Международный экзамен по английскому языку. Стратегия и тактика письма

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Thus, from my point of view, technological progress has a dark side of moon as well. To tell the truth, I am not web site customer and I am never used the Internet to buy or sell something, but my mother and my friends have. For instants, my friend, who brows the Internet all day round is sure that it is much more comfortable and even cheaper to make trades online.

I’m not such kind optimist. My father has his own on line business. He trades with foreign countries. It is very difficult and nervous, because our laws live much to be bet ter, as you know. Thus, my father hopes that in future he without fail will be at advantage. I hope too.

The most difficulty dialing with e commerce in Russia is the psychological aspect. I think, in such megapolices as Saint Petersburg and Moscow surfers often browse the net in their modern life, but the remote from center regions the Internet seems to be like an innovation. In spite of all this, in the nearest future the Internet commerce is going to be our everyday reality, as newspapers, radio and TV, I’m sure.

So, all in all, I consider that we need sophisticated laws in order to systemize the Internet resources and win the customers confidence. In this case, making trades online is going to be a safe, comfortable, interesting and useful process!

Natalia Parfenova

St Petersburg

#4. To Buy On line or not? My Choice

In modern world of information technologies the role of the Internet is growing. And we can feel significant in fluence of it in all spheres of our life. The same we can ob serve in the business too, that gives rise to branch such as

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e commerce. And it became an integral part of some people of modern world.

I think that e commerce is very comfortable. You can choose goods and make purchases right at home or at work. It needs no time walking among shelves and showcases, on way to shops. So, e commerce is fast.

Goods offered by internet shops often are cheaper than it costs in usual shops. But it is about things that you just order, but e tailer don’t delivers it, and you should take away it. What about goods, that can be delivered to you, it can have the same cost like it’s equivalent in usual shop.

At last, e commerce is very comfortable in terms of you location. You make purchases in calm conditions. There are no sellers who distract you with them offers. So you can choose what you really want.

E commerce durably enters in our life. And it is a good tendency, in my opinion, because modern life became faster with every year, every month. And e commerce lets people spend less time on shopping and do purchases quickly.

Nadezhda Danilova, 20,

Labytnangi (Salekhard)

#5. On line commerce.

In last years very quickly grows numbers users of com puters and surfers of Net. Because e commerce also devel oping very quickly. Purchases on line have number advant ages — economy of time, opportunity buy things from pizza to flat.

Whether and it is a necessary to make purchases on the internet. That is certainly conveniently because it saves time. Time is money. You can buy goods not enter from home.

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Also, in internet can buy very different things. So, every day many people buy books and compact disk in Internet and my friend buy on line flat.

For successful purchase very important is a number of factors which are peculiar to a good site — fast access, easy to use, excellent search engine and up to day.

Now, e commerce is the most developing branch trade and create on line business very perspective.

Nadezhda Polyakova, 20

Norilsk

#6. The Internet Shop

Internet what does it mean? Why does it so popular nowa days? What role does it play in our life? I think that Net looks like a beehive where instead of honey information is situated. And a web site is a honeycomb with such “honey”.

The Internet today is a global resources of information, advertising. I think it is very useful to have such global machine where you can find what ever you want. Nowa days computers and Internet take place of books, maga zines, newspapers and some shops. You can read in differ ent brochures that to buy on line is much more cheaper than in the shop. But how should we use the Net?

Firstly, you should have a computer or telephone, or bother of them. Secondly, you should know how to serve the Net. Of course it is very easy. You only ought to know the address of web site with information necessary for you. Unless you pick a key word in search engine, the you will see a directory where web site which you are looking for is situated.

Not only are the advantages but there are also disad vantages. Imagine the situation you are looking for some web site or information. If you do not know the correct

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address you will open a lot of other cites and it will not be guaranteed that you will find what you are looking for.

As for me I use the Net, first of all, is like a reference to different books dictionaries, magazines and newspaper for my study. I think it helps me save time and make my life easier. But some time it will quickly to go to the li brarian or by the book. From time to time I browse the Net when I want to find some interesting information about some events happened in the world. I think it is very use ful to serve the Net, especially for business because Net is the store of information. Nowadays, information which is received on time can save your money.

