Book
.pdfPoooin 1. OpzaHiJa~iiJHiacneKmu cmeopeHHII ma cpyHK~ioHyaaHHII mypucmU'fHOzo nionpucMcmea
llHTAHIDI ,l],JHI CAMOKOHTPOJIIO
1.)l.aihe Bl13Hat.IeHH5l IIOH5ITh: «T)'pMCTMLJ:Ha,IJ;UIJihHiCTh», «cy6'eKT TypHCTMLIHOl .IJ:i5IJihHOCTi», «T)'pOrrepaTOp», <<TypareHT».
2.ITo5lcHicTh cxeMy nep)l(aBHO'i peecTPau.i"i cy6'eKTiB ninnpHeMHMU.hKO'i,ni5IJihHOCTi B YKpai'Hi.
3.Ha:miTh BH.D:M TypHCTMLIHoi',ni5lrrhHocTi, .IJ:IT5l 3,niilcHeHH5l 5IKMX Heo6xinHo MaTH rriu.eH3iiO.
4.5IKi opraHM nep)l(aBHOI BJia.IJ:M 3.D;iHCHIOIOTh JiiUeH3yBaHH5l TYPMCTMLIHoi' ,ni5IJihHOCTi? 3a 5IKMX YMOB ,nep)l(aBHi opraHM MaiOTh npaBO IIpH3YIIMHMTH a60 aHyJIIOBaTH .IJ:iiO JiiU.eH3ii:?
5.HaBe,niTh rreperriK noKyMeHTiB, Heo6xi,nHMX AM rronaHH5l no opraHy JiiU.eH3yBaHH5l Ha OTpHMaHH5l rriU.eH3i'i.IJ:JI5l 3.D;iHCHeHH5l TyponepaTOpChKOl ,ni5IJihHOCTi.
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~Po1oin 2
TEXHOJIOFIH CTBOPEHHH TYPHCTHl.JHOFO IIPOJ(YKTY TA f/JOPMYBAHHH FEOFPAf/Jil IIOJ(OPO)J{EH
TeXHOJIOrrn CTBOpeHIDI TypHCTHqHOfO IIpO)zyl<Ty rriUIIpHEMCTB-
IIOCepe,l{HHKiB (TyporrepaTopiB, TypareHTIB, areHTiB) - IJ;e D:i51JihHiCTh Ill;Ol{O KOMIIJieKTau;i'ipi3HOfO BHD:Y TOBapiB Ta IIOCJiyr
y e,l{HHe mrreTyp.
,ZJ;o OCHOBHHX TepMiHiB, IIJ;O CJiil{ p03fJI51HYTH B IJ;hOMY
p03,l{irri Bi,l{HOC51ThC51:
TypuCTuquuu rror.yKT - cyKyrrHiCTh peqoBHx (rrpenMeTiB
CIIO)J{HBaHH51) Ta HepeqOBHX (y BHfJI51l{i IIOCJiyr) CIIO)J{IfBqHX u;iHHOCTen, Heo6xi,l{HHX D:JI51 3a,l{OBorreHH51 IIOTpe6 TypHcTa, rn;o
BHHHKaiOTh y rrepio,l{ IIO,l{OpO)J{i Ta CIIpHqHHeHi CaMe HeiO [82]. Typ (oprauhooauuu) - u;e iH,l{HBinyarrhHa qH rpyrroBa
IIO,l{OpmK, B 51KiH BCl rrocrryrH, ID;O Ha,l{aiOThC51 ITO MaprnpyTy, 3a3,l{arreri,l{h 3a6pOHhOBaHi TypucTHqHOIO cpipMOIO [53].
Typ - |
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u;e KOMIIJieKc rrocrryr i3 po3Mirn;eHH51, rrepeBe3eHHSI, |
xapqyBaHH51 |
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TypHcTiB, eKcKypciHHHX rrocrryr Ta rrocrryr riniB- |
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rrepeKJianaqm, a TaKO)J{ mrnux rrocrryr, rn;o Hal{aiOThC51 3aJie)J(HO Bi,l{ MeTH IIO,l{OpO)J{i [ 46].
