Exercise 2
Listen to the following conversation between John and Sally. All the remarks are mixed up. Put them in the order they appear in the Unit. Supply the remarks with the name of their authors. Use the grid below.
A … Here's her letter.
B … Where's her letter of application? I can't find it. Has she had any experience?
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I wonder why I picked her out for an interview? |
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Sally, who's next? |
D … |
Miss. |
E … |
What! Really? There weren't any women applicants. |
F … |
Oh, yes. Well, well. What’s she like, Sally? |
G … |
Yes. It's J. P. Harvey. The 'J' is for Joanna. |
H … |
Thanks. Yes, she signs the letter J. P. Harvey. H'm, let's see. Did I make a |
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mistake? I can't think a woman would be likely to have the right |
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qualifications ... |
I … |
There are two more. The rest are coming tomorrow. Ег … one is a woman. |
J … |
Miss or Mrs.? |
K … |
I'll show her in, Mr. Martin, and then you can decide. |
L … |
Why not, Mr. Martin? The letter says that she's been an account executive |
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for a year ... |
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Exercise 3
Listen to the following extract from the recording which shows how the situation progressed. Try to complete the gaps, using no more than three words in each case.
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John: |
How did you begin … …, Miss Harvey? |
Joanna |
I … … … run by the Palmer & Vincent Agency and stayed with them for |
Harvey: |
… . |
John: |
That was before … … … your present agency? |
Joanna: |
That’s right. And I’ve worked with them for … …. … . Last year I |
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became … … . |
John: |
What exactly is your work at the moment? |
Joanna: |
Well, I handle quite … … … . I plan …. …, co-ordinate the work of the |
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visualiser, the copywriter, … … … . I … … with the clients, … … and, |
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sometimes, have to do the work of the specialists when … … …, as there |
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is usually is. |
John: |
You seem to have had … … … . I think you'd do the work well, but ... |
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well, all the executives are men and … еr … |
Joanna: |
And I … … industry was so go-ahead and modern! |
Exercise 4
Act as an interpreter.
John: |
I don't mind telling you you're quite high on my list, but ... |
Джоанна |
Но вы предпочли бы мужчину? |
Харви: |
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John: |
No. I was going to say ... If only I can convince our Managing |
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Director. I'll do my best. |
(Later) |
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Питер |
Не могу поверить этому, Джон! Ты имеешь ввиду, что шеф |
Вайлз: |
действительно назначил девчонку? Фантастика! Как тебе |
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удалось его убедить? |
John: |
I didn’t, Peter. She persuaded him herself. He saw the two best |
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candidates, and the girl got the job. |
Питер: |
Превосходно! Не могу дождаться встречи с ней. Я бы сказал, |
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фирма становится современнее. |
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Exercise 5
Match the phrases on the left with an appropriate explanation on the right. Fill in the grid below.
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to advertise |
A |
A person who is in charge of a firm’s |
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campaign to make itself known to the public |
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advertisements |
B |
Everything which concerns the contact a firm |
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makes with the general public or with |
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individuals who may promote their business in |
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some way |
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3. |
advertising manager |
C |
Someone who applies for something, usually a |
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job |
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4. |
advertising campaign |
D |
A person in an advertising agency who looks |
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after the affairs of one particular firm or client |
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(called an account) |
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5. |
public relations |
E |
To make known the goods or services you |
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provide |
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6. |
applicant |
F |
Someone whose job is to invent or visualise an |
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idea for a good advertisement |
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7. |
short list |
G |
When offering a new job, most firms select |
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from the total number of applicants a small |
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number who they think have the best |
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qualifications on paper. Their names are put |
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on a short list and they are subsequently |
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interviewed. |
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8. |
layout |
H |
The publicity material |
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9. |
visualiser |
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When anything is to be printed it is customary |
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for the printer to prepare a specimen copy first |
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so that his client may examine it for possible |
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errors. This copy is called a proof. |
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an account executive |
J |
The whole plan of advertising for a particular |
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product, usually planned a year in advance |
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to check proofs |
K |
The arrangement of material in an |
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advertisement, i.e. where the photograph, or |
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drawing, is put in relation to the words or copy |
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1.2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
POST-LISTENING
1.Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
a)the system of advertising used at Harper & Grant Ltd.;
b)John Martin’s steps taken when he realised that he needed an expert to supervise an advertising campaign, to check proofs, to make sure that the company used the appropriate media;
c)the work of an advertising manager entails;
d)Mr. Windsmore’s views on advertising;
e)Joanna Harvey’s skills in advertising.
2.Recount the situation as if you were John Martin. Say who was the highest on your list and why. How did you react upon the news that the next applicant is a woman?
3.Suppose you are Peter Whiles. What makes you think that your firm is looking up?
4.Render the situation as if you were Joanna Harvey.
5.Act out a conversation between
a)John Martin and Hector Grant about the necessity of employing an advertising manager and rearranging the sphere of responsibilities in advertising and public relations
b)Peter Wiles and John Martin after the appointment of a new advertising manager.
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