III Answer the questions:

1. What is the first stage in dress-making?

2. How is the idea presented?

3. What people are engaged in sketch making?

4. What do they do?

5. What does “redesigning” mean?

6. How does the process of sketch making begin?

7. Who makes the final decision?

8. Where do designers draw a sketch?

9. How should it be drawn?

10. What is the function of a live model?

IV Complete the sentences with the words from the text:

1. The idea of the garment is usually presented in the……..

2. The designers may….an old-fashioned garment.

3. The sketches are presented for final……

4. ……is a very detailed drawing showing…….

5. When the garment is made it should be checked on…..

6. The live model helps…..

V Find the English equivalents to the words:

Дизайн одягу, винахідливий, масовий продаж, ескіз одягу, ухвалення, петлиця, зразок, уявляти собі, вдосконалювати, відділ продажу

VI Make up sentences with the terms:

To come up with the idea, design principles, to sketch ideas, to set down the idea, to narrow the choice, to draw a pattern, to attach, to call for something else

VII Give definitions to the words:

A sketch, a drawing board, to redesign, a merchandising department, a mannequin

VIII Translate the sentences into English:

1. Виробництво одягу починається зі створення його ескізів.

2. Дизайнери та стилісти дуже творчі люди з новітніми ідеями щодо виробництва одягу.

3. Розуміючи основні принципи дизайну, спеціаліст знає, як створювати деталі одягу.

4. Прийняття остаточного рішення - дуже складний процес, в який залучено декілька учасників.

5. Потрібно приймати до уваги ціну майбутнього одягу для масового споживання.

6. Всі деталі зразка дуже ретельно оглядаються і, якщо потрібно, перероблюються.

7. На живій моделі видно, як одяг буде сидіти під час руху.

8. Одяг, зазвичай, ще більш вдосконалюється та повторно затверджується.

9. Одяг повинен бути доступним та прийнятним за стилем для потенційних покупців.

10. Масове виробництво починається, коли перевірені, враховані та виправлені найменші недоліки.

IX Speak on the topic using the following words and word-combinations:

Creating a design, in the form of a sketch, to take design, to redesign, to understand design principles, to bounce around the idea, to sketch several ideas, to make a final decision, to go back to the drawing board, to put on a mannequin, to be worn by a live model, to begin production

TEXT B

I Read and remember:

1. to employ – наймати

2. an exciting job – захоплююча робота

3. to carry out – виконувати

4. to deliver – постачати

5. a retail store – роздрібний магазин

6. a stormy practical bent – шалений нахил до практичності

7. to position – розміщувати

8. to compete – конкурувати

II Read the text and define the main idea of it:

Apparel Production

Production is all the steps a garment goes through after it leaves the apparel designer or design stylist until it becomes a finished garment. Most manufacturing companies are divided into divisions or sections. Usually each division is responsible for a line of clothes. A line is a group of clothes that are similar to one another. For example a company may have a sportswear line or an evening wear line.

Each division is like a small company. It employs designers and design stylists. There are also merchandise managers, market managers, and product managers.

One of the most exiting jobs is that of a product manager. This person manages a type of garment within a line. The task of a product manager is to make sure that all production stages have been planned and carried out so that the products are ready at the right time to be delivered to retail stores.

Above all else, a product manager must have good sense and a stormy practical bent. Designers provide creative ideas to product managers, but product managers must make them work for the manufacturer.

Product managers need to watch trends as much as designers do. Some product managers also work as design stylists in some companies. In other companies, design stylists work for product managers. They must know the latest events in the fashion world, must read fashion magazines, attend shows, and see generally up to date on what will be sold.

The next step is to position the line. This means that a production manager should make decisions about how the producing garment fits in with the rest items of clothes industry. It is necessary to be sure that the company’s garments will compete successfully with most other companies’ product in both style and price.

The colour story should be considered then. The colour story is even more important than ever today. This is because so many people buy separates and try to coordinate them with clothes they’ve already worn or plan to buy.

Finally, a production manager has to develop a time. Garments have delivery dates. Often, the dates depend upon a season or sometimes on an event. All the stages of production should be planned so the garments are ready on time. The development and production of a product line take about one year.