- •Английский язык для бакалавров
- •Содержание
- •Введение
- •I. Before you read
- •1.5. Comment on the grammar. Pay attention to the verb to be. You may continue the sentences:
- •1.6. Comment on the grammar. Pay attention to the plural forms of the nouns:
- •II. Reading
- •III. After you have read
- •4.2. Make up your own dialogues using the models from the task 4.1.
- •1.4. Translate the sentences. Pay attention to the verbs in the Present Simple Active. Give the negative and question forms:
- •II. Reading
- •III. After you have read
- •3.1. Make up sentences from these words:
- •3.2. Find:
- •IV. Brush up your talk
- •4.1. Complete the short dialogues using the phrases from the text:
- •4.2. Make up your own dialogues using the models from the task 4.1. These phrases and words may be helpful for you:
- •4.3. Tell about your own family using all information you have got.
- •1.6. Comment on the grammar. Pay attention to the types of the questions (general, special, alternative, disjunctive):
- •1.7. Make up the different types of questions to the sentences:
- •II. Reading
- •III. After you have read
- •3.7. Read and translate. State the suffixes:
- •3.8. Translate the following words into Russian:
- •3.9. Fill in the gaps paying attention to the suffixes:
- •IV. Brush up your talk
- •4.1. Read the short dialogues and try to dramatize them:
- •4.2. Make up your own dialogues using the models from the task 4.1.
- •1.5. Translate the sentences. Pay attention to the verbs in the Simple Passive. Give negative and question forms:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Give the English equivalent:
- •3.3. Ask several questions to the text paying attention to «there is, there are».
- •3.4. Translate into Russian:
- •3.5. Fill in the gaps paying attention to the suffixes:
- •3.6. Read and translate. State the suffixes:
- •3.7. Translate the following words into Russian:
- •3.8. Make up questions using the table. Mind the use of prepo-sitions:
- •3.9*. Put the sentences into the Passive:
- •IV. Brush up your talk
- •4.1. Read the short dialogues and try to dramatize them:
- •4.2. Make up your own dialogues using the models from the task 4.1.
- •1.4. Make up sentences paying attention to Simple and Progressive Tenses. Translate the sentences:
- •1.5. Translate the sentences paying attention to the tense forms of the predicates:
- •1.6. Make up the degrees of comparison:
- •1.7. Give the missing forms:
- •II. Reading
- •III. After you have read
- •3.1. Say what is true and what is false. Correct the false statements:
- •3.2. Make up sentences from these words:
- •3.3. Complete the sentences:
- •3.4. Complete the sentences using as … as, not so ... As. Translate into Russian:
- •3.5. Put the verb to take part into the correct tense-form. Pay attention to the words given in the brackets:
- •3.6. Сhange the Indefinite tenses to the Continuous ones adding necessary adverbs or time attributives:
- •3.7. Put the sentences into the interrogative and negative forms:
- •3.8. Put the verb in the brackets into the necessary tense form:
- •IV. Brush up your talk
- •4.1. Complete the short dialogues:
- •4.2. Read and learn:
- •4.3. Make up your own dialogues using the models from the tasks 4.1 and 4.2.
- •2. Here you can see some discussion phrases. They may help you:
- •I. Before you read
- •1.1. Read the words properly:
- •1.2. State the part of speech and translate it into Russian:
- •1.7. Translate the sentences. Pay attention to the different forms of the Passive Voice. Make up negative and question forms if it is possible:
- •II. Reading
- •III. After you have read
- •3.1. Make up the sentence of two parts:
- •3.2. Make up all possible questions to these sentences. Give the negative form:
- •3.3. Write the Passive Progressive of these sentences. Use words now, from … till, the whole month/morning etc:
- •3.4. Change the active sentences to the passive ones:
- •IV. Speaking
- •4.1. Read the following quotes from different articles about the problems of the higher education in Russia. Formulate the main idea of each statement. Do you agree with these opinions?
- •4.3. *Discuss these topics using all information you have got:
- •1.8. Decide which of the words from the list can be a suitable for one in the sentence:
- •1.9. Decide which of the words from the list can be a suitable for it in the sentence:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Find the English equivalents in the text:
- •3.3. Agree or disagree with the following statements (True/False):
- •3.4. Ask different types of questions to the text «Higher Education in Great Britain».