Typ - IJ;e IIO'i3D:Ka 3a IIeBHHM MaprnpyTOM 3 KOMIIJieKCOM IIOCJiyr, IIJ;O pearri3yiOThCH HK €,l{HHHH IIaKeT [82].
Typ - TYPHCTHqHa rro,l{opo)J{ (rro'i3l{Ka) 3a BH3HaqeHHM MaprnpyTOM y KOHKpeTHi TepMiHH, 3a6e3rreqeHa KOMIIJieKCOM TYPHCTHqHHX rrocrryr (6poHIOBaHHH, po3Mirn;eHHH, xapqyBaHH51,
rpaHCIIOpT, peKpeau;i.SI, eKCKypci'iTOID;O). *
llporpaMa o6cJiyrooyoauuH TypUcTiB - rreperriK icTopHKO-
KYJihTYPHHX o6'cKTiB,BH3HaqHHX Micu;h, a TaKo)J{ rypHcTHqHHX IIOCJiyr, Ill;O Ha,l{aiOThC.SI TypHCTaM y BH3HaqeHiH IIOCJii,l{OBHOCTl, qaci, Micu;i Ta yMoBax o6crryroByBaHHH [28].
* fliUeH3iHHi )'MOBH llpOBa!(lKeHHJI TyponepaTOpCbKOl Ta TypareHTCbKOl
!(iJIJJbHOcTi : HaKa3 )leplK. KOM. YKpai'HH3 muaHb peryrrJIT. norriT. Ta nianpHE'M.Ta M-sa KynLTYPH i TypH3MY YKpa'iHHsia 11.09.07 p. N2 111/55.
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POJain 2. TexHonO<!iR cmeopeHHR mypucmu~HO<!o npoay«my ma cpopMyeaHHR zea<!pacpii noaopoJKeu
TypHCTHqHuii MaprnpyT - rrorrepeAHbO crrrraHoBaHIU1 cy6'eKTOMTYPHCTHqHoi" ni5lrrbHOCTi lllrr5lx rypHcTHqHoi" rro,IJ;opo:II<i (eKCKYpCil, IIOXO,IJ;y), II(O xapaKTepH3YCTbC5l BH3HaqeHHM IIOp5I)J;KOM rrepecyBaHmi TypHcTiB qepe3 reorpacpiqHi rryHKTH [28].
llporpaMa nepe6ysaHHH - ue Ha6ip 3arrrraHoBaHHX rrocrryr, p03rronirreHH:H no ,IJ;H5IX Ta roAHHax "ix Ha,z:(aHH5I. ,Uo cKITa,IJ;y rrporpaM BXOL(51Tb TaKi erreMeHTH, 5IK UiJihOBi3aXOL(ll, o6yMOBJleHi MeTOIO llOAOpO)Ki; LJ:O)]:aTKOBi - 3aXO)J;ll, 5IKi BKJIIOqaiOThC5l ):1;0 rrporpaMH 3 MeTOIO fi ypi3HOMaHiTHeHH5I; cynyTHi - qac, IIlO Bi,IJ;BO)J;llTbC5l Ha coH, i")Ky, Bi,IJ;rroqHHOK, caMocTiHHY ,IJ;i5lrrhHicTh TypHcTiB; TeXHOJIOfiqHiqac Ha oqiKyBaHH5l, )J;Ol3)J;ll TOII(O [82].
