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Файл:Английский язык для магистров в сфере государственного и муниципального управления = English for masters in state and municipal management. Практикум.pdf
X
- •Рецензенты:
- •Student B
- •B . Student A
- •Student B
- •Ex. 2 Put the verbs in the correct tense, the present simple or the present continuous
- •Ex. 3 Put the verbs in the correct tense, the present simple or the present continuous
- •Авторы:
- •CONTENTS
- •1 PRACTICAL COURSE
- •1.1 Reading comprehension
- •Ex. 1 Here are some expressions using parts of the body. Use a dictionary to find out what they mean
- •Ex. 2 Complete these sentences using an appropriate expression from Ex. 1
- •1.2 Speaking
- •Ex.2 Look at the following situations and act them out with your partner
- •Ex. 4 Use the correct present tense form. Say what the context for each extract could be, written and/or spoken.
- •Phrasal verbs
- •Ex. 7 Translate from English into Russian.
- •2.1 Reading comprehension
- •Ex. 1 Read the text and say whether these statements are true or false
- •Ex. 2 Why are these dates important for the development of the company:
- •Ex. 2 Underline the correct tense in the sentences
- •Ex. 4 Put in the past simple or the past continuous . Note where both forms are possible
- •feel
- •have
- •tear
- •cost
- •catch
- •Ex. 6 Put the verb in brackets in either the Past Simple or the Past Perfect.
- •Ex. 8 Complete the following conversation using the verbs supplied
- •Ex. 9 Using the information given, complete each sentence with a suitable verb. Use the past perfect simple or continuous
- •Ex.10 Supply suitable verbs for the following conversation
- •Ex.11 Choose the correct form of the verbs
- •Ex.13 Match phrases 1-15 with time expressions A-O.
- •Ex.16 Underline an appropriate phrasal verb
- •3.1 Reading comprehension
- •Text B . Types of Business Organisations. Private Ownership
- •2. Partnership
- •3. Private limited companies
- •4. Public limited companies
- •Ex 1 Read the text and list the information under the following headings.
- •Ex. 1 Match each type of organization with the type of economic activity it is engaged in
- •Ex. 1 Read and fill on the diagram below with the appropriate information.
- •Ex. 3 Choose the correct form of the verbs
- •Ex 2 Read the article. As you read, complete the table below
- •Ex 4 Here are some possible titles for the article, and the original title. Which one do you think is best? Why? (Your reasons may be related to length; style; how well it summarizes the article, etc.)
- •THE AUSTRALIAN SALUTE
- •Ex. 3 Compare the use of tenses in the sentences. Say which tense is used and why
- •Ex. 4 Correct the mistakes
- •Ex. 5 Present Perfect simple or progressive? Which sentence matches better in A and B?
- •5.1 Reading comprehension
- •The scheme
- •The idea
- •What is a co-operative?
- •Ex. 1 Answer the following questions
- •Ex. 5 Choose the correct form of the verbs.
- •Ex. 6 Put in the correct form of the verb.
- •The future: revision
- •6.1 Reading
- •Ex. 3 Write your own CV. Pay attention to the layout and features mentioned above
- •Ex. 4 Skim through the letter and see what information the applicant is conveying about herself
- •Ex. 5 Here are some lines from the letters of applications of different candidates. Choose the most appropriate and convincing sentence in each group and give reasons for your choice.
- •Part B.
- •Ex. 11 What would you say in each of the situations below. Choose a,b, or c.
- •Ex. 12 Which of the tips in Ex. 1 did the two candidates below ignore?
- •STAFF NURSE
- •PETER SYMONDS
- •JOANNE BLAKE
- •BRIGID GRIFFITHS
- •Ex.2 Rewrite these sentences beginning with the words provided.
- •Ex. 3 Put the verbs in the correct form.
- •Ex. 4 Put the verbs into a suitable tense in the passive.
- •Ex. 6 Compare the verb forms in the pairs of sentences. Say which tense is used and why.
- •Ex. 7 Three of the sentences in this exercise are correct. Put a tick (V) next to them. All the other sentences contain mistakes. Put a cross (X) next to them and correct them.
- •Ex. 8 Put the verbs in brackets into the correct tense, active or passive
- •7.1 Reading comprehension
- •What makes an advertisement misleading?
- •How do we judge the ads we look into
- •Why it's a two-way process
- •Ex. 1 Read the text and answer the questions
- •Ex. 2 Find these expressions in the text and guess their meaning
- •Text B. ' Freedom in a Pie'
- •Ex. 1 Read the first two paragraphs of the text and answer the questions
- •Ex. 7 What is the meaning of these expressions?
