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32

POJoin 2. TexHMOZiR cmaopeHHR mypucmu'IH020 npotlyKmy ma C/JopMyeaHHR aeozpat/Jii' notlopoJKeii

MoHroniH; IIIOCTe - no.n;opo)Ki .n;o AHTapKTHKH (TiiB.n;eHHoro nomocy); ChOMe - Kpyi'3Hi3 3axi.n;Hoi'€BponH: TiopTyraniH - Bi.n;Bi.n;yBaHHH KaHapchKHX ocTpoBiB i Ka6o-Bep.n;e, 3 KimJ,eBMM nyHKTOM - B 6pa3HJihChKOMY nopTy CanhBa.n;op (u;eii MaprnpyT peani3yE:ThCH HK HOCTaJihriqHHii TYP 3a no.n;opo)KaMM. KonyM6a);

-CKJia,IJ;aHHSI nepeniKy TypiB, HKi 6y.D;yTh KOpHCryBaTM.CH IIOII11TOM 3a o6paHHMH perioHaMH Ta reorpacpiqHHMH HanpHMaMM 3 ypaxyBaHHHM p03B11HeHOl iHcppacTpyKTyp11 KypopTiB, B113HaqeHHX eKCKypciMHHX o6'E:KTiBIIOKa3y, aTpaKT11BH11X MiCIJ,h, IIlO npHBa6moiOTh rypHcTiB Tomo;

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(HanpHKJia,IJ;, TypiB BHXi.D;HOfO ,IJ;HH, KypopTHOfO Ta BeJIHeCBi.n;nOqlfHKY, Bi,IJ;Bi.n;yBaHHH iBeHTHBHHX 3aXO.D;iB (CBHT, cpecTHBaJiiB, KOHKypciB Ta iH.);

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TipoTe OCHOBOIO cpOpMyBaHHH nepcneKTHBHOfO TOBapHOfO acopniMeHTY ¢ipMH MaiOTh cTaTM.: no6a)KaHHH TYPHCTiB (nonHT Ha pHHKy), II03HIJ,iiOBaHHSI BJiaCHOl CIIpOMO)KHOCTi (pecypciB cpipMH), 3 ypaxyBaHHHM IT03HIJ,il Ta IT03HIJ,iH i IIpO.D;yKTOB11H acopTHMeHT KOHKypeHTiB.

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);> y acopTHMeHTi MaiOTb 6yTH rrpe,n:cTaBrreHI TYPH Ha rrep10,n::

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34

POJClin 2. TexHonoaisr cmaopeHHR mypucmU'IHOao npooyKmy rna cllopMyaaHHsraeoapaq,ii" noClopoJKeii

~acopniMeHT Mae MaKCHMaJibHO BiLJ,o6pmKaTH TeHLJ,eHUii TypncTnqHoi Monn;

~TypH B acopTHMeHTi He ITOBllHHi 6yTH Ha OLJ,HiH CTaLJ,il )l(llTTeBOfO UHKrry;

~ y acOpTHMeHTi 060B 'H3KOBOMaiDTb 6yTH rrpeL!,CTaBJieHi zypH, HKi KOpllCTYIDThCH ITOITHTOM Ha pllHKY Ta 3a6e3rreqyiDTb OCHOBHllH rrpn6yTOK;

~acopTHMeHT Mae CBOeqacHO OHOBJIIDBaTHCH;

~acopTHMeHTY MO)l(e 6yTH rro6yLJ,OBaHHH 3a reorpa<iJiqHHM,

UlHOBllM, cerMeHTHHM, BllLI,OBllM rrpHHUHITOM.

Ba)KJIHBe 3HaqeHHH y <iJopMYBaHHi acopTnMeHTHo"i rrorriTHKH Binirpae rrpo<iJirrh <iJipMH. IIpoclliJieM po6on1 zyporrepaTopa qn TypareHTa Ha3HBaiDTh rrepeBa)l(aiDqi B iioro acopTHMeHTi TyprrponyKTY reorpa<iJiqHi HarrpHMH rronopo)l(eH qn BI-fLI,iB TypiB. To6TO ocHOBHHH TyprrponyKT BY3hKorrpo<iJirrhHHX (crreuiarri3oBaHnx) Typ<l>ipM 3aJie)l{HTb BiLl,:

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-B pearri3auii HKHX <iJipMa nocHrrra MaKCHMaJihHOro rrpocpecioHarri3MY Ta MaHCTepHOCTi;

-HKIUO <iJipMY IT03HUiOHYIDTb Ha pHHKY HK TaKy, IUO Bi.UrrpaBJIH€ 3a rreBHllM HarrpHMOM Ta Mae IT03llTllBHHH iMiLJ,)l(.