2.1. Cmpy~<.mypa mypucmurmozo npody~<.my
ma t/JopM.y«aHHR uozo acopmuM.eHmy
TypHcmqHHH rrpo,IJ;yKT (rrporr03H:Ui5I) 5IBMe co6oiO CYKyrrHicTh ~-··lJeB~Ol KiJihKOCTi Ta 5IKOCTi TOBapiB i rrocrryr (3,IJ;e6iJihlll0f0
peKpeau;iifHOfO CIIp5IMyBaHH5I), IIillfOTOBJieHHX B )J;aHHll KOHKpeTHllll MOMeHT )lJI5l pearri3au;i"i CIIO)KHBaqaM i 3a3HaqeHi B rrporpaMi Typy. ,Un5I CIIO)KHBaqiB TYPHCTHqHHH rrpo)J,yKT (rroTeHnifum:H rrorrHT) - ue a6cTpaKTHe IIOH5ITT5l, mo 03Haqae 6rrara, WKeperroM 5IKHX e rrpHpo,IJ;a (KrriMaTHqHi yMoBH), MaTepiarrhHa (TYPHCTChKi TOBapH, 6yniBrri, iHcppacTpyKTypa) Ta HeMaTepiarrhHa (nocrrym, cycrrirrhHe cepe,IJ;OBHII(e) ccpep11, 5IKi 3arrporroHoBaHHrr i
E:IlOTeHu;iifHa MO)KJIHBiCTb lX CIIO)KHBaHH5l.
~06'e)J,HaHH5l UHX 6rrar B O,IJ;He IIOHHTUI e o6'eKTHBHOIO ~~6Xi,IJ;HiCTIO, a,IJ;)Ke CilO)KHBaq He MO)Ke 3a)J,OBOJlhHHTH CBOl
phHo6iqHi IIOTpe6H y Bi.IT.HOBJieHHi )KHTTCBHX CHIT TiJihKH 3a paxYHOK O)J,HOfO BllllY TypHCTHqHHX TOBaplB 'Illrrocrryr, a Jlllllle B KOMITJieKci Ta y rreBHiH o6CTaHOBIJ;i.
b .
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3Ba)J(aiQqll Ha 3MiCT TepMiHa «TypHCTH'IHHH I1pOAYKT» Ta spaxoByiOqH 3MicT, HKHH BKJia)J,aCTbCH B pearri3oBamrif TYPHCTHq-
HHM IIi,IJ;IlpHCMCTBOM IIPOllYKT rrpaui, MO)J(Ha ccpopMyJIIOBaTH TaKe iioro Bll3HaqeHHH: ~ypHCTHqHHH npOJlYKT - u;e cyKyiiHiCT~ TYPHCTHqHHX TOBapm, TYPHCTHqHHX rrocrryr Ta rrpHpO)J,HHX 1
aHTpOnorroriqHHX yMoB i pecypciB, mo 3allOBOJihHHIOTh rroTpe6H |
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crro)J(HBa'IIBIll)], qac rronopmKL
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0PfAH13A41R TYPHCTHLJHHX no,qOPO)I(EH
Ko)!(HHH 3 erreMeHTiB TypucTuqHoro rrpo):(yKTY (rrocn:ym, Tosapu, pecypcH) MaroTI> csoro BHYTPiniHro CTPYKTYPY, HKY MO)J(Ha rrpe):(CTaBHTM y BHfJIH):(i y3araJII>HeHMX rpyrr (pMC. 2.1 ).
