- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
XI. Complete the following sentences using your own words.
Advertising…
Advertisements…
Advertiser…
Adman…
Commercials…
Advertising campaign…
Advertising company …
Advertising can help producers to …
If you have goods or services to sell …
A good advertising agency will …
Marketing research…
This great business of merchandising…
From another point of view advertising …
The hazards of such products as cigarettes …
XII. Do you think the following statements are true or false? Prove it.
Businesses need to advertise.
Advertisements are not misleading.
Advertisements can be seen in newspapers, magazines, and on television every day of the week.
Market is a place where students get grants.
Advertising helps consumers to choose among competing products.
It is legal for advertisers to make true statements about their goods, services or prices.
Advertisers create a demand which would not otherwise exist.
Each advertising agency sells a lot of different products.
The most of economists doubt that advertising goes against important social values and creates false “needs” and encourages wastes.
There should be limits on the types of products that business people can advertise.
Market is a place where industrial goods are produced.
It’s possible to speak bout management and marketing without knowing special words and expressions.
XIII. Give the English equivalents to the following:
Рекламная компания; рекламная кампания; рекламный агент; привлекающие взгляд объявления; реклама оплачена; приобретение материальных вещей вместо духовного и интеллектуального развития; принятие решения о покупке; стимулировать затраты; противоречить религиозным учениям; высшие должностные лица; современная торговля; в глазах делового мира; с другой точки зрения; конкурирующие продукты; ходовой товар; обманчивая реклама; выполнять важную функцию; доносить информацию до потенциальных покупателей; создавать спрос; давать работу миллионам людей.
XIV. Translate the following sentences into English.
1. Реклама выполняет важную функцию в современной торговле.
2. Люди покупают больше, чем им нужно.
3. Реклама часто бывает обманчива.
4. Противники рекламы говорят, что реклама заставляет людей покупать вещи, которые им не нужны.
5. Рекламное объявление – это сообщение в средствах массовой информации о продукции, событии, вакансии и т.д.
6. Рекламная кампания - это спланированная серия рекламных объявлений направленная на рекламу продукции или услуг.
7. Они утверждают, что реклама часто противоречит нашим социальным ценностям и создает ложные потребности.
8. Реклама помогает покупателям делать выбор между конкурирующими товарами.
9. Реклама помогает производителям сообщать об их новой продукции.
10. С другой стороны, реклама создает спрос, которого в противном случае не было бы.
11. Мы можем увидеть рекламные объявления в газетах, журналах, по телевизору.
12. Мы называем рекламные компании рекламными агентствами.