ITpo<iJinh Typ<iJipMH MO)l(e TaKO)l( <iJopMyBaTHCH BHXOLJ,HqH 3

yMoB crriBpo6iTHHUTBa 3 rrinrrpneMCTBaMH-rrocTaqarrhHHKaMH ITOCJiyr. TaK, HarrpHKJiaLJ,, LI,JIH TyporrepaTOpiB, HKi MaiDTb qiTKY crreuiarri3auiiD 3a HaiTp5IMaMH, YMOBH crriBpo6iTHllUTBa MO)l(YTb 6yrH:

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peueiTTHBHHMH Ta iHiUiaTHBHHMH TyporrepaTOpaMH (5IK CKJia-

35

OPfAH13AL.IIR TYPHCTH4HHX no,qOPO)I(EH

)J,OBHX O)J,HlE:l Mi)I(HapO)J,HOl KOprropauii") 3a YMOBH IIpO)J,a)l(y nmne rreBHoro (rapaHTOBaHoro) rrpo)J,yKTy rrpHHMaiOqoro TyporrepaTOpa, 5IKHH Ha)J,ae IIOBHe KOMIIJJeKCHe Ha3eMHe

-na JaM06JleHHJl: KOJJH rypopraHnaTop crr1BrrpauiOe 3 )J,eKIJJhKOMa KypopTaMH (cpipMaMH) 3a YMOB pa30BHX 3aMOBJ1eHh (76].

2.2.llpoeKmy6aHHJl Maputpymi6 i mypi6

I1o)J.aJ1hllii1H p03BHTOK ccpepH Typi13MY IIOJ15Ifae y cpopMyBaHHi KOHKypeHTOCIIpOMO)I(HOfO Ha Mi)I(HapO)J,HOMY pHHKY HauioHaJJhHoro TYPHCTHqHoro rrpo)J.yKTY (y ToMy qHcni 3a paxyHoK p03po6neHH5I Mepe)l(i MaprnpyTiB rro)J,opo)l(eH YKpai"HoiO). 3a Tpa)J,HUiHHHM BH3HaqeHH5IM: rypHCTH'IHHiiMaprnpyT - ue rrorrepe)J,Hho HaMiqeHHH rniDix rypHCTHqHoi" rro)J,opo)l(i (eKcKypcii", IIOXO)J,y), IUO xapaKTepH3YE:ThC5I rreBHHM IIOp5I)J,KOM rrepeMiiUeHH5I TypHcTiB qepe3 reorpacpiqHi rryHKTH·.

OcHoBoiO . )],115! rrpoeKTyBaHH5I TYPY e KopoTKHH orrHc TypHCTHqHol rrocnym - Ha6ip BHMor, BH5IBJ1eHHH B pe3y11hTaTi )J,ocni)J,)I(eHH5I pHHKy, y3ro)J,)l(eHHX i3 3aMoBHHKOM rrocnyr Ta 3 ypaXyBaHH5IM BHKOHaBU5I rrocnyr.

Bi)J.IIOBi)J,Ho )J,O HOpMaTHBH0-3aKoHO)J,aBqo1 6a3H rrpouec IIpOeKTyBaHH5I TypHCTHqHHX IIocnyr Mae Bi)J,IIOBi)J,aTH BHMoraM: 1) 3aKoHy YKpai'HH«IIpo TypH3M»;

TypareHTChKOl )J,l5IJ1hHOCTl ;

3)fQCT 28681.1-95 «Me)l(fOCy)J,apcTBeHHhiH CTaH)J,apT «TypHC- THqecKo-3KCKypCHOHHoe o6cny)I(HBaHHe. IIpo3KTHpoBaHHe TypHCTCKHX ycnyr»;

4)fQCT 28681. 2-95 «TypHCTCK0-3KCKypcHoHHOe o6cny)I(H:_ BaHHe. TypHCTCKHe ycnym. 06mHe Tpe6oBaHH5.!IO».

