- •Intermediate lever
- •14. Media of communication — сми
- •1. Consult a dictionary and practice the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •2. Analyze the structure of the following words.
- •3. Complete each sentence with the correct form of the underlined word.
- •4. Word building. Find the missing word forms where possible:
- •5. Highlight the adjectives from the text and give their comparative and superlative degrees.
- •12. Complete the sentences with the phrases and word combinations.
- •13. Work in pairs. Take it in turns to interview each other with the above phrases and word combinations.
- •14. Work in groups. Take it in turns to make questions using the prompts below.
- •15. Match these phrases with their definitions.
- •16. Translate the following sentences into English using the phrases and word combinations.
- •17. A. Match the words on the left with the words on the right.
- •18. Are these statements true or false? Correct the false ones.
- •19. Answer the following questions:
- •20. Work in pairs. Discuss the questions No. 1, 5, 6, 7
- •21. Give the best possible translation of the title and retell the text close to the original.
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •2. Fill in each gap with items from the box. Some words can be repeated.
- •4. Complete the sentences with the essential vocabulary from the box.
- •5. Translate the following sentences from Russian into English.
- •6. Choose the right article.
- •7. Fill in the prepositions where necessary:
- •8. Do a library research and write a 200-word essay on your favourite work of literature, proving the idea that books can change lives by making people think.
- •1. Consult a dictionary and practise the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •3. Complete each sentence with the correct form of the underlined word.
- •4. Choose the right suffix or prefix for each word and translate the words into Russian. Prefixes can be used to alter their meaning. What are the differences in meaning?
- •5. Highlight adjectives in the text and give their comparative and superlative degrees.
- •10. Complete the sentences with the speech patterns.
- •11. Translate into English the sentences with the speech patterns.
- •12. Work in pairs. Practice some dialogues.
- •13. Complete the sentences with the word combinations.
- •14. Translate the following sentences into English using the word combinations and phrases.
- •15. Imagine that the publishers from a provincial town ask you to put them wise how to start a new business. Practice the dialogue and use the following word combinations.
- •16. Are these statements true or false? Correct the false ones.
- •17. Complete the sentences with the items from the box.
- •18. Match the words on the left with the words on the right.
- •19. Answer the following questions.
- •20. Retell the text close to the original.
- •2. Fill in each gap with items from the box.
- •3. Complete the sentences with the essential vocabulary from the box.
- •4. Word-sets. Underline the odd word in each set.
- •5. Translate the sentences into English.
- •6. Write a 200-word essay on one of the given topics.
- •7. Choose the right article: a/the
- •8. Choose the right prepositions from the box.
- •1. Consult a dictionary and practise the pronunciation of the following words. Mark the main stressed syllable in each of these words.
- •11. Work in pairs. Practice dialogues.
- •12. Complete the sentences with the phrases and combinations from the text.
- •13. Work in pairs. Take it in turns to interview each other using the word combinations.
- •14. Describe your favourite advertisement using the following phrases and word combinations.
- •15. Translate the following sentences into English using the word combinations and phrases.
- •16. Are these statements true or false? Correct the false ones.
- •17. Match these phrases with their definitions.
- •18. A. Match the words on the left with the words on the right.
- •19. Answer the following questions.
- •20. Retell the text close to the original.
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •2. Fill in the gaps with the words and word combinations of the essential vocabulary.
- •3. A. Fill the gaps in the sentences with suitable words from the box.
- •5. Choose the right article: a/the
- •6. Choose the right preposition from the box
- •7. Synonyms.
- •8. Antonyms.
- •9. Translate the sentences into English.
- •10. Do a library research and write a 200-word essay on one of the given topics.
- •It was the bad weather that made it possible for the boy to stay home.
- •8. To take a pride in smth
- •1. Anxious adj
- •1. Consult a dictionary and practise the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •8. Give one example to each speech pattern.
- •9. Work in pairs. Practice dialogues using the speech patterns.
- •10. Translate into English the sentences with the speech patterns.
- •13. Practice to write an article in the students newspaper using the following word combinations.
- •14. Translate the following sentences into English using the word combinations and phrases.
- •15. Are these statements true or false? Correct the false ones.
- •16. A. Match the words on the left with the words on the right.
- •17. Answer the following questions.
- •18. Imagine that you are invited to speak on the television. What would you like to say about your future profession?
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •3. Complete the sentences with the essential vocabulary words from the box. Mind that some of them are repeated more than once.
- •4. Translate the sentences from Russian into English.
- •5. Fill in each gap with prepositions.
- •6. Choos the right articles , a/the,0
- •1. Consult a dictionary and practice the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •3. Complete each sentence with the correct form of the underlined word.
- •4. Word building. Find the missing word forms where possible:
- •5. Use the right suffix or prefix with each word and translate the words into Russian. Prefixes can be used with words to alter their meaning. What are the differences in the meaning?
- •6. Highlight the adjectives from the text and give their comparative and superlative degrees.
- •7. Highlight the irregular verbs from the text, give their four forms and translate them into Russian
- •8. A. Complete the sentences with the speech patterns.
- •9. Work in pairs. You are going to talk about marketing
- •10. Translate into English the sentences containing the speech patterns.
- •11. Work in pairs. Practice the dialogue using the speech patterns.
- •12. Complete the sentences with the phrases and word combinations.
- •13. Work in pairs. Take it in turns to interview each other using the following phrases and word combinations.
- •14. Match the phrases with their definitions.
