Международный экзамен по английскому языку. Стратегия и тактика письма

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ceived hundreds news everyday and if you want to catch the surfer you should have powerful business proposition. The fifth part is attracting surfers by famous newsmakers and investors. It causes an interest and trust.

To summarize I suppose that there are 5 points of hit ting site: combination of site characteristics (up to date, easy to use, search engine with advertising), chats, links, press releases and newsmakers. It is not enough, but it is the most important ones concerning e commerce!

Irina Gavrilicheva, 19

St Petersburg

#6. Information and Money

That who has information is an owner of the world. It is suitable to the modern approach for getting informa tion because there is an information era nowadays. And to my mind information is much more necessary than money because it is easy to lose your money but you can’t lose information which you have. Which ways can firm get proprieties by means of using information?

Firstly, if your company is cash strapped you can sell information to other firms and people and that’s way to get money. But in this case your data should be very valu able and considerable for them. Otherwise all your efforts will be vain. Firm can do it by means of its own website, because the Internet is a provider of information.

Secondly, you can apply your knowledge in your busi ness when you want to get information from other people. Some people don’t take bribes, they are incorruptible and you don’t know how to impact on them. If you offer them money they are likely to refuse, so you can exchange your knowledge for their information. It is a small blackmail. But sometimes it is indispensable. By the way, investiga

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tors got very interesting results: 70 per cent businessmen use blackmail in their activity.

Thirdly, company’s revenue consists of two parts: money and information. This information includes knowledge about:

1)firm’s set of activities;

2)local community;

3)situation at the market.

In case of crisis it can help to take appropriate and swift actions to access firm opportunities and chances to survive and to deal with crises. So, if your company doesn’t have some special data it means that your company is a fake. For instance, “Danon” made three commercial slots of its new product. At one of them different people locked the lids of the bottles and smiled. At the result the sales level became very low. It was a great crisis. “Danon” made a questionnaire and received information about this slot. Polled answered that it was objectionable and company decided to exchange it for other slots. The risk disap peared.

I think that all these examples show us that nowadays information is the most necessary thing. Keep information and you will keep the world.

Ann Novikova

Cherepovets

#7. Website Helps Companies Do Business.

A website is an important part of your business mar keting operation. Wherever you are, your website provides a shop window for your customers, 24 hours a day. To have a website it needs no technological skills, all you need is the wish to make your business more visible and to make more sales. The fact is that the number of companies with

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websites and e mail is growing. Sooner or later, if your company does not have a website, your competitors will have websites and they will use them to help take your customers and your future business away from you. No company has a website just for showing off. It is a busi ness communication tool that helps sell you and your prod ucts to every possible customer.

First and foremost, a company can have a hit in the web, for 24 hours a day, 7 days a week, 365 days a year. In this case your website is valuable to your loyal custom ers. It can keep them up to date with your latest products and enable them to contact you instantly. A customer can see your website everywhere — in his city, in his region, in his country and in every part of the world here there is Internet access. Whether you seek your business locally or across the international borders, your website would be an essential and cost effective tool.

You can do what you like with a website, and it is real ly a great advantage, because the speed is very quick. You can include your product catalogue, e mail connection to all the staff, the ability to request quotes, make orders, and update it with the range of your latest products when ever you like. You can have a website in as many languages as you like. If you trade in other countries, you can trans late the labels of all your products and all the information about them in the local language. You can save on travel ling costs to see prospective clients by using your website. Furthermore, in many cases, you may sign the deal without ever meeting the client.

On top of everything, you can make use of on line sales and payment process. In reality, this is not essential for many businesses or not yet advisable. However, whenever this is right for your business, it is easily added to your website. In some areas, small businesses and retailers who

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have launched basic websites have seen increases in sales of between 10% and 38%. The cost of a website is far less than more sales personnel and the benefits can be much bigger in sales and new customers.

So I say, in modern business you have to be more rea sonable and forward looking, and, as a result, more effi cient in your marketing. Your website goes a long way to wards keeping your name and your products in front of your actual and potential clients all over the world. Try to create your site and remember: the proof of the pudding is in the eating.

Novikova Ann

Cherepovets

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Задание 3. Write the essays on the following topics:

1.Not everything scientifically possible and technolog ically feasible is desirable or admissible. Do you agree or disagree? Give reasons.

2.What do you think would make travelling by air bet ter? Give reasons.

3.What do you think about advantages and disadvant ages of travelling by air? Give reasons.

4.Never begin a deal if the fear of losing overshadows the prospect of winning. Do you agree or disagree? Prove your point of view.

5.What do you think about cause and effect job satis faction phenomenon? Give reasons.

6.How much should companies be involved in the lives of their employees?

7.In its traditional sense, risk means the threat of harm, injury or loss. Do you agree or disagree?

8.On line commerce challenges and opportunities. To buy on line or not? Your choice?

9.Which factor concerning website is the most import ant for you? Prove your viewpoint.

БИБЛИОГРАФИЯ

(BIBLIOGRAPHY)

1.Adams, Peter. Basics: A Grammar and Punctuation Workbook. Addison—Wesley Longman, 1998.

2.Chesla, Elizabeth. Exam Success in Only 6 Steps! TOEFL Learning Express’s, N.Y., 2002.

3.Glaser, Joe. Understanding Style: Practical Ways to Improve Your Writing. Oxford University Press, 1998.

4.Hacker, Diana. A Pocket Style Manual. 3rd ed. Bed ford/St. Martins, 2000.

5.Harris, Jeanette and Ann Moseley. Strategies for College Writing: Sentences, Paragraphs, Essays. Allyn & Baron, 2000.

6.McCall, John and Harry Teitelbaum. Themes and Es says. IDG Worldwide, 1998.

7.Phillips, Deborah. Longman Preparation Course for the TOEFL Test CBT Volume. Companion to Skills and Strategies. Volume A. Addison—Wesley Longman, 1999.

8.Pyle, Michael A. TOEFL CBT. Hungry Minds, Inc. — 2000.

9.Prodromou, Luke. First Certificate Star. Macmillan Heinemann English Language Teaching, Oxford, 2003.

10.Shanks, Janet and the Staff of Kaplan, Inc. TOEFL CBT. 3rd ed. Kaplan, Inc. — 2004.

11.Spratt Mary and Lynda B. Taylor. The Cambridge CAE Course. Cambridge University Press, 1997.

ОГЛАВЛЕНИЕ

Раздел 1 КАК НАПИСАТЬ УСПЕШНОЕ СОЧИНЕНИЕ

(HOW TO WRITE A SUCCESSFUL ESSAY)

Часть I. ПОДГОТОВКА И ПЛАНИРОВАНИЕ СОЧИНЕНИЯ . . . . . . 11

Глава 1. Стратегия и тактика письменной речи . . . . . . . . . . . . . . . . . 11

Урок 1. Ваш потенциальный читатель и цель обращения к нему . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Урок 2. Понимание задачи . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17