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Royal Philips Electronics

Royal Philips Electronics (Netherlands) is one of the largest companies in the world and one of the biggest companies in Europe in production of electronic technics. Its volume of sales was 31.8 milliard Euros in 2002. It is the world leader in the sphere of production of color TV sets, lighting equipment, electric shavers, equipment of medical diagnostics and monitoring of the patients and one-chip TV sets. 170,000 employees of the company work in more than 60 countries of the world in the sphere of lighting equipment, household electronics, household electric devices, semiconductors and medical equipment. The shares of Philips are quoted in NYSE (New York Stock Exchange; the symbol of Philips - PHG), London, Frankfurt, Amsterdam and other stock exchanges.

The company Royal Philips Electronics takes the ninth place in the list of 30 electronic corporations of the world, published in the magazine “Fortune”. It is occupied with 60 different spheres of business from electronics up to household electric devices and from the systems of safety up to semiconductors.

Royal Philips Electronics is the world leader in the sphere of digital technologies for TV sets and displays, radio communication (wireless), voice detection, compressing and storage of video information, optic articles and also the basic semiconductor technologies, thanks to which all these achievements became possible. The best designs of the world significance in the sphere of lighting equipment, medical technics (scanning and other systems of diagnostics), household electric devices belong to Royal Philips Electronics. During a year the company produces more than 2.4 milliard of filament lamps and nearly 30 million of TV tubes. Every year approximately 2.5 million procedures are made in research and treatment of heart disease (scanning and radio surgical treatment) on the rontgenological equipment applying technologies of Philips. Five from ten of the leading producers of PC in the world sell them with the screens made by Philips. Each seventh TV set in the world has a TV tube of Philips and 60% of all telephones have components made by Philips. The lamps of Philips Lighting illuminate 30% of offices, 65% of airports, 55% of football stadium and 30% of hospitals all over the world. The efficiency of the Philips activity is confirmed by its leading positions in many markets of the world.

Philips Consumer Electronics is one of six representatives in Russia. Philips Consumer Electronics is one of the leading companies in the world in production of household electronics. Its portfolio of products suggests all advantages of new digital technologies, which a consumer can use at home, at work or during his trip.

Philips Consumer Electronics has three directions of activity: “home system of entertainment”, “means of self-expression” (oriented on the final consumer) and “production” (represented a wide range of production for professional and half professional use and also SOHO devices (System Office-Home-Office)). It is one of the largest producers of color TV sets in the world. It is a recognized expert in the field of technological innovation. Philips is a leader in working out and inculcation in the market of wide screen TV format, flat screen TV sets and video monitors; optic discs, video tape recorders of DVD and CD audio systems; digital TV systems and devices, connected with Internet, e.g. Internet-audio systems. The company Philips takes the second place in the world in delivery of DVD-players and is the leader in delivery of screens for PC to the world market. Philips actively works in the field of personal communication, including cellular and wireless (DECT) telephones, and also in the sphere of peripheral devices such as drivers DVD-RW, Web-cameras and LCD projectors. Philips delivers to the market portable audio devices and accessories for teenagers and youth.

The cooperation with other world leaders in the concrete spheres of business allows Philips to expand quickly its portfolio of popular consumer products and services. For example in cooperation with Nike Philips establishes firm links with the world of fitness and sport. The companies jointed their achievements and experience in the field of sport and digital technologies to work out innovating solutions and to create new articles that will make coaching more pleasant and effective. The creation of the joint enterprise with AOL is the unification of the technological potential with their capabilities in the sphere of market interactions and the use of Mass Media.

Philips Consumer Electronics plays an important role in realization of the concept “Connected Home”. With the help of the technology Streamium the company Philips works out devices for the direct access to the Internet. Wireless communication is a component part of the concept “Connected Home”, in which new technologies (e.g. connection of the computer with the TV screen or control desk iPronto) change sweepingly the ways of the interaction of people and household equipment.

The company Philips is also a leader in production of digital decoders of the cable TV channels, including decoders that support standard Multimedia Home Platform.

The company works out new generation of devices that will ensure a hitch in guaranteeing of the access to digital data and their spreading.

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Комментарий:

the lighting equipment – осветительная аппаратура; a share – акция; to be quoted – котироваться; stock exchange – фондовая биржа; to be occupied with – быть занятым чем-либо; radio communication (wireless) – радиосвязь; significance – значение; to belong – принадлежать; a filament lamp – лампа накаливания; the treatment of heart disease – лечение болезни сердца; radio surgical treatment – рентгенохирургические процедуры; the rontgenological equipment – рентгенологическое оборудование; to illuminate – освещать; to confirm – подтверждать; a steam iron – паровой утюг; portfolio – портфель; to suggest – предлагать; an entertainment – путешествие; means of self-expression – средства самовыражения; recognized – признанный; wireless – беспроводный; portable – портативный; to establish firm links – создавать, налаживать прочные связи; experience – опыт; coaching – спортивные тренировки; the unification – объединение; market interactions – рыночные взаимодействия; Mass Media – средства массовой информации; “Connected Home” – “умный дом”; control desk – дистанционный пульт управления; sweepingly – радикально; to ensure a hitch – обеспечить прорыв.