'HaKa3,[(ep)K. KOM. YKpaiHH 3 rnnaHh perymn. noniT. ra ninnpHCMHHliTBa Ta M-sa KYIIhTYPH i TypH3MY YKpai"HH sia 11.09.2007 p .• N~ 111/55.

36

PoJilin 2. TexHonoeiR cmeopeHHR mypucmU'IH020 npoilyKmy ma rpopMysaHHR eeoeparp,;· noilopoJKeu

Bi,D,nosi,D,Ho ,D,o u;Hx ,D,oKyMeHTiB npoeKTyBaHwr TYPY nepe,D,6aqae y3rO,D,)KeHHH BHMor ni.D.npHeMcTBa, II.J;o 3,D,i:llcmoe u;e npoeKTysaHHH, i3 3armTaMH TypHcTiB. ITepBHHHOIO ,D,JIH npoeKTyBaHHH IIOCJiyr e Bep6a.JibHa MO,D,e.Jib (a6o 1i KOpOTKHH OTIHC), a CaMe Ha6ip BHMOf, BHHBJieHHX y pe3y.JihTaTi )J,OCJii,D,)KeHHH pHHKY rrocnyr, y3rO,D,)KeHHX i3 3aMoBHHKOM Ta 3 ypaxysaHHHM MO)KJIHBOCTeH BHKOHaBu;iB I10CJiyr[71). IJpoeKTyBaHH5I rrpou;ecy o6cnyroByBaHH5I TypHCTiB 3,D,iHCHIOE:TbC5I 3a OKpeMHMH eTarraMH Ha,D,aHH5I IIOCJiyr Ta 3 o6oB'5!3KOBHMCKJia,D,aHHHM )J,JISI KO)KHOfO 3 HHX TexHonoriqHHX KapT. Pe3y.JI:hTaToM rrpoeKTysaHHSI TypHcTHqHoi'TIOCJiyrH e TeXHO.JIOriqHa UOKyMeHTaUiB (TeXHOJIOriqHi KapTH, iHCTpyKu;ii',rrpaBHJia, pernaMeHTH Ta iHIIIi ,D,OKyMeHTH).

CTsopeHHSI TYPHCTHqHo'irrpono3Hu;i'inepe,D,6aqae:

~)J,OCJii,D,)KeHHH pHHKY TIOTeHu;iHHOfO TIOTIHry;

~TIOIIIYK napTHepiB-TIOCTaqa.JihHHKiB TOBapiB i TIOCJiyr;

~nepesipKa Ha5IBHOCTi IIOCJiyr Ta BCTaHOBJieHHSI a,D,eKBaTHOCTi (,D,OCTOBipHOCTi) impopMau;i'i,II.J;O Ha,D,iHIIIJia paHirne;

,D,eHHH neperosopis;

~impopMau;i:H:Ho-MeTO,D,HqHe 3a6e3neqeHHH TYPY (CKJia,D,aHHH nporpaM nepe6ysaHH5I, iHcpOpMai.J;iHHHX JIHCTiB, Ka.JI:hKYJIHI.J;iH, rracrropTa TYPHCTHqHoro MaprnpyTy TOII.J;O);

~pea.Jii3ai.J;iH TypiB CI10)KHBaqaM; o¢opMJieHH5I ,D,OKyMeHTiB )J,JI5I 3,D,iHCHeHH5I TIO,D,OpO)Ki;

~ni,D,roTOBKa Ta I1pH3HaqeHH5I Ka,D,piB Ha MaprnpyT;

~6e3nocepe,D,He o6cnyrosysaHHH TypHcTiB i KOHTPOJih 3a Ha,D,aHHHM IIeBHOl Ki.JihKOCTi Ta 5IKOCTi TIOCJiyr, iHIIIi BH,D,H po6iT.

