Book

,.,.

MiHicTepcTBO ocsiTH i HayKu, MOJIO.Ld Ta crropry YKpai'Hu Kui'BChKHii Han.ioHaJihHHii ToproseJihHO-eKoHoMiqHuii yHisepcuTeT

r.I. MuxaiiJiiqeHKO A.IO. €peMeHKO

OPrAHI3A~UI TYPHCTHqHHX

IIO,IJ;OPO)KEH

HaellaJlbHUU noci6HuK

Kui'B 2011

3MICT

IlepeJJ:MOBa .................................................... .:........................... 5

Po3JJ:iJI 1. Opranhau:iiini acneKTH cTsopeHHH Ta 4>YHI\:U:ionysanHH TYPHCTH'IHOI'O

ni)];npHCMCTBa ... ,........ ,............................................... 7

1.2.,l],ep)l(aBHa pe€CTPa~rn cy6'€KTiB IIi,D,IIpH€MHH~bKOl

,IJ,iMhHOCTi ... ,..................,,.. ,............................................ 10

Po3JJ:iJI 2. TexnonoriH CTBopennH TYPHCTH'Inoro

npOJJ:YKTY Ta «<>opMysauuH reorpa4>ii

3

4

·'JIM!\1!'1,1111•111•~--•:•m• .at au ····-,,~~~maa.

llEPE)J.MOBA

CyqacHe po3yMiHH51 TYPM3MY 51K c¢epM Jli51JibHOCTi OTOTO)l{HlOIOTb 3 IIOH51TT51M «iH.llYCTpil IIO}lOpO)l{eih>, 51Ka OXOIIJIIOC BCi Bl11lll Ha]laHH51 IIOCJIYf TypMCTaM, BI1p06HllUTBO Ta peaJii3auiiO ToBapiB TYPMCTMqHoro rrpM3HaqeHH51, BMKopMCTaHH51 iHHOBaUiHHllX TeXHOJIOriH o6cnyroByBaHH51 B 3a}lOBOJieHHi peKpeauinHMX rrpTpe6 crro:11amaqiB.

MacoBiCTb TYPMCTJ1qHMX o6MiHiB ra rrorryn51pHicTb oKpeMHX Kpai'H 51K peKpeauiHHO-IIpHBa6JIHBI1X }l03BOJI51C CIIpOrH03yBaTJ1 3HaqHMH picT Ta rrorryn51pHicTb rrpo¢ecin, mo 3a6e3rreqyiOTb Ka.llpOBHH rroTeHUiaJI raJiy3i: MeHe}l)l(epM 3 TYPM3MY n rocTMHHOcTi, pecTopaTopM, rrpauiBHHKH TYPMCTHqHoro cyrrpoBO.llY Ta iHini. TypH3M - ue oco6nHBa MYJibTMraJiy3eBa c¢epa B 51Kin rrpaUIOIOTb ¢axiBUi pi3Hl1X rrpo¢ecin Ta piBHiB OCBiTH, ane HaiirroqecHirne cepe.ll HHX o6iiiMaiOTb MeHe.[l)l{epM, mo i 3a6e3rreqyiOTb KepyBaHH51 i BMKOHaHH51 Bcix orrepauin 3 opraHi3auii'Ta Be]leHH51 TypHCTJ1qHOl1li51JibHOCTi.

TaK, rrpM p03po6JieHHi HOBoro TyprrpO.llYKTY Heo6xi1lHO 3aCTOCOByBaTJ1 cyqacHi MeTO.[Ill MapKeTllHfOBllX .[IOCJii}l)l(eHb, BpaXOByBaTll HOBiTHi TeXHOJIOfil, BpaXOByiOqH ¢aKTOp MO.[Ill, HaCTpOIO, Ce30HHOCTi Ha IIeBHHll MaprnpyT, a TaKO)l{ pi3HOMaHiTHi ¢opMH rrpocyBaHH51 TYPHCTHqHoro rrpO.llYKTy, BHKOpHCTOByiOqJ1 IIpH UbOMY TBopqllif IIOTeHUiaJI CIIiBpo6iTHI1KiB ¢ipMH.

TypMCTJ1qHa Jli51JII>HicTb - ue Jli51JibHicTb 3 opraHi3auii'rro.[lopo)l(eif ra 3a6e3rreqeHH51 yMoB BMKOHaHH51 3aMOBJieHHX rroc11yr rreBHoi'KiJII>KocTi Ta 51KocTi. Cy6'cKTaMMTypHcTHqHoi'1li51JII>HocTi Ha pMHKY YKpai'HMc TyporrepaTopM Ta TypareHTM, caMe opraHi3aUiiO po6oTM 51KHX Ta B3acMO.lliiO B rrpoueci o6cnyroByBaHH51 TypMcTiB MH i po3rJI51}lacMo B HallloMy HaBqaJibHOMY rroci6HHKy.

