- •Contents
- •Preface
- •Acknowledgments
- •Founders of the Hotel Industry
- •E. M. Statler
- •Conrad Hilton
- •Cesar Ritz
- •William Waldorf Astor and John Jacob Astor IV
- •Kemmons Wilson
- •Ernest Henderson and Robert Moore
- •Ray Schultz
- •Historical Developments
- •Atrium Concept
- •Select-Service Hotels
- •Technological Advances
- •Marketing Emphasis
- •Total Quality Management
- •Major Reorganization, 1987–1988
- •Hotel Investment
- •September 11, 2001
- •Economic Downturn of the Late 2000s
- •Overview of the Hotel Industry
- •Types of Lodging Facilities
- •Hotels
- •Motels
- •All-suites
- •Select-service Hotels
- •Extended-stay Hotels
- •Market Orientation
- •Sales Indicators
- •Occupancy
- •Average Daily Rate (Average Room Rate)
- •Yield Percentage
- •RevPAR (Revenue per Available Room)
- •Levels of Service
- •Business Affiliations
- •Chain Affiliation
- •Referral Property
- •Company-owned Property
- •Management Contract Property
- •Brands
- •Independent Properties
- •Trends That Foster Growth
- •Leisure Time
- •The Me/Pleasure Concept
- •Discretionary Income
- •Family Size/Household Size
- •Business Travel
- •Female Business Travel
- •Travel as Experience
- •Career Development
- •Educational Preparation
- •Work Experience
- •Professional Memberships
- •Ports of Entry
- •Researching Growth Areas in the Hospitality Industry
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Organization of Lodging Properties
- •Organization Charts
- •Typical Job Responsibilities of Department Managers
- •General Manager
- •Assistant General Manager
- •Food and Beverage Director
- •Physical Plant Engineer
- •Executive Housekeeper
- •Human Resources Manager
- •Marketing and Sales Director
- •Front Office Manager
- •Controller
- •Director of Security
- •Parking Garage Manager
- •Organization of the Front Office Department
- •Typical Front Office Organization
- •Select-service Hotel Front Office Organization
- •Function of the Front Office Manager
- •Job Analysis and Job Description
- •The Art of Supervising
- •Staffing the Front Office
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Role of the Front Office in Interdepartmental Communications
- •Front Office Interaction with Other Departments in the Hotel
- •Marketing and Sales Department
- •Housekeeping Department
- •Food and Beverage Department
- •Banquet Department
- •Controller
- •Maintenance or Engineering Department
- •Security Department
- •Human Resources Management Department
- •Analyzing the Lines of Communications
- •Situation 1: Marketing and Sales Knows It All—But Didn’t Tell Us
- •Situation 2: Peace and Harmony in 507
- •Situation 3: I Know What You Said, and I Think I Know What You Mean
- •The Role of Total Quality Management in Effective Communication
- •An Example of Total Quality Management in a Hotel
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Physical Structure and Positioning of the Front Desk
- •Guest First Impression
- •Creating a Balance Between Guest Flow and Employee Work
- •Selecting a Property Management System
- •Importance of a Needs Analysis
- •Procedure for Performing a Needs Analysis
- •Selecting a Team
- •Analyzing the Flow of Guests through the Hotel
- •Communicating Information
- •Reviewing Administrative Paperwork
- •Management Review of Information
- •Evaluate Needs That Have Been Identified
- •Assessing Needs Based on Findings
- •Choosing Software
- •Choosing Hardware
- •Other PMS Selection Considerations
- •Vendor Claims
- •Hardware Installation Plans
- •Computer Training Programs
- •Backup Power Sources
- •Maintenance Agreement
- •Financial Considerations
- •PMS Applications
- •Reservations
- •Revenue Management
- •Registration
- •Room Status
- •Posting
- •Call Accounting
- •Checkout
- •Night Audit
- •Inquiries/Reports
- •Back Office
- •Housekeeping
- •Food and Beverage
- •Maintenance
- •Security
- •Marketing and Sales
- •Personnel
- •Electronic Mail
- •Time Clock
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of a Reservation System
- •Overview of the Reservation System
- •Choice Hotels International
- •Hilton Hotels
- •Marriott International
- •Global Distribution Systems (GDS) in Securing Reservations
- •Role of the Internet in Securing Reservations
- •Background on Room Rates Offered via the Internet
- •Effect of Internet on Pricing Rooms
- •Consumers Response to Use of the Internet—Third-Party Websites
- •Social Media
- •Financial Effects of Third-Party Reservations
