Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
проф и деловой перевод.doc
Скачиваний:
72
Добавлен:
11.03.2016
Размер:
2.95 Mб
Скачать

5.2. Match the words with the definitions:

1. investor

A. buying and selling to earn money; commerce; trade

2. lawyer

B. rich

3. wealthy

C. profession to advise clients about legal matters and to represent them in a court of law

4. business

D. look for; try to find

5. request

E. something on which another thing depends; circumstances

6. seek

F. clever; skillful; having a good, quick brain

7. smart

G. usually, in a common way

8. condition

H. person who invests money

9. commonly

I. the greatest amount or number permitted

10. limit

J. the act of asking for

5.3. Which word is closest in meaning to:

the measure

(A) express (B) judge (C) decide (D) evaluate

starting

(A) making (B) launching (C) creating (D) doing

honesty

(A) truthfulness B) sincerity (C) cheating (D) frankness

5.4. Read the text:

1. A business plan, in the words of “Small Business” is a tool with three basic purposes:

—As a communication tool, it can show possible investors how well you have considered your ideas.

—As a management tool, it can list goals and ways to measure progress.

—As a planning tool, it can help guide a business around problems.

2. For people starting a new business, the biggest problems commonly involve financing. Entrepreneurs often seek venture capital. This is money from wealthy individuals or investment companies for the purpose of building new businesses.

3. Each year, entrepreneurs with ideas for the “next big thing” flood venture capitalists with business plans.

4. A good business plan must define a problem that the new business will solve. Many plans fail to show how a product or service meets a need. Also, business plans often assume it will be easy to gain a share of a large or fast-growing market. It is advised to do market tests to have real numbers to support their claims.

The knowledge about possible problems with the plan is important. Speaking honesty successful businesses often change plans as conditions change. Business students spend hours and hours learning how to write a business plan. But even a good one has its limits.

5. The venture capitalists instead of talking to people who know the entrepreneur

talk to business experts, lawyers and other knowledgeable people. The study appeared in the May issue of Strategic Management Journal.

8. David Kirsch considers business plans a good way to organize an entrepreneur's ideas. But, in his words, “A smart entrepreneur should spend his time developing the business rather than the business plan.” He says he was startled to find that planning documents have such little influence.