- •Ex. 3 Complete the conversations with suitable verbs
- •Ex. 4 Choose the correct form of the verbs
- •Ex. 5 Fill the gaps in the sentences with must(n't), need(n't) or should(n't).
- •Ex. 6 Complete the second sentence using the correct form of must, need, should or have to without changing the meaning
- •Ex. 7 Supply can, can't, could, couldn't, was/were able to, managed to.
- •THE MYSTERY OF THE TALKING SHOE
- •Ex. 11 Make suggestions to a friend for the following situations. You feel like ...
- •8.1 Reading comprehension
- •Ex. 1 Read the conversation and answer the questions
- •Ex. 2 Decide which would be the most appropriate way of greeting people in each of the following situations
- •Initiating a Conversation
- •Ex. 11 Translate into Russian paying attention to phrasal verbs
- •UNIT 9
- •Formal and informal letters
- •Here is some of the language typical of business letters:
- •Ex. 2 Read the letter and write a reply to it.
- •Your reply should include the following:
- •Ex. 3 Write a letter to BP asking them to consider your request for sponsorship. Use the model to help you.
- •Rules for writing memos.
- •Ex. 2 Fill the gaps in the sentences, using the words given
- •Ex. 3 Complete the questions in the conversations
- •Ex. 6 Complete the following sentences with your own ideas
- •I wish I did / had done
- •Ex. 10 Fill in the gaps with an appropriate phrasal verb from the box.
- •Ex. 5 Put the following memo in the right order
- •ONE CUBE OR TWO?
- •THIS WAY! THAT WAY!
- •HOW TO GET RID OF RATS
- •THE BRAVE OLD LADY AND THE HOPELESS CROOK
- •Ex. 6 Put in the correct verb form (to-infinitive or -ing). Give two forms where both are possible
- •Ex. 7 Put in the correct verb form (to-infinitive or -ing).
- •10.1 Reading comprehension
- •Identifying yourself/your company
- •Asking the caller to identify himself/herself
- •Asking for a connection
- •Taking for a connection
- •Explaining the reason for the call
- •Signing off
- •Ex. 2 Choose the most appropriate response:
- •present becomes past
- •present perfect becomes past perfect
- •past becomes past or past perfect
- •past perfect does not change
- •modal 'present' becomes 'conditional' or 'past'
- •'shall' with a future reference becomes 'would’
- •'shall' in offers and suggestions becomes 'should'
- •'past' or 'conditional' modals do not change
- •'perfect' modal forms do not change
- •Ex 3. Report these Yes/No questions moving the clauses 'one tense back'.
- •Ex. 6 Last week you had lunch with Rachel, a friend you hadn't seen for a long time. Look at the list of things she said to you, then tell another friend what she said. Use reported speech.
- •Ex.7 Complete the sentences with the correct form of say or tell.
- •Ex. 1 Write out the sentences, using the most logical tense or form of the verbs in brackets. The words in italics should be put in their correct position in relation to the verb.
- •Ex. 2 Write out the sentences, using the most logical tense or form of the verbs in brackets. The words in italics should be put in their correct position in relation to the verb.
- •Ex. 3 Write out the sentences, using the most logical tense or form of the verbs in brackets. The words in italics should be put in their correct position in relation to the verb.
- •GUESS WHAT!
- •Ex. 5 Form tag-questions.
- •NOT YETI
- •WHO DID WHAT AND WHEN?
