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IIpHHOM Bi)J, KJiiE:HTiB CKapr Ta peKJiaMaiJ;iH.

KoHTPareHTChKa Mepe~a. BHKopHcTaHIDI ryporrepaTopaMH

llOCepe.n,HHKiB (cy6areHTiB) )J,JIH IIpO)J,a)l(y 3aKOp)J,OHHHX TypHC- ~ rro.n,opo)l(eii e HaiirroiiinpeHiiiiHM i ecpeKTHBHHM crroco6oM

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97

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TyporrepaTOpH IIOBHHHi IIOCTiHHO rrpaQIOBaTlf 3i CBOlMH TypareHTaMH - IIpOBO,[{HTH 3 HMMH HaBqa.JlhHi CeMiHapH ,[{llil BHBqeHIDI Ta 03HaHOMJieHIDI 3 yMOBaMH TyplfCTifqHlfX IIO,D;OpO)KeH, Be,D;eHIDI ti>iHaHCOBHX crrpaB, rrpaBOBOMY ott>opMJieHHIO yro,D;, crpaxyBaHHIO ii iH. ,ZJ,eHKi ryporrepaTopH Ha rroqaTKY a6o HarrpHKiHQi TypliCTifqHOfO Ce30HY opraHi3yiOTb 3a CBrn paxyHOK ,[{IDI areHTiB 03HaHOMlliOBa.JlhHi IIO,D;OpO)Ki (peKJiaMHi TypH).

CrriBpo6iTHHQTBo TyporrepaTopa 3 TypareHTOM o6oB 'H3KOBO otl>opMIDICTbCH ,[{OfOBOpOM, mo MaC ti>opMy areHTChKOl yro,D;H (.D:HB. ,[{0,[{. 9). Y HhOMY o6yMOBJIIOIOTbCH TaKi fOJIOBHi YMOBH:

o6cHr rrpo,D;a)KiB, mo rrpHHMac Ha ce6e areHT. llacTirne ycnoro BiH O,D;ep)Ky£ rrpaBO IIOTOqHOfO 6pOHIOBaHIDI i rrpo,D;a)Ky TypiB 3a KaTa.rroraMH ti>ipMH-TyporrepaTopa 3a 3armTOM (T06To B Mipy O'I'pHMaHIDI3aHBOK Bi.[{ KJiicHTiB i IIpM HaHBHOCTi BirrhHHX MiCIJ;b). lHO,[{i MO)Ke 6yTH BCTaHOBJieHa TBep,D;a KBOTa MiCIJ;b, rrpo,D;a)K HKHX rrpHMMae Ha ce6e TypareHT Ha Y3f0,[{)KeHHX yMOBax;

QiHa Typy, mo He IIOBMHHa 6yn1 BHme IJ;iHH, peKJiaMOBaHOl TyporrepaTopoM;

TepMiHH i IIOpH,D;OK po3paXYHKiB Mi)K ryporrepaTOpOM i rypareHTOM; ·

p03Mip KOMiciiiHOl BHHaropO,D;H zypareHTa (HKHH 3a3BifqaiJ:

.D:Hti>epeHQiiOfThCH) Ta IIOpH,D;OK O,D;ep)KaHIDI KOMicil. 3 MeTOIO

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tl>opMa i IIOpH,D;OK otl>opMJieHIDI 3aMOBJieHb KJiieHTiB i OIIJiaTH IIpH,D;6aHHX TypiB;

rraiioBa yqacTh rypareHTa i ryporrepaTopa B peKJiaMi rypiB, mo pea.rri3yiOTbCH;

IIOpH,D;OK aHyJIHIJ;ii:, 3MiHM Maprupyry IIpH Bi,[{MOBi KJiifHTa Bi,[{ paHirne ~rrrraqeHoro zypy, xapmep caHKQiii y BHIIa,D;Ky HeBqacHoi: aHyJIHIJ;U;

OC06JIHBe 3HaqeHIDI B areHTChKiii yro,D;i MaiOTb IIHTaHHH Bi,[{IIO-

Bi,[{a.JibHOCTi TyporrepaTOpa i TypareHTa O,[{HH rrepe,D; O,[{HHM i

rrepe,D; KJilfHTaMH. HarrpHKJia,[{, TyporrepaTop Bl.D:IIOBI,D;ae 3a

98

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.:rorpHMaHH5! Maprnpyry, nporpaMH, yMOB o6crryroBYBaHm, a iH:iu,iaTHB:mri1: ryponepaTOp - me if 3a nepeBe3eHH5!, o<lJopMJieHIDI iHo3eMHHX Bi3. TypareHT 6epe Ha ce6e Bi.rrnoBma.rrhHiCTh 3a rrpaBHJihHY i IIOBHY iH<lJopMaUiiO, IUO Ha)la€ThC5! KJiiE:Hry; npo YMOBH rypncTnqHo'i no.rropo)l(i, 3a cBoeqacHe if npaBHJibHe 6poHIDBaHm; npo noBHY orrrraTy rro.rropo)l(i, a TaKO)l( 3a

