Book

Po3ain 2. TexHonoaiR cmeopeHHR mypucmu'IH020 npodyKmy ma c#JopMyeaHHR aeoapac#Jif nodopOJKeii

2 eTaii: BH3HaqJIBIIIH TIIII KJiifH'I)'PHTa MeT)'rronopO)Ki, MeHen)Kep p03IIOqJIHae po6ozy Han <l>opM)'BaHIDIMrraKeTa rrocrryr Ta cKJianae rrporpaMy rrepe6YBaHIDI, opieHTOBaHy Ha MacoBHH pHHOK.

3 eTan: BpaxoByroqH rrpaBHJia Ta rrop51noK CKJianaHIDI rrporpaMH rrepe6yBaHIDI, MeHen)Kep 3 Haiip51MKY BH3Haqae TepMiH rypy, :Horo rroqaToK Ta cKJianae po3Krran HanaHm rrocrryr.

4 eTan: MeHen)Kep 3 rreperriKy eKcKypci:H, 3arrporroHoBaHHX ,L{llil TypHCTiB, 06Hpae Haii6iJiniii u;iKaBi (BinrroBinHO no nHiB i TepMiHiB 'ixrrpoBeneHmr).

5 CTaii: BapTiCTh ,ll;O,ll;aTKOBHX 3aXO.D;iB p03paXoByeThC51 OKpeMO Ta pearri3yeThC51 3a .n;onaTKOBY OIIJiaT)',T06TO IIOHan THX IIOCJiyr, IUO BBiHIIIJIH ,ll;O rrporpaMH rrepe6)'BaHIDI 51K OCHOBHi erreMeHTH. ~AA 3pyqHocTi po6oTH ryp!l>ipMa - peuerrTHBHHii orrepaTOp p03po6AAe rrporpaMH TypiB caMocTiiiHo.

Y nonaTKoBi 3axonH no rrporpaMH rrepe6)'BaHIDIrypHcTiB BKJIIOqaiOThC51: Bi.D;BinyBaHH51 My3eiB Ta TeaTPiB, Mara3HHiB Ta 51pMapKIB, BI.D;Bi.n;aHIDI TeMaTHqHHX rrapKiB :H aTPaKu;ioHiB, pi3Hi BH.D;H aHiMau;i:Hmrx (po3Ba)KaJihHHX) rrporpaM Ta iHIIIi. BinBinaHIDI nonaTKOBHX 3axoniB (eKCKypci:H) BapTO BKJIIOqaTH B rrporpaMy rrepe6)'BaHIDI'I)'PHCTiBHa 5-:H, 6-:H qif 7-:H eKCKJ'PCiHHHHneHh, KOJIH 'I)'PHCTH3MO)K)'Th.n;o6pe opieHT)'BaTHC51y MiCTi, 03HaHOMJieHi 3 :Horo TPaHcrropTHOIO iH!l>paCTPyKTypoiD. ~rr51 6i3HecrypHcTiB TeMaTifqHi rrporpaMH rrepe.n;6aqaiOTh, KpiM OCHOBHHX 3axo.n;iB (.n;inoBHX), me :H KyrrnrypHy Ta po3Ba)KaJihHY rrporpaMy, ,ll;JI51 THX, IUO rrpaUIOIOTh Ha BHCTaBUi - KBHTKH i MO)KJIHBiCTh opeHnH o!l>iCHOrO qif CTeH,ll;OBOrO o6rranHaHH51 Ta iHIIIi IIOCJiyrH.

CKJianaHIDI rrporpaM rrepe6)'BaHH51rroTPe6ye Bin MeHe!J:)KepiB, 51Ki UHM 3ail:MaiOTh 3HaHh reorpa!l>ii' 1)'PH3My, peKpeau;iHHHX MO)KJIHBOCTe:H perioHy (Kpai'HH, KypopTy, MicTa), TYPHCTHqHoi' iH!l>pacTPyKTypH, icTopii' Ta KYJih'I)'PHTid Micu;eBocTi, 51KY Bl,ll;Bl.D;yiOTh TypHCTH.

