- •Английский язык для бакалавров
- •Содержание
- •Введение
- •I. Before you read
- •1.5. Comment on the grammar. Pay attention to the verb to be. You may continue the sentences:
- •1.6. Comment on the grammar. Pay attention to the plural forms of the nouns:
- •II. Reading
- •III. After you have read
- •4.2. Make up your own dialogues using the models from the task 4.1.
- •1.4. Translate the sentences. Pay attention to the verbs in the Present Simple Active. Give the negative and question forms:
- •II. Reading
- •III. After you have read
- •3.1. Make up sentences from these words:
- •3.2. Find:
- •IV. Brush up your talk
- •4.1. Complete the short dialogues using the phrases from the text:
- •4.2. Make up your own dialogues using the models from the task 4.1. These phrases and words may be helpful for you:
- •4.3. Tell about your own family using all information you have got.
- •1.6. Comment on the grammar. Pay attention to the types of the questions (general, special, alternative, disjunctive):
- •1.7. Make up the different types of questions to the sentences:
- •II. Reading
- •III. After you have read
- •3.7. Read and translate. State the suffixes:
- •3.8. Translate the following words into Russian:
- •3.9. Fill in the gaps paying attention to the suffixes:
- •IV. Brush up your talk
- •4.1. Read the short dialogues and try to dramatize them:
- •4.2. Make up your own dialogues using the models from the task 4.1.
- •1.5. Translate the sentences. Pay attention to the verbs in the Simple Passive. Give negative and question forms:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Give the English equivalent:
- •3.3. Ask several questions to the text paying attention to «there is, there are».
- •3.4. Translate into Russian:
- •3.5. Fill in the gaps paying attention to the suffixes:
- •3.6. Read and translate. State the suffixes:
- •3.7. Translate the following words into Russian:
- •3.8. Make up questions using the table. Mind the use of prepo-sitions:
- •3.9*. Put the sentences into the Passive:
- •IV. Brush up your talk
- •4.1. Read the short dialogues and try to dramatize them:
- •4.2. Make up your own dialogues using the models from the task 4.1.
- •1.4. Make up sentences paying attention to Simple and Progressive Tenses. Translate the sentences:
- •1.5. Translate the sentences paying attention to the tense forms of the predicates:
- •1.6. Make up the degrees of comparison:
- •1.7. Give the missing forms:
- •II. Reading
- •III. After you have read
- •3.1. Say what is true and what is false. Correct the false statements:
- •3.2. Make up sentences from these words:
- •3.3. Complete the sentences:
- •3.4. Complete the sentences using as … as, not so ... As. Translate into Russian:
- •3.5. Put the verb to take part into the correct tense-form. Pay attention to the words given in the brackets:
- •3.6. Сhange the Indefinite tenses to the Continuous ones adding necessary adverbs or time attributives:
- •3.7. Put the sentences into the interrogative and negative forms:
- •3.8. Put the verb in the brackets into the necessary tense form:
- •IV. Brush up your talk
- •4.1. Complete the short dialogues:
- •4.2. Read and learn:
- •4.3. Make up your own dialogues using the models from the tasks 4.1 and 4.2.
- •2. Here you can see some discussion phrases. They may help you:
- •I. Before you read
- •1.1. Read the words properly:
- •1.2. State the part of speech and translate it into Russian:
- •1.7. Translate the sentences. Pay attention to the different forms of the Passive Voice. Make up negative and question forms if it is possible:
- •II. Reading
- •III. After you have read
- •3.1. Make up the sentence of two parts:
- •3.2. Make up all possible questions to these sentences. Give the negative form:
- •3.3. Write the Passive Progressive of these sentences. Use words now, from … till, the whole month/morning etc:
- •3.4. Change the active sentences to the passive ones:
- •IV. Speaking
- •4.1. Read the following quotes from different articles about the problems of the higher education in Russia. Formulate the main idea of each statement. Do you agree with these opinions?
- •4.3. *Discuss these topics using all information you have got:
- •1.8. Decide which of the words from the list can be a suitable for one in the sentence:
- •1.9. Decide which of the words from the list can be a suitable for it in the sentence:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Find the English equivalents in the text:
- •3.3. Agree or disagree with the following statements (True/False):
- •3.4. Ask different types of questions to the text «Higher Education in Great Britain».
