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III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.

Merchant, goods, announcement, commerce, commercials, eye-catching, consum­er.

IV. Study the following word-combinations. What are their Rus­sian equivalents?

All or nothing, back against the wall, to cope with, to cut one's losses, to save the situation, to save (or lose) face, the tip of the iceberg, without fail, to persuade the public, to create a demand.

Translate the sentences into Russian.

1. This company has an all-or-nothing policy with its smaller sup­pliers.

2. The new product was so successful that production was barely able to cope with demand.

3. This product has almost outlived its lifespan - we should cut losses and take it off the market at once.

4. We have failed, but our back's not against the wall yet. We have to think over our plan again.

5. Declining product quality and poor after-sale service, have re­sulted in the company losing a good deal of face with its customers.

6. The recent financial scandal on the stock market stands to be just the tip of the iceberg.

7. We can accept your offer, on condition that you can guarantee even-day delivery without fail.

V. Consult the dictionary and find the root words to the following:

pay, compete, serve, merchandise, employ, create, lead.

VI. Give the synonyms to the following words. Make up your own sentences to show the shades of their meaning.

Involve, include, shop-assistant, goods, money, advertisement, shop, counter.

VII. Form the opposites by adding the following prefixes: un, im, il.

True, legal, duly, attractive, important, limited, mobile

VIII. Study the following words and word-combinations. What are their Russian equivalents? Memorize the following words and word-combinations. Compose sentences of your own using them.

To go against important social values; to promote self-indulgence; to counter moral and religions teachings; to create false needs; from another point of view, to encourage waste; to create a demand; to mention the hazards as well as the attrac­tions; to protect the consumer against false or harmful advertising.

IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:

Advertise - рекламировать

ware - товар

in part - частично

although - хотя

misleadingобманчивый

seem – казаться

demand - спрос

otherwise – иначе, в противном случае

competing products - конкурирующие товары

advertising agency – рекламное агентство

campaign - кампания

merchandising – торговля

top - вершина

executive - должностное лицо

self-indulgence - потворство своим желаниям

employ - применять

counter - противоречить

however - однако

thus – таким образом

encourage ~ вдохновлять

wastes – затраты, растраты