- •IV. Brush up your talk
- •4.1. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •4.2*. Play the following situations:
- •1.6. Match the columns:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Find in the text the English equivalents:
- •3.3. Supply full word combinations for the following initial abbreviations:
- •3.4. Fill in the gaps:
- •3.5. Try to ask different types of questions to the following sentence:
- •3.6. Ask different types of questions to the text «Higher Education in the usa».
- •3.7. Find in the text some sentences with verbs in the Simple Passive. Give negative and question forms.
- •3.8. Fill in the blanks with prepositions and adverbs:
- •3.9. Complete the sentences choosing the following suitable words and phrases:
- •3.10*. In this text there are some unnecessary words which do not fit the sense of the text. Find these words in the numbered sentences and cross them out:
- •3.11. Translate into Russian:
- •3.12*. Translate into English:
- •3.13. Read and translate the sentences with it in different functions:
- •3.14. Read and translate the sentences with one in different functions:
- •3.15. Read and translate the sentences with that in different functions:
- •IV. Brush up your talk
- •4.1. Read and translate the following proverbs. Try to comment them:
- •4.2. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •4.3*. Role-play the following situations:
- •1.3. Translate the following sentences into Russian paying attention to the words in bold type:
- •1.4. Fill in the blanks with the words: career, job, work, profession, trade, vocation:
- •1.5. Say if these are professions or trades:
- •1.6. Give as many word combinations of names of occupations as possible with the following adjectives:
- •1.7. Which qualities best describe people who want to succeed in work or study?
- •1.8. Make up a list of qualities you think necessary for an engineer:
- •II. Reading
- •III. After you have read
- •3.1. Say if you agree or disagree with the following statements:
- •3.2. Fill in the gaps:
- •3.3. Translate the sentences with the Present Perfect Active. Give the negative and question forms:
- •3.4. Answer the following questions using short forms:
- •3.5. Choose the necessary form of the verb: Present Perfect or Past Simple:
- •IV. Speaking
- •4.1. Complete the following sentences to the best of your ability. Explain your choice:
- •4.3. Make up 5 questions you’d like to ask an engineer about his career, life and interests.
- •1.5. Use a monolingual dictionary to define the term «engi-neering». Then answer the question: «What is engineering?». Discuss your answers in the group.
- •1.6. What do the word groups have in common? Try to translate them:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Give English equivalents for the following Russian phrases:
- •3.3. Fill in the gaps:
- •3.4. Find in the text words with the following suffixes: -tion, -al, -(I)ty, -ly, -ic. Translate them.
- •3.5. Translate the sentences with Past Perfect and Future Perfect Active:
- •3.6. Put in the right forms of the verbs in the Past Perfect and Future Perfect Active:
- •3.7. Compare the translation of the sentences. Pay attention to the different forms of the Passive Voice:
- •3.8. Put in the right prepositions:
- •IV. Grammar Review
- •4.1. Point out sentences with the Simple Passive in the text.
- •4.2. Change the active sentences to the passive ones:
- •V. Brush up your talk
- •5.1. Read the proverb and say:
- •5.2. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •5.3*. Role-play the following situations:
- •1.3. State the part of speech and translate it into Russian:
- •1.4. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •II. Reading
- •III. After you have read
- •3.1. Say what is true and what is false. Correct the false statements:
- •3.2. Fill in the blanks with words from the text:
- •3.3. Substitute the modal verbs for the possible equivalents:
- •3.4. Insert the modal verbs may or can:
- •3.5. Insert the necessary modal verb or its equivalent:
- •IV. Grammar Review
- •4.1. Make up 5 general and 5 special questions to the text.
- •4.2. Give the negative and question form of the following sentences. Some sentences are false:
- •4.3. Point out the sentences with the Passive Voice in the text.
- •1.5. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •II. Reading
- •III. After you have read
- •3.1. Say what is true and what is false. Correct the false statements:
- •3.2. Fill in the blanks with words from the text:
- •3.3. Substitute the modal verbs for the possible equivalents:
- •3.4. Insert the modal verbs may or can:
- •3.5. Insert the necessary modal verb or its equivalent:
- •IV. Grammar Review
- •4.1. Make up 5 general and 5 special questions to the text.
- •4.2. Give the negative and question form of the following sentences:
- •4.3. Point out the sentences with the Passive Voice in the text.