- •IV. Brush up your talk
- •4.1. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •4.2*. Play the following situations:
- •1.6. Match the columns:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Find in the text the English equivalents:
- •3.3. Supply full word combinations for the following initial abbreviations:
- •3.4. Fill in the gaps:
- •3.5. Try to ask different types of questions to the following sentence:
- •3.6. Ask different types of questions to the text «Higher Education in the usa».
- •3.7. Find in the text some sentences with verbs in the Simple Passive. Give negative and question forms.
- •3.8. Fill in the blanks with prepositions and adverbs:
- •3.9. Complete the sentences choosing the following suitable words and phrases:
- •3.10*. In this text there are some unnecessary words which do not fit the sense of the text. Find these words in the numbered sentences and cross them out:
- •3.11. Translate into Russian:
- •3.12*. Translate into English:
- •3.13. Read and translate the sentences with it in different functions:
- •3.14. Read and translate the sentences with one in different functions:
- •3.15. Read and translate the sentences with that in different functions:
- •IV. Brush up your talk
- •4.1. Read and translate the following proverbs. Try to comment them:
- •4.2. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •4.3*. Role-play the following situations:
- •1.3. Translate the following sentences into Russian paying attention to the words in bold type:
- •1.4. Fill in the blanks with the words: career, job, work, profession, trade, vocation:
- •1.5. Say if these are professions or trades:
- •1.6. Give as many word combinations of names of occupations as possible with the following adjectives:
- •1.7. Which qualities best describe people who want to succeed in work or study?
- •1.8. Make up a list of qualities you think necessary for an engineer:
- •II. Reading
- •III. After you have read
- •3.1. Say if you agree or disagree with the following statements:
- •3.2. Fill in the gaps:
- •3.3. Translate the sentences with the Present Perfect Active. Give the negative and question forms:
- •3.4. Answer the following questions using short forms:
- •3.5. Choose the necessary form of the verb: Present Perfect or Past Simple:
- •IV. Speaking
- •4.1. Complete the following sentences to the best of your ability. Explain your choice:
- •4.3. Make up 5 questions you’d like to ask an engineer about his career, life and interests.
- •1.5. Use a monolingual dictionary to define the term «engi-neering». Then answer the question: «What is engineering?». Discuss your answers in the group.
- •1.6. What do the word groups have in common? Try to translate them:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Give English equivalents for the following Russian phrases:
- •3.3. Fill in the gaps:
- •3.4. Find in the text words with the following suffixes: -tion, -al, -(I)ty, -ly, -ic. Translate them.
- •3.5. Translate the sentences with Past Perfect and Future Perfect Active:
- •3.6. Put in the right forms of the verbs in the Past Perfect and Future Perfect Active:
- •3.7. Compare the translation of the sentences. Pay attention to the different forms of the Passive Voice:
- •3.8. Put in the right prepositions:
- •IV. Grammar Review
- •4.1. Point out sentences with the Simple Passive in the text.
- •4.2. Change the active sentences to the passive ones:
- •V. Brush up your talk
- •5.1. Read the proverb and say:
- •5.2. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •5.3*. Role-play the following situations:
- •1.3. State the part of speech and translate it into Russian:
- •1.4. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •II. Reading
- •III. After you have read
- •3.1. Say what is true and what is false. Correct the false statements:
- •3.2. Fill in the blanks with words from the text:
- •3.3. Substitute the modal verbs for the possible equivalents:
- •3.4. Insert the modal verbs may or can:
- •3.5. Insert the necessary modal verb or its equivalent:
- •IV. Grammar Review
- •4.1. Make up 5 general and 5 special questions to the text.
- •4.2. Give the negative and question form of the following sentences. Some sentences are false:
- •4.3. Point out the sentences with the Passive Voice in the text.
- •1.5. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •II. Reading
- •III. After you have read
- •3.1. Say what is true and what is false. Correct the false statements:
- •3.2. Fill in the blanks with words from the text:
- •3.3. Substitute the modal verbs for the possible equivalents:
- •3.4. Insert the modal verbs may or can:
- •3.5. Insert the necessary modal verb or its equivalent:
- •IV. Grammar Review
- •4.1. Make up 5 general and 5 special questions to the text.
- •4.2. Give the negative and question form of the following sentences:
- •4.3. Point out the sentences with the Passive Voice in the text.