81

OPfAH/3AL//Jl TYPHCTH'IHHX nOIIOPO)I(EH

3ABMHIDJ )];JUI llPAKTINHOI POJiOTH

MeTa 1. 3aCBOCHHH 3HaHb 3)l;06ymx Ha JieKIJ;lliX 3 )l;HCQHnJiiHH npaKTH'IHOI «0praHi3aQiH IypH3My».

po60TH 2. Ha6yrrH HaBH'iOKra 3acBO€HHH npamm cKJia,n:aHHH rrporpa.M nepe6)'BaHHHT)'PHCTiB;KOM6iH)'BaHHHCKJia)l;OBHX rrporpaM nepe6yBaHHH 3 MeTOIO lX OllTHMaJibHOrO BHKOpHCTaHHH, llpHB'H3KOIOIypHCTH'iHOrOMapmpyTy )];0 OCHOBHHX TpaHCllOprHHX MariCTpaJieH, HacerreHHX nymcriB; BH3Ha'ieHHHHafutiKaBimHX eneMeHTffi nOKa3Y no Mapmpyry Ta BKJIIO'ieHHHi'x.n:o nporpaM o6cnyroByBaHHH.

3. ITpaKTHqHe 3acTocyBaHHH 3HaHb cTy,n:eHTiB 3 KypciB: «TeXHOJIOriH IypHCTHqHOl ,n:is:JibHOCTi», «0praHi3aQiH rypH3My», «TypHCTHqHe Kpai:HOJHaBcTBO», «PeKpeaQiil:Hi KOMll1IeKCH CBiTy», «Mi:amapO,n:HHH 'IypH3M» Ta iHIIIHX cneQiaJibHHX )l;HCQHllJiiH, .W:O QlOpMYffiTb MaH6yYHbOrO (j)axiBQH B rany3i TYPH3MY.

3aB;:J:aHHH 1. Pmpo6HTH Mapmpyr TypHcTwquoi'no;:J:opo)l(i Ta cKJiaCTH nporpaMy nepe6yaaHHH no,n:opO)I(Hix.

2.OQ1opMHTH Texuorroriquy ,n:OKYMeHTauiro HOBoro Typy (TeXHOJIOri'IHYKapzy, iHQlOpMaQiHHHH JIHCT )l;JIH peKJiaMH rro.n:opo)l(i).

3.· Po3paxyaaTH BapTICTh TypHCTH'IHO'irro,n:opO)I(l ua O;:J:HOrO TypHCTa:

a)yqaCHHKaTypHCTH'IHO'irpyrru; 6) TYPHCTa-iH)l:HBi,n:vana.

lu«lJopMa- 1. KaTanom IypHCTH'IHHXQ1ipM Ta uiHOBi ,n:o,n:aTKH .n:o HHX. uiiiua 6aJa 2. PoJKJia,n: pyxy rpaHcrropTHHX 3aco6iB.

3. KHum-ri,n:H, nyriBHHKH Ta ,n:oBi,n:HHKH no Kpai'Hi,B HKY nnaHYeThCR 3,n:iHCHIOBaTH IIO,n:OpO)I(i.

TepMiH 2 ro,n:wHH ay,n:wropHo'ipo6orw; BHKOHaHHH 4 ro,n:HHH CaMOCTiHHOI po60TH.

JaBiJ:aHHH

llHTAHIDI )];JUI CAMOKOHTPO.JIIO

1.,ll,aiiTe BM3HaqeHIDI ITOIDITh: «TypH3M», «Tj'pHCT», «TypHCTJiqHMH npO.lJ:YKT», «ryp», «T)'pHCTMqHMHMaprnpyn>, «nporpaMa nepe6yBaHIDI».

2.BM3HaqiTb CKJia,Z:( rypHCTMqHoro npO.lJ:YKTJ'.

82

P03din 2. TexHonoziR cmeopeHHR mypucmu'lH02o npooyKmy ma cjJopMyeaHHJieeoapacjJii nooopoJKeu

3.B:a3Ha'liTh Ta oxapaKTep:a3yihe crreu;mpi'IHi oco6mmocTi rrocnyr:a 5IK ToBapy.

4.3a 5IKHMH 03HaKaMH Knac:a<PiKy€TbC5l TyPHCTH'IHlfMrrpo.uyKT?

5.BH3Ha'liThpeKOMeH)J;OBaHy CTPYKTYPY ryp:aCTH'IHororrpo.eyKTy.

