- •Contents
- •Preface
- •Acknowledgments
- •Founders of the Hotel Industry
- •E. M. Statler
- •Conrad Hilton
- •Cesar Ritz
- •William Waldorf Astor and John Jacob Astor IV
- •Kemmons Wilson
- •Ernest Henderson and Robert Moore
- •Ray Schultz
- •Historical Developments
- •Atrium Concept
- •Select-Service Hotels
- •Technological Advances
- •Marketing Emphasis
- •Total Quality Management
- •Major Reorganization, 1987–1988
- •Hotel Investment
- •September 11, 2001
- •Economic Downturn of the Late 2000s
- •Overview of the Hotel Industry
- •Types of Lodging Facilities
- •Hotels
- •Motels
- •All-suites
- •Select-service Hotels
- •Extended-stay Hotels
- •Market Orientation
- •Sales Indicators
- •Occupancy
- •Average Daily Rate (Average Room Rate)
- •Yield Percentage
- •RevPAR (Revenue per Available Room)
- •Levels of Service
- •Business Affiliations
- •Chain Affiliation
- •Referral Property
- •Company-owned Property
- •Management Contract Property
- •Brands
- •Independent Properties
- •Trends That Foster Growth
- •Leisure Time
- •The Me/Pleasure Concept
- •Discretionary Income
- •Family Size/Household Size
- •Business Travel
- •Female Business Travel
- •Travel as Experience
- •Career Development
- •Educational Preparation
- •Work Experience
- •Professional Memberships
- •Ports of Entry
- •Researching Growth Areas in the Hospitality Industry
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Organization of Lodging Properties
- •Organization Charts
- •Typical Job Responsibilities of Department Managers
- •General Manager
- •Assistant General Manager
- •Food and Beverage Director
- •Physical Plant Engineer
- •Executive Housekeeper
- •Human Resources Manager
- •Marketing and Sales Director
- •Front Office Manager
- •Controller
- •Director of Security
- •Parking Garage Manager
- •Organization of the Front Office Department
- •Typical Front Office Organization
- •Select-service Hotel Front Office Organization
- •Function of the Front Office Manager
- •Job Analysis and Job Description
- •The Art of Supervising
- •Staffing the Front Office
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Role of the Front Office in Interdepartmental Communications
- •Front Office Interaction with Other Departments in the Hotel
- •Marketing and Sales Department
- •Housekeeping Department
- •Food and Beverage Department
- •Banquet Department
- •Controller
- •Maintenance or Engineering Department
- •Security Department
- •Human Resources Management Department
- •Analyzing the Lines of Communications
- •Situation 1: Marketing and Sales Knows It All—But Didn’t Tell Us
- •Situation 2: Peace and Harmony in 507
- •Situation 3: I Know What You Said, and I Think I Know What You Mean
- •The Role of Total Quality Management in Effective Communication
- •An Example of Total Quality Management in a Hotel
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Physical Structure and Positioning of the Front Desk
- •Guest First Impression
- •Creating a Balance Between Guest Flow and Employee Work
- •Selecting a Property Management System
- •Importance of a Needs Analysis
- •Procedure for Performing a Needs Analysis
- •Selecting a Team
- •Analyzing the Flow of Guests through the Hotel
- •Communicating Information
- •Reviewing Administrative Paperwork
- •Management Review of Information
- •Evaluate Needs That Have Been Identified
- •Assessing Needs Based on Findings
- •Choosing Software
- •Choosing Hardware
- •Other PMS Selection Considerations
- •Vendor Claims
- •Hardware Installation Plans
- •Computer Training Programs
- •Backup Power Sources
- •Maintenance Agreement
- •Financial Considerations
- •PMS Applications
- •Reservations
- •Revenue Management
- •Registration
- •Room Status
- •Posting
- •Call Accounting
- •Checkout
- •Night Audit
- •Inquiries/Reports
- •Back Office
- •Housekeeping
- •Food and Beverage
- •Maintenance
- •Security
- •Marketing and Sales
- •Personnel
- •Electronic Mail
- •Time Clock
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of a Reservation System
- •Overview of the Reservation System
- •Choice Hotels International
- •Hilton Hotels
- •Marriott International
- •Global Distribution Systems (GDS) in Securing Reservations