- •V. Speaking
- •5.1. Answer the following questions:
- •5.2. Speak about Karl Benz using his profile:
- •5.3. Use the following phrases and word combinations to retell the text:
- •1.5. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •II. Reading
- •III. After you have read
- •3.1. Choose the right variant:
- •3.2. Make up a sentence of two parts:
- •3.3. Substitute the modal verbs for the possible equivalents:
- •3.4. Insert the modal verbs may or can:
- •3.5. Insert the necessary modal verb or its equivalent:
- •IV. Grammar Review
- •1.2. Remind some proper and geographical names. Translate them:
- •1.3. State the part of speech:
- •1.4. Translate into Russian the following words and word combinations:
- •1.5. Give the verb for the following nouns:
- •1.6. Translate the following sentences paying attention to the verbs to be and to have. Explain its usage:
- •1.7. Translate the following word combinations in different forms of Participle:
- •II. Reading
- •III. After you have read
- •3.1. Choose the right variant (use the information taken from the texts 1 and 2):
- •3.2. Arrange the sentences according to the order in the text English as a World Language, Part II:
- •3.3. Make up adjectives:
- •3.8. Put the word in brackets into the appropriate form of participle:
- •3.9. Complete the sentences:
- •IV. Grammar Review
- •4.3. Translate the text into Russian. Ask different types of questions to it:
- •V. Speaking
- •5.1*. Read and translate the following statements and jokes about English. Whose opinion do you appreciate best? Why?
- •5.3. Tell about the English as a World Language using all information you have got.
- •I. Reading for specific information
- •1.1. Make sure you know the words given in the text in bold.
- •1.2. Read the following words properly:
- •II. Reading
- •III. After you have read
- •3.1. Read the text to find answers to the following questions:
- •3.2. Fill in the schedule:
- •I. Before you read
- •1.1. Pronounce the following words properly:
- •1.2. Words and expressions to learn:
- •1.3. Translate the following expressions. Make up sentences with them:
- •1.4. Choose the right variant of the article:
- •1.5. Put the following adjectives in the comparative and the superlative degrees:
- •1.6. Translate the sentences paying attention to the degrees of comparison:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.3. Put questions to the underlined parts of the sentences:
- •3.4. Fill in the blanks with the prepositions. Mark the sentences giving you new information about Great Britain:
- •3.5. Translate the following combinations of words with Participle I and Participle II:
- •3.6. Make up sentences:
- •3.7. Read, translate and analyze the sentences paying attention to the Participles:
- •3.8. Translate into Russian paying attention to the Participle Constructions:
- •3.9. State the functions of the words with -ed and translate the sentences:
- •3.10. Fill in the blanks with articles where necessary. Explain the use of the articles with geographical names:
- •3.11. Find in the text sentences with the Simple Passive.
- •IV. Brush up your talk
- •4.1. Read the proverb and comment it:
- •4.2. Read the dialogue. Learn the dialogue by heart:
- •4.3. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •V. Speaking
- •I. Before you read
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Translate the following sentences from Russian into English:
- •3.3. Speak on the geographical location of the usa.
- •3.4. Say some words about the climate of the country.
- •3.5. Name the natural and mineral resources.
- •3.6. Say what is true and what is false. Specify your answer using the text:
- •3.7. Make up the plan of the text.
- •3.9. Form Participle II out of the following words and choose suitable nouns:
- •3.10. Read, translate and analyze the sentences paying attention to the Participles Constructions:
- •3.11. Translate into English:
- •4.5. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •4.6. Name three places in English speaking countries you would like to live in and write three reasons that make you want to live there.
- •5.8*. Fill in the table about English speaking countries:
- •I. Before you read
- •1.1. Pronounce the words properly:
- •1.2. Remind some geographical names and translate them:
- •1.3. State the part of speech and translate into Russian:
- •1.5. Make up adjectives with the prefix un-. Translate them into Russian:
- •1.6. Find the Russian equivalents for the following:
- •1.7. Make up all possible forms of the Infinitive from the following verbs:
- •1.8. State the form and the function of the Infinitive. Translate the sentences:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Look through the text again and say what is true and what is false? Correct the false statements:
- •3.3. Arrange the sentences according to the order in the text:
- •3.4. Make up your own sentences (not taken from the text) with the following word-combinations. Pay attention to the usage of the Infinitive:
- •3.5. Put the verb in the brackets into the appropriate form of Infinitive. Pay attention to the Passive and Active Voice and using of to. State the function of the Infinitive:
- •3.6. Translate the sentences with the Complex Object and Complex Subject into Russian:
- •3.7. Transform these sentences using the Complex Subject with the verb in the appropriate form. Translate them:
- •3.8. Complete the sentences using the Complex Object:
- •4.4. Look through the text and point out the sentences with the Passive Voice. Give the negative and question forms.