- •RENT-A-SPACE
- •Unit 2 Company history
- •Unit 3 Company structure
- •Unit 4 Work
- •Unit 5 Young enterprise
- •Unit 6 Applying for a job
- •Unit 7 Advertising
- •Unit 8 Socializing in business
- •Unit 9 Business correspondence
- •Unit 10 Telephoning
- •1.2 The concept of public administration
- •1.2 The essence of public administration
- •1.3 Methods of public administration
- •1.4 Subjects and objects of state administration
- •TOPIC 2
- •2.1 Historical aspects of the concept of the state
- •2.2 The concept and characteristics of the state
- •2.3 Types of state
- •2.4 Forms of the state
- •3.1 The concept and legal status of a public authority
- •3.2 Classification of public authorities
- •TOPIC 4
- •4.1 Institute of the President of the Russian Federation: status, powers, responsibility
- •4.2 Administration of the President of the Russian Federation
- •5.1 The Federal Assembly of the Russian Federation: the order of formation, the legal basis of activity, the structure and powers
- •5.2 Structure and organization of the Federation Council of the Federal Assembly of the Russian Federation
- •TOPIC 6
- •6.1 Structure and organization of the activities of the State Duma of the Federal Assembly of the Russian Federation
- •6.2 The legal status of a deputy of the State Duma and a member of the Federation Council
- •6.3 The Government of the Russian Federation in the system of state power: legal bases of activity, structure and powers
- •7.1 The concept of judicial power in the Russian Federation
- •7.2 Principles of the administration of justice in the Russian Federation
- •7.3 The judicial bodies of the Russian Federation: the procedure for formation, composition and competence
- •7.4 Status of judges
- •TOPIC 8
- •8.1 Executive authorities of the subjects of the Russian Federation
- •8.2 Legislative authorities of the subjects of the Russian Federation
- •TOPIC 9
- •9.1 State regulation in the field of education and science in the Russian Federation
- •9.2 State regulation in the fields of culture
- •9.3 State regulation in the field of health care, social services and social protection of the population
- •10.1 The concept of security and its types
- •10.2 The security system of the Russian Federation, forces and means of its support
- •TOPIC 11
- •11.1 The concept of local self-government
- •11.2 Principles of local self-government
- •11.3 Legal basis of local self-government
- •11.4 The concept of the organizational foundations of local self-government
- •11.5 The system and structure of local self-government bodies
- •11.6 Features of the organization of local self-government in the cities-subjects of the Russian Federation Moscow and St. Petersburg
- •12.1 The charter of the municipality
- •12.2 General characteristics of the legal status of the municipal administration
- •12.3 The head of the municipality: status and powers
- •13.1 Offences and liability
- •13.2 Political responsibility in the sphere of state municipal administration
- •13.3 Criminal liability in the sphere of state and municipal administration
- •13.4 Civil liability in the sphere of state and municipal administration
- •14.1 Introduction
- •14.2 Definition
- •14.3 Principles of administrative management
- •TOPIC 15
- •15.01 Important characteristics of management
- •15.02 Scope of management
- •15.03 Functional areas of management
- •1 Production management
- •2 Financial management:
- •3 Personnel management:
- •4 Marketing management:
- •5 Maintenance Management:
- •6 Material management and purchasing:
- •7 Transport management:
- •8 System management:
- •9 Office Management:
- •TOPIC 16
- •16.01 Functions of management or managerial functions
- •16.02 Process of Management
- •TOPIC 17
- •17.01 Management as a science
- •17.02 Management as an art
- •17.03 Management as a Profession
- •17.04 Significance and importance of management
- •CONCLUSION
- •APPENDICES
- •GRAMMAR REFERENCE
- •7.The passive is used :
- •2. Second.
- •3. Third.
- •4. Conjunctions that can sometimes be used in place of ` if `
- •Wishes
- •Verb patterns
- •Bare infinitive is used:
- •but: (passive) Не was made to рау for the damage.
- •The -ing form is used:
- •Reported speech.
- •1. Reported statements.
- •Reporting verbs
- •2. Reported statements with the reporting verb in the present.
- •3. Reported statements with tense changes.
- •Adverb changes in reported speech.
- •4. Reported advice and suggestions.
- •2. This is how we report a suggestion:
- •5. Reported commands.
- •In negative commands not goes before the to-infinitive.
- •6. Reported offers.
- •7. Reported questions.
- •8. Yes/No questions.
