IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:

responsibility - ответственность

marketing department – маркетинговый отдел

distribution – распределение

store – хранить

transporting - транспортировка

storing – хранение

pricing – расценивание

marketing research – маркетинговые исследования

concept – концепция

carry out – выполнять

predict – предвидеть, предсказывать

influence - влиять

advertising – реклама

circumstances - обстоятельства

Marketing

Having made a product the problem becomes to find someone who will buy it. It’s the responsibility of the marketing department to promote and organize the sale of products to the consumer.

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit and marketing research.

All the marketing strategy is based on the concept – “we must produce what people want, not what we want to produce”.

That’s why producers first of all must find out what the consumers want, what they need and what causes them to buy.

As the ability to recognize early trends is very important market research must be carried out. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what people will want.

Besides producers attempt to influence the consumers to buy through advertising.

Marketing often means working within a set of constantly changing circumstances.

X. Answer the following questions to discuss the details of the text. Use the text for reference.

What problem becomes after having made a product?

1. What is the responsibility of the marketing department?

2. What business activities does marketing include?

3. Why is marketing sometimes called “distribution”?

4. Does marketing include making decisions?

5. What do marketing operations include?

6. What is the main concept of the marketing strategy?

7. What is the role of marketing research?

8. What do producers must know to recognize early trends?

9. In what way do producers attempt to influence the consumers to buy?

XI. Join the halves.

A.

1. Having made a product the problem becomes

2. Black market is the system by which

3. Marketing is the part of business

4. We must produce what people want,

5. Seller's market is characterized by

6. Marketing includes all the business activities

7. A mar­ket is the place

8. Market research helps the producer

9. To recognize early trends producers

10. Buyer's market is more preferable for consumers as

11. It’s the responsibility of the marketing department

B.

1. there are more goods for sale than there are people wanting to buy them and the prices are reduced.

2. where people buy and sell things.

3. to promote and organize the sale of products to the consumer.

4. which is concerned with the way in which a product is sold.

5. connected with the movement of goods and services from producers to consumers.

6. excess demand in which buyers consequently experience difficulty in buying.

7. to predict what people will want.

8. need to carry out market research.

9. not what we want to produce.

10. to find someone who will buy it.

11. people illegally buy and sell goods, or foreign currency.