- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
IX. Answer the following questions to discuss the details of the text. Use the text for reference.
What is economy?
What is an economic system?
Can you explain the difference between “economy” and “an economic system”?
How many basic economic systems are there?
What basic economic systems are there?
What does the economic system of the country depend on?
What economic system do most nations use?
What economic system have people used for the most of human history?
What can you say about a traditional economic system?
Who owns tools, land and equipment in a traditional economy?
Who makes basic economic decisions in a traditional economy?
What are the advantages of the traditional economic system?
What are the disadvantages of the traditional economic system?
Where are traditional economies common nowadays?
What economic system is called command economies?
Who owns and controls land and capital goods in a command economy?
Who makes basic economic decisions in a command economy?
What are the examples of command economies?
What are the advantages of the command economic system?
What are the disadvantages of the command economic system?
Different economic systems (Part 2)
The market economy (also called capitalism or the private enterprise system) is the result of the millions of buying and selling decisions made by millions of individuals. No one runs the economy. It runs itself. Most modern-day economies, are basically market economies.
Traditionally, a market is the place where people buy and sell things. But for economists, the word «market» means something slightly different. It refers to the actions of buying and selling, not just to the place where things are bought and sold. A market can exist even if buyers and sellers never meet - for example, a mail-order business. A market is made up of people and actions. In any market whether it is shoe repair shop, a movie theater, or a gas station buyers exchange money for a product or service. Economic decisions in a pure market economy are made by buyers and sellers in the marketplace. Land and capital goods - factories, tools, etc. - are privately owned.
A market economy is really made up of two markets: a resource market and a product market. In each of these two markets, something is exchanged between producers and individuals.
In the resource market, the resources that producers need are exchanged for money. Individuals provide resources to producers. Producers in turn provide money to individuals.
Producers pay:
• wages in exchange for labor
• rent in exchange for land
• interest on borrowed money
• profits (or dividends) to individuals who invest money and thus become part-owners of the business.
In the product market, products and services are exchanged for money. Producers provide products and services to individuals. Individuals in turn provide money to producers in payment for the products or services.
Market economy as all the other types of economic systems has advantages:
• Large numbers of people are involved in making economic decisions.
• Individuals are free to decide on and work for their own best interests.
• Producers are free to produce what they wish.
• Individuals are encouraged to develop new ideas and technologies. This helps to create a wide variety of goods and services.
• The economy is flexible and able to change to meet people's needs.
• People are free to choose what type of work they wish to do.
• Consumers are free to buy the goods and services they choose.
Its disadvantages are that:
• Individuals who are unable to work have no way of meeting their own needs.
• There is no guarantee that individuals will succeed in their business or work.
• The needs of society as a whole are often overlooked. If individuals work only for their own interests, the good of society may suffer. Air and water pollution are examples.
• The economy is subject to ups and downs called business cycles. The down parts of cycles hurt everyone.
• The market economy exploits labor.
Socialist ideas are part of the economic system in several Western European countries today. Great Britain and Sweden are two examples. In these countries, public utilities, transportation, and medical services are nationalized. That is, they are publicly owned and operated by the government. However, most industry in Great Britain and Sweden is privately owned, just as in other capitalist countries. The government controls part of the economy to protect welfare of all its citizens. These countries are sometimes called capitalist-welfare states.
In the industrial countries pure command and pure market economies do not exist today. All industrial countries now have combinations of market and command economies called mixed economies.
The United States has a mixed economic system. It has the basic features of a market economy, but it is not a pure market system. Government regulates some parts of the economy. In Sweden there is a governmental ownership of postal services, railroads, airlines and hydroelectric power. In spite of its reputation as a socialistic state, Sweden's industries are actually 90% owned by private investors and capitalists. So, almost every developed country: Russia, Canada, Great Britain, etc., has a mixed economic system.