- •9.Wh-questions
- •COMMONLY USED ADVERBS
- •Ability to pay
- •Absolutism
- •Abuse
- •Access
- •Acceptance theory of management
- •Accountability
- •Administration
- •Administrative Accountability
- •Administrative Advocacy
- •Administrative agency
- •Administrative costs of taxation
- •Administrative discretion
- •Administrative due process
- •Administrative law
- •Administrative morality
- •Administrative order
- •Administrative remedy
- •Administrator
- •Affirmative action
- •Authority
- •Balance
- •Behavioral management theory
- •Benefit-cost ratio
- •Benfite principle
- •Big data
- •Body language
- •Boundary spanning
- •Brainstorming
- •Budget
- •Budget padding
- •Budget deficit
- •Budget surplus
- •Bureaucracy
- •Business
- •Business plan
- •Cashflow
- •Centralized organization
- •Chain of command
- •Charismatic power
- •Citizen participation
- •Classical adminsitrative
- •Classical management theory
- •Classical scientific
- •Closed system
- •Coercive power
- •Collective bargaining
- •Common-pool problems
- •Community development
- •Communication
- •Compensation
- •Competitive advantage
- •Condition of certainty
- •Content theory
- •Contingency planning
- •Contingency theory
- •Continuous process
- •Control
- •Concurrent control
- •Cost-leadership strategy
- •Crisis problem
- •Cross-functional teams
- •Decentralized organizations
- •Decision analysis
- •Decision tree
- •Delegation
- •Demographics
- •Development plans
- •Differentiation strategy
- •Distributional effects
- •Distributive policy
- •Dividends
- •Division of work
- •Division of labor
- •Dual federalism
- •Earned income tax credits
- •Economic depreciation
- •Economic incidence
- •Economies of scale
- •Effectiveness
- •Effective tax rate
- •Efficiency
- •Embargo
- •Employee benefits
- •Empowerment
- •Enterprise
- •Equal employment opportunity
- •Ethics
- •Evaluation
- •Expectancy theory
- •Expert power
- •Exporting
- •Federalism
- •Feedforward controls
- •Financial audits
- •Financial ratio analysis
- •Financial statements
- •First-line management
- •Flexiplace
- •Flextime
- •Force-field analysis
- •Formal structure
- •Formal theories of organization
- •Formula grants
- •Free riders
- •Fully funded pension fund
- •Functional authority
- •Functional structure
- •Functional teams
- •"Garbage can"
- •General fund
- •General obligation bond
- •Generational accounting
- •Gift taxes
- •Goal articulation
- •Goal congruence
- •Government failure
- •GOVERNMENT-SPONSORED ENTERPRISES (gses)
- •Grants
- •Grapevine
- •Gross federal debt
- •Gross income
- •Hierarchy
- •Home rule
- •Horizontal equity
- •Horizontal job loading
- •Human capital
- •Human relations movement
- •Human relations theories of organization
- •Human Resources
- •Implicit federal guarantees
- •Impoundment
- •Incentive pay
- •Income statement
- •Incrementalism
- •Independent agencies
- •Informal organization
- •Information management
- •In-kind income
- •Interest group
- •Intergovernmental competition
- •Intergovernmental relations
- •Interjurisdictional externalities
- •Internal rate of discount
- •Internalization of costs
- •Interorganizational networks
- •Interpersonal communication
- •Intrapreneurship
- •Iron triangle
- •Issue networks
- •Item veto
- •Job analysis
- •Job description
- •Job enlargement
- •Job enrichment
- •Job rotation
- •Job sharing
- •Joint venture
- •Kaizen
- •Leader
- •Leadership
- •Leading
- •Learning organizations
- •Legislative intent
- •Legislative oversight
- •Legitimate power
- •Licensure agreement
- •Liberal democracy
- •Liberty
- •Limited government
- •Line authority
- •Line-item budget
- •Liquidity ratios
- •Loan guarantees
- •Long-lived resources
- •Lump sum tax
- •Management
- •Management information systems
- •Manager
- •Managerial subsystem
- •Market failure
- •Mass production
- •Means-end chain
- •Mechanistic structure
- •Merit pay
- •Merit principle
- •Merit system
- •Mission statement
- •Modern organization theory
- •Monopoly government
- •Motion study
- •Multinational corporations (MNC)
- •National consumption tax
- •National debt
- •Need theory
- •Negative externalities
- •Negative income tax policy
- •Net federal debt
- •Net interest expenditures
- •New public administration
- •Network structure
- •Nonprofit organizations
- •Noncash transfers
- •Nonverbal communication
- •Off-budget policies
- •Office of management and budget (omb)
- •Office of personnel management (opm)
- •Ongoing plans
- •Open system
- •Operational goals
- •Operational plan
- •Organic structure
- •Organization
- •Organizational change
- •Organizational chart
- •Organizational climate
- •Organizational culture
- •Organizational design
- •Organizational development (OD)
- •Organizing
- •Orientation
- •Participatory democracy
- •Performance appraisal
- •Performance auditing
- •Performance budget
- •Philosophy of management
- •Plan
- •Planned change
- •Planning
- •Planning-programming-budgeting system (ppbs)
- •Pluralism
- •Policy
- •Policy analysis
- •Policy entrepreneur
- •Policy implementation
- •Political economy approach
- •Privacy laws
- •Procedure
- •Process theories
- •Profitability ratios
- •Quality
- •Quantitative approach
- •Queuing theory
- •Quotas
- •Rational model of decision making
- •Recruitment
- •Reengineering
- •Referent power
- •Regressive tax
- •Regulation
- •Regulatory commission
- •Regulatory policy
- •Reinventing government
- •Resources
- •Reward power
- •Risk
- •Rule
- •Satisfice
- •Satisficing
- •Scalar principle
- •Scientific management
- •Selective perception
- •Self-fulfilling prophecy
- •Simulation
- •Situational theory
- •Skills
- •Small-batch production
- •Special districts
- •Span of control
- •Spoils system
- •Stakeholders
- •Strategic change
- •Strategic plan
- •Structural change
- •Structured problems
- •Tactical plan
- •Tariffs
- •Task forces
- •Team structure
- •Technology
- •Telecommuting
- •Total Quality Management (TQM)
- •Theory X and Theory Y
- •Unity of command
- •Unstructured problems
- •Validity
- •Vertical job loading
- •Vision
- •Whistleblower
- •Whistle-blowing
- •Wholly-owned subsidiary
- •Work specialization
- •Zero-base budgeting
- •Zero defects
- •LITERATURE

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1. Since memos are rather informal documents, it is best to use simple language
and a conversation tone.