Katya Sveshnikova, 19

St Petersburg

#7.

Imagine that on the New Year Eve quantity of online sales increases in five times. It meets the demandof website custom ers. I’m sure online business can win the customers’ confidence by using three following factors: reliability of the company, a broad range of products and an easy to use website.

First of all, the reliability of the company is the most important factor because you can’t interact face to face with the company and assess the environment. According to statistics of Rambler’s Top Shop e shop “OZON” has al ready been working for eight years and it has more than 400 000 loyal customers all around the world. That’s why it is the greatest e shop in Russia. So if you focus on the reliability of the company, you succeed.

Moreover, a broad range of products has a significant impact on the interest of website customers. For example, my friend tried to find a special business book in all book shops of the city. Finally, he was advised to use e shop

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“OZON”. He got a necessary book in a week. And so this e shop acquired a new customer.

On top of everything, any good idea should be designed in a proper way. That’s why, it is important to create a first class website that could be easy to use. Our business partners think that easy design is an attribute of lack of money, creativity and experience. But I’m sure easy to use website helps customers to find a product fast and under stand better how to pay for it. So the directors should know that complex design doesn’t lead to increasing traffic.

Summing up, these points mentioned above are the cor ner stone of prosperous e commerce. So I would recommend any company to try to create a first class website and ex pand its range of products.

Evgenia Astakhova, 21

Svistovka (Tula)

#8. To Buy On line or not?

To what extent are companies ready to run out of cash for win customer’s confidence? If you have a first class web site, will it pay dividend?

I think the best thing that stimulates customers to buy goods on line is a guarantee of high quality product, an ex cellent appearance and delivery in time. More than that there are bases: perfect advertising, search engine and powerful business proposition.

Nowadays, we browse the Net and web shops; this serv ice provides customers and enables them to buy electron ically by web money. Before launching the on line shop you have to create it properly including an excellent access for customers. It means that web site should be up to date, easy to use; consequently, you will have the high traffic and successful business. As I have heard, well known

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French shop ‘Le Futur’, located in Saint Petersburg’s mar ket during many years, launched the on line shop that cor responds to shop image. According to this, statistics say that the traffic was very high during the first months be cause ‘Le Futur’ is well known shop with good image; therefore, the customers are confident in perfect quality.

Nevertheless, our company does not have any image on the shop market and our name is not famous, what we will have to do? Foremost the first that we really need is to have a powerful business proposition, a strong idea to oc cupy the market place. Moreover, there may be business risk: despite of the hiking prices, consumer’s activism could not be very high and our business will get lost. Every body knows the mentality of general republic: prevents from developing. Despite of excellent advertising, promo tion, people do not trust the un known on line shops which provide low cost and good quality.

Above all, I think nowadays society in our country are going to trust e commerce and this business becomes as more and more popular, as in Europe or in the USA. In this case public relation practitioner can not only to mould pub lic opinion, focus attention on the launching new on line shop. They can control information!

Irina Gavrilicheva, 19

St. Petersburg

Assignment: Which factor concerning website is the most imporD tant for you?

#1.

“Information is money”, people say. And it is true. Nowadays more and more sources of information appear. On of them is global source of information — the Internet.

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Most of information is represented in the Internet by web sites. And it is important for owners of it and for its users, to what extend easy to use it, how much comfort able for it’s structure and attractive.

First of all, it’s important for me that a first class web site contained up to date information. because main aim of hit it for me is information that I expect to get there. And if I find out out of date information on the site it’s very probably that I won’t return.

Secondly, it’s important for me web site will be comfort able and easy to use in terms of its visual structure, thus inter face should be intuitively understandable, and/or it should have good search engine. The owner of web site should take care about it, otherwise it’s no sense of its existing.

So, the owner and the makers of web sites should take care about people interested in information that is repre sented on the site can get it. The way of presentation of information is important too. it must be understandable, clear for users.