- •V. Speaking
- •5.1. Answer the following questions:
- •5.2. Speak about Karl Benz using his profile:
- •5.3. Use the following phrases and word combinations to retell the text:
- •1.5. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •II. Reading
- •III. After you have read
- •3.1. Choose the right variant:
- •3.2. Make up a sentence of two parts:
- •3.3. Substitute the modal verbs for the possible equivalents:
- •3.4. Insert the modal verbs may or can:
- •3.5. Insert the necessary modal verb or its equivalent:
- •IV. Grammar Review
- •1.2. Remind some proper and geographical names. Translate them:
- •1.3. State the part of speech:
- •1.4. Translate into Russian the following words and word combinations:
- •1.5. Give the verb for the following nouns:
- •1.6. Translate the following sentences paying attention to the verbs to be and to have. Explain its usage:
- •1.7. Translate the following word combinations in different forms of Participle:
- •II. Reading
- •III. After you have read
- •3.1. Choose the right variant (use the information taken from the texts 1 and 2):
- •3.2. Arrange the sentences according to the order in the text English as a World Language, Part II:
- •3.3. Make up adjectives:
- •3.8. Put the word in brackets into the appropriate form of participle:
- •3.9. Complete the sentences:
- •IV. Grammar Review
- •4.3. Translate the text into Russian. Ask different types of questions to it:
- •V. Speaking
- •5.1*. Read and translate the following statements and jokes about English. Whose opinion do you appreciate best? Why?
- •5.3. Tell about the English as a World Language using all information you have got.
- •I. Reading for specific information
- •1.1. Make sure you know the words given in the text in bold.
- •1.2. Read the following words properly:
- •II. Reading
- •III. After you have read
- •3.1. Read the text to find answers to the following questions:
- •3.2. Fill in the schedule:
- •I. Before you read
- •1.1. Pronounce the following words properly:
- •1.2. Words and expressions to learn:
- •1.3. Translate the following expressions. Make up sentences with them:
- •1.4. Choose the right variant of the article:
- •1.5. Put the following adjectives in the comparative and the superlative degrees:
- •1.6. Translate the sentences paying attention to the degrees of comparison:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.3. Put questions to the underlined parts of the sentences:
- •3.4. Fill in the blanks with the prepositions. Mark the sentences giving you new information about Great Britain:
- •3.5. Translate the following combinations of words with Participle I and Participle II:
- •3.6. Make up sentences:
- •3.7. Read, translate and analyze the sentences paying attention to the Participles:
- •3.8. Translate into Russian paying attention to the Participle Constructions:
- •3.9. State the functions of the words with -ed and translate the sentences:
- •3.10. Fill in the blanks with articles where necessary. Explain the use of the articles with geographical names:
- •3.11. Find in the text sentences with the Simple Passive.
- •IV. Brush up your talk
- •4.1. Read the proverb and comment it:
- •4.2. Read the dialogue. Learn the dialogue by heart:
- •4.3. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •V. Speaking
- •I. Before you read
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Translate the following sentences from Russian into English:
- •3.3. Speak on the geographical location of the usa.
- •3.4. Say some words about the climate of the country.
- •3.5. Name the natural and mineral resources.
- •3.6. Say what is true and what is false. Specify your answer using the text:
- •3.7. Make up the plan of the text.
- •3.9. Form Participle II out of the following words and choose suitable nouns:
- •3.10. Read, translate and analyze the sentences paying attention to the Participles Constructions:
- •3.11. Translate into English:
- •4.5. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •4.6. Name three places in English speaking countries you would like to live in and write three reasons that make you want to live there.
- •5.8*. Fill in the table about English speaking countries:
- •I. Before you read
- •1.1. Pronounce the words properly:
- •1.2. Remind some geographical names and translate them:
- •1.3. State the part of speech and translate into Russian:
- •1.5. Make up adjectives with the prefix un-. Translate them into Russian:
- •1.6. Find the Russian equivalents for the following:
- •1.7. Make up all possible forms of the Infinitive from the following verbs:
- •1.8. State the form and the function of the Infinitive. Translate the sentences:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Look through the text again and say what is true and what is false? Correct the false statements:
- •3.3. Arrange the sentences according to the order in the text:
- •3.4. Make up your own sentences (not taken from the text) with the following word-combinations. Pay attention to the usage of the Infinitive:
- •3.5. Put the verb in the brackets into the appropriate form of Infinitive. Pay attention to the Passive and Active Voice and using of to. State the function of the Infinitive:
- •3.6. Translate the sentences with the Complex Object and Complex Subject into Russian:
- •3.7. Transform these sentences using the Complex Subject with the verb in the appropriate form. Translate them:
- •3.8. Complete the sentences using the Complex Object:
- •4.4. Look through the text and point out the sentences with the Passive Voice. Give the negative and question forms.
