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Файл:Английский язык для студентов-бакалавров неязыковых специальностей заочной формы обучения. Учебное пособие
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Контрольная работа № 1
71
5) reduce – increase
6) send – get
7) converse – chat
8) mobile – portable
3. Match the words to make collocations.
1) social
2) personal
3) web
4) share
5) user-generated
6) virtual
7) keep in
8) customer
9) negative
10) e-commerce
11) career
12) loyalty
a) programs
b) information
c) media
d) features
e) profiles
f) support
g) application
h) worlds
i) emotions
j) sites
k) touch
l) opportunities
4. Match the beginnings of the sentences with their endings. Translate the
sentences.
1) Marketers use social networking for
2) A social networking service is an
online vehicle
3) Social networking service users
4) The first Social networking service,
SixDegrees.com was started in
1997 and
5) While social networking services
may take many forms,
6) Some users worry about the
security of
7) Social networking service overuse
8) Such services may also facilitate
bullying
a) for creating relationships with other
people who share an interest,
background or real relationship.
b) was soon followed by Friendster,
MySpace and Facebook.
c) Social networking service profiles.
d) increasing brand recognition and
loyalty.
e) and other risk to child safety.
f) they share several characteristics,
such as all utilizing the internet.
g) create a profile with personal
information, photos, etc. and form
connections with other profiles.
h) may lead to depression and anxiety.
Английский язык для студентов-бакалавров неязыковых специальностей…
72
5. Complete the text with the correct words.
classmates internet-based networking connections business significant
engage sites
Social networking is the use of …….. social media programs to make …………
with friends, family, ………., customers and clients. Social ………… can occur
for social purposes, ………. purposes or both through ……….. such as
Facebook, Twitter, LinkedIn, Classmates.com and Yelp. Social networking is
also a ………… target area for marketers seeking to ……….. users.
Part 3. Reading comprehension
What is Social Media?
Social media is computer-based technology that facilitates the sharing of
ideas, thoughts, and information through the building of virtual networks and
communities. By design, social media is internet-based and gives users quick
electronic communication of content. Content includes personal information,
documents, videos, and photos. Users engage with social media via computer,
tablet or smartphone via web-based software or web application, often utilizing it
for messaging.
Social media originated as a way to interact with friends and family but
was later adopted by businesses which wanted to take advantage of a popular
new communication method to reach out to customers. The power of social
media is the ability to connect and share information with anyone on Earth, or
with many people simultaneously.
Globally, there are more than 3 billion social media users. Social media is
an ever-changing and ever-evolving web-based platform.
Social media users tend to be younger. Nearly 90 percent of people
between the ages of 18 and 29 used at least one form of social media. Further,
these users tend to be better educated and relatively wealthy, or earning over
$75,000 per year.
Fast Facts
Social media is interactive and Web 2.0 based
Features user-generated profiles
Content is generated by users
Over one-fifth of an individual's online time is spent on social media
China and India lead the list of social media usage.
Контрольная работа № 1
73
The Many Forms of Social Media
Social media may take the form of a variety of tech-enabled activities.
These activities include photo sharing, blogging, social gaming, social networks,
video sharing, business networks, virtual worlds, reviews and much more. Even
governments and politicians utilize social media to engage with constituents and
voters.
For individuals, social media is used to keep in touch with friends and
extended family. Some people will use various social media applications to
network career opportunities, find people across the globe with like interests, and
share their thought, feelings, insight, and emotions. Those who engage in these
activities are part of a virtual social network.
For businesses, social media is an indispensable tool. Companies use the
platform to find and engage with customers, drive sales through advertising and
promotion, gauge consumer trends, and offering customer service or support.
Social media's role in helping businesses is significant. It facilitates
communication with customers, enabling the melding of social interactions on ecommerce sites. Its ability to collect information helps focus marketing efforts
and market research. It helps in promoting products and services, as it enables
the distribution of targeted, timely, and exclusive sales and coupons to would-be
customers. Further, social media can help in building customer relationships
through loyalty programs linked to social media.
While social media has its positive side, many point to the platform and
call out negative features, likening its overuse to an addiction. Some contest it
contributes to inattentiveness, stress, and jealousy. The National Center for
Biotechnology Information links heavy social media use to depression. Also,
many times, social media may be a conduit for misleading information and
falsehoods.
1. Are the sentences true or false?
1) Social media makes it difficult to share information.
2) Social media is computer-based technology allowing to build virtual
networks and communities.
3) Social media is a way to interact only with friends and family.
4) Social media doesn’t allow to share information with many people
simultaneously.
5) Social media users tend to be older.
Английский язык для студентов-бакалавров неязыковых специальностей…
74
6) People in China and India don’t use social a lot.
7) Governments and politicians never utilize social media.
8) Social media users are part of a virtual social network.
9) Companies use social media to advertise and promote their products.