- •Types of Reservation Systems
- •Franchisee
- •Referral Member
- •Sources of Reservations
- •Corporate Clients
- •Social/Military/Educational/Religious/Fraternal (SMERF)
- •Meetings/Incentive/Conference/Event (MICE)
- •Group Travelers
- •Leisure Travelers
- •Current Guests
- •Forecasting Reservations
- •Overbooking (Occupancy Management)
- •Revenue Management
- •Processing Guest Reservations
- •Systemwide Reservation Systems
- •Outsourcing Reservations
- •Types of Reservations
- •Reservation Codes
- •Cancellation Codes
- •Blocking Procedure
- •Process of Completing Reservations through a PMS
- •Database Interfaces
- •True Integration
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Occupancy Percentage
- •Average Daily Rate
- •RevPAR
- •History of Yield Management
- •Use of Yield Management
- •Revenue Manager
- •Components of Revenue Management
- •Definition of Yield
- •Optimal Occupancy and Optimal Rate
- •Strategies
- •Forecasting
- •Star Report
- •Block-out Periods
- •Systems and Procedures
- •Channel Management
- •Feedback
- •Management Challenges in Using Revenue Management
- •Considerations for Food and Beverage Sales
- •Applications of Revenue Management
- •Scenario 1
- •Scenario 2
- •Scenario 3
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of the First Guest Contact
- •Components of the Registration Process
- •Capturing Guest Data
- •Guest Registration Procedure
- •Guest Hospitality
- •Inquiry about Reservation
- •Completion of Registration Card
- •Review Completeness of Registration Card
- •Extension of Guest Credit
- •Room Selection
- •Room Assignment from Inventory
- •Assigning Room Rates
- •Discuss Sales Opportunities
- •Assigning Room Keys
- •Security of the Key System
- •Maintaining the Key System
- •Registration with a PMS
- •Retrieving Reservation Form
- •Checking Room Inventory Option
- •Checking Room Status Option
- •Verifying Room Rate
- •Issuing Room Key
- •Obtaining Reports from the PMS
- •Self-Check-In
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Common Bookkeeping Practices
- •Debits and Credits
- •Forms Used to Process Guest Charges and Payments
- •Folio, Transfers, and Paid-out Slips
- •Account Ledgers
- •Guest Ledger and City Ledger
- •Posting Guest Charges and Payments
- •Point-of-sale
- •Room and Tax
- •Transfers and Adjustments
- •Paid-Out
- •Miscellaneous Charges
- •Phone
- •Display Folio
- •Reports
- •Transferring Guest and City Ledgers to Accounts Receivable
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Organizing Late Charges to Ensure Accuracy
- •Guest Checkout Procedure
- •Inquiring about Quality of Products and Services
- •Retrieving the Room Key
- •Retrieving and Reviewing the Folio
- •In-room Guest Checkout
- •Determining Method of Payment and Collection
- •Credit Cards
- •Bill-to-account (Direct Billing)
- •Cash and Personal Checks
- •Traveler’s Checks
- •Debit Cards
- •Assisting the Guest with Method of Payment
- •Money Wire
- •Travelers Aid Society
- •Auto Clubs
- •International Currency Exchange
- •Obtaining Future Reservations
- •Filing Documents
- •Relaying Guest Departures to Other Departments
- •Removing Guest Information from the System
- •Transfer of Guest Accounts to the Back Office
- •Checkout Reports Available with a Property Management System
- •Guest Histories
- •ZIP Code or Postal Code
- •Developing Conventions and Conferences
- •FAM Tours
- •Origination of Reservation
- •Frequency of Guest Visit
- •Types of Room Requested
- •Room Rates versus Occupancy Patterns
- •Tracking Social Media
- •Last Impressions of the Hotel
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of the Night Audit
- •The Night Auditor
- •The Night Audit Process
- •Posting Room and Tax Charges
- •Assembling Guest Charges and Payments
- •Reconciling Departmental Financial Activities
- •Reconciling Accounts Receivable
- •Running the Trial Balance
- •Goal of Preparing the Night Audit Report
- •Preparing the Night Audit Report
- •Departmental Totals
- •Bank Deposit
- •Accounts Receivable
- •Cashier’s Report
- •Manager’s Report
- •Formulas for Balancing the Night Audit Report
- •Room and Tax
- •Total Restaurant Sales and Sales Tax
- •Tips for Restaurant, Room Service, Banquet, and Lounge Employees
- •Room Service
- •Banquet Sales
- •Banquet Bar and Total Lounge Sales
- •Room Rental
- •Valet
- •Telephone Charges
- •Gift Shop Sales and Tax
- •Vending
- •Parking
- •Total Revenue and Total Write-Offs