2. Keep your memo clear. Use short, simple sentences.
3. A memo should not be longer than one page. Most people do not have time to
read long memos.
4. Usually the memo consists of the following parts:
a. Date on which the memo is sent.
b. Name of the person to whom the memo is sent.
c. Name of the person sending the memo.
d. A short heading, which tells you what the memo is about.
e. A brief introduction to the memo giving the most important information.
f. The 'body' of the memo, usually divided into numbered paragraphs which
develop the information.
g. The conclusion of the memo, which often recommends a course of action.
Unlike letters, the memo does not contain forms of address (such as Dear Ms X)
or the sender's signature. The sender usually types his or her name or initials at the
end of the memo.
Ex. 5 Put the following memo in the right order
Computer Ltd
71-73 Bern Street
Bingley
West Yorkshire BD5 4PL
Telephone: (027) 785392
(…) Presentation of PX12 laser printer
th
(…) 9
June
(…) The PX12 will gradually replace all our existing models. I therefore
strongly recommend that all sales team members attend.
(…) Anne Woods, Sales Manager
(…) BG`
(…) There will be a presentation of our latest project, the PX12 laser printer, on
Tuesday 23, June at 2.00 in the main conference room.
(…) Bill Greenberg, Research & Development Manager
(…) The agenda is as follows:
1. A brief description by the R & D Dept. of the stages in the development of
this project.
2. A demonstration of the product’s main characteristics: speed, quality of print,
low noise level and numerous options.
3. A presentation by the Marketing Dept. of PX12’s position on the laser printer
market.

92
9.2 Grammar work
Verb pattern.
(Verb + -ing / Verb + to …)
Ex. 1 Supply suitable infinitive forms for the verbs given in brackets
1. Let's go to the cinema. (go)
2. Let me ................ that letter for you. (post)
3. Let's ................ out long. (not stay)
4. They didn't let her ................ jeans. (wear)
5. Let's ................ , shall we? (go out)
6. He made me ................ the mess. (clear up)
7. Don't let them ................ home yet. (go)
8. That T-shirt makes you ................ younger. (look)
9. Let XYZ ................ a triangle. (be)
10. I was made ................ floors. (scrub)
Ex. 2 Put in the correct forms of the verbs
ONE CUBE OR TWO?
When we were at school as children we were (1). ............... (make/wear) made to
wear indoor shoes inside the school building. The teachers would never (let us/wear)
(2)................our outdoor shoes at all and they (3)................ (make us/change) in the
changing rooms from the moment we entered the building. I'd never known teachers
(4)................ (be) more strict about any other school rule. The trouble was that my
indoor shoes really (5)................ (make me/suffer) because they were so tight.
(6)................ ('Let/expand) our shoes!' a fellow sufferer suggested. He had had a
brilliant idea. We put plastic bags inside our shoes and poured water into the bags.
We sealed the bags carefully and put our shoes into the freezer. Of course the ice
(7)................ (make the shoes/expand) and they were a pleasure to wear. This clever
idea (8)................ (help me/get) through my schooldays with less discomfort and I
have never forgotten it!
Ex. 3 Put in the correct forms of the infinitive or –ing
THIS WAY! THAT WAY!
In a split second, when no one was paying attention, the two prisoners escaped
from the back of the police van. They were handcuffed to each other. It was minutes
before a policeman saw them (1)................ (run) down the street. 'We'll follow,' two
policemen said. Tell the driver (2)................ (bring) the van to the end of the road.