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TypucTuqni |
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TypucTuqui |
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Ilpupo11,ni y:\1o- |
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TOBapu: |
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BH Ta anTpono- |
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OCHOBHi; |
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Cl1e[\H.4Ji'IHi; |
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renni pecypcu: |
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nonaTKOBl; |
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HeCI1e[\H.4Ji'IHi |
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CTBOpem; |
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cae~.:~ia.rri3oBaHi |
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Harypa.ribHl |
Puc. 2.1. CKJLao mypucmu'JHozo npooyKmy
TaKHH po3IIO):(irr TyprrcTrrqHux rrocrryr Ha ocHoBHi, ):(O):(aT-
KoBi Ta cneujar.ri30BaHi 3,ZJjifcHeHO BiL{TIOBi,[lHO )];0 KOMTilleKTaUii"
TyprrcTwmo"i rrporro3uui"i rri):(rrpneMCTB-rrocepe):(HMKiB (TyporrepaTopis, rypareHTis), a caMe:
-):(0 OCHOBHHX llOCJiyr Bl):(HOC~TbC~ IIOCJiyrM, .£nO Ha):(aiOTb IIiAIIpMEMCTBa-BHpo6HMKM B rarry3i TypM3MY i ~Ki e B OCHOBi KO)!(HOI ryprrcTMIIHo"i rrporro3rrui'i.Ue rrocrryrrr 3aco6is po3MirneHHH, IIl):(IIpME:MCTB MaCOBOfO xapqysaHHH, TpaHCIIOpTHIIX 1 crpaXOBHX KOMIIaHiH;
-):(0 JJ,OJJ,aTKOBHX UOCJiyr Bl):(HOCHTI>CH IIOCJiyrH, lllO Ha,l(aiOTb IIiAIIpMEMCTBa - BMp06HHKH Ta IIi):(IIpMEMCTBa-rrocepe):(HHKH Mi)!( BHp06HHKaMH i CIIO)!(HBaiiaMH ):(O):(aTKOBO ):(0 OCHOBHHX rrocrryr. l(e rrocrryru rriKysaHHH, crropTHBHi, rro6yTosi, TopriserrbHi, nocrrym iHAycrpii p03Bar;
-):(O cneu.iaJihooanux nocJiyr BiAHOCHTbC~ nocrryru, mo
Ha):(aiDTb rriArrpneMCTBa-rrocepeAHHKH B Typu3Mi. Ue nocrrym TYPHCTHqHux 6IOpo, areHTCTB, onepaTopis, eKcKypciiiHHX 6IOpo, 6ropo IIO):(OpO)!(eH Ta eKCKypciH i iHiliHX IIi):(IIpHE:MCTB.
ue npOAYKT npaui, suroTosrreHHH y supo6Huqi:H ccpepi ):(JI~ npo):(a)!(y i npH3HaiieHHH ):(JIH 3aranhHHX norpe6 (HecneuucpiiiHi rypncTHIIHi TOBapu) a6o AJI~ cyTo TYPHCTHqHoro crro)!(HBaHHH (crreuucpiqHi TypncTnqHi TosapH).
24
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Po3iJin 2. TexHonoeiR cmeopeHHR mypucmu'IH020 npoiJyr<my ma cpopMyeaHHR eeoepac/Jii noiJopoJKeii
llpHpo.uui yMoBH Ta auTponoreuui pecypcH - u;e HaryparrbHi
rrpHpOJ(Hi YMOBH Ta pecypc11 (To6TO rrpHpOJ(He 6araTCTBO Kpa'imi: i"i BOJ(O-, eHepropecypcH, KJiiMaTHqHi yMOBH), a TaKO)I( YMOBH Ta pecypcH, Iu;O CTBOpeHi B pe3yJibTaTi JIIOJ(CbKOl rrpau;i (rraM'JITHHKH icropi'i,apxireKrypH, romo).
Y cyqacHiH HayKOBO-MeTOJ(J1qHiH JiiTeparypi € TaKO)I( ITOIDITIJI HKHH . 03Haqae cyKyiTHlCTb rrpHpOJJ:HHX, KmMarHqHHX, KYJihTYPHHX ra lCTOpHKO-
apxiTeKTypHHX pecypciB, Iu;O BHKOpHCTOByiOTbCJI B TypHCTHqHiH J(iJIJibHOCTi, rypHCTHqHifl Ta cyrryrHiH iHcppacrpyKrypi, a TaKO)I( J(iJIJibHiCTb rypHCTHqHHX ITiJJ:I1p11€MCTB, Iu;O BHpa)l(eHi y CTBOpCHHi, rrpocyBaHHi M pearri3au;i'i KOHKpeTHHX TypHCTHqHHX rrpOJJ:YKTiB, CITpJIMOBaHHX Ha 3aJiyqCHH51 TypHCTiB 3 iHIIIHX Kpa1H i csiTOBHX perioHiB [ 44]. Cnif( 3aYBa)l(l1TH, mo HaHBHicTb yHiKaJibHIIX rrpHpOJJ:HHX o6'eKTiB i TYPHCTHqHHX pecypciB rriJJ:BHru;ye KOHKYpeHTOCITpOMO)I(HiCTb Hau;iOHaJibHOfO TypHCTHqHoro rrpo,nyKTY Ha cBiTOBOMY pHHKy. TaKO)I( HaBO.UHTbCH BH3HaqeHHH BaJioBoro TypHCTH'IHOfOnpO.UYKTY, Iu;O B eKOHOMiqHoMy CeHci 03Haqae cyMapHHH o6cHr TOBapiB Ta ITOCJiyr, BHp06JICHHX ( CI10)1(11Tl1X) y ccpepi Typ113MY [54]. 3Ba)l(al0q11 Ha TC, Iu;O OCHOBHOIO qaCTHHOIO rypHCTHqHoro rrpoJJ:yKry e rypHcrHqHi rrocnyr11, MO)I(Ha 3po6HTH BHCHOBOK, Iu;O BiH C TOBapOM ,neru;o CITeUHcpiqHHM. lJ.5I CITeUHcpiqHiCTb BHITJIHBae i3 oco6JIHBocrei1 npouecy Ha.naHHJI rrocnyr.