- •Cash Sales and Accounts Receivable Balance
- •Credit Cards and Cash Applied to Accounts Receivable
- •Analysis of Accounts Receivable
- •Bank Deposit and Amount Transferred to Accounts Receivable
- •Cashier’s Report
- •Operating Statistics
- •Daily Flash Report
- •Reading the Flash Report
- •Reading the Night Audit
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Key Words
- •Importance of Hospitality
- •Managing the Delivery of Hospitality
- •Management’s Role
- •The Service Strategy Statement
- •Financial Commitment
- •Total Quality Management Applications
- •Developing a Service Management Program
- •Guest Cycle
- •Moments of Truth in Hotel Service Management
- •Employee Buy-in Concept
- •Screening Employees Who Deliver Hospitality
- •Empowerment
- •Training for Hospitality Management
- •Evaluating the Service Management Program
- •Follow-through
- •Interfacing with Other Departments in Delivering Hospitality
- •Customer Relationship Management
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Determining Employee Hospitality Qualities
- •Job Analysis and Job Descriptions
- •Positive Hospitality Character Traits
- •Practicing Promotional Skills
- •Screening for Hospitality Qualities
- •An Outgoing Personality
- •Patience
- •Ability to Accept Constructive Criticism
- •Interest in Selling
- •Developing an Orientation Program
- •Economic Position of the Property in the Community
- •Overview of the Lodging Establishment
- •Employee Handbook
- •Policy and Procedure Manual
- •Introduction to the Front Office Staff
- •Equipment Overview
- •Interdepartmental Cooperation
- •Administering the Orientation Program
- •Selection of Orientation Leader
- •Developing a Training Program
- •Identification of Tasks and Job Management Skills
- •Preparing Step-by-Step Procedures
- •Management Concepts
- •Steps in the Training Process
- •Preparation: Get Ready
- •Delivery: Show Me
- •Administering a Training Program
- •Cross-training
- •Developing a Trainer
- •Job Knowledge
- •Training for Empowerment
- •Americans with Disabilities Act
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •The Role of the Front Office in Marketing and Sales
- •Planning a Point-of-sale Front Office
- •Set Objectives
- •Brainstorm Areas for Promotion
- •Evaluate Alternatives
- •Devise Incentive Programs
- •Theories of Motivation
- •Douglas McGregor
- •Abraham Maslow
- •Elton Mayo
- •Frederick Herzberg
- •Applying Motivation Theories
- •Maslow
- •Mayo
- •Herzberg
- •Training Programs for a Point-of-sale Front Office
- •Train in Sales Skills
- •Develop an Attitude of Presenting Opportunities
- •Let Employees Experience Hotel Services
- •Use Role-Playing to Create Your Own Training Video
- •Budgeting for a Point-of-sale Front Office
- •Feedback
- •Guest Test
- •Financial Results
- •Planning a Point-of-sale Front Office—An Example
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of a Security Department
- •Organization of a Security Department
- •Job Analysis of the Director of Security
- •In-House Security Departments versus Contracted Security
- •Room Key Security
- •Hard-key System
- •Electronic Locks System
- •Smart Card
- •Contactless Electronic Locks
- •Fire Safety
- •General Fire Code Requirements
- •Guest Expectations
- •Fire Safety Plan
- •Employee Training in Fire Safety
- •Guest Instruction in Fire Safety
- •Fire Action Communication Procedure
- •Emergency Communication
- •Developing the Emergency Communication Plan
- •Employee Safety Programs
- •Employee Safety Committee
- •Composition and Activities of the Safety Committee
- •Department Supervisors’ Responsibility
- •Safety Training Programs
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Importance of the Housekeeping Department
- •Overview of a Housekeeping Department
- •Relationship of the Executive Housekeeper to the General Manager
- •Management of a Housekeeping Department
- •Room Assignment/Workload
- •Outsourcing Housekeeping Activities
- •Housekeeper’s Report
- •Communication
- •Situation 1: Why Can’t Room Attendants Get Those Rooms Cleaned More Quickly, or, If That Guest Asks One More Time…
- •Inventory Control
- •Fixtures
- •Theft Control of Inventory
- •In-house Laundry versus Outsourced Laundry
- •Occupational Safety and Health Administration
- •Material Safety Data Sheets
- •Americans with Disability Compliance
- •Professional Associations
- •Role of Chief Engineer in a Lodging Property
