- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
UNIT 1. ECONOMY
When an artist looks at the world, he sees colour.
When a musician looks at the world, he hears music.
When an economist looks at the world,
he hears a symphony of costs and benefits.
D. Colander
I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
1. Economy
- 1) a system according to which the money, industry, and trade of a country or region are organized.
- 2) careful spending or the use of things in order to save money.
2. Economic
- 1) concerned with economics and with the organization of the money, industry, and trade of a country, region, or social group.
- 2) relating to services, businesses, etc. that produce a profit.
3. Economical
- 1) something that is economical does not require a lot of money to operate.
- 2) using the minimum amount of time, effort, etc. that is necessary.
4. Economics
- science of the production, distribution and consumption of goods and services in a society, and the organization of its money, industry, and trade.
5. Economist
- an expert or student of economics.
6. Economize
- save money by spending it very carefully and not buying expensive things.
7. Economic policy
- an action (or inaction) taken, usually by government, to influence economic events.
***
a. действие (или бездействие) предпринимаемые обычно правительством, чтобы повлиять на экономические события.
b. имеющий отношение к услугам, коммерции и т.д. , к тому, что приносит прибыль.
c. наука о производстве, распределении и потреблении товаров и услуг в обществе, а также об организации его денежной системы, промышленности и торговли.
d. аккуратный расход или использование вещей с целью сохранения денег.
e. беречь деньги, тратя их очень аккуратно и не покупая дорогих вещей.
f. что-то, что является таким, не требует много денег для функционирования.
g. система, в соответствии с которой организованы денежная система, промышленность и торговля страны или региона.
h. имеющий отношение к науке экономике и у организации денежной системы, промышленности или торговли страны, региона или социальной группы.
i. использующий минимальной количество времени, усилий и тому подобного, того, что необходимо.
j. эксперт или студент, изучающий экономику.
II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
1. Home ... is a subject studied at school and college in which students are taught how to run a house well and efficiently.
2. New England's ... is still largely based on manufacturing.
3. If you are really going to buy a car, we'll have to ... on other things.
4. These businesses contribute hundreds of millions of pounds to the ... of the country.
5. I switched off the lights as an ... measure.
6. In his works he explains the ideas of the great English ... J.M. Keynes.
7. She thought of herself as an ... wife.
8. What has gone wrong with the ... system during the last ten years?
9. ... is the oldest of social sciences.
III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
system, systematic, systematically, systematize
Use these words in the following sentences.
1. The police made a .... search of the building.
2. You need some ... in your work if you want to succeed.
3. I wish they'd organize themselves more ....
4. This method helps ... the information received.
IV. Match the opposites. Make up your own sentences with these words.
disadvantage consumer
increase quickly
pure sell
ancient advantage
slowly fall
buy mixed
supplier recent
V. Consult the dictionary and find the root words to the following:
Produce, choice, participate, mean, benefit, rule, govern, promote.
VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
Advantage, stable, common, responsible, desirable, respective, material, fair, agree, possible.
VII. Study the following words and word-combinations. What are their Russian equivalents?
An economic system, to make economic decisions, exactly alike, to follow, goods and services, age-old habits and customs, including, more of one than of another, equipment, needs and wants, an agricultural society, food supply, to take control of the government of the state, a powerful political party, an industrial society, the private enterprise system, to be privately owned, a mixed economic system.
Translate the following sentences into Russian.
An economic system - that is a way of making economic choices and decisions.
In a command economy, a king, a dictator, or a powerful political party makes the basic economic choices and decisions.
These two offers are exactly alike.
The daughter as a rule follows the example set by her mother.
Goods and services are produced according to age-old habits and customs.
Some nations use a mix of economic systems.
Most nations use more of one economic system than of another.
Economy is the mechanism which uses labour, land and equipment to satisfy all needs and wants of those who live in society.
Today, traditional economies are common only among agricultural societies in Latin America, Asia, and Africa.
As the civilization grew up in ancient countries, their rulers needed to protect their people's food supply, to promote trade and growth, to defend themselves, and to make war on other countries.
This party took control of the economy as well as the government of the state.
An economic system in which the decisions are made by a central authority like a king, a dictator, or a powerful political party is called a command economy.
A more recent example of a command economy in an industrial society was the Soviet Union.
The market economy is also called capitalism or the private enterprise system.
In a market economy, land, factories, tools, etc. are privately owned.
Nowadays almost every developed country: Russia, Canada, Great Britain, etc., has a mixed economic system.