- •II. To show that you understand the words given above, choose the best word to complete the following sentences. Add noun, verb or adverb endings if necessary.
- •III. Look at the following derivatives. Use your knowledge of English and logical reasoning to explain the meaning of each word below.
- •IV. Match the opposites. Make up your own sentences with these words.
- •V. Consult the dictionary and find the root words to the following:
- •VI. Form the opposites by adding the following prefixes: dis, un, im, ir.
- •VII. Study the following words and word-combinations. What are their Russian equivalents?
- •VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Different economic systems (Part 1)
- •IX. Answer the following questions to discuss the details of the text. Use the text for reference.
- •Different economic systems (Part 2)
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Do you think the following statements are true or false? Prove it.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following word combinations.
- •XIV. Translate the following sentences into English.
- •XV. Match the sentences to economic systems:
- •XXI. Find and circle 10 hidden words .
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.
- •IX. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Marketing
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Join the halves.
- •XII. Think of the nouns that are commonly used with the following verbs.
- •XIII. Complete the following sentences.
- •XIV. Make up the sentences. Put them down into your notebook. The beginning of each sentence is given to you.
- •XV. Give the English equivalents to the following:
- •XVI. Translate the following sentences into English.
- •XXII. Unscramble the following words on marketing.
- •XXIII. The following proverbs and sayings have fallen apart. Sort out the mess by combining the two parts.
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Study the following synonyms to the word advertise. What are their Russian equivalents?
- •III. Can you think of the synonyms to the following words? Consult a dictionary, if necessary. In what do these synonyms differ? Compose sentences of your own using them.
- •IV. Study the following word-combinations. What are their Russian equivalents?
- •Advertising
- •X. Answer the following questions to discuss the details of the text. Use the text for reference.
- •XI. Complete the following sentences using your own words.
- •XII. Do you think the following statements are true or false? Prove it.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XV. Prove the following.
- •XVI. Read and discuss the following proverbs and sayings. What are their Russian equivalents? Do you agree with all of them? Learn them and use in your speech to make it more expressive.
- •XVII. Your dream is to work for an advertising agency. Make up a dialogue with your partner discussing your decision. Give reasons for your choice. Role-play the dialogue.
- •XVIII. Read the text once more. Divide it into logical parts. Find or compose the topic sentences of each part. Make up a logical plan of the text.
- •XIX. Speak on the topic “Advertising”. Use the material of the text and your plan for your report. Advertising letters Структура делового письма
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- •XX. Fill in the spaces.
- •XXI. Insert the appropriate prepositions if necessary.
- •XXII. Make up a letter of advertising. Use the expressions above. (Add as much information and as many sentences as necessary).
- •XXIII. Discussion topics.
- •XXIV. The following words have fallen apart. Put them together.
- •XXV. Complete the following proverbs and sayings. What are their Russian equivalents?
- •I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.
- •II. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •VII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
- •Management
- •VIII. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IX. Think of the nouns that are commonly used with the following verbs.
- •XI. Join the halves.
- •XII. Complete the following sentences.
- •XIII. Give the English equivalents to the following:
- •XIV. Translate the following sentences into English.
- •XXII. Unscramble the following words on management.
- •XXIII. What are the beginnings of the following proverbs and sayings? Do you know their Russian equivalents?
VIII. Read the words and word-combinations to the text. Pronounce them correctly after the teacher or read the transcription if your work on your own. Learn their Russian equivalents:
labour - труд
society – общество
economic system – экономическая система
traditional economy – традиционная экономика
market economy – рыночная экономика
command economy – командная экономика
own – владеть
economic growth – экономический рост
individual – личность, человек
basic resources – основные ресурсы
natural resources – природные богатства
advantage – преимущество
disadvantage – недостаток
capital goods – средства производства
increase – увеличивать
run the economy – управлять экономикой
market – рынок
producer - производитель
be involved in – быть вовлеченным в
developed country – развитая страна
Different economic systems (Part 1)
Economy is the mechanism which uses labour, land and equipment to satisfy all needs and wants of those who live in society.
Every country has an economic system - that is a way of making economic choices and decisions. No two economic systems are exactly alike. Which system a country follows depends on:
• Who owns and controls the basic resources needed to produce goods and services.
• Who makes the basic economic decisions.
There are three basic economic systems. They are:
• Traditional Economies
• Command Economies
• Market Economies
No nation in the world uses one of these systems. Every nation, including the United States and Russia, use a mix of economic systems. Most nations use more of one system than of another.
For the most of human history, people have used the traditional economic system. In a traditional economy, things are done the way they have always been done. Tools, land and equipment are owned by families and tribes. The basic decisions were made in the distant past. Goods and services are produced according to age-old habits and customs. The amount produced, how it is produced and the right mix of factors of production are set by ancient practice. In a traditional economy, the son usually does what his father did. The daughter follows the example set by her mother. No one asks the basic economic questions because the answers are always the same. There is a little or no economic growth in such a system. Every generation does things exactly the same way the previous generation did them. There is no investment in new or more efficient machinery. Any changes that do take place are too small to notice. A great-great-grandchild would feel right at home in the world of great-great-grandparents.
Traditional economy has both advantages and disadvantages. The advantages include the fact that:
• A traditional economy is very stable and people know what to expect.
• Everyone has a place in the economy. No one is left out.
Here are some disadvantages:
• Individuals don't have much choice in the type of work they do. Their roles are based on custom.
• Change comes very slowly.
Today, traditional economies are common only among agricultural societies in Latin America, Asia, and Africa.
As the civilization grew up in Egypt, in China, and in other places, their rulers wanted to increase their wealth. To do this, they needed to protect their people's food supply, to promote trade and growth, to defend themselves, and to make war on other countries. So they took control of the economy as well as the government of their state. An economic system in which the decisions are made by a central authority like a king, a dictator, or a powerful political party is called a command economy.
In a command economy, land and capital goods are owned and controlled by the central authority. The central decision-makers, also called planners, decide what will be produced, how it will be produced, how much will be produced, and how it will be distributed. Individuals are expected to follow the decisions of the central planners. The ancient examples of command economies were societies built on agriculture. A more recent example of a command economy in an industrial society was the Soviet Union.
And here is the list of some disadvantages of the command economy:
• Individuals are not encouraged to develop new ideas and have few incentives to work hard.
• The needs and wants of individuals are not always met.
• Day-to-day decision-making is sometimes very slow because a large number of people, called a bureaucracy, are involved in making decisions.
• Power is kept in the hands of a few people - nobles or a single political party - who often abuse the power for their own benefits.