6.Ha3BiTh OCHOBHi eTaiiH p03p06KH HOBOTO TypHCTH'IHOro npo.uyKTy.

7.Ha3BiTh HopMaTHBH0-3aKOHO.UaB'li aKTH, .UOTPHMaHm 5IKHX o6oB '513KOBCnpH npoeKTYBaHHi MaprrrpyTiB i rypiB.

8.Il(o Bi,LJ;HOCHThC5l,UO TCXHOnori'IHOl,UOKYMCHTau;i'i?

9.3 5IKHX eTaniB CKna.uaeThC5l rrpou;ec ni.uroTOBKH, peani3au;i1 Ta npoBe,LJ;eHm Typy?

10.Ha3BiTh Ta oxapaKTep:a3yH:Te BH.UH TypiB Bi.urroBi.UHO .uo 03HaK lX Knac:a<!>iKau;il.

11.Ha3BiTb THIIH TypHCTiB Ta BH3Ha'liThBHMOrH KOJKHOrO THrry ,LJ;O <i>OPMYBaHH5l rrporpaMH rrepe6yBaHH5l.

12.B:a3Ha'liThnoTpe6y TyPHCTH'IHoroni,LUip:aeMCTBa B iH<PopMa- u;iiiHHX pecypcax Bi,LJ;ITOBi,LJ;HO ,LJ;O anropHTMJ ,LJ;OKYMCHTOo6opOTy np:a 3.UilicHeHHi rrpou;eciB <PoPMYBaHm Ta peani3au;i1 TyplB.

13.Ha3BiTb OCHOBHi rrpaBHna Ta IIOp5I,UOK CKna,LJ;aHH5l nporpaMa rrepe6yBaHH5l TyPHCTiB.

14.B:a3Ha'ITei oxapaKTep:a3yi1Te <!>aKTop:a, mo Bnn:aBaiOTh Ha CTpYKTYPY TypiB Ta <!>opMYBaHH5l lx nporpaMHoro 3a6e3ne- 'leHH5l.

83

+PoJ.r.iJI 3

TEXHOJIOrUI 3liYTY TYPHCTHliHOrO TIPO,l(YKTY

ArenT TYPHCTHq:uuii - IOpM,n:HtiHa oco6a, HKa BMCTynac B 5.l:KOCT1 nocepe,n:HMKa MDK npo,n:aB:u;eM Ta IIOKynn;eM TypHCTMtiHHX rroc.rryr Ta 3ai1MacTI:.CH 3a ,n:opyqeHH5.l:M !llipMM-ryporrepaTOpa, TIJaHCTIOpTHOl KOMIIaHi'itill roTe.JThHOro Tii,n:npMCMCTBa p03,n:pi6HHM npo,n:a)KeM rypMCTHtiHOrO npO,n:yKTY Ha YMOBaX KOMiciHHOI BHHaropo,n:H.

ArenT TYPHCTuq:uuii .z:.unJioMoBauuii - oco6a, HKa Mae

,n:MnrroM rrpo 3aKIHtieHH5.l HaBqaJII:.Horo JaKna,n:y 3a crre:u;iarri:.HicTIO,

noB'H3aHOIO 3 TYPHCTMtiHOIO iH,n:ycTPiCIO Ta JaiiMaeTI:.CH ,.[{15.l:JihHICTIO TypHCTMqHOrO ateHTCTBa.

AreHTCTBO Jiiu;euJoBaue - rypHCTMtiHe areHTCTBO, HKe

OTPHMaJIO Bi,n: ,n:ep)KaBHHX opraHiB o!llin;iHHMH ,.[{03BiJI (ni:u;eH3iiO) Ha opraHi3a:u;iro rrpHHOMY Ta o6c.rryrOBYBaHH5.1: TypHcTiB. B

IIeBHHX !llopMaJII:.HOCTeH, HanpHKJia,n:: BJiaCHMK areHTCTBa IIOBHHeH MaTH ,ll;eKiJibKa poKiB CTa~ B 'fYPHCTHtiHOMy6i3HeCi, BOJIO,.[{iTH IIeBHHM KaiiiTaJIOM, BKJia,n:eHHM B rypHCTHtiHe IIi,n:rrpHCMCTBO TO!l(O.