- •5.2. Retell the text using all information you have got.
- •5.3*. Make projects. Use tips given in the appendix 1:
- •I. Before you read
- •1.5. Make up all possible forms of the gerund from the following verbs:
- •1.6. Translate the sentences, state the form and function of the Gerund:
- •II. Reading
- •III. After you have read
- •3.1. Match the parts of the sentences:
- •3.2. Make up questions to the following phrases:
- •3.3. Point out the positive and negative aspects of the globalization. They are mixed up:
- •3.4. Complete the sentences using the Indefinite Gerund:
- •3.5. Complete the sentences using the Perfect Gerund:
- •3.6. Open the brackets using the correct form of the Gerund. State the function of the Gerund:
- •3.7. Choose the right preposition:
- •IV. Grammar Review
- •4.1. Find in the text the sentences with the Infinitive, Complex Subject and Participle.
- •4.2. Put the verbs in brackets in the Infinitive or the Gerund form:
- •V. Speaking
- •5.1. Read the following quotes of different people about globalization. What is their position towards the globalization (pro, contra, indifferent, anxious)? What opinion do you agree with?
- •5.3*. Questions to discuss:
- •I. Before you read
- •1.1. Make sure you know the words given in the text in italics.
- •1.2. Read and translate the names of the international organizations properly:
- •II. Reading
- •2.1. Fill in the schedule:
- •2.1. Answer the following questions:
- •I. Before you read
- •3.1. Make up sentences from these words:
- •3.2. Choose the right version:
- •3.3. Fill in the gaps with the information taken from the text:
- •3.4. Match one of the six principal organs of uno with its fun-ction:
- •3.5. State the principal and secondary parts of the following simple sentences:
- •4.2. Find in the text the sentences with the Gerund, Participle and Infinitive.
- •4.3. Translate the sentences paying attention to the verbs to have, to be:
- •V. Speaking
- •III. After you have read
- •3.1. Agree or disagree with the following statements (True/False):
- •3.2. Make up sentences from these words:
- •3.3. Find the synonyms:
- •3.4. State the English for:
- •5.2. Make up the presentations on the topic «Non-governmental organizations». Use tips given in the appendix 1.
- •I. Before you read
- •1.1. Pronounce the words properly:
- •1.2. Find out all international words in the text.
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Look through the text again and say what is true and what is false? Correct the false statements:
- •3.3. Write the plan of the text.
- •3.4. Read and analyze the sentences with the Object Clause:
- •3.5. Read and translate the sentences with the Attribute Clause:
- •3. 6.* Read the sentences with the Attribute Clause. Fill in the suitable connecting words:
- •3.7. Find out some sentences with Clauses in the text. Analyze them.
- •IV. Grammar Review
- •4.1. Write down these sentences using the Present or Future Perfect Tense. Translate them into Russian:
- •4.2. Translate the time prepositions in brackets:
- •4.3. Change the active sentences to the passive ones:
- •4.4. Translate the sentences with the Absolute Participle Construction from English into Russian:
- •V. Speaking
- •5.1. Speak about:
- •5.2. Speak about Hubble Space Telescope using all information you have got.
- •5.3. Discuss these questions with your partner:
- •5.4*. Role-play the following situations:
- •I. Before you read
- •1.6. State the adjectives and translate them:
- •II. Reading
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Find the English equivalents in the text:
- •3.3. Look through the text again and say what is true and what is false? Correct the false statements:
- •3.4. Write the plan of the text.
- •3.5. Give the summary of the text.
- •3.6. Read and translate the sentences with the Adverbial Clause. State the types of the sentences with the Adverbial Clause:
- •3.7. Fill in the suitable connecting words:
- •3.8. Choose the suitable connecting word from the given in brackets:
- •IV. Speaking
- •4.1. Speak about:
- •4.2. Speak about information technologies and their application in our daily lives using all information you have got.