Pa30M i3 KJiacHqHHM BH3HaqeHHHM xapaKrepHHMH oco6JIHBOCTHMH ITOCJiyrH (HeMO)l(JII1BiCTb 36epiraHHJI, CKJia,nyBaHHJI, TpaHCI10pryBaHH51, HeOC5I)I(HiCTb IIOCJIYrH ,UO i"i OTpHMaHHJI, HCp03pHBHiCTb npouecy BI1p06HHUTBa Ta CI10)1(11BaHH51) CJiiJ( BiJJ:MiTHTH CITCUHcpiqHi p11Cl1 Typ113My: TepHTopiaJibHY p03pi3HeHiCTb BHpo6HHKa, pearri3aropa Ta cno)l(l1Baqa rypHCTHqHHX nocnyr, BHcoKHil: piBeHh iHJ(HBiJ(yarri3au;i'irypHCTHqHo'inocnyrH, 3MiHHiCTb 5IKOCTi Ta iHcpOpMaUiHHOfO HaCHqeHH51 rypHCTHqHOl ITOCJIYfH, OC06JIHBOCTi )I(HTICBOfO UHKJIY Ta MYJibTHITJiiKaUiHHHH ecpeKT BiJ( OTpl1MaHH51 rypHCTHqHo'iITOCJIYfli, KOMITJiiMCHTapHiCTb (B3a€M03aMiHHiCTb), cy6cTHTyUiHHiCTb (B3aCMOJ(OITOBHCHiCTb) McyreCTHBHiCTb (peKOMCHJ(au;ii' o6cnyroByiOqoro nepCOHaJIY y rrpH)J,6aHHi roro q11 imrroro BHAY rypHCTHqHoro rrpo,!J,yKry) (pnc.