Pi3HOMaHiTHi BH.llH Ta ¢opMH TYPH3My, TMIIM KJiiCHTypn Ta 3HaHH51 TeXHOJIOfil i opraHi3aUil o6cnyroByBaHH51 KJiiCHTiB BHMaraiOTb Bill MeHe}l)l(epiB TYPH3MY 3HaHb Ta BMiHI>, 51Ki ¢opMyiOTbC51 51K Ha OCHOBi BJ1BqeHH51 peKpeauiHHllX pecypciB OKpeMMX IIpHBa6JIHBI1X TepMTOpiH, KypopTiB, UeHTpiB Ta perioHiB TaK i OBOJIO}liHH51 HaBHqKaMH yrrpaBJiiHH51 IIi}liipHCMCTBaMH rypHCTHqHQI iH}lyCTpii', OCHOB IIi.lliipHCMHHUTBa Ta yMOB 3}liifcHeHH51 fOCIIO-

. }lapcbKOi'Jli51JibHOCTi Ha pHHKY YKpai'Hll.

5

OPrAH/3AijlR TYPHCTH'IHHX no,qOPO)I(EH

HaBLiaJJbHHH rroci6HHK «0praHi3au;i.s~ TypHCTHLIHHX rro,uopo- )!(en» p03po6neHHH 3 MeTOIO 3)l06yrr» 3HaHh Ta BMiHb IIJ;O)lO cTBopeHH.SI TYPHCTHLIHoro rri,urrpHCMCTBa, OTpHMaHH51 niu;eHJi'iHa 3)lincHeHH.SI TYPHCTHLIHo'i,ui»nhHOCTi, <PopMyBaHH.SI TypHCTHLIHo'i rrpOII03HIJ;il <PipMOIO, IIpOeKryBaHHIO MapiiipyTiB Ta TypiB,

rrpo)la)!(y, 3a6e3rreLieHH.SI BHKOHaHH51 BCiX TeXHOJ10filJHHX eTarriB opraHi3au;i"i TypiB Ta o6cnyroByBaHH.SI TypHcTiB.

3a CTpYKTypoiO HaBLia.JibHHH rroci6HHK OXOIIJ1IOC p03KpHTT.SI OCHOBOIIOJIO)!(HHX TeM )lHCU:HIIIIiHH «0praHi3aiJ;i.SI TypH3My: qacTHHa 2. OpraHi3au;i.SI MapiiipyTiB Ta TypiB», mo BHKrra,uaCTbC.SI

)Wji CTy.n;eHTiB BllmHX HaBtiMbHHX 3aKJia,n;iB, HKi 3,IJ;iiiCHIOIOTb rri,uroToBi<y <PaxiBu;iB )lii.SI TYPHCTHLIHo"i c<PepH: opraHi3au;iliHi acrreKTH CTBopeHH.SI Ta <l>YHKu;ioHyBaHH51 TypHcTwmoro rri,urrpHCMCTBa; TeXHOIIOfHI CTBOpeHH.SI TypHCTifliHOfO rrpo,uyKTY Ta <PopMyBaHH51 reorpa<Pi"i rro,uopo)!(eH TYP<PipMH, TexHorrori.SI 36yTy zypncTnqHoro rrpo,uyKTy, opraHi3au;i.SI TpaHcrropTHHX rro,uopo*eH Ta rrepeBe3eHb, IIpaBHJia BHKOHaHH51 BCIX BH)liB TypHCTH'IHHX clK>pMam.HOCTeH, TeXHOIIOri.SI opraHiJau;i'iTa YMOBH 3a6e3IIeLieHH.SI -rypHClH'IHHXno.nopo*eil H: o6crryrOBYBaHH.SI TypHcTiB.

Bci p03.nirrn HaBqa.JihHoro rroci6HHKa MiCT.S!Th rrpaKTHLIHi peKOMeH.L{au;i"i, iiiiOCTpau;i"i Ta IIpHKIIa)lH 3)liHCHeHH.SI )liM Ha

KO:>KHOMY eTaiii TeXHOJIOriqHHX U:HKJiiB T)'JllfCTHqHoi" )J;i.SIJibHOCTi.

rrp0111lOCTpOBaHI B )lO)laTKaX.

HaBqa.rr1HHH rroci6HHK peKoMeH,uycThC.SI ,uo BHKopHcTaHH.SI

.SIK 3 HaBqa.JibHOIO MeTOIO, TaK i <PaxiBU:.SIM-IIpaKTHKaM, .SIKi 3)liHCHIOIOTh rri,urrpHCMHHU:hKY )li.SIIIbHiCT1 B c<Pepi TypH3My.

