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Ex. II. Read the text and answer the questions: Web Marketing Poised for Boom in Ukraine

Advertising on the Ukrainian Internet increased more than fivefold in 2000 and is poised to grow even further as more people get hooked up to the information superhighway.

And while less than 1 percent of Ukraine's 49.7 million people have access to the Web, Internet ad companies say they are already making money.

The number of ads on the Ukrainian Internet has increased by almost six times in 2003. The Ukrainian Banner Network (www.banner.kiev.ua) is the largest advertising network on the Ukrainian Internet in terms of the volume of ads.

Internet ad firms say that companies are rushing to establish a presence on the Internet for two reasons. First, they want to be ready for the huge increase in Internet users that is expected in Ukraine in the next few years, and second, they want to capitalize on the few, but wealthy users who are already online.

As evidence of the Ukrainian Internet market potential, several new companies have joined the pack recently.

There is now a highly competitive situation where companies are competing for advertising space. And while Internet advertising budgets are still smaller than in the West, they are growing rapidly.

According to the Banner Network, around $10,000 to $15,000 is being spent on Internet ads monthly.

Local Internet ads specialists argue the industry is growing at a faster pace than in both the United States and Russia.

Questions:

1.What are the major problems of Internet advertising in Ukraine?

  1. What is the largest ad network in Ukraine?

  2. What are the two reasons that the companies are rushing to the Internet for advertising?

  3. Is there any competition to advertise on Internet?

Ex. III. Complete the list of word-combinations from the text above:

Example: marketing  Web marketing

  1. access …

  2. … ad companies

  3. … network

  4. volume …

  5. increase in …

  6. capitalize on …

  7. … online

  8. … potential

  9. … situation

  10. … space

Ex. IV. Speak of the advantages and disadvantages of advertising on Internet. Grammar: Subjunctive Mood.

Verb+should

We can use that should after verbs like:

  • suggest

  • insist

  • recommend

  • agree

I suggest he should come and see us on Sunday.

Note: In American English the infinitive is used instead of should+infinitive in similar structures.

I suggest he come and see us on Sunday.

Other structures are also possible after these verbs :

I suggest he comes and sees us.

They insisted we took a taxi.

Adjective +should

We can use (that) … should after adjectives which express feelings: surprised, sorry, shocked, interesting, important.

I was surprised (that) she should call.

I am sorry he should be so rude.

It is interesting that he should insist on coming.

Ideas like these can also be expressed without should.

I was surprised she called.

Ex. I. Rephrase the sentences using should:

  • Why don’t we go out together? (suggest)

  • Take beefsteak, it’s out of the world in this restaurant (recommend)

  • “We must call the police”, our neighbour said to me. (insist)

  • That was a wonderful show according to everybody visiting. (agreed)