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7.4. Read the whole text and decide whether these statements are (t), (f) or (n/a).

1. Price can influence the pleasure we get from a product.

2. Researchers chose wine to do their study because wine comes in many different qualities and prices, and because a lot of people enjoy tasting it.

3. Researchers had twenty people taste three different wines.

4. Most new world wines have varietal labels(which focus on the grape variety used) while old world wines have geographic ones(focusing instead on the region which produced the wine).

5. During the experiment every wine was presented only once.

6. Bottles for Champagne are made with thicker glass, more for a scientific reason than for design — to withstand the pressure of the wine inside.

7. White wine can be made from grapes that are either white or red. That's because the color of the wine comes from the pigment in the grapes skin and if the winemaker removes the skin before the wine is made the grape will remain white.

7.5. Which of the following statements best expresses the main idea of the text?

(A) Researchers from the California Institute of Technology and the Stanford Graduate School of Business did a study. They had twenty people taste different wines.

(B) The experiment appeared to confirm that raising the price can increase how much a product is enjoyed.

(C) People report greater pleasure when drinking wine bought at a higher price.

(D) Researches explored brain images taken while people tasted the wine to support their findings.

7.6. Complete each sentence with one of the following words or phrases.

pleasure costs wine music economists marketers’

1. Price of a product influences the pleasure … we get from a product.

2. … is worldwide presented in many different qualities and prices.

3. Some brain sections process the enjoyment experience from smells, taste and … .

4. A study finds that a $90 wine is not as tasty when it … only $10.

5. Some economists and … …think that raising the price of a product can increase how much a product is enjoyed.

8. Big Return from a Small Investment

8.1. Words to remember:

raise

выращивать, разводить

room

зд. место, пространство

return

зд. доход, прибыль

male

зд. самец

female

зд. cамка

supply

снабжение, поставка

weigh

весить

mating

спаривание, скрещивание

skin

зд. мех, шкура, кожа

tanner

дубильщик, кожевник

fertilizer

удобрение

wastes

отходы

improve

улучшать

manure

навоз

8.2. Discuss the following with your partner:

What do you think about raising animals for meat and fur? Explain your answer choice.

  • It’s a regular way to get food and clothes

  • I would never do it myself

  • It can be only possible in some areas where people cannot live without meat and warm clothes

  • It should never be the way

  • I have never thought about it