The web site is a good means for representation of in formation. But this information should be accessible. Web site must be easy to use, it’s such important condition as information is replaced there.

Nadezhda Danilova, 20,

Labytnangi (Salekhard)

#2.

Two centuries ago people could not imagine that they would be able to get information in three seconds. Now it is possible. I’m sure a first class website consists of use ful information, search engine and ads.

First of all, information is the most important factor concerning website; because the necessity of getting infor

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mation is the main reason of using the Internet. Accord ing to statistics of RAM Monitoring Group about three million people in Russia browse the Internet at the same time. That’s why information is an objective of creating the first class website which becomes a part of the largest information system in the world — the Internet.

Moreover, an excellent search engine rules the roost all information placed on the sites. For example, my colleague tried to find particular information and her attempt failed because search engine was not incomplete. Therefore, the effective search engine should be up to date, easy to use and has fast access.

Furthermore, Internet ads have a significant impact on traffic. Our colleagues think that ads prevent from getting in formation, irritate people and give no possibilities to concen trate our attention. But I’m sure that ads often help us find necessary website byclicking at a banner onanother site. Thus, we need advertising but it should not be a bee in a bonnet.

Summing up, the perfect website cannot do without any of these items. So I would recommend any company to pay its attention on its websites and follow the achievement of the global Net.

Evgenia Astakhova, 21

Svistovka (Tula)

#3.

If you want create a successful online business you must have a good website.

On my opinion, the most important factor for website is fast access, easy to use and internet advertising.

There is on the Internet huge amount of sites. There fore it is important that using search engine surfer found your site.

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Also it is important that the site was easy to use. The map of a site will allow visitors of site to receive quickly the information on the goods which you sell. So, improve ment of structure has allowed the company E toys to in crease sales by 30%.

And finally factor is the internet advertising. Accom modation of advertising gives additional the profits and gives additional information about goods.

Fast access, easy to use and internet advertising — is advantages provide the good relation of potential cus tomers and increase sales.

Nadezhda Polyakova, 20

Norilsk

#4.

Several years ago Internet was a new technology and most people didn’t have to use the Net. Nowadays over 2 billion people hit sites. Which opportunities more con siderable for them?

As for me, I browse the Internet for finding informa tion for study and communication with my friend and on partners by e mail. When I search on the Net I use the search engine. In search window I write the key word and received a directory. When I hit the sites I rather prefer good service, fast access and interesting design.

According to a website design agency “The first class”, 40 per cent of users of the Net pay attention on good ser viced websites, which have excellent search engine, fo rums, fast access. More the half of users browse and hit the Net for communication with friends, partners and other people. On the third position — researching information in the Net, but practically everyone was annoyed by advertis ing in the Net.

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The Internet is one of mass media structure. There are a lot of the Net advertising: buttons, moving pictures, ban ners and webpage, which appear when you click new link. As a rule advertising irritate the surfers.

So, for my mind the Internet brings more opportunities for people and I most probably became a loyal customer of website, if it has a good search engine, up to date inform ation, minimal advertising and excellent design.

Natalya Emelyanova, 20

Stary Oskol, Belgorod region

#5. How to Hit the Site and Browse the Net?

Imagine you are pr manager of on line shop. What will you do to hit your site?

Nowadays mass media mould public opinion, sentiments and even desires. The Net is a powerful mass media; we browse the Net everyday and can not live without it. More and more people purchase goods on line. So, as pr man agers we have to think about on line commerce.

First of all we are going to promote easy to use, up to date and with excellent search engine site, which is the most important one. What is about promotion? Of cause, advertising is the part of promotion; it includes banners based on commerce or ‘barter’ proposition. The second part of strategy hitting site is mould public opinion using dif ferent on line chats: buzz it with “ICQ”, chatting in live journals. We have to release our shop to everybody!

The third part of promotion is managing the links from others e sites. It is necessary. Because statistics say that 70% of hits come from other sites. A surfer can visit your page from for example ‘Google’ by using only one click.

The fourth part is sending press releases in Internet mass media. It is not very useful because journalists re