Vehicles and to take delivery of them faster.

General Motors, Ford and Daimler Chrysler will have an equal

share of the new company, which is expected to be running by the

end of June. They will also open their virtual marketplace to other

automakers and could eventually expand the service into other industries,

such as aerospace, construction and office supplies.

The joint marketplace is the most powerful sign of the migration

of commerce from the old world of salesmen and brick stores

to the new virtual world of electronic commerce (e-commerce). It

Is going to change the way businesses interact with each other by

taking out the huge inefficiencies that have been built around the

old methods of using the phone and mail.

By using the speed of Internet communications and the power of

large computerized databases to handle global sales and purchasing,

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the companies hope to control costs, slash production inefficiencies

and reduce the logistical nightmare of tracking millions of parts.

«The Internet is transforming every piece of our company and

our industry», Ford president said in a statement.

In one of the first purchases made by Ford on its own online marketplace

the company was reported to save more than $10 million.

There will ultimately be more than 100,000 supply companies

on the system. The company could become a profit maker since it

will collect a fee or commission for every transaction that takes

place over the network.

Note to the Text

1. to make more efficient by simplifying

B. Найдите в тексте антонимы слов:

buy, buyer, sale, wholesale price, waste (use more than

needed), destroy, increase, loss, small.

C. Составьте возможные словосочетания прилагательных из колонки А и

существительных из колонки В:

А

1. electronic

2. routine

3. retail

4. equal

5. global

6. massive

7. virtual/joint

В

a. share

b. sales, commerce

с price cuts

d. transactions

e. prices

f. marketplace

g. sales and purchas

D. Заполните пропуски, образуя составные слова, общеизвестные

словосочетания или термины. Запомните их.

auto ... online ... profit...

... clips ... injection ....-sensitive ... bag

Упражнение 1. Прочитайте определения наиболее распространенных

терминов по маркетингу. Дайте русские эквиваленты выделенных слов. Переведите

предложения.

1. Market is the total demand for goods.

2. Market economy is one in which prices and quantities are

determined by supply and demand.

3. Marketing is a theory and practice of large scale selling.

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4. The marketing 4cmixi^ often referred to as the four Ps includes

choosing the right product a company produces; selling it at the

right price; using the right kind of promotion, i.e., the ways to make

the product popular and well-known by advertising; making it

available in the right place, where you sell the product and how it

reaches the consumer, which is also known as distribution.

5. People who buy and use products are called consumers.

6. People who buy the products of a particular company are

that company's customers or clients.

7. One of the equal parts into which capital of a company is divided

is called a share.

8. Market share is the % of a market that a company has, e.g.,

25 % market share.

9. Market leader is the company or product with the largest

market share.

10. Market research provides information about what people

want, need and buy.

11. Profit is money made or gained in business.

12. You call the amount you have sold sales figures.

13. Sales target means the amount you would like to sell in the

future.

14. The amount you hope to sell next two years is sales forecast.

15. Sales representative (usually sales rep) is a person who sells

a company's products.

16. The person who runs the sales or marketing department is

called sales or marketing manager.

17. To launch a new product is to introduce a new car onto the

market.

18. The main competitor is the most important company in the

same market.

19. The idea that people have of the company is the image of

the company.

Ущуажиенше 2. Подберите к словам в колонке А слова-партнеры из колонки

В.

А В

1. buy а. seller

2. buyer b. wholesale

3. buying с. increase

4. sale d. sell

5. retail e. demand

6. export f. loss

385

7. supply

8. save

9. profit

10. reduce

Упражнение 3.

g. selling

h. import

i. purchase

j. waste

Составьте возможные словосочетания глаголов из колон-

КИ A и существительных из колонки

А

1. make

2. cut

3.save

4. have

5. launch

6. expand

7. control

8. collect

9. automate

10. reduce

11. handle

Упражнение 4

market leader

profit handle

marketing

B.

В

a. the service

b. inefficiency

с goods

d. commission (fee)

e. money

f. a profit

g. a new product

h. prices

i. a share

j. transaction

k. costs

. Заполните пропуски словами:

image

product

customers buying sales figures sales forecast

consumers competitors price sales rep retail

1. The company is interested in (1) ... this enterprise, but we

find the (2)... to be too high. 2. The wholesale price is always lower

than the (3) ... price. 3. Our marketing manager thinks the company

will not make as much (4) ... this year. 4. We do not (5) ...

goods of that kind in this company. 5. Everybody was impressed

with the (6)... for the new product. 6. What is your company's (7)

... for the next year? 7. Our main (8) ... are going to take part in a

(9) ... conference this week. 8. An experienced (10) ... should have

an excellent knowledge of his company's (11)..., the needs of (12)

... in his particular market and, of course, the needs of their company's

most important (13) ... 9. IBM is one of the (14) ... in the

USA computer industry. 10. The (15) ... of a company is very important

in sales and marketing.

Упраяшенне 5. Замените одно слово в каждом предложении так, чтобы

все предложение приобрело противоположное значение.

1. Nobody thought that the company would lose a lot of money.

2. The company has decided to sell the factory in Leeds. 3. Our sales

manager cannot get used to being an unsuccessful businessman.

386

Упражнение б. Заполните таблицы на словообразование:

Noun

competition

fashion

availability

Adjective

expensive

Noun

sense

power

Adjective

reliable

dangerous

Упражнение 7. A. Назовите 20—25 ключевых слов и словосочетаний на

тему «Marketing».

В. Speak about:

1. The market leader in the motor car (computer) industry in

our country, its market share and main competitors.

2. A car (computer) that has been launched lately.

Text 2

Какие преимущества предлагает Интернет в сфере банковских услуг?

Прочитайте текст и найдите слова, означающие:

а sum of money to be paid in case of accident (loss, etc.), money in one's account,

money to be paid for lighting (heating in your house), a manner or way of doing smth., allow

to.

Banking on a Web Lifestyle

According to Bill Gates, a well-known winner of MN Golden

Certificate from Microsoft, within 5~8 years, and possibly much

earlier, many people will manage their finances via the Internet.

Each bank will put up Web pages that present its products in an

easy-to-use fashion, making it simple for customers to manage

money quite well electronically.