- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
XXII. Unscramble the following words on marketing.
takmre iopoonrtm
crdepuor nibsuses
snouercm sodog
geratos ecsrsive
gniripc bonuistriitd
XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
A penny saved 1. so many customs.
Killing two birds 2. than live kneeling.
Where there is a will 3. better than one.
Take care of the pence and 4. half done.
Well began is 5. that ends well.
Bad news 6. is a penny earned.
Two heads are 7. there is a way.
All is well 8. with one stone.
Better die standing 9. travels fast.
As many countries 10. the pounds will take care of themselves.
UNIT 3. ADVERTISING
The success of any business depends
upon its ability to attract customers willing and able
to make monetary exchanges for products and
services. To do this, a business must find, understand,
and communicate with potential customers
where they live, work, and play.
I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
Advertising
- communication intended both to inform and persuade.
Ad
- an informal word meaning an advertisement
Advert
- the same as ad
Advertisement
- an announcement in mass media about a product, event, job vacancy, etc.
Advertiser
- a person or company that pays for a product or service to be advertised
Adman
- a person whose profession is advertising
Commercial
- an advertisement on television or radio
Advertising campaign
- a planned series of advertisement intended to advertise a product or service
***
a. Спланированная серия рекламных объявлений направленная на рекламу продукции или услуг.
b. Сообщение, имеющее целью как проинформировать, так и убедить.
c. Рекламное объявление по радио или телевидению.
d. Тоже самое, что ad.
e. Сообщение в средствах массовой информации о продукции, событии, вакансии и т.д.
f. Разговорное слово, означающее рекламное объявление.
g. Человек, профессией которого является реклама.
h. Человек или компания, которые платят за рекламу продукта или услуги.
II. Study the following synonyms to the word advertise. What are their Russian equivalents?
Promote, hype up, plug (give smth a plug), push.
Translate the following sentences. Pay attention to the words in italics.
1. You must have seen those computer games - they have been heavily advertised on TV and all the Sunday papers.
2. To promote their new brand of shampoo, they are selling it at half price for a month.
3. Like most Hollywood movies it was so hyped up that when I saw и I felt rather disappointed.
4. The author used the opportunity of appearing on TV to give his latest book a plug.
5. Revlon is really pushing its new range of beauty creams.
6. At this time of year, the papers are full of advertisement for skiing holidays.