Английский язык 1 часть

Enquiries and Offers. Discussing the Price Problem

Bankers and businessmen from the near-by offices became the regu­ lar visitors of the Centre. The visit took about 50 minutes and included lunch which was served to those who ordered it in advance.

The Centre had been operating for 2 years before it began to bring profit. The profit has doubled each year since then.

It seems profitable to sell sleep, doesn’t it?

b) Discuss the text. Say if you agree w ith the last sen­ tence. Do you know similar success stories?

Ex. 27* a) Read the story.

SHOEMAKER

Mr Gessler was a shoemaker who made shoes first for my father and then for me. He had a small shop with no sign on the door to attract people’s attention. But his customers ordered shoes only from him. They knew that they couldn’t get more comfortable shoes from any other shoemaker.

I often wondered if it was difficult to make shoes and Mr Gessler’s answer was always the same: “It’s an art.” He was a really talented man. He made wonderful shoes, he made them quickly and the price was quite reasonable. I enjoyed each visit to his shop. But I didn’t have to call at the shop very often as his shoes were always of high quality, fitted me perfectly and I wore them for a long time.

Once I called on him in a pair of shoes which I had bought in a large shop when I was on a business trip in a foreign country. He took my or­ der and all the time he was looking at my shoes. At last he said: “Those are not mine”.

I explained to him where the shoes came from. “Big companies ...

their products are not very comfortable and not very reliable. They take our clients [klaionts] from us because of wide advertising, not because of the quality of their work. It seems people don’t want good shoes any more. I’m afraid soon I’ll have no orders.”

Suddenly I understood how difficult his life was. He couldn’t be a competitor to big well-known companies who produced shoes and made much profit. I tried to explain to him why I had bought these shoes but he didn’t listen to me. He looked very unhappy and I was so sorry for him that I ordered more pairs than I wanted.

... Time flew. When I came to the shop a year later I was surprised to find another name which was painted on the door. The sign was very

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Lesson 3

colourful and attractive. It said that here worked a shoe-maker who was making shoes for the Royal Family. I decided to come in to find out what had happened to Mr Gessler.

A young man in a well-made suit met me.

“Do you want shoes, sir? We can make anything you want.” “No,” I answered,” I’d like to know if Mr Gessler works here.”

“Oh, poor man,” the shoemaker said, “he died a few months ago.” And he told me that Mr Gessler had to sell the shop as it became too ex­ pensive for him to keep it. “What can you expect of a man with his ideas? He never advertised his shoes though nobody in London could make shoes of better quality. I feel really sorry for him.”

I could not stay in the shop any longer and left.

(After J. Galsworthy)

b)Say what you remember about:

•Mr Gessler and the shoes he made;

•his ideas about how to do business and how to be a success in business;

•the new shopowner’s story about the end of Mr Gessler’s buisness.

c)Think and answer.

1.Why was there no sign on the door of Mr Gessler’s shop?

2.Why was Mr Gessler’s life very difficult?

3.Why did the writer enjoy visiting Mr Gessler’s shop?

4.Why couldn’t the writer stay in the shop any longer?

d)Give your viewpoints.

1.An individual producer can’t be a competitor to big companies.

2.Good advertising is a key to successful trade.

U N I T VI I

VOCABULARY

1. concerning [kon'sornir)] prep — относительно, касательно e.g. We’ve received some letters

concerning the latest models of TV sets.

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Enquiries and Offers. Discussing the Price Problem

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Enquiries and Offers. Discussing the Price Problem

18 Английский язык для делового общения

Lesson 4

Ex. 1. Read the example.

We expect MrSmith to arrive tomorrow.

a) Say what the Buyers usually expect (want) or don’t expect (want) the Sellers to dot

•to deliver the goods promptly;

•to provide shipping facilities;

•to give big discounts;

•to modify their models;

•to quote competitive prices;

•to enclose price-lists with their letters.

b)Say what the Sellers usually expect (want) or don’t expect (want) the Buyers to do:

•to visit their stands at exhibitions;

•to study their advertising materials;

•to place big orders;

•to increase orders (if discounts are given);

•to place repeat orders;

•to be in'close touch with them;

•to be satisfied with transactions.

c)Say what any director wants the employees of the company to do:

•to come to the office on time;

•to answer the mail without delay;

•to visit fairs and exhibitions;

•to be in touch with the world market;

•to go on business when it’s necessary;

•to get good discounts from the Sellers.