Ask him (3)................ (not let) them get away. If we're not careful, we'll have the

93
whole neighbourhood (4)................ (complain) that we've been careless.' The
prisoners were still running side by side. The policemen saw them (5)................
(race) up the hill and (6)................ (disappear) round a corner. 'We'll never catch
them now!' one of them said. 'I told you (7) .................. (not leave) them unattended.'
The prisoners were running at top speed. Suddenly, they saw a lamp post in
front of them 'Go left! Go right' they each shouted at the same time. They ran on
either side of the lamp post. It just took time for the police (8). ................ (find) them,
lying on the pavement, unhurt, dazed and with silly grins on their faces.
Ex. 4 Put in the correct forms of the verbs
HOW TO GET RID OF RATS
When I was a young man, working in Malaya, my boss gave me a difficult job to
do. The roof of his house had become infested with rats and he (1). ................ (want/I
get rid of) wanted me to get rid of them for him. I tried everything: rat poison, cats,
even a mongoose, but I (2)................ (fail / move) them. Then a friend of mine
(3)................ (advise / I use) a python. I (4)................ (considered this/be) my last
chance and (5)................ (agree/try) it. My friend brought me a box in which he had
trapped a young python, about six feet long. We (6)................ (manage/get) the box
into the roof and then released the python. The effect was amazing! The rats
disappeared in no time! It (7)................ (prove/be) a wonderful solution. But then we
didn't know (8)................(what/do) with the python. I couldn't (9)................
(bear/shoot) this superb creature. It (10)................ (take/six of us an hour/get) it into
the box and then we returned it to the jungle.
Ex. 5 Put in the correct to-infinitive combinations
THE BRAVE OLD LADY AND THE HOPELESS CROOK
Mrs Johns, a 75-year-old widow, woke up with a start. Peering into the
darkness, she was astonished (1)................ (see) to see a man in her room. It was
easy (2)................ (see) he was a burglar. At first, she was too afraid (3)................
(move). Then she plucked up her courage and said, 'We must talk about this over a cup
of tea. Would you be so kind (4). ................. (help me) downstairs?' To her surprise, the
man meekly obeyed. He was eager (5)................ (help) and anxious (6) ................
(please) the old lady. He prepared the tea and said he was sorry (7). ................. (have
disturbed) her. He was too frightened (8). ................. (run away) . After a cup of tea, he
said he would be glad (9)................ (give) Mrs Johns his name and address and left
empty-handed. Of course, Mrs Johns informed the police, who commended her for
her bravery. Later, during the trial, the judge said it was his duty (10). ............... (send)
the man to prison, describing him as the most incompetent burglar he had ever met!

94
build,
appear,
set up,
run, bring,
make,
transform;
decide,
reflect,
create; return,
change,
expand,
launch,
drink
Ex. 6 Put in the correct verb form (to-infinitive or -ing). Give two forms where both are possible
1. You must begin to work / working harder.(work)
2. I was beginning ................. I was wrong. (think)
3. She continued ................. all through the film. (talk)
4. I had just started ................. when the waiter took my plate away! (eat)
5. We intended ................. to the concert, but we were both ill. (go)
6. I'm intending ................ him tomorrow. (see)
7. The conductor raised his baton and the orchestra commenced .................
(play).
8. You omitted ................. me about it. (tell)
9. I'll never begin ................. how he thinks. (understand)
Ex. 7 Put in the correct verb form (to-infinitive or -ing).
1a. I remember visiting Paris when I was very young. (visit)
1b. Please remember ................. the door on your way out. (lock)
1c. Did you remember ................ Jim last night? (phone)
2a. I shall never forget ................ taken to see the Moscow State Circus.(be)
2b. Don't forget ................ how many are coming on Saturday. (find out)
2c. I forgot ................ to the chemist's on my way home. (go)
3a. We all tried ................. him, but he just wouldn't listen to any of us. (stop)
3b. If you want to stop coughing, why don't you try ................ some water?
(drink)
4a. She got annoyed because her husband stopped ................ in every shop
window. (look).
4b. Just stop ................. and listen for a moment. (talk)
5a. If we hadn't turned the music off they'd have gone on .................. till morning.
(dance)
5b. She got a degree in Physics and then went on ................ a course in Applied
Maths. (take)
6a. I regret ................. you that there's been an accident. (tell)
6b. He regretted ................. in the same job for so long. (stay)
Ex. 8 Complete the following passage using to-infinitive or -ing. Choose
from the verbs in the boxes.