25
OPfAH13AL/IR TYPHCTH'IHHX no,qoPO)I(EH
MyllbmunJZiT<a!1iiiHuii |
Hepo3pueHicmb |
epe1<m eio ompu- |
,.- npo14ecy eupo6Hu14mea |
Ma1l11R mypucmu-rmof ~ |
ma cnoJ/CueaHHR |
nocJZyzu |
TepumopiMbHa |
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Oco6JZueocmi |
p03pi3HeHicmb eupo6- |
rjJopMyeaHHR nonumy ..... |
r-o HUT<a, peMzJamopa ma |
Ha mypucmur-mz |
cnOJICUBa'ia nOCllYZ |
nocRyzu |
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nocRyzu |
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Po3pue y 11aci MiJIC |
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rjJaT<mOM Kynielli- |
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rrocnYrA |
npooaJICy ma paT<- |
(I1PO}J;YKT) |
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nocRyzu |
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HeMOJICJlUeicm.b J6epizaHHR, cl<Jlaoy- ,_ eaHHR, mpm1cnopmy-
eaHHR nocRyzu
Oco6Jlueocmi
JICUmm€6020 ZJU1<llY ,_
mypucmu'iHOf
noc!lyzu RK moeapy
HeocRJICHicmb
-- mypucmu'iHOf nocRyzu 00 iT ompUMaHHR
!~-tpopMa!1ii:me Hacu-
J- f--o 'leHHR mypucmu'IHoi" nocRyzu
Buco1<a cmyniHb iHOUBioyMi3a!1if
f--o mypucmu'IHOi" nocRyzu y eionoeio~-tocmi
3 BUMozGMu cnoJICUBa'ia
KoMnRiMeHmapHicmb, cy6cmu-
---. my14iii~-ticmb ma cyzecmuBHicmb
nocJZyzu
Puc. 2.2. Cnet(.urjJi'iHi oco6Jlu6ocmi mypucmu'iHOi" nocJZyzu RK mo6apy
llocnyra He iceye ,D;O iY Ha,D;aHIDI, T06TO rrpo,eyKT CTBOp10€TbC5! B rrpou;eci i"i Ha,n;aHH5I. llocrryrM He MO)l(YTb HaKOIIMqyBaTMC5! Ha cKJia,n:ax .D;JI5I HacTyrrHoro rrpo.na)Ky. Bee u;e yHeMO)l(JIMBJIIOe rropiBH5IHH5l IIpOII03Mu;il ,D;BOX pi3HMX IIpO,D;aBI.J;iB HaBiTb TO.IJ;i, KOJIM TypHCTHqHi rrpoeyKTH Hi6H-TO i.n;eHTHqHi. TaKe rropiBH5IHH5I MO)KJIMBe murre IIiCJI5l orpMMaHH5l IIOCJiyrH, HaTOMiCTb TOBapM B
26
PoJiJin 2. TexHonoaiR cmeopeHHR mypucmu'IHOZO npoiJyKmy ma cpopMyeaHHR zeoapacflii noiJopoJKeil
MarepianhHiii ¢opMi MO)I(Ha rropiBIDITH me AD KyiiiBni. Heoc51)1(Hicrb rrocnyr 03Haqac HeMO)l(nHBicrb 'ixrrpoAeMoHcrpyBanr, rro6aTIHTl1, crrpo6yBanr q11 ouiHHTH rrepesarH ra He)J.oniKH )J.O 'ixorpHMaHH51.
IIpo)J.aBeUb rrocnyr11 MO)l(e JIHIIIe orrHcarH rrepesar11, 51Ki MaTHMe KnicHr rricn51 Ha)J,aHH51 rrocnyr11. €)J.HHe, mo MO)l(JIHBe Ha pHHKY rrocnyr - rropiBmiTl1 BHfO)J,H oqiKyBaHi H OTpHMaHi. BHcOKHii piseHb HeBH3HaqeHocri craBHTb KniCHra y HeBHri)J.He craHOBHme, mo crrpHYIHH5IC p51A He3pyqHocreH:, a)J.)l(e siH Kyrryc
o6iU51HKY (Y51BneHH51), a He TOBap. |
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Oco6nHBocri rpaHcrropryBaHH51 Ha pHHKY rypHCTHTIHHX |
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rrocnyr |
rron51raiOTb |
B roMy, mo |
He rwcnyr11 |
Ha)J.XO)J.51Tb AO |
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KJilCHTa, a BlH I1p5IMYC )J,O MlCU51 Ha)J,aHH51 ITOCnyr. |
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Hepo3pHBHicrb rrpouecy BHpo6HHUTBa ra |
crro)l(HBaHH51, Ha |
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AYMKY crreuianicris, 51Bn51c co6oiO caMe roil ¢aKrop, 51Kl1H po6Hrb rrocnym )J.iiicHo rrocnyraMH ra BiApi3H5IC 'ix BiA roBapy B MarepianhHiii ¢opMi. Ilocnym He MO)l(YTb 36epiraTHC51 )J.JI51 HaCTYITHOrO rrpo)J,a)l(y, TOMY HeMaC MO)l(J1l1BOCTi CTBOpiOBaTII 3aiTaCl1, OT)l(e rypHCTHqHi IIOCJiyrii CI10)l(IIBaiOTbC51 TiJibKl1 6e3ITOcepe)J,Hb0 Ha MlCUl.
