- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
XII. Think of the nouns that are commonly used with the following verbs.
satisfy, exchange, create, market, produce, promote, business
XIII. Complete the following sentences.
Market is …
Black market is …
Buyer's market …
Marketing …
Marketing includes …
The marketing department …
Marketing strategy…
The purpose of market research is to …
Producers must …
When a new product is made …
To increase our sales we may need to …
XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
Market, trends, the, recognize, research, early, producer, to, helps.
Market, and, sold, a place, and, services, are, is, where, bought, goods.
Marketing, buying, art, defined, an, of, be, and, as, can, selling.
Marketing, with, is, a product, which, way, concerned, the, in, is, sold.
Marketing, activities, services, includes, producers, all, connected, the, business, the, of, movement, and, consumers, from, to, with, goods.
Producers, want, produce, want, what, people, must, we, not, to, produce, what.
Producers, influence, to, through, attempt, to, the, often, buy, advertising, consumers.
Marketing, set, changing, means, within, a, of, constantly, working, circumstances, often.
XV. Give the English equivalents to the following:
оптовик, потребитель, рынок, коммерческая деятельность, распределение товаров и услуг, организовать продвижение товаров от производителей к потребителям, перепродажа товаров, предоплата, клиентура, покупатель, сроки оплаты, ходовой товар, попытка повлиять, маркетинговая стратегия, черный рынок, увеличение продаж, удовлетворять основные потребности.
XVI. Translate the following sentences into English.
Маркетинг - это сфера бизнеса, занимающаяся способами продажи продукции.
Место, где продаются и покупаются товары и услуги, называется рынком.
Необходимо осуществить маркетинговые исследования.
Производители должны удовлетворять основные нужды и потребности людей.
Прежде всего, реклама помогает заставить потребителей покупать новые продукты.
Вот почему способность узнавать ранние тенденции очень важна для производителей.
Менеджеры работают при постоянно изменяющихся обстоятельствах.
С другой стороны, возникает проблема заставить потребителей покупать новые продукты.
Маркетинг включает в себя различные виды коммерческой деятельности, связанные с продвижением товаров от производителя к потребителю.
Ты знаешь основную маркетинговую стратегию?
Они перепродают ходовые товары через черный рынок.
Мы покупаем товары у оптовиков.
Мы уже обсудили сроки оплаты.
XVII. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
Tastes differ.
Gone for a penny, gone for a pound.
Time is money.
Easy come, easy go.
He, who would eat the fruit, must climb the hill.
No bees, no honey; no work, no money.
You cannot pull a fish out of a pond without labour.
XVIII. Imagine that you are a journalist and your partner is a producer. Make up a dialogue with your partner discussing marketing and the necessity of the marketing research. Role-play the dialogue.
XIX. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
XX. Speak on the topic “Marketing”. Use the material of the text and your plan for your report.
XXI. Discussion topics.
1. "Marketing concept is a consumer-oriented, profit-oriented philosophy of business". Explain, in your own words, this statement.
2. "In a free competitive economy, the consumer is king." What does it mean?
3. "The producer, not the consumer is king. After all, the producer is the one who advertises. Therefore, the producer is the one who creates wants and thereby influences what consumers will purchase." True or false? Explain.
4. Think of a company that you buy products from regularly. What does it do to keep you as a customer?
5. Choose any question (problem, topic) relating to Marketing and make a 5 minute report in class. Refer to different additional sources to make your report interesting, instructive and informative.