- •Role of the Internet in Securing Reservations
- •Background on Room Rates Offered via the Internet
- •Effect of Internet on Pricing Rooms
- •Consumers Response to Use of the Internet—Third-Party Websites
- •Social Media
- •Financial Effects of Third-Party Reservations
- •Types of Reservation Systems
- •Franchisee
- •Referral Member
- •Sources of Reservations
- •Corporate Clients
- •Social/Military/Educational/Religious/Fraternal (SMERF)
- •Meetings/Incentive/Conference/Event (MICE)
- •Group Travelers
- •Leisure Travelers
- •Current Guests
- •Forecasting Reservations
- •Overbooking (Occupancy Management)
- •Revenue Management
- •Processing Guest Reservations
- •Systemwide Reservation Systems
- •Outsourcing Reservations
- •Types of Reservations
- •Reservation Codes
- •Cancellation Codes
- •Blocking Procedure
- •Process of Completing Reservations through a PMS
- •Database Interfaces
- •True Integration
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Occupancy Percentage
- •Average Daily Rate
- •RevPAR
- •History of Yield Management
- •Use of Yield Management
- •Revenue Manager
- •Components of Revenue Management
- •Definition of Yield
- •Optimal Occupancy and Optimal Rate
- •Strategies
- •Forecasting
- •Star Report
- •Block-out Periods
- •Systems and Procedures
- •Channel Management
- •Feedback
- •Management Challenges in Using Revenue Management
- •Considerations for Food and Beverage Sales
- •Applications of Revenue Management
- •Scenario 1
- •Scenario 2
- •Scenario 3
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of the First Guest Contact
- •Components of the Registration Process
- •Capturing Guest Data
- •Guest Registration Procedure
- •Guest Hospitality
- •Inquiry about Reservation
- •Completion of Registration Card
- •Review Completeness of Registration Card
- •Extension of Guest Credit
- •Room Selection
- •Room Assignment from Inventory
- •Assigning Room Rates
- •Discuss Sales Opportunities
- •Assigning Room Keys
- •Security of the Key System
- •Maintaining the Key System
- •Registration with a PMS
- •Retrieving Reservation Form
- •Checking Room Inventory Option
- •Checking Room Status Option
- •Verifying Room Rate
- •Issuing Room Key
- •Obtaining Reports from the PMS
- •Self-Check-In
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Common Bookkeeping Practices
- •Debits and Credits
- •Forms Used to Process Guest Charges and Payments
- •Folio, Transfers, and Paid-out Slips
- •Account Ledgers
- •Guest Ledger and City Ledger
- •Posting Guest Charges and Payments
- •Point-of-sale
- •Room and Tax
- •Transfers and Adjustments
- •Paid-Out
- •Miscellaneous Charges
- •Phone
- •Display Folio
- •Reports
- •Transferring Guest and City Ledgers to Accounts Receivable
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Organizing Late Charges to Ensure Accuracy
- •Guest Checkout Procedure
- •Inquiring about Quality of Products and Services
- •Retrieving the Room Key
- •Retrieving and Reviewing the Folio
- •In-room Guest Checkout
- •Determining Method of Payment and Collection
- •Credit Cards
- •Bill-to-account (Direct Billing)
- •Cash and Personal Checks
- •Traveler’s Checks
- •Debit Cards
- •Assisting the Guest with Method of Payment
- •Money Wire
- •Travelers Aid Society
- •Auto Clubs
- •International Currency Exchange
- •Obtaining Future Reservations
- •Filing Documents
- •Relaying Guest Departures to Other Departments
- •Removing Guest Information from the System
- •Transfer of Guest Accounts to the Back Office
- •Checkout Reports Available with a Property Management System
- •Guest Histories
- •ZIP Code or Postal Code
- •Developing Conventions and Conferences
- •FAM Tours
- •Origination of Reservation
- •Frequency of Guest Visit
- •Types of Room Requested
- •Room Rates versus Occupancy Patterns
- •Tracking Social Media
- •Last Impressions of the Hotel
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of the Night Audit
- •The Night Auditor
- •The Night Audit Process
- •Posting Room and Tax Charges
- •Assembling Guest Charges and Payments
- •Reconciling Departmental Financial Activities
- •Reconciling Accounts Receivable
- •Running the Trial Balance
