IX. Прочитайте та письмово перекладіть текст. Trade Fairs and Exhibitions

(By Vanhomrigh Robertson)

Trade fairs, trade shows or "expos" are a longstanding tradition of the commercial world. For the most part they are organized so that specific industries can showcase their latest products or services to potential clients and the competition, offering a substantial opportunity for valuable sales leads and marketing activity to any company that leases an exhibition stand at such an event.

Some industrial trade shows are open to both consumers: members of the public as well as members of the industry itself, such as the famous E3 games expo or the Frankfurt bookfair. For the most part they are organized with an emphasis on the business-to-business (B2B) opportunities offered by such an event. Attendance at such events is limited to either members of the trade or professionals in related industries or from prospective client companies, as well as to members of the press who can help make sure that expos and trade fairs have an impact beyond the few days they run for.

Simply attending a trade show can be a valuable means of retaining or building a reputation within the industry. For many, the key appeal to hosting an exhibition stand at industry events is as simple as a desire to be seen as an active member of the industry. On top of this though, there's the opportunity to get an insight into the competition (even if the competition gets an insight into your company at the same time) as well as the chance to get acquainted with other members of the show.

Moreover, most trade fairs or exhibitions also aim to directly engage in contemporary issues within their industry. Practically every industry exhibition will include a packed schedule of key note speeches, discussion panels and Q&A sessions where noted members of the professional community will offer their take on trends and developments and where attendees can gain tips on best practice or how to avoid typical mistakes. Another typically encountered aspect of such shows is a talk or product demonstration by a particularly influential member of the industry - someone who makes a product or provides a service used by practically everyone, even their competitors.

(http://ezinearticles.com/?Trade-Fairs-and-Exhibitions&id=4993397)

X. Дайте відповіді на питання до тексту.

1. How are modern trade fairs and exhibitions organized for the most part?

2. Why can simple attending a trade show be a valuable means of retaining or building a reputation within the industry?

3. What is another aim of most trade fairs and exhibitions?

Варіант III

1. Поставте прикметники та прислівники в дужках в потрібний ступінь порівняння. Речення перекладіть.

1. 1 .Mr. Jones is (experienced) engineer of our firm.

2. I would like a return ticket. I think it is (convenient).

3. Fruit sells at a (high) price at the beginning of the season.

4. Excuse me, can you tell me (short) way to the Trade Center?

5. Now I must get up (early) than usual.

6. Export sales have done (good) in Argentina than in Egypt.

1. If we can improve our product we’ll get (high) profits.

1. Заповніть пропущені місця відповідними неозначеними займенниками some, any, every, no та їх похідними.

1. … telephoned me half an hour ago.

1. They are going … tonight.

2. I don’t want to go … in such bad weather.

3. Have you packed …? – Not yet. I am going to do it tonight.

4. Is there … else I can do for you?

3. Перекладіть речення, звертаючи увагу на іменники, які вживаються тільки в однині або тільки в множині.

1. Я не можу вирішити, який костюм вибрати. Мені потрібні ваші поради.

2. Мені дуже шкода, але в мене для вас погані новини.

3. Ці гроші не мої, я не можу їх взяти.

4. Новий одяг дуже дорогий.

5. Ваш товар не відповідає нашим вимогам.