P03po6neHHH rypy BKJIIOqae TaKi eTarrH: BH6ip nyHKTiB

MaprnpyTy; iepapXiH ll;HX IIYHKTiB; BH6ip TIYHKTiB noqaTKy Ta 3aKiHqeHHH MaprnpyTy (niCJIH qoro p03p06JIHIOThC5I CXeMH MaprnpyTy Ta HOfO OIITHMi3au;iH). P03p06JieHH5I CXeMH MaprnpyTy Ta :H:oro nporpaMHe 3a6e3neqeHHH Hep03pHBHO nos '513aHi 3 p03paxyHKOM )Ke BapTOCTi Typy, opraHi3ai.J;iHHO-TeXHiqHHMH 3axo,D,aMH 3 nornyKy napTHepis ii: yKna,D,aHHHM yro,D, 3 HHMH [60].

37

0PfAH/3ALf/R TYPHCTIA'IHHX no,qOPO)I(EH

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MO)I(Jli1BiCTh 3a6e3IICqi1TI1 pi3HOMaHiTHiCTh rrporpaM rrepe6YBaHH5l B

)J,aHOMY HaCeJieHOMy IIYHKTi, HOfO TpaHCIIOpTHa )J,OCTYIIHiCTb Ta

3a6e3rreqeHHH rrocrryraMI1 rocTI1HHocri.

Eman 2. Icpapxi11 nynKmi6 Mapmpymy Ji>iucmocmbcJl Ja 6U3HUIIeHUMU KpumepiRMU, rrp11 IJ;bOMY OCHOBHa yBara IIp11)J,lJI5I- £ThC5l KJiacy fOCTI1HHOCTi Ta TpaHCIIOpTHY )J,OCTYIIHiCTh o6paHI1X rryHKTiB IIOAOPO)Ki. MeroiO )J,aHoro erarry € BI1)J,irreHHH (AI1<PepeH- u;iau;i5I) IIYHKTiB Maprnpyry Bi)J,IIOBi)J,HO )J,O MCTI1 IIOAOpO)Ki 3 BI1)J,iJieHH5IM MiCU:b )J,I1CJIOKau;i'i 3 Tp11BaJII1M rrporpaMHI1M Ta eKcKypcii1HI1M 3a6e3rreqeHH5IM.

Eman 3. Bu6ip no11amK060ZO ma Kinu.e6ozo nyn«mi6 Mapmpymy 3)J,iHCHIO€TbC5l 3a Il0Ka3HI1KOM TpaHCIIOpTHOl )J,OCTYilHOCTi, T06TO IIOB '513aHOCTi i3 Micu;eM IlOCTiHHOfO I1p0)!(11BaHH5l rroreHu;iHHI1X ryp11criB (30HOIO Ai'iryporreparopa), B3a€M03aMiHHocri BI1AiB TpaHcrropry, TI1IIY rpaHcrropTHI1X 3aco6iB.

Eman 4. Po3po6JleHHJl cxeMu Mapmpymy 3aJie)KI1Th BiA o6paHo'i<PopMI1. Maprnpyr - u;e HarrpHM rrepeMirueHHH ryp11cra, 5IKI1H 3a lPOpMOIO MO)J(e 6yr11: rriHiHHI1M, KiJihiJ;eBI1M, pa)J,iaJihHI1M Ta KOM6iHOBaHI1M. B116ip IIYHKTiB MaprnpyTy Y3f0)J,)l(y€ThC5l 3 rrporpaMOIO Bi)J,IIOBi)J,HO )::1,0 BI1AY Typ113My, TepMiHy Ta KJiacy o6crryroByBaHH5l.

CxeMa Maprnpyry 3aJIC)l(I1Tb TaKO)J( BiA TpaHcrropTHo'i c11cTeM11: KoH<Pirypau;ii' TpaHcrropTHo'i Mepe)Ki; i"i rycTI1HI1 i1 TCXHiqHOfO CTaHy; piBH5I p03BI1TKY OKpeMI1X BI1)J,iB TpaHCIIOpry; piBH51 p03BI1TKY TpaHCIIOpTHOl iH<PpaCTpYKTyp11, IUO 3a6e3rreqy€ Ha)J.ii1HiCTh i 6e3rreKy po6or11. Hai1rrorn11peHirn11M BI1AOM p03po6rreHH5! cxeMI1 Maprnpyry e roil, 3a HKoro 3a o6Me)KeHI1H repMiH I1p11 M1HlM13au;i'iBI1TpaT qacy Ha rrepeMiiUCHH5! Mi)K OCHOBHI1MI1 IIYHKTaMI1 MaprnpyTy 3a6e3rreqyeTbC5I MaKCI1MaJibHO MO)l(Jl11Ba iH<PopMaTI1BHiCTb IlO)J,OpmKi, T06TO OXOIIJICHH5! HaH6iJihlliOl KiJihKOCTi o6'eKTiBIlOKa3y 3a)J,JI5I 3a)J,OBOJieHH5! IIi3HaBaJibHOl MeTI1.