- •Goal of Preparing the Night Audit Report
- •Preparing the Night Audit Report
- •Departmental Totals
- •Bank Deposit
- •Accounts Receivable
- •Cashier’s Report
- •Manager’s Report
- •Formulas for Balancing the Night Audit Report
- •Room and Tax
- •Total Restaurant Sales and Sales Tax
- •Tips for Restaurant, Room Service, Banquet, and Lounge Employees
- •Room Service
- •Banquet Sales
- •Banquet Bar and Total Lounge Sales
- •Room Rental
- •Valet
- •Telephone Charges
- •Gift Shop Sales and Tax
- •Vending
- •Parking
- •Total Revenue and Total Write-Offs
- •Cash Sales and Accounts Receivable Balance
- •Credit Cards and Cash Applied to Accounts Receivable
- •Analysis of Accounts Receivable
- •Bank Deposit and Amount Transferred to Accounts Receivable
- •Cashier’s Report
- •Operating Statistics
- •Daily Flash Report
- •Reading the Flash Report
- •Reading the Night Audit
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Importance of Hospitality
- •Managing the Delivery of Hospitality
- •Management’s Role
- •The Service Strategy Statement
- •Financial Commitment
- •Total Quality Management Applications
- •Developing a Service Management Program
- •Guest Cycle
- •Moments of Truth in Hotel Service Management
- •Employee Buy-in Concept
- •Screening Employees Who Deliver Hospitality
- •Empowerment
- •Training for Hospitality Management
- •Evaluating the Service Management Program
- •Follow-through
- •Interfacing with Other Departments in Delivering Hospitality
- •Customer Relationship Management
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Determining Employee Hospitality Qualities
- •Job Analysis and Job Descriptions
- •Positive Hospitality Character Traits
- •Practicing Promotional Skills
- •Screening for Hospitality Qualities
- •An Outgoing Personality
- •Patience
- •Ability to Accept Constructive Criticism
- •Interest in Selling
- •Developing an Orientation Program
- •Economic Position of the Property in the Community
- •Overview of the Lodging Establishment
- •Employee Handbook
- •Policy and Procedure Manual
- •Introduction to the Front Office Staff
- •Equipment Overview
- •Interdepartmental Cooperation
- •Administering the Orientation Program
- •Selection of Orientation Leader
- •Developing a Training Program
- •Identification of Tasks and Job Management Skills
- •Preparing Step-by-Step Procedures
- •Management Concepts
- •Steps in the Training Process
- •Preparation: Get Ready
- •Delivery: Show Me
- •Administering a Training Program
- •Cross-training
- •Developing a Trainer
- •Job Knowledge
- •Training for Empowerment
- •Americans with Disabilities Act
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •The Role of the Front Office in Marketing and Sales
- •Planning a Point-of-sale Front Office
- •Set Objectives
- •Brainstorm Areas for Promotion
- •Evaluate Alternatives
- •Devise Incentive Programs
- •Theories of Motivation
- •Douglas McGregor
- •Abraham Maslow
- •Elton Mayo
- •Frederick Herzberg
- •Applying Motivation Theories
- •Maslow
- •Mayo
- •Herzberg
- •Training Programs for a Point-of-sale Front Office
- •Train in Sales Skills
- •Develop an Attitude of Presenting Opportunities
- •Let Employees Experience Hotel Services
- •Use Role-Playing to Create Your Own Training Video
- •Budgeting for a Point-of-sale Front Office
- •Feedback
- •Guest Test
- •Financial Results
- •Planning a Point-of-sale Front Office—An Example
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of a Security Department
- •Organization of a Security Department
- •Job Analysis of the Director of Security
- •In-House Security Departments versus Contracted Security
- •Room Key Security
- •Hard-key System
- •Electronic Locks System
- •Smart Card
- •Contactless Electronic Locks
- •Fire Safety
- •General Fire Code Requirements
- •Guest Expectations
- •Fire Safety Plan
- •Employee Training in Fire Safety
- •Guest Instruction in Fire Safety
- •Fire Action Communication Procedure
- •Emergency Communication
- •Developing the Emergency Communication Plan
- •Employee Safety Programs
- •Employee Safety Committee
- •Composition and Activities of the Safety Committee
- •Department Supervisors’ Responsibility
