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Fairs and Exhibitions

U N I T V

SPEECH EXERCISES

Ex. 22. a) Read the dialogue.

Not long ago a group of Russian businessmen came to Paris. They vis­ ited some French plants where press equipment is produced.

Mr Octon, a correspondent of one of the French newspapers, met Yuri Orlov, a Russian businessman, at a pressmaking plant and asked him to answer a few questions.

Octon:

When was the first French press bought by your country?

Orlov:

It was in 1965 at the International Fair in Paris. A few

 

presses were displayed on the French stand. We were espe­

 

cially interested in a 160-ton press. The next day we bought

 

it. Since that time we have been regular buyers of French

 

press equipment. One of our new plants is completely

Octon:

equipped with French presses.

What attracts Russian customers in French presses?

Orlov:

The presses are reliable in operation, they are of excellent

Octon:

quality and their performance is efficient.

Are you going to place new orders for French presses?

Orlov:

Yes, of course. We are going to order a few presses of the

 

new model. I’m sure large contracts will be made with

Octon:

France in the future.

What are the impressions of your trip to France?

Orlov:

Most pleasant. Our representatives often visit your country.

 

And each time they find great changes which take place in

 

French industry. Old plants are reconstructed and new

 

plants are built. Up-to-date equipment is introduced into

 

production. The range of goods increases from year to year.

b)

Sum up the inform ation about the Russian and

.

French cooperation in the field of pressmaking.

Ex 23. a) Read the article.

Businessmen who come to the International Trade and Exhibition Com­ plex in Moscow usually go by lifts and escalators which were produced in the USA. In 1976 Otis&Co signed the first contract with Russia to de­ liver 27 lifts and 4 escalators for the Exhibition Centre. The contract was signed in New York. It was one of the largest contracts that Otis&Co had

491

Lesson 1

ever made. Mr Macmillan, one of the participants of the talks, said that the value of the contract was between 3 and 4 million dollars with the payment through the Ex-Im and the Chase Manhattan Banks.

“This is the first time we had talks with Russian representatives,” Mr Macmillan said, “and we are satisfied with the results.”

Seven of the lifts are presented in the 13-storey hotel. Its guests can enjoy the view of the hotel interior [in'tiorio] while they are going up and down in the glass lifts. The other 20 lifts and escalators are in the 22-storey office building and in the 19-storey residential hotel1.

The history of Otis&Co began in 1852 when Elisha Otis invented the first “safety lift”2 — one that would not crash if the cable broke. Some years later the first passenger lift in a five-storey house in New York was installed. After that the race3 for the construction of the tall­ est building began because there was an easy way to get to the top.

Now Otis&Co are one of the leading lift and escalator companies in the world. You can find their units in Austria, France and in many other countries.

In Russia their lifts are installed not only in big hotels but in blocks of flats as well.

1a residential hotel [rezi'denfol] — отель для длительного проживания

2 a safety lift — безопасный лифт

3 a race — зд. состязание в скорости

b) Speak about: the first transaction which Otis&Co made w ith Russia; the history of the company.

Ex. 24. a) This is a list of some fairs which w ill be held at Cro­ cus Expo next year:

the International Sweets and Biscuits ['biskits] Fair

the International Toy Fair

the International Trade Fair for Sports Equipment and Fashion

the International Trade Fair for Fruit and Vegetable Marketing

the Beauty World

the Information Technology, Telecommunications, Software&Services

the International Trade Fair for women’s wear&accessories [aeksesanz]

b)Answer the questions:

Which fairs would you like to visit?

What exhibits will be displayed there?

492

Fairs and Exhibitions

What exhibits do you think will attract your attention? Will you be able to buy any of them?

Ex. 25.a) Read the text.

THE CRYSTAL PALACE

The most extraordinary building of the 19th century was the Crystal Palace, which was built in Hyde Park in London for the Great Exhibi­ tion of 1851. It was one of the biggest buildings at that time and a lot of people from many countries came to see it.

Though in those days travelling wasn’t as easy as it is today, thou­ sands of visitors from Europe crossed the Channel. When they arrived in England they were taken to the Crystal Palace by train.

The Exhibition was visited by six million people and the profits were used to build museums and colleges. Later the Crystal Palace was moved to South London.

It had been one of the most famous buildings in the world until it was burnt down in 1936.

b)Answer the questions#

1.In what way do you think the Exhibition of 1851 was different from the exhibitions of our time?

2.What exhibits do you think were displayed?

3.What facilities were offered to the visitors?

4.Was the exhibition “an eye-opening experience”?

Ex. 26.Give extensive answers.

1.What is the purpose of international exhibitions and fairs?

2.Why is the number of the participants of international exhibitions growing from year to year?

3.How are the products of different companies advertised at exhibi­ tions and fairs?

4.Why do specialized exhibitions attract the attention of numerous business people? What business activities are done at exhibitions?

5.What are the main exhibition centres in Moscow? How are they equipped? Are efficient stand attendants employed at exhibitions?

6.Why are exhibitions usually crowded with visitors?

7.What are the most popular exhibitions and fairs in the world / in Russia?