<l>opMH opraHi3aui'io6cnyroByBaHH51 ryp11cris o6yMoBneHi oco6nHBOCT5.1MII CITO)l(HBaHH51. Ha Bi)J.MiHy Bi)J. TOBapy, 5IKIIH TiJibKl1 TO)J.i rOTOBHH )J,O CI10)l(l1BaHH5.1, KOJIII ITO)J,Onac IIITI51X Bi)J. MiCUH BIIpo6HIIUTBa )J,O MiCU5I CI10)l(l1BaHIDI, rypiiCTl1qHi TOBapii Ta ITOCJiyrH CI10)l(l1BaiOTbC51 TO)J.i, KOTIII TypiiCT )J,OCTaBJieHlill )J,O MiCU5.! lX BIIp06HIIUTBa (93].
CryrriHb rrorpe6H B rypiiCTIITIHOMY rrpoAyKri Bl13Haqacrbc51 CI10)l(l1BaqeM cy6'CKTI1BHO. )J,o ¢aKropiB, ID:O BITJIIIBaiOTb Ha ITOITHT Ha rypHCTHqHi ITOcnynr KpiM eKOHOMiqHHX, IIOJiiTHTIHHX, )J,eMorpa¢iqHl1X, COUiMbHHX, TaKO)l( Bi)J.HOC5.1TbC51 THMqacOBO )J.iiOqi ¢aKTOpl1, TaKi HK: MO)J,a, Hacrpiii, IUO ycKna)J,HIOC I1pOrH03yBaHH5.1 ra BIIBqeHH51 reH)J,eHuiH: crro)l(HBaHH51. KoniiBaHH5.1 rrorrHTY Ha rypHCTHqHi rrocnyr11 3ane)l(IITb BiA ce3oey, roMy cni)J. p03po6AATH crpareri'i,ID:O 3a6e3rreqyiOTb Bi)J.IToBi)J.HiCTb ITOITHTY Ta I1pOI103IIUil. lcHyiOTb pi3Hi CITOC06H Y3f0)J.)l(eHH5.1 ITOITIITY Ta rrpOII03l1Uii TypHCTl1qHl1X rrocnyr, HaiipHKna)J,, BCTaHOBJieHH5.1 AH¢epeHUiHOBaHHX UiH Ta 3HH)l(OK; p03Bl1TOK HeCe30HHl1X BH)J.iB Bi,UIJOqHHKy, crrp51MOBaHHX Ha rrepeHeceHH51 qacTHHII rrorrHTY 3 BHCOKoro ce3oHy Ha rrepioA 3aTHIIIIII51.
27
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28
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rrocrrym; rrpHpO.Ll.HHX YMOB Ta pecypcis; Bi.Ll. ce3oHy M: rroro,LI.HHX yMoB Micu~ BHpo6HHUTBa Ta CITO)l(HBaHmi i T.,LI.. HanpHKJia,l]., y 3B '~3KY 3 Ce30HHHMH KOJIHBaHH~MH IlOilHTY icHye TaK 3BaHMH «<lJeHOMeH HaCHqeHAA», T06TO KOJIH BH,l].iMIOThC~ qiTKO BHpa)l(eHi TypHcTHqni 30HH ,LI.JI~ rreBnoro BH.Ll.Y Bi,LI.rroqHHKY (peKpeauiM:HHH, KypopTHHH Bi,LI.rroqHHOK; aKTHBHHii TYPH3M Ta iHrne).
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BHKopHcTosynhc~ y BHriT~.Ll.i TYPY· Typ - ue rrepmmHa
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29
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choro,n:Hi 6irrhiiiiCTh TYPHCTHIIHHX cpipM KOMIIJieKTye ryprraKeT 6e3 ,[(O,[(aTKOBHX IIOCJiyr Ta eKCKypCiHHOl rrporpaMH, BH~iJIHIO'IH
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30