.rrorpHMaHH.si yMoB aHYJIIDBaHm rypy a6o iforo 3MiHH Ta iH. 3a3BHqaif 3a YMOBH ITOTOqHoro 6pOHIOBaHH5! TypareHT He

uece KOMep:o:iifHo'iBi.rrnoBi)larrhHOCTi 3a pearri3a:o:iro TypiB, 3anrraBoBaHHX ryponepaTopoM. Bech pH3HK 6epe Ha ce6e ryporrepaTop.

He BCTaHOBJieHa KBOTa 060B '.si3KOBOrO IIpO)la)l(y, TO 8KTHBHiCTb TypareHTa BH3Haqa€ThC5! TiJihKH iforo BJiaCHOIO MaTepiarrhHOIO 3a:O:iKaBJieHiCTIO, a,ll)l(e qnM 6iJihiiie TypiB BiH

.pearri3YBaB, THM BHIUe iforo rrpn6yTOK.

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AreHTCTB npn ryporrepaTopi MO)l(e 6yrn 6araTO - :o:empaiThHe Til rrepn<lJepiifHi, y TOMy qncni if B iHIIIHX MiCUeBOCT.siX, MiCTaX, perioHax i Kpa'iHax.BoRn MO~ yTBoproBaTH CKJia)IHy aremchKY Mepe)l(y, .siKa CKJia)la€ThC5! 3 MHO)l(HHU areHTCTB, IUO IIpa:O:IOIOTh 6e3ITOCepe)lHhO 3 ITOTeH:O:iifHUMU KJii€HTaMH Ha MiCU5IX.

CucTeMa npocyBaHHH TYPHCTH'IHOro npo;zyKT}' qepe3 nocepe)lHH:O:hKi opraHi3a:O:il (orrepaTOpH-OIITOBUKU, areHTCTBa, cy6areHTCTBa, areHTH) Ha3HBa€ThC.si KaHa.JIOM npOCYBaHIDI.

Y npaKTHIJ.i TOpriBni TypUCTJfqHHMU nocrryraMH npiopmeme 3HaqeHIDI O,llep)l(yiDTh )lOrOBipHi Bi)IHOCUHH M~ ryponepaTOpaMH, gKi 3a cBoi'Mn onepa:o:i.siMn no.rrin5!IDThC.si Ha peijenmueHi (UJo npuii..Mmomb) rna iHiijiamuBHi (UJO HanpaBll5l10mb).

Ha pnc. 3.1 HaBe)leHo cxeMn pnHKOBnx KaHa.rriB npocyBaHH5! IIpO.llYKTY TypOnepaTopa )lO CITO)l(UBaqa (TypUCTa).

99

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CxeMaA

PeuerrTHBHHii

 

 

TypHCT

 

 

 

 

TyporrepaTop

 

 

 

 

 

 

 

 

CxeMa E

 

 

 

 

 

 

 

 

PeuemHBHHii

 

I- TypareHCTBO

f-----t.

TypHCT

 

TYPOrrepaTop

 

 

 

 

 

 

 

 

CxeMa B

 

 

 

 

 

 

 

 

PeuerrTHBHHH

1---.

lHiUiaTHBHHfl

1---.

TypareHCTBO

TypHCT

TyporrepaTOp

TYPOIIepaTOp

 

1---.

 

 

 

 

 

 

CxeMar

 

 

 

 

 

 

 

 

PeuerrTHBHHH

 

 

lHiUiaTHBHHH

 

TyporrepaTop-

 

 

f-----t.

f-----t.

OIITOBHK

 

TyponepaTop

 

TyponepaTop

 

 

 

 

(wholesaler)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

l

 

 

 

 

f

TypHCT

 

Typa~eHcTBJ

 

 

 

 

 

 

 

 

CxeMa .IJ;

 

 

 

 

 

 

 

 

PeuemHBHHH

 

lHiUiaTHBHHH

 

TyponepaTop-

 

 

 

onTOBHK

 

TyponepaTop

 

TYPOnepaTop

 

(wholesaler)

 

TypHCT AreHcT

Puc. 3.1. CxeMu pUHKoeux KaHaJliB npocyeaHHJl npoiJyKmy myponepamopa [6, c. 83]

100

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