493

Lesson 1

Ex. 27•Speak on the topics.

1.My visit to an exhibition.

2.The exhibition I worked at.

Ex. 28.Act out dialogues. Use the situations:

1.You’ve just visited the British pavilion at the international exhi­ bition in London and got interested in the Model A20 machines. Tell the Sales Manager of the British company about your im­ pressions of the machines.

2.After you had seen the latest model of computer at the exhibition in Finland you decided to visit Mr Swenson. Now you are in his of­ fice. Discuss the price for the model and the terms of payment.

U N I T VI

VOCABULARY

1.

a fair [fed] n

ярмарка

2.

an exhibition [eksi'bifn] n

выставка

 

an art exhibition

художественная выставка

3.

an exhibition of flowers

выставка цветов

to hold (held, held) v

проводить, устраивать, органи­

 

a meeting

зовывать

 

 

 

a press conference

 

 

to hold a discussion

 

 

negotiations

 

 

an exhibition

 

4. to take part v

принимать участие

 

talks

 

 

 

to take part in fairs

 

 

 

exhibitions

 

 

 

e.g. Did you take part in the talks

 

 

 

yesterday?

 

 

5.

to grow (grew, grown)

расти, увеличиваться

 

[grou, gru:, groun] v

 

 

6.

scope [skoup] n

размах, охват

7.

a display [dis'plei] n

показ, демонстрация, экспозиция

 

to be on display

экспонироваться

8.

an exhibit [ig'zibit ] n

экспонат

 

to exhibit v

экспонировать

494

 

 

 

 

 

 

Fairs and Exhibitions

 

an achievement [o't nvmont] n

достижение, успех

 

achievements in

art

 

 

 

industry

 

 

 

 

 

of

 

 

 

 

 

architecture

 

 

 

 

 

 

 

достигать успехов

 

to make achievements

 

10.

industry ['indostri] n

 

промышленность

 

Jlef vy

industry

 

 

 

 

light

 

 

 

 

автомобильная промышлен­

 

the car industry

 

 

 

 

 

 

 

 

ность

 

the film industry

 

 

киноиндустрия

 

home industry

 

 

отечественная промышленность

 

industrial [in'dAstriol] adj

 

промышленный

 

industrial goods

 

 

 

 

an industrial

country

 

 

 

exhibition

 

 

 

 

 

 

 

11.

science ['saions] п

 

наука

 

the progress in science

научный

12.

scientific [.saion'tifik] adj

agriculture ['aegrikAltJo] n

сельское хозяйство

 

agricultural [,аедп'кл1фг(э)1] adj

сельскохозяйственный

13.

a participant [pa:'tisipont] n

участник

14.

to negotiate [m'goujieit] v

вести переговоры (о покупке,

 

 

 

 

 

 

продаже)

a contract to negotiate a transaction

an order

e.g. We are negotiating a contract with Brown&Co now.

15.an advantage [od'va:ntid3] n to have an advantage of (over) smth / smb

16.a contest [’kontost] n

17.numerous ['njurmoros] adj

books numerous letters visitors

18.a method ['meOod] n

19.to advertise ['aedvotaiz] v

преимущество, превосходство иметь преимущество над чемлибо, кем-либо

1.состязание

2.конкурс

многочисленный

метод, способ рекламировать

495

Lesson 1

goods

to advertise machines equipment

e.g. Different goods are adver­ tised at fairs and exhibitions,

20

attention [o'tenfn] n

внимание

.

привлекать чье-л. внимание

 

to attract smb’s attention

 

e.g. The latest model of computer

 

 

attracted the Buyer’s

atten­

 

21.

tion.

связаться с кем-либо

to get in touch with smb

 

e.g. As soon as Mr Lavrov ar­

 

 

rived in London he got in

 

 

touch with Mr Brown,

стенд

22.

a stand [staend] n

23.

a stand attendant

стендист

24.

['staendo'tendont] n

прогресс, успех

progress 'prougres] п

much

to make little progress (in) good

e.g. He has made good progress in English.

Слово progress является неисчисляемым существительным и не име­ ет формы множественного числа.

25.

operation ['эрэ'ге1/(э)п] п

 

действие, работа, функциониро­

 

 

 

вание

 

in operation

 

в работе, в действии

 

e.g. The machine is easy in opera­

 

На этой машине легко работать /

 

tion,

 

Этой машиной легко управлять.

 

to operate v

1. работать, действовать

 

to operate a machine

 

2. управлять

26.

современный

up-to-date [4pto'deit] adj

 

plant

 

 

 

an up-to-date model

 

 

 

machine

 

 

 

e.g. The Model BK machine is an

 

 

 

up-to-date model.

 

 

27.

syn.\ modern

 

вводить; представлять (впервые)

to introduce [intro'djurs] v

 

496

 

 

 

 

 

Fairs and Exhibitions

 

 

 

goods

 

 

 

to introduce

ideas

 

 

 

 

 

words

 

 

 

to introduce into (to)

 

 

 

e.g. The model was introduced

 

 

 

into the world market not

 

 

28.

long ago.