Eman 5. OnmuMiJat~riR Mapmpymy noJlRzac y 6cmano6-

Jleuui p11i>y o6'cKmU6HUX ma cy6'cKmu6uux o6Memeub.

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38

PooiJin 2. TexHonwiR cmaopeHHR mypucmu'IHWO npod}'Kmy ma ciJopMysaHHR zeoopaciJil" noiJopollleu

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cepe,Il,OBHIUa, ~iHOBa TIOJiiTHKa TOIUO).

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K.iliCHmie [80] 0CHOBHi BHMOfll KJiieHTiB ,Il,O CTaH,IJ,apTHOfO peKpeauiiiHoro TYPY HaBe,IJ,eHo y Ta6JI. 2.2:

Ta6JlUt{fl 2.2

liiKaJia ll0Tpe6 KJiiCHTiB

(3a CTaH)lapTHHM peKpeaniHHHM rypoM)

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-HaHBHiCTb nepyKapeHb Ta CaJIOHiB Kpacll;

39

OPrAH/3AI.II.R TYPHCTWIHHX no,QOPO)I(EH

3aKiHI.[eHHfl ma6JZ. 2.2

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-Ha5!BHICTh srracHoro (BiAOKpeMrreHoro) nrrMJKY n p03BHHYTOIO iH<lJpaCTpyKTypoiO;

-MOJKJIUBiCTh )J,Jl}l MOpCbKHX Ta BO)J,HHX p03Bar (5!XTH, cep<Pimrr, cKyTeprr, serrocnne)J,rr Torno);

Po6oma - ssiqrrHBHH Ta Jas6aqrrnsni1 nepcoHarr roTeJihHoro nepcoHaHy peKpeauii1Horo KOMnrreKcy;

-3HaHH5! nepCOHarrOM MOBH OCHOBHOl KJiiE:HTypn;

-BHCOKOKBarri<lJiKOBaHifll nepCOHarr, 5!Kllll Ha)J,aE: rriKyBarrhHi, caHaTopHo-KypopTHi nocrrym, nocrrym 3 Me)J,nqHO! pea6irriTat~i1 Ta pereHepat~i'i; i1oro )J,OCBIL\ po60TH Ta f103HTHBHi peJyJibTaTH;

-BifCOKOOpraHi30BaHHll Ta 6e3)J,OraHHHll cepsic;

-APYJKHi MiJKKYJihTYPHi KOMyHiKat~i'i Torno.

O,n;HHM 3 ocHOBHHX e TaKO)K o6Me)KeHH51 y qaci Ta 3aco6ax i3 3a6e3neqeHHH KOM<\lopTHOCTi no.n;opo)KeM. CaMe qacoBi paMKH BH3HaqaiOTb BH6ip TPaHcnopTHHX 3aco6is Ta i:x THTI ni.n; qac npoxo,n;)KeHHH MaprnpyTy. Bu6ip TPaHcnopTHoro 3aco6is cni.n; po3rnH,n;anr 5IK sse.n;eHHH neBHHX o6Me)KeHh s opraHi3auiil:Hi napaMeTPH Typy (KiJihKiCTh TypHCTiB y rpyni i, BiATIOBiAHO, BH6ip <PopMH TYPY BTIJIHBaiOTh Ha il:oro opraHi3aUiiO Ta BapTiCTh).

Eman 6. llpozpa.MHe Ja6e:me11eHHR mypy c uozo RKicuow OJHaKOIO. flporpaMa E: IUOAeHH51M p03nOp5I)J;KOM, CI1pHMOBaHHM Ha )J;OCHrHeHHH MeTH TIOAOpO)Ki. € neBHHll TIOpHAOK Ta npaBHJia Ill,OAO <\lopMyBaHHH nporpaM TypHCTllqHHX TIO)J;OpO)KCll.

40