- •Job Analysis
- •Job Description
- •Technology
- •Managing Maintenance Inter-departmental Communications
- •Energy Management
- •The Greening of the Lodging Industry
- •Leadership in Energy and Environmental Design (LEED)
- •Solution to Opening Dilemma
- •Chapter Recap
- •End-of-Chapter Questions
- •Notes
- •Key Words
- •Glossary
- •Index
S O L U T I O N T O O P E N I N G D I L E M M A 453
2.water efficiency (more efficient appliances, fixtures and fittings inside and waterwise landscaping outside);
3.energy and atmosphere (monitoring energy use; efficient design and construction; efficient appliances, systems, and lighting; renewable and clean sources of energy generated on-site or off-site);
4.materials and resources (construction and operation phases/reuse and recycle);
5.indoor environmental quality (air quality, access to natural daylight, and improving acoustics);
6.locations and linkages;
7.awareness and education;
8.innovation in design; and regional priority.
LEED points are awarded on a 100-point scale, and credits are weighted to reflect their potential environmental impacts. Additionally, 10 bonus credits are available, four of which address regionally specific environmental issues. A project must satisfy all prerequisites and earn a minimum number of points to be certified. The following chart displays the ratings.
LEED for Commercial Interiors
Total Possible Points** |
110* |
Sustainable Sites |
21 |
Water Efficiency |
11 |
Energy & Atmosphere |
37 |
Materials & Resources |
14 |
Indoor Environmental Quality |
17 |
*Out of a possible 100 points 1 10 bonus points |
|
** Certified 5 401 points; |
|
Silver 5 501 points; |
|
Gold 5 601 points; |
|
Platinum 5 801 points |
|
Innovation in Design |
6 |
Regional Priority |
4 25 |
Solution to Opening Dilemma
This is a common question. The industry norm of 18 rooms per housekeeper per day can be maintained if proper training is implemented and maintained, adequate supervision and motivation are provided, and adequate tools and equipment are available. If any of these are missing on a daily basis, the overall picture will reflect the lapse.
454 C H A P T E R 1 5 ■ E X E C U T I V E H O U S E K E E P I N G
Chapter Recap
This chapter focused on the executive housekeeper as the manager of many opportunities to provide hospitality to guests. The first section discussed how the efforts of the housekeeping department supplement the marketing efforts of the hotel. The organization of the housekeeping department for full-service and limited-service properties was described. The relationship of the executive housekeeper to the general manager was delineated with a job analysis that traced his or her typical day.
The next section of the chapter focused on the management of a housekeeping department. Topics included the significance of room assignment and workload of the staff to the hotelier, executive housekeeper, and employee. The method of assigning room attendants was also discussed, as was the importance of staff training. The key element of room inspection and how to organize this practice was presented. The housekeeper’s report was presented as a crucial link in the hotel’s communication chain. Communication in the housekeeping department with regard to the important aspects of English as a second language and communication between departments was offered. Inventory control of linens, guest supplies, cleaning supplies, fixtures, and furniture was presented with a focus on meeting goals of profitability and guest service. Inventory theft control was presented together with the suggestion that employees work to resolve the problem. The master plan for cleaning control or deep cleaning was described. A plan for developing an in-house laundry and a discussion of an in-house laundry versus outsourcing was included. Occupational Safety and Health Administration and Material Safety Data Sheets were presented with historical notes and a discussion of related administrative responsibilities.
The section on compliance with the Americans with Disability Act encouraged future executive hoteliers to prepare their staff with practical tips on delivering guest hospitality to people with physical challenges. Certification information offered through professional associations such as the American Hotel & Lodging Association’s Educational Institute and the International Executive Housekeepers Association was presented.