10) Social media might lead to addiction or depression.
2. Find in the text words synonymous with the following:
1) private (adj)
2) computer programs (n)
3) means (n)
4) at the same time (adv)
5) rich (adj)
6) biography (n)
7) top (v)
8) communicate (v)
9) similar (adj)
10) necessary (adj)
11) important (adj)
12) attempt (n)
13) study (n)
14) potential (adj)
15) aspect (n)
16) lie (n)
17) excessive (adj)
3. Answer the questions.
1) What is Social media?
2) What does content include?
3) Why was Social media adopted by businesses?
4) What is the power of social media?
5) How are Social media users characterised in the text?
6) What do companies use the platform for?
7) What negative features does social media have?
75
КОНТРОЛЬНАЯ РАБОТА № 2
Part 1. Grammar
1. Find and correct the mistake in each sentence.
1) Are there any coffee?
2) I want some informations.
3) Chocolate taste nice.
4) The water are cold.
5) She needs moneys.
6) We don’t have any homeworks tonight.
7) Would you like a broccoli?
8) The people is very friendly.
2. Choose the correct option.
1) Let’s play a few / a little more songs.
2) There’s lots of / a few sugar in the cupboard.
3) Rosie’s got something / anything to tell you.
4) I don’t know anything / something about it.
5) Is nobody / anybody in the swimming pool?
6) Just a few / a little milk in my coffee, please.
7) There is a few / a lot of traffic in Paris.
8) There isn’t a lot of / many time, but we’ll get there.
3. Correct these sentences using a, an, the or – (no article).
1) Berlin is capital city of Germany.
2) My brother’s architect in big company in London.
3) I’m going to shops. Would you like anything?
4) What beautiful new dress you’re wearing!
5) Excuse me, is there bank near here?
6) I live in small village in mountains in Switzerland.
7) I bought pair of sunglasses on Oxford Street.
8) The life is wonderful when sun is shining.
9) I really love walking on beach near my house.
10) I’m reading interesting book at the moment.
4. Write the sentences and questions in the correct order.
1) his mind / going / isn’t / Bob / to / change
___________________________________________
Английский язык для студентов-бакалавров неязыковых специальностей…
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2) How long / are / stay / with / to / Ian / going / you / ?
___________________________________________
3) You / be / ’re / to / going / very surprised
___________________________________________
4) I / ’m / on business / Moscow / going / to
___________________________________________
5) I / friends / tomorrow / for / meeting / a drink / ’m / evening
___________________________________________
6) I / rain / it’s / to / going / think
___________________________________________
5. Choose the best answer.
1) Wendy’s pregnant. She’s going to have / She’ll have a baby.
2) ‘The phone’s ringing!’ ‘OK, I’ll answer / I’m answering it.’
3) Oh dear, I think I’ll sneeze / I’m going to sneeze.
4) I’ve decided I’m going to get / I’ll get a new job.
5) I think Arsenal will win / is winning the match tonight.
6) Look at the mess! I’ll help / I’m going to help you clear it up.
7) I’m seeing / I’ll see the doctor tomorrow at 10.00.
8) I’m not sure which one to buy. OK, I’ll take / I’m going to take the red
one.
6. Find and correct five sentences that are wrong.
1) Are you thinking to go to university?
2) You want being a teacher, don’t you?
3) It started to rain just after seven.
4) Bruce wants to buy a sandwich.
5) I really don’t like to cook.
6) We’d both love to travel.
7) They enjoy listening to classical music.
8) I’m looking forward to see you tomorrow.
9) I finished to read the book last night.
10) Molly likes working as an architect.
7. Complete the sentences. Use than or as … as and the adjective in bold.
1) I’m not a very good dancer. Hazel is.
Hazel is ___________________me.
Контрольная работа № 2
77
2) Berlin isn’t as expensive as Oslo.
Oslo is _______________ Berlin.
3) She doesn’t work very hard. I do.
I work much _______________ her.
4) Madrid is bigger than Lisbon.
Lisbon isn’t _______________ Madrid.
5) We laughed the most.
No one laughed _______________ us.
6) You’re shorter than me.
I’m not _______________ you are.
8. Match the questions and answers.
1) What’s Harry like?
2) What does Harry like?
3) How’s Harry?
a) Very well, thanks.
b) Oh, the usual things – good food and nice people.
c) He’s tall, funny and very good-looking.
Part 2. Vocabulary
1. Which word does not match with the rest of the group?
1) learning materials, e-books, online courses, instructions, content provider
2) education apps, internet-based services, physical assessment sessions,
Mobile learning applications, MOOCs.
3) grant, tuition fees, loan, living expenses, research
4) career, writer, politicians, scientists, teacher
5) dining halls, libraries, language course, halls of residence, student houses
6) tutorials, field trips, practical lessons, lectures, accommodation
2. Write “Yes” if the two words are synonyms, write “No” if they are
antonyms.
