 5, 6, 7
- •21. Give the best possible translation of the title and retell the text close to the original.
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •2. Fill in each gap with items from the box. Some words can be repeated.
- •4. Complete the sentences with the essential vocabulary from the box.
- •5. Translate the following sentences from Russian into English.
- •6. Choose the right article.
- •7. Fill in the prepositions where necessary:
- •8. Do a library research and write a 200-word essay on your favourite work of literature, proving the idea that books can change lives by making people think.
- •1. Consult a dictionary and practise the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •3. Complete each sentence with the correct form of the underlined word.
- •4. Choose the right suffix or prefix for each word and translate the words into Russian. Prefixes can be used to alter their meaning. What are the differences in meaning?
- •5. Highlight adjectives in the text and give their comparative and superlative degrees.
- •10. Complete the sentences with the speech patterns.
- •11. Translate into English the sentences with the speech patterns.
- •12. Work in pairs. Practice some dialogues.
- •13. Complete the sentences with the word combinations.
- •14. Translate the following sentences into English using the word combinations and phrases.
- •15. Imagine that the publishers from a provincial town ask you to put them wise how to start a new business. Practice the dialogue and use the following word combinations.
- •16. Are these statements true or false? Correct the false ones.
- •17. Complete the sentences with the items from the box.
- •18. Match the words on the left with the words on the right.
- •19. Answer the following questions.
- •20. Retell the text close to the original.
- •2. Fill in each gap with items from the box.
- •3. Complete the sentences with the essential vocabulary from the box.
- •4. Word-sets. Underline the odd word in each set.
- •5. Translate the sentences into English.
- •6. Write a 200-word essay on one of the given topics.
- •7. Choose the right article: a/the
- •8. Choose the right prepositions from the box.
- •1. Consult a dictionary and practise the pronunciation of the following words. Mark the main stressed syllable in each of these words.
- •11. Work in pairs. Practice dialogues.
- •12. Complete the sentences with the phrases and combinations from the text.
- •13. Work in pairs. Take it in turns to interview each other using the word combinations.
- •14. Describe your favourite advertisement using the following phrases and word combinations.
- •15. Translate the following sentences into English using the word combinations and phrases.
- •16. Are these statements true or false? Correct the false ones.
- •17. Match these phrases with their definitions.
- •18. A. Match the words on the left with the words on the right.
- •19. Answer the following questions.
- •20. Retell the text close to the original.
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •2. Fill in the gaps with the words and word combinations of the essential vocabulary.
- •3. A. Fill the gaps in the sentences with suitable words from the box.
- •5. Choose the right article: a/the
- •6. Choose the right preposition from the box
- •7. Synonyms.
- •8. Antonyms.
- •9. Translate the sentences into English.
- •10. Do a library research and write a 200-word essay on one of the given topics.
- •It was the bad weather that made it possible for the boy to stay home.
- •8. To take a pride in smth
- •1. Anxious adj
- •1. Consult a dictionary and practise the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •8. Give one example to each speech pattern.
- •9. Work in pairs. Practice dialogues using the speech patterns.
- •10. Translate into English the sentences with the speech patterns.
- •13. Practice to write an article in the students newspaper using the following word combinations.
- •14. Translate the following sentences into English using the word combinations and phrases.
- •15. Are these statements true or false? Correct the false ones.
- •16. A. Match the words on the left with the words on the right.
- •17. Answer the following questions.
- •18. Imagine that you are invited to speak on the television. What would you like to say about your future profession?
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •3. Complete the sentences with the essential vocabulary words from the box. Mind that some of them are repeated more than once.
- •4. Translate the sentences from Russian into English.
- •5. Fill in each gap with prepositions.
- •6. Choos the right articles , a/the,0
- •1. Consult a dictionary and practice the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •3. Complete each sentence with the correct form of the underlined word.
- •4. Word building. Find the missing word forms where possible:
- •5. Use the right suffix or prefix with each word and translate the words into Russian. Prefixes can be used with words to alter their meaning. What are the differences in the meaning?
- •6. Highlight the adjectives from the text and give their comparative and superlative degrees.
- •7. Highlight the irregular verbs from the text, give their four forms and translate them into Russian
- •8. A. Complete the sentences with the speech patterns.
- •9. Work in pairs. You are going to talk about marketing
- •10. Translate into English the sentences containing the speech patterns.
- •11. Work in pairs. Practice the dialogue using the speech patterns.
- •12. Complete the sentences with the phrases and word combinations.
- •13. Work in pairs. Take it in turns to interview each other using the following phrases and word combinations.
- •14. Match the phrases with their definitions.
- •Is.Translate the following sentences into English using the phrases and word combinations.
- •16. Match the words on the left with the words on the right.
- •19. Give the best possible translation of the title and retell the text close to the original.
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •2. Fill in the gaps with the vocabulary items.
- •3. Word sets: Marketing. Underline the odd word in each line.
- •4. Complete the sentences with the essential vocabulary.
- •5. Translate the sentences into English.
- •6. Complete the text with prepositions in the box. Some prepositions are used several times.