AreHTCTBO po3.r.pi6ue - TypHCTMtiHe areHTCTBO, :r:u;o JaiiMaeTI:.cH rrpo,n:a)KeM rypHcTMtiHMX rroc.rryr CBO'iMKJiicHTaM .n:rrH

"ix KiH:u;eBoro CIIO)KHBaHH5.l. Po3,n:pi6Hi TypHCTMqHi areHTCTBa CKJia,n:aiOTh Haii6iJII:.III qifCJieHey tiaCTMHY 36YTOBOl Mepe)Ki B c4lepi TypH3My.

AKBhHTOp - crry){(60Be:u;I:. (rrpa:u;iBHHK) TypMCTHtiHoro tiH TPaHcrropTHoro areHTCTBa, B o6oB 'H3KH HKoro BXO,n:MTI:. Jany- tieHHH HOBMX KJiiCHTiB, IIpHHOM Ta o!llopMJieHH5.l 3aMOBJieHI:. Ha 6poHIOBaHH5.l TYPHCTMqHoro Ta TPaHcnopTHoro o6crryroByBaHHH.

AKBiJHn;iH - 3aJiyqeHH5.l HOBHX KJiieHTiB ,.[{0 npH,n:6aHH5.l rypHCTHtiHHX Ta TPaHCnopTHMX nocnyr. B M~apo,n:HOMy rypM3Mi

aKBi3Hl(iCIO - :u;e 3aJiytieHH5.l B Kpa'iey iH03eMHHX 'fYPHCTiB 3 MeToiO OTPMMaHH5.l BaJIIOTM. AKBi3H:u;iciO 3aHMaiOTI:.CH TypMCTMtiHi Ta TPaHcnopTHi KOMIIaHii.

84

POJdin 3. TexHonoaiR a6ymy mypucmu'IHoao npodyKmy

Jiropo 6pOHIOBaHHB - Cny)l(6a rrpHHOMY Ta BH:KOHaHHH 3aMOBJieHb Ha 6pOHIOBaHHH piJHIIX BH:f];iB TypH:CTWIHOfO o6cnyroBynaHHH. 3a3Bn:qaii BOHa c CTPYKTYPHOIO qacTH:HOIO BeJIHKIIX Typn:cTn:qHIIX <PipM Ta BHKoHyc <l>YHKUi1 rrpOfl:a)I(Y TypHCTflqHH:X IIOf];OpO)I(eH qn: iHIIIIIX TYPHCTH:qHifX rrocnyr.

Jiropo 3aMOBJieHb - CJiy)l(6a rrpH:HOMY Ta BH:KOHaHIUI JaMOBJieHn Ha 6pOHIOBaHHH MiCUb Ha TPaHCIIOpTi, HKa crreuiani3yCTbCH Ha TPaHcrropTHH:X Jaco6ax. Benn:Ki TPaHcrropTHi KOMIIaHii'MaiOTn BJiacey Mepe)l(y 6IOpO 3aMOBJieHb KBH:TKiB, qepe3 HKi BOHH: 3f];iHCHIOIOTb IX rrpof];a)l(.

Mepe*a J6yry - o6'Cfl:HaHa Ofl:HH:M TYPOpraHiJaTOpOM rreBHa KiJinKiCTb TypH:CTH:qHIIX areHTCTB, 610p0 3aMOBJieHh, areHTiB 3i 36yry, aKBi3HTopiB Ta iHIIIHX cy6'eKTiB TYPHCTn:qHoro pHHKy, MeTOIO f];iHJinHOCTi HKH:X e p03IIOf];iJI Ta 36YT TYPHCTHqHoro IIpOfl:YKTY <lJipMH.

KaHaJIH poJno)J.iJiy (J6yry) - 1) IIIJIHX TYPHCTH:qHoro rrpOAYKTY Bill: <lJopMynaHHH, p03IIOf];iJIY, 36yry f];O CIIO)I(HBaHHH, 3 BHKOpH:CTaHIDIM piJHHX 3aco6iB Ta 3aXOf];iB peaniJauii'; 2) cyKyrrHiCTb opraHiJauiii qJI OKpeMH:X oci6, HKi IIpHHMaiOTh Ha ce6e qJI f];OIIOMaraiOTb rrepef];aTH: iHIIIOMY rrpaBO BJiaCHOCTi Ha KOHKpeTHHH TOBap qJI rrocnyrH Ha IIIJIHXY Bill: BHpo6HH:Ka f];O CIIO)l<H:Baqa.