ABTOpH BHCJIOBIIIOIOT1 riiH60Ky B)l.SiqHiCT1 KepiBHHKaM Ta BnacHHKaM TypncTwmoro orrepaTopa «l,upicKaTyp» 3a Ha,uaHi )lJI.SI iiiiOCTpau;ii" )lOKyMeHTH Ta 6rraHKH.

6

0 PrAHI3All,IHHI ACDEKTH CTBOPEHIUI TA <l>YHKll,IOHYBAHIUI TYPHCTHqHoro lll)l;llPH€MCTBA

1.1. YMoBu ma npunu.unu Oi.RllbHocmi nionpueMcmB na mypucmurtHOMY punKy

,l],rnJihHiCTb 3 opraHi3aUil TypHCTWIHllX IIO)].OpO)l{eH B YKpai:Hi perymoeThC.H 3aKOHO)].aBqo .HK npoBa)],)l{eHH.H TyporrepaTopchKO'iTa TypareHTChKO'i Ai.HJihHOcTi. BiAIIOBi)].HO )].O 3aKoHy YKpa1HH «llpo TYPH3M» o6'eKTaMH, mo 3)].ii1cHIOIOTh Ta/a6o 3a6e3neqyroTh TypHCTIJqHy )].rnJihHiCTh (Aani cy6'€KTI1 TYPIICTIJqHo·i)].i.HrrhHOCTi), e:

)].l.HJihHOCTl, a TaKO)I( nocepe)].HMUhKY )].lHJihHlCTh lllO)].O pearri3aui1 xapaKTepHMX i1 cyrryTHix rrocrryr;

- iHIIIi cy6'£KTH IIi)J.IIpH€MHHUhKOI JJ.iHJihHOCTi, Ili.O Ha)],aiOTb rrocnym 3 THMqacoBoro po3MimeHHH (rrpo)I(HBaHHH), xapqyBaHHH, eKcKypcii1HHX, po3Ba)l(aJihHHX Ta iHIIlHX TYPHCTHqHHX rrocnyr;

- ri)J.H-nepeKJia)J.a'lJi,eKCKypCOBO)J.H, cnopTHBHi iHCTpyKTOpH, nposi)J.HHKH Ta imni €Jlaxisui TypnCTH'lJHoro cynposoJJ.y - cpi3HqHi OC06l1, HKi 3)].iHCHIOIOTh )].i.HJihHiCTh, IIOB'H3aHy 3 rypiiCTHqHMM cyrrpoBO.L\OM, i HKi B ycraHoBrreHoMy rrop}l!lKY

7

OPfAHI3Al.j/R TYPHCTH4HHX nOf10PO)J(EH

OTJJHMaJJH ,IJ;03Bln Ha rrpaBO I1pOBa,IJ;)I(CHH5! TypHCTifqHoro cynpoBo.D;y (KpiM oci6, rno rrpauroiOTh Ha Bi,IJ;noBi.D;HHX rroca,IJ;ax ITi.D;ITpHEMCTB, YCTaHOB, opraHi3auiif, HKHM HaJJe)l(aTh qlf 5!Ki o6cnyroByiOTh o6'€KTI1Bi,IJ;Bi.D;yBaHHH);

- «<JiJHqHi OC06H, 5!Ki HC € cy6'€KTaMHrri.D;I1pH€MHHUhKOl .D;i5lnhHOCTi Ta Ha,IJ;aiOTh rrocnym 3 TifMqacoBoro po3MimeHH5! (npO)I(HBaHH5!), xapqyBaHmi Torno.

HopMaTHBHa 6a3a .D;mi 3.D;iifcHeHH5! TypHCTMqHoi" .D;i5!nhHOCTi cKna,IJ;aE:ThC5! 13 3aranhHOBH3HaHHX Ta perynroroq11x m,D;npH- E:MHHUhKY ,IJ;i5!nhHicTh B YKpai"Hi 3aKoHiB i rri.D;3aKOHHHX aKTiB, a TaKO)I( HOpMaTHBHHX ,lJ;OKyMeHTiB, I1pHHH5ITHX cyTo ,IJ;TI5! p03Bl1TKY qlf perynroBaHH5! Typi1CTJ1qHOl c<PepH, a CaMe 3:

- li,HBinoHoro Ta focrro,D;apcoKoro KO,IJ;eKciB YKpai"HH;

3aKoHie YKpaii-tu:

• «llpoTypH3M»(Bi,IJ; 18.11.2003p. .N21282-IV);

