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1. Consult a dictionary and practice the pronunciation of the following words. Mark the main stressed syllables in each of these words.

identify, segments, diverse, augment, purchases, closure, rivals, thrive, consequently, compatible

2. Analyze the structure of the following words. Example: INTERESTINGLY

interest — root

ing — adjective-forming suffix

ly — adverb-forming suffix

entertainment, specialization, valuable, booksellers, dramatically

3. Complete each sentence with the correct form of the underlined word.

to consider

The specialized companies sell their products......... customer

needs.

to emerge

Special retailers are......and thriving.

to specialize

The special book-shops not only.......in books, they take their

..........further. On the other side of the road there is a bookshop..........

in crime and murder titles.

to stock

We.............with food in case we get snowed in.

Hooper gave all the usual........to their questions.

4. Word building. Find the missing word forms where possible:

NOUN

ADJECTIVE

VERB

PAST PARTICIPLE

Market

entertain

Emerge

specialize

Stocked

equal

expand

Targeted

profitable

Merchandise

5. Use the right suffix or prefix with each word and translate the words into Russian. Prefixes can be used with words to alter their meaning. What are the differences in the meaning?

1. market

2. consider

3. various

4. entertain..

5. satisfy

6. vary

7. achieve

8. develop

9. retail

10. emerge

Suffixes and prefixes: -ness, -ous, -ful, -less, up-, -ty, -al, -ate, -tion, -ly, re-, -able, -ing, -er, un-, -ist, -ence, ir-, -ic, -ment

6. Highlight the adjectives from the text and give their comparative and superlative degrees.

Example: similar — more similar — most similar new — newer — newest

7. Highlight the irregular verbs from the text, give their four forms and translate them into Russian

Example: buy — bought — bought — buying sell — sold — sold — selling

8. A. Complete the sentences with the speech patterns.

1. The student.....a very talented scientist.

The advertisement........rather irritating.

Billboards.....very useful for people who couldn't read.

2. The most successful companies.......strong in the publication of

reference books.

The most prosperous shops ......developing the right

merchandising

The hardest hit companies ......devoted to publishing general

books.

3. The managing director......the failure......the appearance of

A new chain sore.

He always....his luck.....his daily training.

The receptionist.... His mistakes......his expeorience.

B. Give one example to each pattern.