- •5.2. Retell the text using all information you have got.
- •5.3*. Make projects. Use tips given in the appendix 1:
- •I. Before you read
- •1.5. Make up all possible forms of the gerund from the following verbs:
- •1.6. Translate the sentences, state the form and function of the Gerund:
- •II. Reading
- •III. After you have read
- •3.1. Match the parts of the sentences:
- •3.2. Make up questions to the following phrases:
- •3.3. Point out the positive and negative aspects of the globalization. They are mixed up:
- •3.4. Complete the sentences using the Indefinite Gerund:
- •3.5. Complete the sentences using the Perfect Gerund:
- •3.6. Open the brackets using the correct form of the Gerund. State the function of the Gerund:
- •3.7. Choose the right preposition:
- •IV. Grammar Review
- •4.1. Find in the text the sentences with the Infinitive, Complex Subject and Participle.
- •4.2. Put the verbs in brackets in the Infinitive or the Gerund form:
- •V. Speaking
- •5.1. Read the following quotes of different people about globalization. What is their position towards the globalization (pro, contra, indifferent, anxious)? What opinion do you agree with?
- •5.3*. Questions to discuss:
- •I. Before you read
- •1.1. Make sure you know the words given in the text in italics.
- •1.2. Read and translate the names of the international organizations properly:
- •II. Reading
- •2.1. Fill in the schedule:
- •2.1. Answer the following questions:
- •I. Before you read
- •3.1. Make up sentences from these words:
- •3.2. Choose the right version:
- •3.3. Fill in the gaps with the information taken from the text:
- •3.4. Match one of the six principal organs of uno with its fun-ction:
- •3.5. State the principal and secondary parts of the following simple sentences:
- •4.2. Find in the text the sentences with the Gerund, Participle and Infinitive.
- •4.3. Translate the sentences paying attention to the verbs to have, to be:
- •V. Speaking
- •III. After you have read
- •3.1. Agree or disagree with the following statements (True/False):
- •3.2. Make up sentences from these words:
- •3.3. Find the synonyms:
- •3.4. State the English for:
- •5.2. Make up the presentations on the topic «Non-governmental organizations». Use tips given in the appendix 1.
- •I. Before you read
- •1.1. Pronounce the words properly:
- •1.2. Find out all international words in the text.
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Look through the text again and say what is true and what is false? Correct the false statements:
- •3.3. Write the plan of the text.
- •3.4. Read and analyze the sentences with the Object Clause:
- •3.5. Read and translate the sentences with the Attribute Clause:
- •3. 6.* Read the sentences with the Attribute Clause. Fill in the suitable connecting words:
- •3.7. Find out some sentences with Clauses in the text. Analyze them.
- •IV. Grammar Review
- •4.1. Write down these sentences using the Present or Future Perfect Tense. Translate them into Russian:
- •4.2. Translate the time prepositions in brackets:
- •4.3. Change the active sentences to the passive ones:
- •4.4. Translate the sentences with the Absolute Participle Construction from English into Russian:
- •V. Speaking
- •5.1. Speak about:
- •5.2. Speak about Hubble Space Telescope using all information you have got.
- •5.3. Discuss these questions with your partner:
- •5.4*. Role-play the following situations:
- •I. Before you read
- •1.6. State the adjectives and translate them:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Find the English equivalents in the text:
- •3.3. Look through the text again and say what is true and what is false? Correct the false statements:
- •3.4. Write the plan of the text.
- •3.5. Give the summary of the text.
- •3.6. Read and translate the sentences with the Adverbial Clause. State the types of the sentences with the Adverbial Clause:
- •3.7. Fill in the suitable connecting words:
- •3.8. Choose the suitable connecting word from the given in brackets:
- •IV. Speaking
- •4.1. Speak about:
- •4.2. Speak about information technologies and their application in our daily lives using all information you have got.
- •4.3. Discuss these questions with your partner:
- •4.4*. Role-play the following situations:
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Fill in the gaps:
- •3.3. Write the plan of the text.
- •3.4. Give the summary of the text.
- •3.5. Read and translate the sentences with the Abverbial Clause. State the types of the sentences with the Abverbial Clause:
- •3.6. Read, translate and analyze the sentences with the Clause paying attention to the word that:
- •3.7. Read, translate and analyze the sentences with the Clause:
- •IV. Grammar Review
- •4.1. Put the following sentences into the Past Continuous and Future Continuous Tenses adding necessary adverbs or time attributives:
- •4.2. Put the sentences into the interrogative and negative forms:
- •4.3. Find the sentences with the Infinitive in the text and state its function.