- •Safety Training Programs
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of the Housekeeping Department
- •Overview of a Housekeeping Department
- •Relationship of the Executive Housekeeper to the General Manager
- •Management of a Housekeeping Department
- •Room Assignment/Workload
- •Outsourcing Housekeeping Activities
- •Housekeeper’s Report
- •Communication
- •Situation 1: Why Can’t Room Attendants Get Those Rooms Cleaned More Quickly, or, If That Guest Asks One More Time…
- •Inventory Control
- •Fixtures
- •Theft Control of Inventory
- •In-house Laundry versus Outsourced Laundry
- •Occupational Safety and Health Administration
- •Material Safety Data Sheets
- •Americans with Disability Compliance
- •Professional Associations
- •Role of Chief Engineer in a Lodging Property
- •Job Analysis
- •Job Description
- •Technology
- •Managing Maintenance Inter-departmental Communications
- •Energy Management
- •The Greening of the Lodging Industry
- •Leadership in Energy and Environmental Design (LEED)
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Glossary
- •Index
S TA F F I N G T H E F R O N T O F F I C E 69
stressful, involving accuracy at every contact. Finding the right department head to meet the request of an incoming caller and ensuring messages are passed to guests are only two among the many tasks required every minute a person is on the job. If a message is conveyed inaccurately or if an employee fails to complete the communication process, hospitality is not projected to the guest.
Ways of applying employee empowerment concepts are explored in chapter 12. The contemporary front office manager needs extensive training and experience in this vital area to manage a workforce that delivers hospitality every day. Ensuring an employee can conduct business without constant approval from a supervisor is the goal of empowerment. The mastery of empowerment requires a supervisor to train employees and to practice much patience. Employees accustomed to direct supervision on all matters may not readily adapt to a work environment that requires independent thinking to address challenges.
Staffing the Front Office
The schedule for the front office staff is based on both budgetary targets and anticipation of guest check-ins and checkouts. An increase in the frequency of guest requests for information and front office services may affect the schedule. The front office manager must also determine labor costs by reviewing salaries and hourly wages and respective rates. The resulting figures show if the front office manager has adhered to the projected budget. Table 2-1 (page 70) shows how the costs for staffing are determined. Table 2-2 (page 72) compares these projected costs with the projected revenue generated by room rentals, which allows for a preevaluation of income and labor expenses.
The preparation of the front office schedule is broken into four steps. The first step requires the front office manager to estimate or forecast the needs of his or her department for a certain period. The front office manager must review the sales history of previous events, current functions, current reservations, anticipated walk-ins, stayovers, and checkouts for that period to determine their impact on the labor requirements for the workweek. As you can see from the listing of personnel in Step 1 (Table 2-1), all job categories are included so the front office manager can determine how each job will be affected.
Step 2 (Table 2-1), developing the schedule, is a twofold process that requires meeting both the needs of the lodging establishment and the needs of employees. The lodging establishment must deliver hospitality to the guest by remaining open 24 hours per day, seven days per week. Also, employees have personal requests for time off as well as the needs to work around family responsibilities and to put in more or less time depending on financial motivation.
Step 3 (Table 2-1), calculating the anticipated payroll, requires the front office manager to price out each category of employee. This allows the manager to determine how much money he or she has spent against the predicted income sales.