3.1. Typonepeiimunz ma azenmcbKuii 6i:Jnec 6 mypu3Mi

TyponepeiiTHHr - fl:illnnHicTb TYPHCTflqHOro rrif];rrpHeMCTBa no p03po6ui, <lJopMynaHHi Ta peaniJaui1 TYPHCTH:qHHX rrporpaM IIOf];OpO)I(eH.

TyporrepaTopu. HaiiBa)I(JIH:Biiiiy ponb y TOBaporrponifl:HOMY KaHaJii Bif];irpaiOTb OIITOBHKH:, HKi MaiOTb BeJIHKH:H o6opoT peaniJoBaH:IIX rypiB Ta Ja CYTTIO e KoHconif];aTOpaMH: rypHc~ IIOTOKiB f];O Tiel qH iHIIIOl KpalHH Bif];BiAynaHHH. ~i KOMepUiii.Hi IIOCepef];HHUbKi rrmrrpH€MCTBa 3aHMaiOTbCH 3aKyrriBJieiO TOBapiB (rrocnyr) Ta IXHiM 36YTOM qepe3 Mepe)l(y p03f];pi6HIIX TOpfOBHX ToqoK (TYPareHTiB). TyporrepaTop e reHepaTOpoM opraHi3oBaHoro TypH3My, i iioMy rrpHAiJIHCTbCH oco6JIHBe Micue y <PoPMYBaHHi pHHKY TypHCTHqH:IfX rmcnyr. TyporrepaTOpH 3aJie)I(HO Bill: 03HaKH KJiaCH<lJiKyiOTbCH TaKHM qHHOM (Ta6JI. 3.1):

85

OPfAH/3A1.41R TYPHCTH"'HHX nqqOPO)I(EH

Ta6JZUZJ5l 3.1

K.rracuflliKa~m ryponepaTopiB

03HaKa

BHnH Ta xapaKTepHCTHKa

KJiacmPiKaQii'

1. 3a cneQia- 1.1. OnepaTopH MacoBoro pHHI.:y, HKl peani3yiOTh rri3aQiE:IO T)'PIIaKeTHHa pi3HHX BH,Il,aX pHHKiB nJUI IIIHpOKOrO KOJia

CllO:iKHBa'liB(pi3HOTHITHOl KJiiCHTypH);

1.2. CneQiaJiboBaHi onepaTopH, HKi cneQiani3YJOThCH Ha neBHOM)'BHni rypnponyKTY lJH cerMeHTi pHHKY (Ha IIeBHiM Kpai'HiBinBi,IJ,yBaHHH, Ha IIeBHOMY BHni T)'PH3MY TOm:o):

1.2.1.myponepamopu, UfO cnel4iaJZi3yJOmbcR 11a oKpeMux 6UOQX mypU3MJ (cnopTHBH0-03nopOB'li T)'PH, MHCJIHB- CTBO-pH6a.JihCTBO, IIpHrOnHHQhKi TypH, iBeHTHBHHM T)'PH3MTOII\O);

1.2.2.myponepamopu, RKi cne14iaJZi3yJOmbcR 11a nee11ux KpaiH.ax eioeioyeaH11Jl (no AHrni1, <DpaHQii'qfi hanii'TOm:o);

1.2.3.myponepamopu, RKi o6cnyzoey10mb nee11uu mun

K!liCHmypu (MOJIOnh, niTeR, 6i3HeCMeHiB iH.);

86

P03iJin 3. TexHonoaiR J6ymy mypucmU'IHoao npoiJYKmy

3aKiHtJemm ma6Jl. 3.1

03HaKa

BH.L(H Ta xapaKTepHCTHKa ,

3.2.Peu;enTHBHi Typonepnopn- u;e TYP onepaTopH Ha npHHOMi, HKi KOMnneKTYIOTb TypH Ta nporpaMH o6CnyTO- B)'BaHHHB Micn:i rrpHHOMY Ta o6cnyTOB)'BaHHHTYPHCTiB, BHKOpHCTOByiOliH npHMl ,L(OfOBOpH 3 llOCTatianbHHKaMH nocnyr (roTeni, ni.L(npH€MCTBa xapti)'BaHHH,po3BroKanhHi 3aKna.L(H Tomo).