- •4.4. Translate the sentences paying attention to the complex forms of the Gerund and the Gerundial Constructions:
- •V. Speaking
- •Appendix 1 How to make a good presentation
- •How to address
- •How to start giving ideas on the topic concerned
- •How to proceed the main idea
- •Presentation Evaluation
- •Appendix 2 Supplementary reading
- •To be read after Unit 9 The importance of learning foreign languages
- •Английский язык для бакалавров
- •302030, Г. Орел, ул. Московская, 65.
- •Английский язык для бакалавров
3.5. State the principal and secondary parts of the following simple sentences:
1. I saw a film yesterday.
2. Everybody liked the idea of going on an excursion.
3. Не has invited me to his birthday party.
4. It was very difficult for him to solve the problem.
5. Anybody can answer this question.
6. Is your father sleeping now?
7. They read sport texts at their English lessons.
8. Will your friend have an English lesson tomorrow?
9. The train leaving from platform six goes to London.
10. The match planned for tomorrow must be put off.
3.6. Make up a composite sentence from two simple ones using the words in brackets. State the type of the sentence:
1. She had only a cup of tea. She was not hungry (because).
2. It was raining. It was warm (but).
3. I wonder. He hasn’t come (why).
4. Go home at once. Mother will be angry (or).
5. I was out. He came (when).
6. He looked at his watch. It was four o'clock (-).
7. Everything went fine. She was happy (and).
8. He is very old. His mind is as sharp as ever (yet).
3.7. Find in the text examples for simple and composite sentences. Analyze their structure.
IV. Grammar Review
4.1. Translate the sentences paying attention to the Gerund, Participle and Infinitive:
1. Working with him was a pleasure.
2. It is necessary to solve this problem.
3. It is no use crying over spilt milk.
4. She began crying.
5. He must have gone away.
6. The only way out is to tell him the truth.
7. He did not want to be seen.
8. She insisted on speaking English.
9. There are a lot of books to choose from.
10. He came here to take the photo.
11. He left without saying a word.
12. On seeing the child's drawing he smiled.
13. Having worked all day she was tired.
14. Feeling tired he decided to have a rest.
15. Walking along the street he noticed his friend.
4.2. Find in the text the sentences with the Gerund, Participle and Infinitive.
4.3. Translate the sentences paying attention to the verbs to have, to be:
1. I have to take a bus when I visit my grandparents as they live rather far from my place.
2. I broke my skis and I had to take them off.
3. We arranged everything in the following way: I was to buy milk and butter, and my brother was to buy bread.
4. I am to bring these records when we have our English club, and my friend is to bring some slides.
5. Can you to say what are you to do for the next class?
6. I have not go to the doctor. I’m feeling much better.
7. He will have to go home earlier.
V. Speaking
5.1. Give the short information about other intergovernmental organizations using the following plan:
1. Name of the organization.
2. Year of the foundation.
3. Headquarters (country, city).
4. Leader(s).
5. Logo, motto.
6. Main aims.
7. Structure.
8. Membership.
9. Working Languages.
10. The most remarkable action of this organization.
11. Awards.
5.2*. Make up the presentations on the topic «Intergovernmental organizations» using the tips given in the appendix 1.
TEXT 3. Non-governmental organizations:
APPLE INC.
Think different (the slogan of Apple).
I. Before you read
1.1. Pronounce the following words properly and translate them into Russian:
Manufacturer, headquarters, idea, motherboard, revenue, average, growth, death, touch, managerial, duty, to resign, to achieve, compatibility, refusal, indefinite, although, unveiled, previous, anticipated, syncing, unique, aesthetic, gesture, criticism.
1.2. Make up derivatives from the following words:
Manufacture, produce, incorporate, introduce, compete, graphics, employ, announce, phenomenon, success, finance, value, respect, surprise, innovation, environment.
1.3. State the Russian for:
Tablet computers; kits; hand-built; to sell; motherboard; during the incorporation; desktop platform; the first «killer app»; spreadsheet program; to compete with smb.; graphical user interface; managerial duties; board of directors; to keep in touch with smb.; to tie; widespread success; pre-programmed touch gestures; day-to-day operations; consumer-facing brand in the world; to unveil iCloud; previous attempt; trademark.