95
Coca-Cola and its advertising
John S. Pemberton invented Coca-Cola in 1886. His partner suggested
(1)................ an advertisement for the drink in the Atlanta Journal that very year. In
1888, Asa Candler bought the Coca-Cola business and decided (2). ................ the
product known through signs, calendars and clocks. The company began
(3)................ its global network when Robert Woodruff was elected president of the
company in 1923. He succeeded in (4)................ Coca-Cola into a truly international
product by (5)................ a foreign department, which exported Coca-Cola to the
Olympic Games in Amsterdam in 1928. During World War II, he promised
(6)................ Coca-Cola to every soldier in every part of the world. Coca-Cola's
advertising has always attempted (7)................ changing contemporary lifestyles.
(8)................ an international advertising campaign requires the talents of
professionals in many areas, and extensive testing and research are always done
before (9)................ which advertisements will finally be used. Celebrity
endorsements have featured heavily - Cary Grant, Ray Charles and Whitney Ouston
are just three of the big name stars who have agreed (10)................ in Coca-Cola
commercials.
After (11). ............... Diet Coke in 1982, the company saw its sales grow quickly.
The drink is now the third most popular in the world. In 1985, the company tried
(12)................ the secret formula of Coca-Cola, but realised that Americans were
very attached to the original recipe. The company listened to its consumers and
quickly responded by (13)................ the original formula to the market as 'Coca-Cola
Classic'. Today, people in more than 160 countries around the globe enjoy
(14)................ Coca-Cola. It is asked for more than 524 million times a day in more
than 80 languages. The company intends (15)................ its global presence even
further in the twenty-first century, particularly in developing markets.

96
UNIT 10
TELEPHONING
10.1 Reading comprehension
The telephone conversation usually includes a number of steps, in particular:
• identifying yourself/your company
• asking the caller to identify himself/herself
• asking for connection
• taking/leaving a message
• explaining the reason for the call
• making appointments
• signing off
Now look at the language used for these steps.
Identifying yourself/your company
Krondike Electronics. Can I help you? (a typical switchboard response)
John Bird speaking.
This is … speaking.
This is Pete Edwards.
John here.
Asking the caller to identify himself/herself
Who’s calling please?
I’m sorry, I didn’t recognize your voice over the phone.
Asking for a connection
Can I speak to … ?
I’d like to speak to .......... , please.
Could you put me through to .......... , please?
I’d like to speak to someone about deliveries, please.
I’d like to make a transferred charge call to … .
I’d like to make a personal call to … .
Taking for a connection
I’ll put you through to …
I’m afraid he’s out at the moment. Can I take a message
Could I leave a message for … ?
Would you ask … to call me back, please?
Can you ask him to call me back?

97
Explaining the reason for the call
The reason I called is …… .
I am (just) phoning to …… .
Making appointments
Just a moment, I’ll get my diary.
Could you manage Tuesday?
What about Friday?
Shall we say two o’clock?
I’m sorry, I’m out all day.
Friday would be fine.
That suits me.
Signing off
Look forward to seeing you.
Thanks for calling.
Bye.
Ex. 1 Put the following extracts of telephone calls in the right order
1.
• Just a moment, Mr. Jones, I'll put you through. ( )
• Yes, I'd like to speak to Miss Rathbone. ( )
• Peter Jones. ( )
• Who's calling, please? ( )
• Pan Electronics. Can I help you? ( )
2.
• She's got it, but just in case, it's 01-253 4686. ( )
• Yes, could you ask her to call me back? ( )
• Mr. Gottman here. Could I speak to Mrs. Fields? ( )
• Yes, of course. Could I have your number? ( )
• I'm afraid she's out at the moment. Can I take a message?( )
3.
• I'm sorry, I'm out on Wednesday. ( )
• Good, that suits me too.
Shall we say 11 o'clock? ( )
• Just a moment, I'll get my diary ... you said next week?( )
• Yes, could you manage Wednesday? ( )
• What about Thursday then? ( )
• Yes, Thursday morning would suit me fine. ( )

98
1
(a) Who's calling please?
(b) Peter Matthews here.
(c) Hello, John. This is Peter Matthews
Can I take a message?
(a) I'd like to leave a message.
(b) Yes, could you ask him to call me back.
(c) Please tell him to give me a ring.
The reason I called is we're
(a) I don't believe it.
(b) Really? That surprises me.
(c) I don't mind.