- •4.3. Discuss these questions with your partner:
- •4.4*. Role-play the following situations:
- •III. After you have read
- •3.1. Answer the following questions:
- •3.2. Fill in the gaps:
- •3.3. Write the plan of the text.
- •3.4. Give the summary of the text.
- •3.5. Read and translate the sentences with the Abverbial Clause. State the types of the sentences with the Abverbial Clause:
- •3.6. Read, translate and analyze the sentences with the Clause paying attention to the word that:
- •3.7. Read, translate and analyze the sentences with the Clause:
- •IV. Grammar Review
- •4.1. Put the following sentences into the Past Continuous and Future Continuous Tenses adding necessary adverbs or time attributives:
- •4.2. Put the sentences into the interrogative and negative forms:
- •4.3. Find the sentences with the Infinitive in the text and state its function.
- •4.4. Translate the sentences paying attention to the complex forms of the Gerund and the Gerundial Constructions:
- •V. Speaking
- •Appendix 1 How to make a good presentation
- •How to address
- •How to start giving ideas on the topic concerned
- •How to proceed the main idea
- •Presentation Evaluation
- •Appendix 2 Supplementary reading
- •To be read after Unit 9 The importance of learning foreign languages
- •Английский язык для бакалавров
- •302030, Г. Орел, ул. Московская, 65.
- •Английский язык для бакалавров
V. Speaking
5.1. Read the following quotes of different people about globalization. What is their position towards the globalization (pro, contra, indifferent, anxious)? What opinion do you agree with?
1. «One day there will be no borders, no boundaries, no flags and no countries and the only passport will be the heart» (Carlos Santana, a Mexican and American musician who became famous in the late 1960s and early 1970s with his band, Santana, which pioneered a fusion of rock and Latin American music).
2. «It has been said that arguing against globalization is like arguing against the laws of gravity» (Kofi Annan, the 7th General Secretary of the UNO, 1997 – 2006).
3. «Globalization is a fact of life. But I believe we have underestimated its fragility» (Kofi Annan).
4. «Globalization, as defined by rich people like us, is a very nice thing ... you are talking about the Internet, you are talking about cell phones, you are talking about computers. This doesn’t affect two-thirds of the people of the world» (Jimmy Carter, the 39th American President 1977 – 1981).
5. «We are in a struggle against a globalization that has no place for principles, values and standards» (Bill Jordan, Professor of Social Policy at Plymouth University in the South West of England).
6. «We cannot wait for governments to do it all. Globalization operates on Internet time. Governments tend to be slow moving by nature, because they have to build political support for every step» (Kofi Annan).
7. «We must take care that globalization does not become something people become afraid of» (Gerhard Schroeder, a German politician, ex-Chancellor of Germany from 1998 to 2005, member of the Social Democratic Party of Germany).
8. «With globalization and the rate we’re going at, it could happen as soon as three to five years. I don’t think it's ready for prime time. A lot of things have to be cleared up before that happens» (Ray Neid, Airline Analyst).
9. «Globalization is seen as another word for Americanization. All the big multinational brands in Paris are American» (Christopher Mesnooh, specialist in media & entertainment and technology & telecommunications industries, particularly in the internet, new media, software and e-commerce).
10. «The globalization in its American version is dangerous and absurd. 40 % of total income belongs only to 1000 families. The Mass-Media are also controlled by the certain group of people which supervises the political situation in the world. Slowly the process of taking away the freedom of the human being is taking place. Soon the whole mankind will be involved into the total control system» (Alexey Osipov, Professor of the Moscow Spiritual Seminary and Academy).
5.2*. Read and dramatize the extract from the Interview given by Jerry Mander to the reporter Scott London of HopeDance magazine and formulate the main matters were discussed. What other questions could you ask?
Reference:
Jerry Mander, an American activist and author, is regarded as one of today's most articulate and outspoken critics of technology and economic globalization. His books include Four Arguments for the Elimination of Television, In the Absence of the Sacred, and The Case Against the Global Economy (co-edited with Edward Goldsmith). In this interview, Mander makes a forceful case against economic globalization, arguing that we need to examine the hidden costs of free trade and deregulation and search for more enlightened economic models to guide us into the twenty-first century.
