- •Методичні рекомендації до виконання завдань до практичних занять з курсу "іноземна мова за професійним спрямуванням"
- •Text 1. Bic's success in a throwaway world
- •Text 2. Zurich Municipal
- •Завдання до першого модуля до практичних занять № 4,5,6 на тему «Роздрібна торгівля».
- •Read and translate the text, be ready to speak on the topic:
- •Answer the questions:
- •Look at the following bar chart which shows reasons why people don’t like shopping:
- •Match the words in the box to the definitions in 1-8 below:
- •Reorder the following sentences 1-6 to describe the process in business English:
- •Find retail expressions in Ex.6 to match to the following general English expressions, as in the example:
- •Translate the following sentences into English:
- •Read and translate the following text, do all the exercises to it and be ready to retell:
- •Form compound adjectives matching the words from the columns with each other:
- •Translate the following sentences into English:
- •Завдання до першого модуля до практичних занять № 7,8,9 на тему «Міжнародна торгівля».
- •International trade
- •Read and translate the text, be ready to speak on the topic:
- •Answer the following questions:
- •Complete this text about free trade by completing sentences 1-6 with a-f below:
- •Answer the questions below:
- •Read the emails below. Which email is:
- •Make complete sentences by using one phrase from each column. Which sentences are used in: a request? a reminder? a refusal? an agreement? a final demand?
- •Which is the most polite form a) or b)?
- •Discussion. As the exporter, decide what methods of payment in 5 you would require from these customers:
- •Завдання до першого модуля до практичних занять № 10,11,12 на тему «Реклама та продукція компанії».
- •Read and translate the texts, be ready to speak on the topic. Do all the exercises to them: Text a
- •The Benefits of Advertising
- •The Price We Pay for Advertising.
- •Advertising Strategies
- •Make an advertisement of any company or product you like. Choose the audience it would be pointed at, use different techniques.
- •Завдання до першого модуля до практичних занять № 13,14,15 на тему «Ділові презентації».
- •Read and translate the text, be able to speak on the topic:
- •Introduction
- •Answer the following questions:
- •Study the following table that shows examples of language used at presentations:
- •Introduction
- •Speak on the topic.
- •Make your own presentation.
- •Завдання до другого модуля до практичних занять № 17,18,19 на тему «Фінанси».
- •Read and translate the texts, be able to speak on the topic: Text a
- •Answer the questions:
- •Make sure you understand the following:
- •Find English equivalents to the following:
- •Complete the sentences with the appropriate word from the box:
- •Choose the correct answer to make a sentence:
- •Answer the following questions:
- •The noun and the definition are matched. Choose the correct adjective to complete the word partners:
- •Read and take into account the following information for the topic:
- •Information for Managers
- •Information for Shareholders
- •Discuss the following questions:
- •Look at the pie chart which shows the average weekly expenditure of a British person:
- •Завдання до другого модуля до практичних занять № 20,21,22 на тему «Гроші».
- •Learn the new vocabulary to the topic:
- •Read and translate the text, be able to speak on the topic: Money and its functions
- •The Medium of Exchange
- •Other Functions of Money
- •Different Kinds of Money
- •Answer the questions:
- •Give Ukrainian equivalents:
- •Replace the words in italics by synonyms from the box:
- •Translate into English:
- •Name the following money (banknote or written form) and its country:
- •Make sure that you know what the following proverbs mean, explain how you understand them:
- •Завдання до другого модуля до практичних занять № 23,24,25,26 на тему «Банківська справа».
- •Read and translate the text, be able to speak on the topic:
- •Safeguarding and transfer of funds
- •Lending and loans
- •Answer the questions:
- •Choose from the words in the box to complete the sentences:
- •Read the following texts:
- •Insurance of goods
- •Answer the following questions:
- •Match the words with their corresponding definitions:
- •Match the words in italics from sentences a-e below to these definitions:
- •Think over the following questions:
- •Be ready to speak on the topic.
- •Завдання до другого модуля до практичних занять № 27,28,29 на тему «Податки та оподаткування».
- •Read and translate the text:
- •International Taxation
- •Answer the following questions:
- •There are some types of tax in the boxes below, but some letters are missing. Can you complete the words?
- •Match these expressions with tax to their definitions:
- •Use the words from the box to complete the following conversation:
- •Read the text and ask all types of questions to the underlined sentences: Taxation planning
- •Can you think of any tax breaks which the government in your country has introduced recently?
- •Be ready to speak on the topic. Список літератури
- •Рецензія на "Методичну розробку завдань з англійської мови для підготовки до практичних занять бакалаврів IV курсу спеціальності ‘Фінанси’ ”
Discussion. As the exporter, decide what methods of payment in 5 you would require from these customers:
1. The buyer is a well-known company in a large country in Western Europe. This is a first order but you hope the buyer will become a regular customer.
2. The buyer is in a country where currency exchange is controlled by the government. Requests for foreign currency payments must be justified by supporting documents.
3. The buyer is a new customer in a country with a fragile economy and a poor credit rating.
4. The buyer is a large North American company with a reputation for slow payment.
5. The buyer is one of your suppliers in a neighbouring country.
6. The buyer represents a small company in a developing country and is a personal friend.
Завдання до першого модуля до практичних занять № 10,11,12 на тему «Реклама та продукція компанії».
Advertising
“ADVERTISING MAKES PEOPLE BUY THINGS THEY
DON’T NEED WITH MONEY THEY HAVEN’T GOT”
William Ropers
“THE FUNCTION OF ADVERTISING IS
TO MAKE THE WORSE APPEAR BETTER”
Thomas Wolfe
“ADVERTISING ISN’T A SCIENCE. IT’S PERSUASION.
AND PERSUASION IS AN ART.”
William Bernbach
Learn the new vocabulary for the topic:
advertising |
рекламна діяльність |
to advertise |
рекламувати |
advertiser |
рекламодавець |
principal |
основний, головний |
target |
ціль, мішень |
campaign |
кампанія |
benefit |
прибуток |
large-scale |
масштабний, широкий |
to enable |
давати можливість |
demand |
потреба |
to mislead |
вводити в оману |
to tempt |
спокушати |
slogan |
гасло, заклик |
rational appeal |
раціональний мотив (маркетинговий підхід, при якому пропозиція товарів і послуг розрахована на раціональний вибір покупця, що грунтується, напр., на знанні про якість товару або порівняльного аналізу його ціни) |
emotional appeal |
емоційна реклама (маркетинговий підхід, при якому пропозиція товарів і послуг базується на дії на людські відчуття, а не на розуміння) |
to rely |
покладатися, довіряти |
to convince |
переконати |
testimonial |
рекомендація |
bandwagon |
мода, поголовне захоплення |
appeal |
заклик |
to imply |
припускати |
to leave out |
не звертати увагу |
to derive |
відбуватися, отримувати, витягувати |
to evaluate |
оцінювати |
public relations (PR) |
зв'язок з громадськістю |
commercial |
рекламний ролик |
sequence |
послідовність, серія, епізод |
soundtrack |
фонограма |
live recording |
прямий запис |
voice-over |
голос за кадром |
scenario |
сценарій |
storyboard |
розкадровування |
setting |
навколишнє оточення |
publicity |
реклама, популярність |
to catch the eye |
привертати увагу |
endorse |
підтверджувати, схвалювати |
gimmick |
прийом, трюк |
copywriter |
автор тексту реклами |