3.3.KoHCOJIUlOBaHi ryponepaTopn- u.e ryponepaTOpH, HKi € tiaCTHHOIO XOll,L(HHry Ta o6'€,L(HaHiB €,L(HHHH fOCll0-

.L(api0101J:HH cy6'€KT 3 ni.L(npH€MCTBaMH rypHCTH1IHOl iHliVCTPil (rOTenHMH, UeCTOUaHaMH iH.).

/(o OCH06HUX t/JyHKl{iU myponepamopi6 6iOHOC.JtmbC.Jt:

•BHBlleHIDI IIOTpe6 IIOTeHD;iHHHX TypHCTiB Ha TypH Ta rypHCTHllHl rrporpaMH;

•CTBOpeHIDI rrepcrreKTHBHMX rrporpaM o6CnyTOB)'BaHIDI,TypiB Ta arrpo6au;i.H IX Ha pHHKY 3 MeTOIO BIDIBJieHIDI Bi,UIIOBi,UHOCTi IIOIIHTY TypHCTlB;

•B3a€MO,Ui.H 3 IIOCTallaJibHMKaMH IIOCJiyr Ha TYPH Ha ,UOTOBipHiii OCHOBl;

•po3paXYHOK BapTOCTi rypiB, BCTaHOBJieHIDI TapmpiB Ta D;iH Ha IIOCJiyrH 3 KOMIIJieKTaD;il Ta 36yry rypiB pi3HOl KOMIIJieKTau;ii', KJiaCHOCTl TOlll;O;

•3a6e3rrelleHIDI rypHcTiB, }!Ki rro,n:opo:>KyiOTh no MaprupyTaM

TypiB BCiMa Heo6xi,z:umMH ,UOKYMeHTaMH, MaTepiaJiaMH peKJiaMHOcyBeHipHOl IIpO.uyKIJ;ii', crreu;iaJibHHM CIIOp}!,U:>KeHIDIM Ta iHBeHTapeM (3a IIOTpe6H);

IIi,UrOTOBKa, rri,n:6ip Ta IIpH3Hal!eHIDI Ka,n:piB Ha Maprupyr, }!Ki 3aHMaiOTbC}! BHKOHaHIDIM (Ha,UaHIDIM) 3a3HalleHMX y nporpaMi IIOCJiyr Ta OpraHi3au;ieiO 06CJIYTOB)'BaHH}!TypHCTiB; rrpoBe,UeHIDI peKJiaMHO-iHQlOpMaiJ;iHHOl ,Ui.HJihHOCTi ,UJl}! npocyBaHIDI ryp npo.uyKTY 1!epe3 Mepe:>KY TyparemcTB;

3,UiHCHIOBaTH KOHTpOJih 3a Ha,n:iiiHiCTIO Ta }!Kicno o6cJiyrosyBaHIDI;

J,n:iiicHIOBaTH orrepaTHBHM.li 3B'}!30K3 rypHcTaMH (KepiBHMKOM rpynH) Tii,U l!aC 06CJIYTOB)'BaHIDITa BHpiruyBaTH cnipHi IIHTaHIDI.

87

OPfAH/3AL/IR TYPHCTHI./HHX no,QOPOJKEH

fOJIOBHHM Harrp~MOM p;i~JihHOCTi TyporrepaTopiB CTaJia po3po6Ka Typn:cTn:qHoro rrpoeyKT)',p03paxoBaHoro Ha MacoBIDi CIIO)I(IfBqlfii: IIOIIHT. 0IITOBHKH KOMIIJieKT)'IOTh cepiii:Hi Ha6opH IIOCJIYI',~Ki peaJii3yiDThC~ T)'plfCTaMy €)J;HHOMY IIaKeTi (IIeKi)J;)I(- Typn:) IIIMXOM CTaHp;apTH3a:U:i'iMaprnpyTiB IIO)J;OpO)I(eH, rrporpaM i KOMIIJieKcy o6CJiyfOBYBaHIDI. 3a paxyHOK CTaHp;apTH3aiJ;i'i i

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