T A B L E 2 - 1 Front Office Scheduling Process
Step 1. Estimate Needs (Review Front Office Forecast First)
10/1 |
10/2 |
10/3 |
10/4 |
10/5 |
10/6 |
10/7 |
Desk Clerks
Night Auditors
Cashiers
Concierges
Telephone Operators
Bell Captain
Bellhops
Step 2. Develop Schedule
|
10/1 |
10/2 |
10/3 |
10/4 |
10/5 |
10/6 |
10/7 |
Desk 1 |
7–3 |
7–3 |
7–3 |
7–3 |
X |
X |
7–3 |
Desk 2 |
9–5 |
X |
9–2 |
10–6 |
X |
7–3 |
9–Noon |
Desk 3 |
3–11 |
3–11 |
3–11 |
3–11 |
3–11 |
X |
X |
Desk 4 |
X |
X |
X |
3–7 |
7–3 |
3–11 |
3–11 |
Aud. 1 |
11–7 |
11–7 |
11–7 |
X |
X |
11–7 |
11–7 |
Aud. 2 |
X |
X |
X |
11–7 |
11–7 |
X |
X |
Cash. |
8–Noon |
X |
9–2 |
9–Noon |
X |
X |
11–3 |
Concierge 1 |
Noon–8 |
Noon–8 |
Noon–8 |
Noon–5 |
Noon–5 |
X |
X |
Concierge 2 |
X |
X |
X |
X |
X |
Noon–5 |
Noon–8 |
Tel. 1 |
7–3 |
X |
X |
7–3 |
7–3 |
7–3 |
7–3 |
Tel. 2 |
3–11 |
3–11 |
3–11 |
X |
X |
3–11 |
3–11 |
Tel. 3 |
X |
7–3 |
7–3 |
3–11 |
3–11 |
X |
X |
Bell Capt. |
7–3 |
7–3 |
7–3 |
7–3 |
X |
7–3 |
X |
Hop 1 |
9–5 |
X |
X |
10–6 |
7–3 |
3–11 |
7–3 |
Hop 2 |
3–11 |
X |
3–11 |
3–11 |
3–11 |
X |
3–11 |
Hop 3 |
X |
3–11 |
8–2 |
X |
X |
X |
11–5 |
|
|
|
|
|
|
|
|
Step 3. Calculate Anticipated Payroll
10/1 |
|
|
10/2 |
|
10/3 |
|
|
10/4 |
|
10/5 |
|
10/6 |
|
10/7 |
|
Category: Desk Clerk 5 $1,300.00 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||
8 hrs. @ $ 9.50 5 |
$ 76.00 |
8 hrs. @ $ 9.50 5 |
$ 76.00 |
8 hrs. @ $ 9.50 5 |
$ 76.00 |
8 hrs. @ $ 9.50 5 |
$ 76.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
8 hrs. @ $ 9.50 5 |
$ 76.00 |
||
8 hrs. @ $11.00 5 |
$ 88.00 |
8 hrs. @ $11.00 5 |
$ 88.00 |
8 hrs. @ $11.00 5 |
$ 88.00 |
8 hrs. @ $11.00 5 |
$ 88.00 |
8 hrs. @ $11.00 5 |
$ 88.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
||
8 hrs. @ $ 8.00 5 |
$ 64.00 |
|
|
|
5 hrs. @ $ 8.00 5 |
$ 40.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
|
|
|
|
3 hrs. @ $ 8.00 5 |
$ 24.00 |
|
|
———– |
|
|
———– |
|
———– |
4 hrs. @ $ 8.00 5 |
$ 32.00 |
|
———– |
|
———– |
|
———– |
|
|
|
|
|
|
|
———– |
|
|
|
||||||
|
$228.00 |
|
|
$164.00 |
|
$204.00 |
|
|
$260.00 |
|
$152.00 |
|
$128.00 |
|
$164.00 |
Category: Night Auditor 5 |
$704.00 |
|
|
|
|
|
|
|
|
|
|
|
|
||
8 hrs. @ $13.00 5 |
$104.00 |
8 hrs. @ $13.00 5 |
$104.00 |
8 hrs. @ $13.00 5 |
$104.00 8 hrs. @ $11.50 5 |
$ 92.00 |
8 hrs. @ $11.50 5 |
$ 92.00 |
8 hrs. @ $13.00 5 |
$104.00 |
8 hrs. @ $13.00 5 |
$104.00 |
|||
|
———– |
|
|
———– |
|
———– |
|
|
———– |
|
———– |
|
———– |
|
———– |
|
$104.00 |
|
|
$104.00 |
|
$104.00 |
|
|
$ 92.00 |
|
$ 92.00 |
|
$104.00 |
|
$104.00 |
Category: Cashier 5 $128.00 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||
4 hrs. @ $ 8.00 5 |
$ 32.00 |
0 hrs. @ $ 0.00 5 |
$ 0.00 |
5 hrs. @ $ 8.00 5 |
$ 40.00 |
3 hrs. @ $ 8.00 5 |
$ 24.00 |
0 hrs. @ $ 0.00 5 |
$ 0.00 |
0 hrs. @ $ 0.00 5 |
$ 0.00 |
4 hrs. @ $ 8.00 5 |
$ 32.00 |
||
|
———– |
|
|
———– |
|
———– |
|
|
———– |
|
———– |
|
———– |