 

успех, удача

success [sok'ses] n

29.

to be a success

иметь успех

efficient [I'fijiont] adj

1.

квалифицированный, умелый,

 

 

 

secretary

знающий свое дело

 

 

 

 

 

 

an efficient

engineer

 

 

 

 

 

method

2.

эффективный, продуктив­

 

 

 

 

 

 

performance

ный, хорошо работающий

 

efficient

 

 

 

equipment

 

 

30.

 

стандарт

a standard ['staendod] n

 

to be up to standard

соответствовать стандарту

 

e.g. Our machines are up to the

 

 

 

world standards,

 

 

31.

to meet the standards

отвечать стандартам

to maintain [mein'tein] v

обслуживать, содержать (в хо­

 

 

 

machines

рошем состоянии)

 

to maintain

 

 

 

equipment

 

 

 

 

 

ADDITIONALWORDS

1.

a view [vju:] п

 

обзор

2.

to invent v

 

 

изобретать

3.

to crash v

 

 

падать, разбиваться

4.

to install [in'sto:!] v

устанавливать, монтировать

5.

to break [breik] (broke, broken) v —

ломаться, рваться, разрываться

L E S S O N г

Grammar:

The Passive Voice (The Present and Past Perfect

 

Tenses).

Subjects for Study:

The British Parliament

 

Driving through London.

U N I T I

GRAMMAR

THE PRESENT AND PAST PERFECT TENSES

OF THE PASSIVE VOICE

READ, STUDYAND PRACTISE.

1.— Where is today’s newspaper?

I think it hasn’t been delivered yet.

2.— Did the company test the equipment yesterday?

Yes, the equipment had been tested by 2 o’clock yesterday.

3.— We signed the contract for pumps with Blake&Co two days ago.

Did you? I thought that the contract had been signed a week be­

fore.

Present Perfect и Past Perfect страдательного залога употреб­ Шляютсяного залога.в тех же случаях, что и аналогичные времена актив­ Форма глаголов страдательного залога в Perfect Tenses образуется при помощи глагола to be в соответствующей форме Present или Past Perfect и Participle II смыслового

глагола.

ЕХо1. Say as in the example:

Some new hotels have been built (in Moscow) recently.

shopping centres / to build,

new banks / to open,

interesting exhibitions / to hold,

historical buildings / to reconstruct,

modem versions of classical plays / to put on,

street markets / to close,

498

The British Parliament. Driving through London

private clinics / to open,

beautiful flowers / to grow in the streets.

Ex. 2. Imagine you have Just visited the traditional exhibition oS consumer goods* “Consumexpo”. You are telling your colleagues about your impressions.

Examples Alot of new interesting products have been displayed.

Advertising films / to show;

Some goods / to demonstrate in operation;

Catalogues and souvenirs / to give to visitors;

Lotteries and contests / to hold;

Presentations / to organize ['o:gonaiz];

A lot of goods / to sell;

A commercial centre / to establish;

Business matters / to discuss;

The terms of future contracts / to negotiate;

Some contracts / to sign;

The visitors / to impress by the size of the exhibition.

Ex. 3. a) Before you w ent on a business trip to (London) some problems had been settled. Speak about that.

Examples A lot of problems had been discussed with the Managing Director before I went to (London).

A ticket for a plane — to book;

Accommodation at a hotel — to reserve;

The catalogues — to look through;

The price-lists — to study;

*Some telephone calls — to make;

Some messages — to exchange;

Some faxes — to send;

A lot of instructions — to give.

b)Now say w hat had been done in (London) before you flew back to Moscow.

* consumer goods — товары широкого потребления

499

Lesson 2

Ex. 4*Ask each other about w hat had (hadn’t) been done in the office by the end of the office hours yesterday.

Ex. 5. Ask and answer questions as in the example. Use the words in the right-hand column.

Are you going to your friend’s party?

No, 1 haven’t been invited.

to buy the book about Harry Potter,

to offer,

to answer the urgent messages,

to introduce,

to speak to the President of the company,

to recommend,

to find a new job,

to ask.

to look through the new catalogues,

to give,

to take part in the contest,

to choose,

to negotiate the purchase of the machines,

to tell,

to take part in the business talks,

to instruct,

to agree to the company’s price.

to invite.

Ex. 6. Translate the sentences.

1.За последнее время рядом европейских стран были достигнуты большие успехи в науке.

2.Товар “Росэкспорта” был поставлен французской фирме к кон­ цу прошлого года.

3.— Интересно, отправлена ли коллекция картин на выставку в Лондон? — Да, она была отправлена на прошлой неделе само­ летом.

4.Нам сказали, что выставка полна посетителей с утра до вечера

5.После того, как контракт был подписан, представителей фирмы “Блейк энд К°” пригласили в ресторан.

6.В этом году в Москве было проведено много международных выставок.

7.К концу прошлой недели компанией было подписано несколько важных контрактов.

8.Этот цех был только что построен. Для него было закуплено но­ вейшее оборудование.

9.Перед тем как бизнесмен улетел в Париж, ему заказали номер в гостинице.

10.Платеж был произведен после того как товар был отгружен.

500