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Латыгина Базовый курс економики на англ.doc
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Ex.2. Translate into English using possessive forms of nouns.

Повідомлення ділового партнера; вибори нового президента компанії; капітал акціонерів; електронна адреса нашої компанії; рішення Ради Директорів; абонентська поштова скринька; успіх компанії; заробітна платня працівника; прибуток компанії; борги підприємства; обов’язки керівництва; права споживача; цінні папери біржового маклера; аудиторський звіт, офіс кeрівника компанії.

Ex.3. Decide if each of the phrases is correct, and if it is not, correct it.

  1. Have you bought today’s newspaper?

  2. Tomorrow conference has been cancelled.

  3. My office is about ten minutes drive from my house.

  4. Ukraine imports have fallen lately.

  5. The personal manager’s assistant looks through all the application forms.

  6. Those are two friends’ of my boss.

  7. Is that E-mail address yours or your friends?

  8. This company is the country top suppliers of software.

  9. This radio station will be broadcasting our Managing Director speech at 2 p.m.

  10. The employees’ salaries will be increased twice.

  11. A shareholders’ meeting will be the last this fiscal year.

  12. The manager reaction was unexpected.

Ex.4. In a department store you often see signs like “Men’s Shoes” or “Children’s Toys”. Think of some other things that are just for men, women, children, etc.

Ex.5. Look through a newspaper article and underline possessive forms of nouns.

Speech and Discussion

Ex.1. Give your opinion about some of these topics:

  • computer games

  • E-mail

  • information technology

Ex.2. You have just received the e-mail from your business partner, confirming his visit. Send the e-mail to him. In your reply you should:

  • thank him for the message

  • apologize

  • explain that he will have to change the time of his visit; give a reason

  • apologize again

  • end the message appropriately

Ex.3. Familiarize yourself with the following idioms, consult your dictionary and translate the sentences into Ukrainian. Think of situations where you could use them.

  1. Don’t spill the beans about how much money I make; I don’t want him to know.

  2. She plans events ahead of time and is well organized.

  3. The corporation went under last year.

  4. He is very clever and will go far in life.

  5. After he was caught in a lie, he worked under a cloud because no one trusted him.

Ex.4. Comment on the proverb:

“Time heals all wounds”.

lesson 4

Text: Doing Business on the Internet

Grammar: Numbers (fractions, decimals, percentages)

Terms to remember:

enquiry

запит; запитання

corporate website

корпоративна веб-сторінка

publicity

реклама, рекламування; пропагування

E-commerce/online trading

електронна торгівля

bricks-and-mortar

традиційна торгівля

clicks-and-mortar

поєднання електронної торгівлі з традиційною

time-saving method

метод, що заощаджує час

Doing Business on the Internet

Companies can use their presence on the Web to access the growing number of websites of interest. There are different ways in which businesses can benefit from its functions:

  • Businesses use e-mail to deal with customers, to make and respond to enquiries quickly and to communicate with employees.

  • A corporate website may be used for publicity, for selling or for sharing information.

  • E-commerce or “online trading” has proved to be very successful for some companies. One of the advantages of this form of trading is that users can come to the website 24 hours a day. E-commerce has even acted as a form of advertising and increased levels of business in traditional bricks-and-mortar shops. But to succeed, a company needs a combination of traditional retailing and e-commerce: clicks-and-mortar.

  • Marketing on the Web can be achieved by setting up a website and making it attractive to visitors.

  • The Internet is a powerful tool for gathering data. Companies can use it to look up other companies and their products, access financial information, find market information, foreign exchange rates and so on.

  • Using computer networks to transmit audio and video data between two or more people in different locations (video-conferences) is a time-saving method of communication.

  • Many companies place their recruitment needs on their own websites or on the websites of recruitment agencies.

  • Large corporations place their annual reports on their websites in order to provide a service to their shareholders.