XXI. Find and circle 10 hidden words .

D F J K H T G R L I O L G U S D L K

F G S O C I E T Y F K L D G O J A E

O I U I Z S N S D F A E E M L K B C

N P F K R E S O U R C E S G L K O O T R I N C R E A S E A Q E K H M U N

R O S D F T R A F L D M G T S E R O

O D K F L K F D S K M A R K E T I M

O U E Q U I P M E N T A I R O L F Y

S C D E C O N O M I C S M V F Y V W

H E J K H T G R L I O L G U S D G K

J R U I Z S N A D V A N T A G E F C

UNIT 2. MARKETING

May both seller and buyer see the benefit.

I. Have a look at the following group of words. Do you know any of them? Read their definitions and match these definitions with their Russian translations.

1. Market

• a place where goods and services are bought and sold.

2. Black market

• the system by which people illegally buy and sell goods, or foreign currency.

3. Buyer's market

• when there are more goods for sale than there are people wanting to buy them.

4. Seller's market

• a market characterized by excess demand in which buyers consequently experience difficulty in buying.

5. Marketable

• able or fit to be sold.

6. Marketing

• the part of business which is concerned with the way in which a product is sold.

***

a. Когда товаров, выставленных на продажу больше, чем людей желающих их приобрести.

b. Сфера бизнеса, занимающаяся способами продажи продукции.

c. Система при помощи, которой люди нелегально продают и покупают товары или иностранную валюту.

d. Место, где продаются и покупаются товары и услуги.

e. Рынок, характеризующийся чрезмерным спросом, где покупатели постоянно испытывают трудности с покупкой.

f. Ходовой, годный для продажи.

II. To show that you understand the words given above, translate the sentences given below. Pay attention to the words in italics.

1. Chesterham is a small market town with a population of 2000.

2. It’s the responsibility of the marketing department to promote and organize the sale of products.

3. Marketing can be defined as an art of buying and selling.

3. We must find new markets for our products.

4. They have never operated in a market economy.

5 . It's a seller s market at the moment.

6. A talking watch will shortly be on the market.

7. They took the mineral water off the market while tests were being made.

III. Let's have a look at the following group of words. Do you know each of them? Find their Russian equivalents. Match the words given below with their definitions. Make up your own sentence with each word.

Consumer, buyer, customer, client, clientele, purchaser.

1. Человек, покупающий что-либо (официальное слово).

2. Люди, особенно состоятельные, которые регулярно пользуются услугами определенного магазина, ресторана или каких-либо профессионалов.

3. Человек, постоянно пользующийся услугами определенного магазина, ресторана или фирмы.

4. Человек, покупающий что-либо у другого человека.

5. Человек, пользующийся услугами или советами профессионалов или соответствующих организаций.

6. Человек, который покупает товары и пользуется услугами.

IV. Study the following words and word-combinations. Make your own sentences using each of them. Translate the sentences into Russian.

Pay, payment, payee, prepayment, payment by the results, payment in advance, payment on account, payment terms

V. Consult the dictionary and find the root words to the following:

Distribute, value, sell, buy, move, produce, able, store, advertise, decide

VI. Explain, in your own words, the following terms. Compose sentences of your own using them.

Needs, wants, wholesaler, resale, buying decision, basic necessities, marketable product, marketing research.

VII. Form the opposites by adding the following prefixes: un, im, il, ir.

Polite, responsible, provided, able, regular, movable, popular, priced, changing, legal

VIII. Study the following words and word-combinations. What are their Russian equivalents? Memorize the following words and word-combinations. Compose sentences of your own using them.

The business activities, marketing strategy, movement of goods from producers to consumers, on the other hand, the problem becomes, marketing is made up, to organize the sale of products, first of all, for what purpose, the ability to recognize early trends, attempt to influence, needs and wants, constantly changing circumstances, to cause the custumer to buy, to carry out a marketing research.

Translate the following sentences into Russian.

1. It’s impossible to speak about marketing without knowing what “needs and wants” mean.

2. Marketing includes such business activities as planning, pricing, promotion, distribution of ideas, goods and services.

3. All the marketing strategy is based on the concept – “we must produce what people want, not what we want to produce”.

4. On the one hand, marketing is made up of such activities as transporting, storing, pricing, selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to consumer.

5. Their agency helped us to organize the sale of new product to the consumer.

6. Our manager insists that market research first of all must be carried out.

7. At this stage the problem becomes to find someone who will buy a new product.

8. It is very important for producers to know why, where, for what purpose the consumers buy.

9. As the market for goods and services is ever changing the ability to recognize early trends is very important for any producer.

10. Nowadays producers attempt to influence the consumers to buy through advertising.

11. That’s why marketing often means working within a set of constantly changing circumstances.

12. Producers try to causes the customer to buy new products though advertising.