- •In, of, on, from, to, for
- •7. Fill in each gap with the articles, a/the, — the market economy
- •1. Thanksgiving day.
- •1. Consult a dictionary and practice the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •10. Translate the following sentences into English using the Speech patterns.
- •11. Complete the sentences containing the word combinations.
- •12. Match the expressions to their meanings.
- •13. Work in pairs. Compose short dialogues between Martin and the editor, using the following word combinations.
- •14. Translate the following sentences into English using the word combinations.
- •15. Decide whether the following statements true or false.
- •16. Compose a dialogue between Martin and Maria when he came back. Use the following expressions in the dialogue:
- •17. Explain what is meant by:
- •1. Study the essential vocabulary and translate the sentences into Russian.
- •2. Fill in the gaps with the most appropriate word combinations.
- •3. Translate the following sentences into English.
- •4. Fill in the gaps with prepositions in the box.
- •5. Chose the right article a/the where it is necessary.
- •2. Answer the following questions.
- •Vocabulary tasks a Word search
- •2 Definite article: the
- •3 No article
- •1 Countable nouns
- •2 Uncountable nouns
- •3 Countable or uncountable
- •4 Quantifiers
- •1 Comparative and superlative: adjectives
- •Irregular quantifiers
- •7 Intensifiers
- •8 Gradable/ungradable adjectives and adverbs
- •1 Present Simple
- •1 Past simple
- •1 Used to/would
- •2 Used to
- •I'm going to buy him a cd.
- •3 Present continuous
- •4 Present simple
- •2 Infinitives
- •2 Infinitive
- •I was happy to do it.
- •If you heat ice, it melts.
- •If only my dad didn't snore!
- •3 Wish/hope
- •1 Reporting questions
- •3 Indirect questions
- •4 Impersonal statements
- •1 Ability
- •2 Permission
- •4 Obligation
- •5 Lack of obligation
- •1 Possibility
- •2 Deductions
- •1 Defining clauses
- •1 So much/many, so little/few (that)
- •2 So/such (that)
- •3 Too/enough
- •1 Addition
- •2 Nouns from adjectives
- •3 Noun form verbs
- •4 Verb form adjectives
- •5 Making words negative
- •6 Compound nouns
- •2 Noun 4- verb -ing
- •7 Compound adjectives
- •1 Past participle (-ed)
13. Practice to write an article in the students newspaper using the following word combinations.
1. during the daylight hours
2. the next best
3. accordingly costly
4. size, shape and arrangement of the letters
5. to take a pride in smth.
6. the number of people runs into millions
7. daily and weekly papers
14. Translate the following sentences into English using the word combinations and phrases.
1. Рекламная кампания прошла успешно, но обошлась достаточно дорого.
2. Нельзя переоценить значение дизайна упаковки: размер, форма и расположение букв — всё имеет важное значение.
3. Изучение рынка заняло гораздо большее время, чем мы предполагали.
4. Это оборудование достаточно дорогое, но оно стоит этих дополнительных затрат.
5. +Число читателей ежедневных и еженедельных газет уже доходит до миллионов благодаря общественной потребности в новостях.
6. Многие люди страдают от того, что рекламодатель, неуверенный в качестве товара зачастую привлекает внимание читателя и слушателя ложными заявлениями.
7. Мы гордимся тем, что после этого бестселлера наше издание находится на втором месте.
15. Are these statements true or false? Correct the false ones.
1) By the year 1714 all the London newspapers printed advertisement..
2) The information in the newspapers was verified before printing
3) The advertised goods could be read about and sold all over the country.
4) The price of a newspaper with many ads is comparatively low.
5) Colours in advertisement may influence the customers' psychology.
6) The choice of place for the advertisement is often accidental.
7) There were no lies or false claims in early printed advertisements.
8) Today in Britain there are several papers each of which sells more than six million copies a day.
9) The problems are not at all simple in our modern world.
16. A. Match the words on the left with the words on the right.
1) Increased a. demand
2) put a tax b. advertisements
3) under c. under the cost
4) public d. Athens
5) put e. position
6) to manufacture f. specialists
7) national g. claims
8) to keep h. to keep the price on them
9) the best i. hours
10) to keep j. the influence
11) the extra k. a notice
12) day light 1. low
13) false m. the chances
14) ancient n. goods
17. Answer the following questions.
1. What sort of untruthful statements were made about products in early advertisements?
2. Why was the development of the national newspaper so important to advertisers?
3. Why are advertisements in British newspapers expensive?
4. What helps to make newspapers cheep for the public to buy?
5. What sort of questions do advertising specialists have to consider when placing advertisements?
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6. Are black and white advertisements more cost-effective than colour advertisements?
7. What are some of the dilemmas facing an advertiser who wants to use colour?
8. Apart from newspapers, where else can advertisements be placed effectively?
9. Why is television advertising so expensive?
10. What sort of issues have to be considered when arranging a time for a product to be advertised on television?
11. How have advertisements changed since the early days of newspaper advertising?
12. Why do some people decide to do something else when the television programme they were watching is interrupted with advertisements?