|
———– |
|
$ 32.00 |
|
|
$ 0.00 |
|
$ 40.00 |
|
|
$ 24.00 |
|
$ 0.00 |
|
$ 0.00 |
|
$ 32.00 |
Category: Concierge 5 $501.00 |
|
|
|
|
|
|
|
|
|
|
|
|
|
||
8 hrs. @ $11.00 5 |
$ 88.00 |
8 hrs. @ $11.00 5 |
$ 88.00 |
8 hrs. @ $11.00 5 |
$ 88.00 |
5 hrs. @ $11.00 5 |
$ 55.00 |
5 hrs. @ $11.00 5 |
$ 55.00 |
5 hrs. @ $11.00 5 |
$ 55.00 |
8 hrs. @ $ 9.00 5 |
$ 72.00 |
||
|
———– |
|
|
———– |
|
———– |
|
|
———– |
|
———– |
|
———– |
|
———– |
|
$ 88.00 |
|
|
$ 88.00 |
|
$ 88.00 |
|
|
$ 55.00 |
|
$ 55.00 |
|
$ 55.00 |
|
$ 72.00 |
Category: Telephone Operator 5 $920.00 |
|
|
|
|
|
|
|
|
|
|
|
|
|||
8 hrs. @ $ 8.00 5 |
$ 64.00 |
8 hrs. @ $ 9.00 5 |
$ 72.00 |
8 hrs. @ $ 7.50 5 |
$ 60.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
8 hrs. @ $ 8.00 5 |
$ 64.00 |
||
8 hrs. @ $ 9.00 5 |
$ 72.00 |
8 hrs. @ $ 7.50 5 |
$ 60.00 |
8 hrs. @ $ 9.00 5 |
$ 72.00 |
8 hrs. @ $ 7.50 5 |
$ 60.00 |
8 hrs. @ $ 7.50 5 |
$ 60.00 |
8 hrs. @ $ 9.00 5 |
$ 72.00 |
8 hrs. @ $ 9.00 5 |
$ 72.00 |
||
|
———– |
|
|
———– |
|
———– |
|
|
———– |
|
———– |
|
———– |
|
———– |
|
$136.00 |
|
|
$132.00 |
|
$132.00 |
|
|
$124.00 |
|
$124.00 |
|
$136.00 |
|
$136.00 |
Category: Bell Staff 5 $720.00 |
|
|
|
|
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8 hrs. @ $ 7.00 5 |
$ 56.00 |
8 hrs. @ $ 7.00 5 |
$ 56.00 |
6 hrs. @ $ 7.00 5 |
$ 42.00 |
8 hrs. @ $ 7.00 5 |
$ 56.00 |
8 hrs. @ $ 7.00 5 |
$ 56.00 |
8 hrs. @ $ 7.00 5 |
$ 56.00 |
8 hrs. @ $ 7.00 5 |
$ 56.00 |
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8 hrs. @ $ 7.50 5 |
$ 60.00 |
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8 hrs. @ $ 7.50 5 |
$ 60.00 |
8 hrs. @ $ 7.50 5 |
$ 60.00 |
8 hrs. @ $ 7.50 5 |
$ 60.00 |
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8 hrs. @ $ 7.50 5 |
$ 60.00 |
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———– |
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———– |
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———– |
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———– |
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———– |
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———– |
6 hrs. @ $ 7.00 5 |
$ 42.00 |
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———– |
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$116.00 |
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$ 56.00 |
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$102.00 |
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$116.00 |
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$116.00 |
|
$ 56.00 |
|
$158.00 |
Category: Salaries—Front Office 5 |
$1,757.00 |
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Front Office Manager: $807/wk. |
Reservations Manager: $575/wk. |
Bell Captain: |
$375/wk. |
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Step 4. Summary
Desk Clerks |
|
$1300.00 |
Night Auditors |
|
704.00 |
Cashiers |
|
128.00 |
Concierges |