II. Reading
Apple Inc. is an American corporation, a manufacturer of personal and tablet computers, music players, phones and software. Its headquarters is located in Cupertino, California.
The history of Apple started in 1976 when friends Steve Jobs, Stephen Wozniak and Ronald Wayne decided to found his own company to manufacture and produce computers. Steve Jobs had the idea of selling the computer. The kits were hand-built by Wozniak. The Apple I was Apple’s first product, and to finance its creation, Jobs sold his only means of transportation, a VW Microbus, and Wozniak sold his HP-65 calculator. The company was demonstrated in July in 1976 at the Homebrew Computer Club in Palo Alto, California. The Apple I was sold as a motherboard, which is less than what is today considered a complete personal computer.
Officially, the company was founded on the first of April 1976, and incorporated as Apple Computer 1977 without Wayne, who sold his share of the company back to Jobs and Wozniak. Multi-millionaire Mike Markkula provided essential business expertise and funding of $ 250,000 during the incorporation of Apple.
During the first five years of operations, revenues doubled every four months, an average growth rate of 700 %.
The Apple II, also invented by Wozniak, was introduced on April 16, 1977. The Apple II was chosen to be the desktop platform for the spreadsheet program VisiCalc. This program created a business market for the Apple II and gave home users compatibility with the office, an additional reason to buy an Apple II. By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market. In the late 1970’s and early 1980’s Apple II and their clones were most common in the world of personal computers. It has sold more than 5 million computers Apple II around the world. 1984 Steve Jobs introduced a line of personal computers, the Macintosh (Mac). This was the first mass-market personal computer featuring a graphical user interface and mouse. The Macintosh was the first personal computer to be sold without a programming language at all.
In 1985 U.S. President Ronald Reagan awarded Jobs and Wozniak medals for the development of technical progress. In the same year Steve Jobs left the company because of the conflict with the board of directors who removed him from the managerial duties. The same year Jobs founded NeXT Inc. which had no significant success. Wozniak permanently ended his full-time employment with Apple in 1987, 12 years after having created the company. He also kept in touch with Steve Jobs until Jobs’ death in October 2011.
During 1990s revenues from Apple began a long-term decline and by 1997 its losses had amounted to $ 1.86 billion. The situation changed with the return of Steve Jobs in 1997.
In 1997 Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy.
In 2001 Apple opened the first official Apple Retail Stores in Virginia and California. On October of the same year, Apple announced the iPod portable digital audio player, and started selling. The product was phenomenally successful – over 100 million units were sold within six years. In 2003 Apple’s iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod. The service quickly became the market leader in online music services.
In 2007 – 2011 Apple achieved widespread success with its iPhone, iPod Touch and iPad products, which introduced innovations in mobile phones, portable music players and personal computers respectively. Touch screens had been invented and seen in mobile devices before, but Apple was the first to achieve mass market adoption of such a user interface that included particular pre-programmed touch gestures.
In 2007 the official name of the corporation for more than 30 years has been «Apple Computer, Inc.». The refusal of the word «Computer» shows a change in the name of the main focus of the corporation with its traditional computer market in the consumer electronics market.
In 2011 Jobs announced that he would take the medical leave for an indefinite period because of problems with the health. Chief operating officer Tim Cook assumed Jobs’ day-to-day operations at Apple, although Jobs would still remain «involved in major strategic decisions for the company». Apple became the most valuable consumer-facing brand in the world. In June 2011, Steve Jobs surprisingly took the stage and unveiled iCloud, an online storage and syncing service for music, photos, files and software which replaced MobileMe, Apple’s previous attempt at content syncing.
In 2010 Apple introduced their much-anticipated media tablet, the iPad. It offers multi-touch interaction with multimedia formats including newspapers, magazines, e-books, textbooks, photos, movies, videos of TV shows, music, word processing documents, spreadsheets, videogames, and most existing iPhone apps.
In 2012 Apple’s fourth-generation iPad came out. In 2013 Apple introduced the fifth generation iPad. Since its launch, iPad users have downloaded three billion apps, while the total number of App Store downloads is over 25 billion.
Apple is the world’s second-largest information technology company by revenue after Samsung Electronics, and the world’s third-largest mobile phone maker after Samsung and Nokia.
Thanks to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to that of a cult in the consumer electronics industry. Nowadays a trademark of Apple is considered to be as the most expensive brand in the world (with estimate of $ 153.3 billion). However, the company has received criticism for its contractors’ labor practices, and for Apple’s own environmental and business practices.