- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Yours sincerely,
A.Robertson
Director
General Services Division
Encl.
cc:
Клише и выражения рекламного письма:
— We were pleased to learn your interest in... — Нам было приятно узнать о Вашей заинтересованности в ...
— Our company was founded in … — Наша компания была основана в …
— We enclose our catalogue with the latest price-list. — Мы прилагаем наш каталог с новейшим прейскурантом.
— Our detailed price-list will convince you in diversity of our assortment. — Наш подробный прейскурант убедит вас в разнообразии нашего ассортимента.
— Our proposal is valid till... — Наше предложение действительно до ...
— We deliver our goods on CIF terms. — Мы поставляем на условиях СИФ.
— The price covers packing and transportation expenses. — Цена включает упаковку и транспортные расходы.
— We can give you a 5 per cent discount. — Мы можем предоставить вам 5 % скидку.
— As you can see from our price-list, our prices are at least by 3 % lower than market ones. — Как видно из нашего прейскуранта, наши цены по крайней мере на 3% ниже рыночных.
— I call your attention especially on item ... — Я особенно обращаю ваше внимание на позицию ...
— If you are not happy with our proposal please inform us about its reason. — Если Вас не устраивает наше предложение, то мы были бы благодарны, если Вы сообщите нам о причине.
— I hope that this information will be of some assistance to you. — Надеюсь, что данная информация будет полезна для Вас.
— We are looking forward to hearing from you soon. — C нетерпением ждем ответа.
XX. Fill in the spaces.
… Sirs,
We have received … reply to … offer and were sorry to see that … price seems to you unreasonable high.
We have to state that we consider our price quite competitive as we quoted it … the basis of the cost price and quality … the goods.
However we … ready to give … a discount and reduce the price by 10% if you increase your order … not less … 500 t.
We are looking … to your early reply.
… faithfully,
Promexport.
… ,
We were … pleased to receive … enquiry … 156th January, for 4,000 yards …Willesden canvas.
We … sending you samples of three different weights … cloth, all … which … be supplied from stock. All these cloths … be supplied in widths of 27,36 and 72 inches.
The prices … each width … shown on the samples, and we … be happy to allow you a special discount of 5% … an order of 4,000 yards or more.
We do not know whether you … interested in any … types of heavy-weight canvas, but please do not hesitate to let us know if we can be of service to you in any other way.
… hope that our patterns … prices will interest … .
… ,
Manager