Another section of the chapter focused on the role of the chief engineer, including a review of a daily job analysis, which assists in building a job description. Technology that supports organization and operation of a maintenance department was also used to highlight the role of the chief engineer. It was noted how skilled the chief engineer must be at developing good communications with other departments—housekeeping, front office, food service, and marketing and sales—to benefit the guest, hotel, and profit for the organization.
The executive housekeeper and chief engineer’s duties with respect to managing energy were discussed. Highlights included energy audits for guest and public areas to control lighting, mechanical, and electrical devices. The final segment of the chapter featured the greening of the lodging industry, with emphasis on responsibility, economic, and operational details. Leadership in Energy and Environmental Design (LEED) certification was also introduced.
E N D - O F - C H A P T E R Q U E S T I O N S 455
End-of-Chapter Questions
1.Mr. Jones is a corporate executive traveling on an expense account. He finds that his room has no extra towels, old socks are left under a chair, and the television remote batteries are dead. How does this reflect on the importance of the housekeeping department in the marketing plan of the hotel?
2.If you are employed in a full-service hotel, ask the executive director of the housekeeping department to outline the organization of the department.
3.If you are employed in a limited-service hotel, ask the executive director of the housekeeping department to outline the organization of the department.
4.What does the job analysis of an executive housekeeper tell you about his or her job?
5.How does the assignment of rooms differ to (1) a hotelier and general manager,
(2) an executive housekeeper, and (3) a room attendant?
6.If you had to develop a list of skills in which to train a room attendant, what would you include?
7.What is your opinion of having room attendants inspect their own rooms? What built-in safeguards would you include to make the system work if you support it?
8.Why is the housekeeper’s report so important to the night audit?
9.Do you think offering English as a Second Language (ESL) courses to housekeeping staff will help them perform their job?
10.Explain the par system for linen control. Do you think raising the par by one or two items will be a problem for the hotel?
11.How should guest amenities be controlled?
12. How should cleaning supplies be controlled?
13. What would you include on a computerized spreadsheet program to control the maintenance of the fixtures in a hotel?
14.How do you feel about including employees in developing a plan to decrease theft in a hotel? What incentives would you include to make this plan work?
15.What does the term deep cleaning indicate, and how do executive housekeepers organize it?
16.Discuss what to include in planning an in-house laundry.
17.Discuss the pros and cons of an in-house versus an outsourced laundry.
456 C H A P T E R 1 5 ■ E X E C U T I V E H O U S E K E E P I N G
18.What are the main features of the Occupational Safety and Health Administration law of April 28, 1971?
19.What are Material Safety Data Sheets? If you are employed in a hotel, ask your executive housekeeper for a copy of one to bring to class.
20.What are some ways to comply with the Americans with Disability Act?
21.View the websites of the American Hotel & Lodging Association’s Educational Institute and the International Executive Housekeepers Association to determine the requirements for their certification of executive housekeepers. What is your opinion of these requirements?
22.What does the job analysis of a chief engineer tell you about his or her job?
23.Search a website such as www.hotel-online.com to identify a software program that would assist a hotel chief engineer in operating his or her department.
24.Describe the importance of communication between a chief engineer and other departments in a lodging property. Give examples.
25.If you were assigned the task of controlling energy in a lodging property, where would you begin?
26.Jot down some ideas on what “greening of the lodging industry” means to you. Share them with another person in class. How would you establish one of these ideas where you work?
27.Review the information included in the text on LEED certification. How will it support positive growth for the lodging industry?
C A S E S T U D Y 1 5 0 1
Margaret Chu, general manager of The Times Hotel, asked Thomas Brown, executive housekeeper, to review the most recent display copy for the new billboard. Tom looked at the copy and said, “Margaret, what do you want me to say? I see our hotel, a bellman opening the door. And there is the caption— Our House Is Your House. And that’s all.” Margaret responded, “Tom, we put this billboard together to not only get people in the door of The Times Hotel but also to keep them here. Our marketing department tells me it is the cleanliness of the hotel that will bring them back. Guests want a room that is excep-
tionally clean—no excuses. Tom, can you guarantee this? This billboard campaign is going to cost us over $25,000. That’s a lot of money I am allocating in the budget this quarter. Our owners are depending on us to bring these corporate guests back for the second, third, and fourth visits!” Tom left the meeting with Margaret and decided he had to develop a plan to make his part of the advertising campaign work. He wanted to be sure his staff of room attendants would benefit from a plan for training and motivation. If you were the executive housekeeper, how would you proceed with such a plan?