Ex. 2. Ask and answer.

Example: — The Sellers didn’t change the delivery terms. (How...?)

—How did you expect them to change the terms?

1.The businessmen did not discuss the price at the talks yesterday. (W hen...?)

2.The Sellers haven’t modified their old model yet. (When ... ?)

3.The manager hasn’t given instructions for the future talks. (What instructions...?)

4.The secretary promised to make an appointment in a few minutes. (With whom ...?)

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Radio and Television

5.Our businessmen are going to visit the exhibition at the Expo Cen­ tre. (What stands ...?)

6.The Sellers asked the Buyers to increase the order. (How ...?)

7.The company will introduce some new products to the market. (What products ... ? When ... ?)

8.The Sellers will enclose some documents with their letter. (What documents ...?)

9.I’m sorry to say the Sellers didn’t give us any discount. (What dis­ count ...?)

10.Alice hasn’t come back from the business trip to Helsinki. (When...?)

SECTION II

COMPLEX OBJECT WITH THE VERBS

TО HEAR, TO SEE, TO WATCH, TO NOTICE, TO FEEL

READ, STUDYAND PRACTISE.

1.I heard Jane come in some minutes ago.

2.We watched the train leave the station.

3.Mrs Blake watched the children playing in the garden.

4.I heard somebody calling my name.

^Конструкция Complex Object употребляется также после глаголов восприятия: to see, to hear, to watch, to notice, to feel.

Если мы говорим о восприятии уже совершившегося (за­ конченного) действия, мы употребляем инфинитив без час­ тицы to (см. примеры 1, 2). Если же восприятие действия происходило в момент его совершения, вместо инфинитива употребляется Participle I (см. примеры 3,4).

Ex. 3* a) Read the examples.

1.I’ve heard Stella sing folk songs on television, and I en|oyed It very much.

b) Say what popular singers you have heard sing lately.

2.I’ve seen Jane dance In a new ballet. She was wonderfuL

c)Say what ballerinas (ballet-dancers, actresses, actors) you have seen dance or act lately and what you thought of their performance.

3.When I came to the beach I saw a lot of people swimming.

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Lesson 4

d) Say what people were doing when you came to:

the post-office; the department of ready-made clothes; the commercial centre of the exhibition; the departure lounge of the airport; the exhibi­ tion of Russian artists; the office yesterday morning, etc.

4. 1 heard the manager say that the plant had just started pro­ ducing a new model of pumps.

e) Say what you heard your collegues say about:

the latest exhibition; the quality of the new equipment; their business trip; their visit to the manufacturing plant; the latest talks, the goods the company bought / sold; the offer from the (British) company.

Ex. 4* Combine the sentences as In the examples and write them.

1.— The Director made a speech at the meeting. I heard It.

—I heard the Director make a speech at the meeting.

2.— The Director was making a speech. We heard it.

—We heard the Director making a speech.

1.The businessmen were discussing the performance of the machine. Mr Dunn heard this.

2.Borisov bought some postcards at the post office a few minutes ago. I saw him.

3.The manager said we would buy some computers from BML. We heard this.

4.Mr Brown promised to deliver the machines promptly. Our man­ ager heard this.

5.Every year the Lord Mayor drives through London streets. A lot of Londoners watch him.

6.A lot of young people were eating hamburgers and drinking CocaCola. Lora saw them in McDonald’s.

7.Somebody was standing near the door. I felt it.

8.Betsy was waiting for a bus. I saw her.

Ex. 5. Translate Into English.

1.Когда г-н Смирнов был в командировке в Америке, он часто слушал радио. Он не ожидал, что большинство радиопередач будут интересными.

2.Российское телевидение получило много писем от телезрите­ лей. Они хотели бы, чтобы больше популярных актеров приня­ ли участие в новогодней передаче.

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