|
501.00 |
Telephone Operators |
|
920.00 |
Bell Staff |
|
720.00 |
Salaries |
|
1757.00 |
|
|
————– |
Subtotal |
|
$6030.00 |
Taxes/Fringe Benefits |
3 |
.27 |
|
|
————– |
|
5 |
$1628.10 |
|
1 |
6030.00 |
|
|
————– |
Total Projected Payroll for Week |
|
$7658.10 |
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72 C H A P T E R 2 ■ H O T E L O R G A N I Z AT I O N A N D T H E F R O N T O F F I C E M A N A G E R
T A B L E 2 - 2 Comparison of Projected Income from Weekly Room Sales and Projected Weekly Payroll
|
10/1 |
10/2 |
10/3 |
10/4 |
10/5 |
10/6 |
10/7 |
Yesterday’s sales |
135 |
97 |
144 |
147 |
197 |
210 |
213 |
Departures |
2125 |
210 |
272 |
275 |
25 |
215 |
2125 |
Stayovers |
—–— |
—–– |
—–– |
—–— |
—–– |
—–– |
—–— |
10 |
87 |
72 |
72 |
192 |
195 |
88 |
|
Arrivals |
172 |
140 |
150 |
1125 |
110 |
115 |
351 |
Walk-ins |
120 |
120 |
130 |
110 |
110 |
15 |
150 |
No-shows |
25 |
23 |
25 |
210 |
22 |
22 |
23 |
Number Sold |
—–— |
—–– |
—–– |
—–— |
—–– |
—–– |
—–— |
97 |
144 |
147 |
197 |
210 |
213 |
170 |
Total rooms sold (sum of number sold each day) 1178 |
|
|
Income from rooms sold (at average daily rate of $75.00) |
$ |
88,350.00 |
Projected payroll budget (from weekly estimate, Table 2-1) |
$ |
7658.10 |
Percentage of income required for payroll ([payroll 3 100] 4 income) 8.66%
Step 4 (Table 2-1), summarizing costs by category, involves grouping costs by category for each subdepartment in the front office. This total payroll figure is needed to compare projected income for weekly room sales and weekly payroll. Table 2-2, Comparison of Projected Income from Weekly Room Sales and Projected Weekly Payroll, allows the front office manager, general manager, and controller to anticipate financial performance in a hotel for a certain time frame. As you can see, room sales are tracked from Yesterday, Departures, and Stayovers, while Arrivals, Walk-ins, and No-shows are projected.
The information in Table 2-2 allows the front office manager to be more effective. He or she has the opportunity to review and adjust data for departures, stayovers, arrivals, and walk-ins, which affects the number of rooms sold each night. For example, if the front office manager realizes that on a certain day at 6:30 p.m. there are 25 vacant rooms and no more confirmed or guaranteed reservations are being held, desk clerks can be empowered to negotiate a reasonable room rate with guests to obtain their business (in order to secure a full house). If there were three vacant rooms and eight guaranteed reservations being held, desk clerks would not be so empowered.
Solution to Opening Dilemma
Communication in a hotel is essential to efficiency, delivery of high-quality service, and making a profit. In this case, the front office staff failed to place a room block in the computer system for the additional 26 rooms. Does this happen frequently in the hotel