- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
Merchant, goods, announcement, commerce, commercials, eye-catching, consumer.
IV. Study the following word-combinations. What are their Russian equivalents?
All or nothing, back against the wall, to cope with, to cut one's losses, to save the situation, to save (or lose) face, the tip of the iceberg, without fail, to persuade the public, to create a demand.
Translate the sentences into Russian.
1. This company has an all-or-nothing policy with its smaller suppliers.
2. The new product was so successful that production was barely able to cope with demand.
3. This product has almost outlived its lifespan - we should cut losses and take it off the market at once.
4. We have failed, but our back's not against the wall yet. We have to think over our plan again.
5. Declining product quality and poor after-sale service, have resulted in the company losing a good deal of face with its customers.
6. The recent financial scandal on the stock market stands to be just the tip of the iceberg.
7. We can accept your offer, on condition that you can guarantee even-day delivery without fail.
V. Consult the dictionary and find the root words to the following:
pay, compete, serve, merchandise, employ, create, lead.
VI. Give the synonyms to the following words. Make up your own sentences to show the shades of their meaning.
Involve, include, shop-assistant, goods, money, advertisement, shop, counter.
VII. Form the opposites by adding the following prefixes: un, im, il.
True, legal, duly, attractive, important, limited, mobile
VIII. Study the following words and word-combinations. What are their Russian equivalents? Memorize the following words and word-combinations. Compose sentences of your own using them.
To go against important social values; to promote self-indulgence; to counter moral and religions teachings; to create false needs; from another point of view, to encourage waste; to create a demand; to mention the hazards as well as the attractions; to protect the consumer against false or harmful advertising.
IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
Advertise - рекламировать
ware - товар
in part - частично
although - хотя
misleading – обманчивый
seem – казаться
demand - спрос
otherwise – иначе, в противном случае
competing products - конкурирующие товары
advertising agency – рекламное агентство
campaign - кампания
merchandising – торговля
top - вершина
executive - должностное лицо
self-indulgence - потворство своим желаниям
employ - применять
counter - противоречить
however - однако
thus – таким образом
encourage ~ вдохновлять
wastes – затраты, растраты