Could you manage Tuesday?
(a) No, I can't.
(b) No.
(c) I'm afraid I can't.
So that's fixed — Friday at
(a) I'm afraid that's out of the question.
(b) Right, I look forward to seeing you.
(c) Bye.
Ex. 2 Choose the most appropriate response:
John Peterson speaking.
2
3
having problems.
4
5
11 o'clock
Ex. 3 In the following conversation, Pietro Ruggeri is phoning a business
partner, to make some enquiries. Can you say what is wrong about the
conversation and explain why? In pairs, write an improved version.
(0: Switchboard Operator, S: Secretary, R: Ruggeri)
0: Good morning, ACF Electronics, may I help you?
R: Good morning. Give me Mr. Powell, extension 701.
0: Hang on... Still trying to connect you... Ringing for you now...
S: Hello, Mr. Powell's office.
R: Hello, is Mr. Powell there?
S: No, he isn't. You can leave a message.
R: OK. Tell him that Mr. Ruggeri called.
S: Sorry? Please repeat.
R: Ruggeri. That's R-U-double G-E-R-I. Tell him to phone me.
S: OK, I will.
Ex. 4 Complete the following conversations with phrases from the list
below. Use each phrase only once
A
1. .....................................................
Good morning. Could I speak to Mr. Drake please?
2. ....................................................
Lesley Lewis from RB Electronics.
B
Oh, hello, Dick. How are things?
3. ……………………………………..

99
C
4. .....................................................
Yes, hold the line and I'll put you through to him.
D
5. .....................................................
OK. Could you ring me back today?
E
I'm afraid he's out of the office at the moment.
6. ……………………………………………
F
7. .....................................................
I'll look it up for you... It's 01 320 6971.
a) Fine. I'm phoning to ask you about the Reynolds Group.
b) Who's calling, please?
c) I can't tell you right now, but I can look into it.
d) Thompson Chemicals, good morning.
e) Right. I'll ring again. Thanks a lot.
f) I'm afraid I haven't got Steve Lester's number.
g) Could I speak to Charles Williams?
Ex. 5 Here are some dialogues about fixing an appointment over the phone.
Fill in the missing words and phrases, choosing from those listed below. (Two of
the expressions are not used!)
1.
A: Hello. I'd like to ................with Mrs. Rush in the Personnel Department.
My name is Sydney Hooks.
B: Yes, Mr. Hooks. Would 10.30 on Wednesday ................. ?
A: That ................. , thank you.
make.
2.
A: Mr. Smith? This is Peter Ronalds.
B: Oh, hello, Mr. Ronalds. Nice to hear from you.
A: ................ to see if we can discuss a business proposition that I wish to
B: I see. Can you be more specific?
A: Actually, ................ we could meet somewhere and talk about it. How
about lunch today, if that's ................ ?
B: I'm afraid ................ today. How about tomorrow?
A: Tomorrow' ll be fine. Let's say 12.30 at the Little Chef, shall we?
B: Yes, 12.30's OK. See you there.
A: Right .................. seeing you. Goodbye.

100
3.
A: Mr. Russell? .................
B: Oh, good morning, Mr. Higgins.
A: I'm ringing ................ tomorrow. 2.15 at your office, as arranged?
B: 2.15. That's right.
A: Good. See you then. Goodbye.
4.
A: Hello? Mr. Murray? I'm ringing for Mr. Whitley of Whitley and Bishop
Associates. He's ................, but he won't be able to manage Wednesday afternoon.
................ Friday afternoon instead?
B: ................my diary…I’m afraid I can’t ................. I have some customers
visiting then ................. change our meeting to Thursday afternoon?
A: Well, I think that should be all right ................. later on to confirm. Thank
you. Goodbye.
a) very sorry
b) I’m phoning
c) make an appointment
d) I can’t manage
e) all right with you
f) let me just get
g) make it on Friday
h) Perhaps we could
i) would be fine
j) very busy
k) I wonder if
l) I look forward to
m) see you
n) to confirm our meeting
o) suit you
p) I’ll give you a call
q) Could I suggest
r) This is Jim Higgins
Ex. 6 Phone your boss to explain why you can't come to work on Monday
morning. You have already missed work several times this month.
Ex. 7 Phone a seaside hotel to book a double room for this weekend. The
hotel has been recommended, but you want details of the facilities it offers.
Ex. 8 Phone Mr. Day to inquire about this job. Find out about salary, hours
and conditions of work, duties. Tell him about your experience and
qualifications.
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