•«llpo ,D;Cp)l(aBHY peecrpauiro IOpH,D;IfqHMX oci6 Ta <Pi3J1qHifX oci6-rri.D;rrpHEMUiB» (Bi.D; 15.05.2003p. .N2 755-IV);

•«ilpo ITiUeH3yBaHH5! ITeBHHX BH.D;iB rOCITO,D;apCbKOl .D;i5!IThHOCTi»;

• «llpo 3aXHCT rrpaB CTIO)I(HBaqiB» (Bi.D; 01.12.2005 p.);

•«llpo opraHhauiro Ta rrpoBe,IJ;eHH5! <PiHaJJhHOi" qacTHHH qeMrrioHaTy CBporrH 2012 poKy B YKpai"Hi»;

•«llpo oco6McTe cenHHChKe rocrro.D;apcTBo»;

•IIpo 3aTBep,D;)I(eHH5! 3aranhHO,D;ep)l(aBHoi: rrporpaMH oxopoHH Ta Bi,n:TBopeHH5! ,n:oBKinn5! A3oBChKoro i lJopHoro MopiB;

•IIpo KypopTH.

YKa3iB i p03nop5liblceHb IIpe3udeHma YKpaii-tu:

•I1po 3a6e3rreqeHH5! rri,n:roTOBKH Ta rrpoBe.D;eHH5! B YKpai"Hi <PiHanhHoi" qacTHHH qeMnioHaTy CBporrH 2012 poKy 3 <PYT6ony;

• IIpo 3axo,IJ;H rno.D;o po3BHTKY rypH3MY i KypopTiB B YKpai"Hi;

• IIorro)l(eHH5! npo MiHicTepcTBO KYTihTYPH i TYPH3MY YKpai'HH.

AKmie Ka6iHemy MiHicmpie YKpaii-tu:

•IIpo BHeceHH5! 3MiH .D;O IIpaBHn rrepeTHHaHH5! .n:ep)l(aBHoro KOp,D;oHy rpoMa,U5!HaMH YKpai"HM;

•,Il,e5!Ki ITHTaHH5! rri.D;rOTOBKH Ta rrpoBe,n:eHH5! B YKpa'iHi <PiHanhHOi" qacTHHH qeMnioHaTy CBponH 2012 poKy 3 <PYT6ony;

8

9

OPfAHI3A~IR TYPHCTHIIHHX nD,qOPOJKEH

•IIoBi)J,oMrreHH5I rrpo 3aTBep)J,)KeHH5I 6rraHKY Bayqepa Ha Ha)J,aHH5I TypHCTH'IHHXrrocrryr;

•IIpaBHJI KopHcryBaHH5I roTerr5IMH M. amrnori'IHHMH 3aco6aMH po3MirueHH5I Ta Ha)J,aHH5I roTerrhHHx rrocrryr;

•ilOJIO)KeHH5I rrpo IIOp5I)J,OK BH)J,a'Ii )J,03BOIIiB Ha rrpaBO 3)J,iHCHeHH5I TYPHCTH'!HorocyrrpoBo)J;y;

•niueH3iHHHx yMoB rrpoBa)J,)KeHH5I TyporrepaTopchKoi" Ta rypareHTCbKOl )J,15IJihHOCTi (HaKa3 ,l].ep)KaBHOfO KOMlTeTy YKpai:HH 3 IIHTaHh peryrr5ITOpHoi" rrorriTHKH Ta rri)J;rrpH€MHHUTBa Ta MiHicTepcTBa Kyrr1ryp11 i TypH3MY YKpai:HH Bi)J, 11.09.07 p.

.N2 111/55) Ta iHlllHX.

1.2. /f.ep:Hca6Ha peecmpa"'i11 cy6'eKmi6 mypucmu11Hoi" diJIJlbltOcmi

THIIOBa CXeMa )J,ep)KaBHOl pe€CTPauii" HOBOCTBOpeHOfO cy6 '€KTa rriAIIPH€MHHUbKOl .ll.i5IIIbHOCTi (Cll,D.) B Y Kpai:Hi 3aTBep)J,)KeHa 3aKOHOM YKpai"HH «Ilpo nep)KaBHY peccTPaUiiO IOpH,D,H'IHHXoci6 Ta cpi3H'IHHXoci6-rri)J;IIpH€MUiB)) (Bi)J, 15.05.2003 p . .N2 755-lV). llocrri)J,OBHiCTh eTaiiiB pe€CTpauii" Ta Bi,D,IIOBi,D,Hi )J,il Ha KO)KHOMY 3 HHX HaBe)J,eHO Ta6rr. 1.1.

Ta6llUlJR 1.1

TunoBa cxeMa pe£CTpau,il cn.n;

10