- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
XXI. Insert the appropriate prepositions if necessary.
1. We have received your letter … the 16th … October.
2. Our letter dated … the 5th May was sent by airmail.
3. We acknowledge receipt … your letter … the 15th … June …, which we thank you.
4. Please inform us … your decision immediately.
5. We will write … you… this matter … a few days.
6. We are obliged … your letter … yesterday’s date … which you sent us your catalogue … compressors.
7. We will inform … you … receipt … your catalogue.
8. Our letter … the 15th … May was sent … reply … your cable … the same date.
XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
XXIII. Discussion topics.
1. Good advertising is a key to a successful trade. Explain, in your own words, this statement.
2. Mass media plays a decisive role in modern advertising. What does it mean?
3. Wide advertising doesn’t always mean high quality. True or false? Explain.
4. How does advertising affect your behaviour as a consumer?
5. Name as many goals of advertising as you can and give examples of how they can be achieved.
6. Your boss says to you: "We don't need to use an advertising agency. They cost too much and we can do that stuff ourselves anyway." What arguments can you develop to support the use of an agency?
7. 'To be successful a product or service must appeal to everybody or at least to the majority of people'. Give your pros and cons.
8. Does advertising manipulate us into buying things we don't need?
9. Cut out (or copy) two recent advertisements: one from a magazine and one from a newspaper. In each case, indicate which needs the ads are appealing to.
10. Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected.
11. Can television commercials cause family conflicts? Give your reasons.
12. Does advertising influence children's values? In what way?
13. Choose any question (problem, topic) you are interested in and make a short report in class. Refer to different additional sources to make your report interesting, instructive and informative.
XXIV. The following words have fallen apart. Put them together.
agree ful
dis tisement
use dising
inform cial
adver ment
merchan tion
commer able
whole payment
market advantage
pre saler
XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
Where there is a will …
Two heads are …
All is well …
Time ...
Bad news …
Easy come …
As many countries ...
Every family has ...
Well began is …
It’s never ...
UNIT 4. MANAGEMENT
If the leader is good, the followers will be good.