- •Is.Translate the following sentences into English using the phrases and word combinations.
- •16. Match the words on the left with the words on the right.
- •19. Give the best possible translation of the title and retell the text close to the original.
- •1. Study the essential vocabulary and translate the illustrative examples into Russian.
- •2. Fill in the gaps with the vocabulary items.
- •3. Word sets: Marketing. Underline the odd word in each line.
- •4. Complete the sentences with the essential vocabulary.
- •5. Translate the sentences into English.
- •6. Complete the text with prepositions in the box. Some prepositions are used several times.
- •In, of, on, from, to, for
- •7. Fill in each gap with the articles, a/the, — the market economy
- •1. Thanksgiving day.
- •1. Consult a dictionary and practice the pronunciation of the following words. Mark the main stressed syllables in each of these words.
- •10. Translate the following sentences into English using the Speech patterns.
- •11. Complete the sentences containing the word combinations.
- •12. Match the expressions to their meanings.
- •13. Work in pairs. Compose short dialogues between Martin and the editor, using the following word combinations.
- •14. Translate the following sentences into English using the word combinations.
- •15. Decide whether the following statements true or false.
- •16. Compose a dialogue between Martin and Maria when he came back. Use the following expressions in the dialogue:
- •17. Explain what is meant by:
- •1. Study the essential vocabulary and translate the sentences into Russian.
- •2. Fill in the gaps with the most appropriate word combinations.
- •3. Translate the following sentences into English.
- •4. Fill in the gaps with prepositions in the box.
- •5. Chose the right article a/the where it is necessary.
- •2. Answer the following questions.
- •Vocabulary tasks a Word search
- •2 Definite article: the
- •3 No article
- •1 Countable nouns
- •2 Uncountable nouns
- •3 Countable or uncountable
- •4 Quantifiers
- •1 Comparative and superlative: adjectives
- •Irregular quantifiers
- •7 Intensifiers
- •8 Gradable/ungradable adjectives and adverbs
- •1 Present Simple
- •1 Past simple
- •1 Used to/would
- •2 Used to
- •I'm going to buy him a cd.
- •3 Present continuous
- •4 Present simple
- •2 Infinitives
- •2 Infinitive
- •I was happy to do it.
- •If you heat ice, it melts.
- •If only my dad didn't snore!
- •3 Wish/hope
- •1 Reporting questions
- •3 Indirect questions
- •4 Impersonal statements
- •1 Ability
- •2 Permission
- •4 Obligation
- •5 Lack of obligation
- •1 Possibility
- •2 Deductions
- •1 Defining clauses
- •1 So much/many, so little/few (that)
- •2 So/such (that)
- •3 Too/enough
- •1 Addition
- •2 Nouns from adjectives
- •3 Noun form verbs
- •4 Verb form adjectives
- •5 Making words negative
- •6 Compound nouns
- •2 Noun 4- verb -ing
- •7 Compound adjectives
- •1 Past participle (-ed)
16. Match the words on the left with the words on the right.
1. cross a retailers
2. to offer b stock
3. targeted с benefits
4. growth d merchandising
5. chain e customer needs
6. diverse f margins
7. to meet g stores
8. profit h potential
17. Are these statements true or false? Correct the false ones.
1. One book can be variously entertainment, education, a keepsake or perhaps augment.
2. The 1980s became the decade of specialization.
3. The most successful companies currently are those devoted to publishing general books for home market.
4. Specialist retailers are emerging and thriving, and specialist usually equals small.
5. The retail market-place for books has changed dramatically in recent years, with the emergence of large chains of specialist booksellers.
6. In Germany it has been found that smaller bookshops can never survive when chain stores arrive.
7. Prosperity as a rule is the preserve of the larger firms.
8. The Books and Consumer survey found that, of all practical reference books, computer manuals are bought at the highest rate.
9. The profit margins on videos and stationary items are in general higher than on books.
10. Children's book clubs have never experimented with cross merchandising.
18. Answer the following questions:
1. How does the book market deal with the problem of identifying customer segments?
2. What were the most successful companies in 1991 according to "Bookseller"?
3. Prove that "specialist does not necessarily equal small".
4. What is meant by the "category killer"?
5. What does the Silver Moon Women's Bookshop put its success down to?
6. What did the Books and Consumer survey find about computer manuals?
7. Why do specialized businesses benefit from strong customer loyalty?
8. Why is cross merchandising important? Can you give any examples of cross merchandising in Children bookshops? (other shops)?
19. Give the best possible translation of the title and retell the text close to the original.
ESSENTIAL VOCABULARY EXERCISES
1. Study the essential vocabulary and translate the illustrative examples into Russian.
1. Three important factors emerged from our discussion.
2. No new leader has emerged to take his place.
3. He underwent emergency surgery.
4. Don't place towels in a glass case. People want to feel the towel before they buy. Potential sales are lost as a result of poor merchandising.
5. In-store merchandising is essential to capture the consumer's attention.
6. She stood there all alone at the margin of the woods.
7.1 came down to a line of trees which margined the river.
8. They should get to their target level in about twelve months.
9. The publications this year were 15 per cent below target.
10. The best players are now targets for richer teams.
11. The Government is targeting assistance to people on low incomes.
12.1 failed to beat my 30 day target by 3 days.
13. We must consider the potential benefits of the deal for the company.
14. He has had the benefit of the best education money can buy.
15. Fill in each gap with the items from the box.