1) full-time – part-time
2) online – physical
3) learner – student
4) get to grips – understand
5) examinations – finals
6) way – manner
Английский язык для студентов-бакалавров неязыковых специальностей…
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7) speed – pace
8) pecking order – hierarchy
9) cheap – expensive
3. Match the words to make collocations.
1) entry
2) college-owned
3) social
4) recreational
5) academic
6) acceptance
7) notable
8) zoological
9) medieval
10) undergraduate
11) cultural
a) specimens
b) standards
c) accommodation
d) rate
e) activities
f) graduates
g) life
h) events
i) manuscripts
j) departments
k) level
4. Match the beginnings of the sentences with their endings. Translate the
sentences.
1) Oxford and Cambridge are both high
class universities,
2) Cambridge has a higher reputation in
subjects
3) Cambridge has a higher number of
4) Oxford examinations are usually sat
near the end of the course,
5) Cambridge students would argue
that their system is better,
6) Oxford students may argue that the
system of a single set of
examinations at the end
7) In terms of social life,
8) Cambridge is much more visually
appealing for those
a) publications per student.
b) because constant assessment
means constant learning.
c) with extremely high reputations in
just about all fields.
d) who value the aesthetics of the
university.
e) allows students to enjoy their
course material, without the worry
of assessment.
f) like chemistry, physics, and
engineering.
g) Oxford is a better place to be.
h) while Cambridge examinations
happen annually.
Контрольная работа № 2
79
5. Complete the text with the correct words.
one-third places variety universities apply opportunities Scotland world
education students over
The UK has a vast ……… of higher education ………. to offer students with
over 100 ………. offering various degree programs for ………. from the UK
and around the ………. . In the UK about ………. of all students go on to some
form of higher ………. and this number is well ………. 50% for students from
……… . This makes competition for ………. very fierce and so it is advised to
………. early for courses.
Part 3. Reading comprehension
University of Oxford
One of the oldest and most prestigious universities in the world, the
University of Oxford attracts top scholars and students to its 44 colleges and
halls. Entry standards are high and admission is competitive; on average, it
receives five applications for each available place.
As is common in the UK, the university offers a number of joint honours
programmes that combine two subjects at undergraduate level. In total, there are
250 undergraduate degree combinations. The combination of philosophy, politics
and economics is a particularly prestigious degree course on offer, although it is
no longer unique to the University of Oxford.
Undergraduates and postgraduates belong to a college and often live in the
college building or college-owned accommodation. Social life and recreational
activities – such as rowing, cultural events and societies – also revolve around
the college. Undergraduates are taught almost exclusively by tutors in their
college, while postgraduate students are primarily served academically by a
centralised faculty.
There are more than 100 libraries at Oxford, the most famous of which is
the Bodleian, built in 1602. The city also boasts a number of museums, including
the Oxford University Museum of Natural History, which houses the remains of
a dodo, and the Museum of the History of Science, which displays a blackboard
used by Albert Einstein.
More than 30 world leaders, 27 British prime ministers, 29 Nobel
Laureates and 160 Olympic medallists were educated at Oxford.
Within six months of graduating from the university, 95 per cent of
Oxford students are in employment or further study.
Английский язык для студентов-бакалавров неязыковых специальностей…
80
University of Cambridge
Like Oxford, the University of Cambridge is fundamentally collegiate and
is also one of the oldest and most prestigious universities in the world. The town
is just an hour away from London.
The university is home to more than 18,000 students and 9,000 staff.
There are 31 colleges, some of which date back to the 13th century, and more
than 100 academic departments.
Cambridge is particularly renowned for excellence in mathematics and has
educated some of the most famous British scientists. In total, 116 Nobel
Laureates are affiliated with the university, and Cambridge-affiliated
mathematicians have won 11 Fields Medals.
Getting an undergraduate place at the university is extremely competitive;
the acceptance rate is less than 25 per cent and more than half of rejected
candidates go on to receive A grades for all their final school exams.
Undergraduates are taught via lectures and supervisions – intimate
tutorials with only a couple of other students at most. The workload is heavy but
terms are shorter than at many other universities in the UK.
Cambridge libraries are home to extensive collections of medieval
manuscripts and the university museums display collections of archaeological
artefacts and zoological specimens.
Notable graduates include actors, politicians, royals, athletes and cultural
figures.
1. Are the sentences true or false?
1) The University of Oxford is the oldest and most prestigious university in
the world.
2) Oxford receives only one application for each available place.
3) Joint honours programmes combine four subjects at undergraduate level.
4) The University of Oxford doesn’t have any college-owned
accommodation.
5) Olympic medallists were never educated at Oxford.
6) It is difficult to find a job for Oxford students.
7) Cambridge is particularly renowned for excellence in literature.
8) Terms Cambridge are longer than at many other universities in the UK.
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