The Perils of Globalization:
An Interview with Jerry Mander
Scott London: The case, as it's usually presented, is that the globalized economy is a good thing that will secure jobs, allow us to remain competitive, and promote democracy abroad. Isn't there some truth to that?
Jerry Mander: The people who are making that case are the people who are promoting globalization – corporations and banks and governments. They are saying that globalization can solve the world's problems, that it's going to give people something to eat and so on. They are rede-signing an economy that they say works. But it doesn’t work. We’ve had globalization for quite a while, it’s just being accelerated right now. Whe-rever the rules of free trade and economic globalization are followed, you have economic and ecological disasters immediately thereafter.
London: Some people feel that now that communism has collapsed, free-market capitalism may be next. After all, the economy can't continue to grow forever – at some point, an exponential curve has to either level off or crash.
Mander: I think that if I say «Yes, we have to rethink capitalism», then it gets reduced to, «Oh, he's anti-capitalist». The global economy is not capitalism. I have a master's degree in economics, and I know this is not capitalism. What we have now is a centrally controlled economy. The only capitalism that takes place is among the people who have no part in the real benefits of the system – you know, the people at the lower rungs have some capitalism going with small stores and so on. But, basically, the great part of the system doesn't function in a capitalist manner. It's not a socialist manner either. It's some kind of hodge-podge of connections that have been put together for greasing the skids of advanced development and growth and corporate benefit.
Free trade? Free market? We don’t have either of those either. We have some kind of combination. What we have is a corporate take-over of the rules and a lot of corporate authority.
London: Corporatism?
Mander: Yes, a corporate economy – an economy that is good for corporations. It’s not capitalism exactly, and it’s not socialism exactly, and it’s not anarchy either. It's a different of system of organization in which corporations exercise the control and reap the benefits.
London: You’ve written that one of the insidious effects of the global economy is the creation of monocultures defined by satellite television and global marketing. What’s wrong with kids in Nepal wearing Reebok shoes and wearing Madonna T-shirts if we here in the States are eating sushi and listening to Brazilian pop music?
Mander: There is nothing really wrong with any of it. That’s not the point. I don’t think that any human being is wrong for wanting something, or even using something. Why shouldn't a kid wear Nikes? What we have to take a look at is the multiplicity of rearrangements and new rules that creates kids in Nepal dying to get hold of Air Jordan sneakers, and what that expresses in terms of homogenized viewpoints and the loss of cultural diversity and so on. Are we gaining more or losing more? That’s what people really need to focus on, and that's what we need to decide.
London: How do we respond to the forces of globalization?
Mander: Well, if the car is about to go off the cliff, the first thing you do is stop the car. We’re about to go off the cliff and we've got to stop the car. That's number one. Then we have to find a road map – where to go next. A lot of people are already looking for this road map.
The question that is most interesting to me, and the only that seems to make sense is: if globalization doesn’t work, what about localization? I think relocalization is absolutely inevitable. It’s going to happen one way or another because the global economy will break down, even if we don’t organize a mass movement about it. It simply doesn't work. It can’t sustain itself. It's going to fall apart and disintegrate – I hope sooner rather than later – so a certain degree of relocalization is going to take place automatically. I’m a little worried that it might also entail the growth of fascism here and there, as local powers gain real control. But I don't think that’s an argument against relocalization, just against the wrong kind of localization.
What’s necessary is that real power and real economic control be reduced very far down so that people have real control of their lives, and so that the technologies and forms of organization that they use don't assist the process of globalization.
London: And what about advertising, which has a great deal to do with the global economy? You used to be an advertising executive but made a conscious decision to get out back in the 1960s. Why?
Mander: I began to feel that doing advertising and promoting greater consumption and greater use of resources and more cars (we had a car count at the time) was the problem, not the solution. I was also beginning to relate to the world according to the kinds of movements that were developing at the time. We began to do advertising for the Sierra Club, Friends of the Earth, and some other groups in those days. The ecology movement was growing up and I started to take it seriously. Then I formed the country’s first non-profit advertising company, which was called Public Interest Communications, which no longer exists. But now I work for the Public Media Center, which started up on its own a few years after that. My relationship to this subject is really rooted in what began at that time, because I now see that the consumption orientation is a major part of the problem, and that it’s now being expressed globally to such a degree that it’s become an advertising man’s greatest fantasy.