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!!!!!Англійська мова для спеціальностей Економі...doc
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Active Words and Phrases:

develop a web-site

розробка web-сайту

access a site

отримати доступ до сайту

generate income

накопичувати дохід

shortcut to specific sites

посилання на конкретні сайти

banner

баннер

click on the ad

відкрити рекламну об’яву

place a banner ad

розміщувати рекламний баннер

be taken to the site

попасти на сайт

break even

досягти точки економічної рівноваги

web surfer

працюючий в мережі

e-commerce

електронна комерція

view a web page

перегляд web-сторінки

be online

знаходитися в мережі

track the electronic signature (ip address)

знайти електронну адресу комп’ютера в мережі

electronic payment system

електронна система оплати

banner slot

гніздо для баннера

make purchases over the web

робити покупки через інтернет

payoff

сплата

search the net for information

шукати інформацію в мережі

target the audience

бути спрямованим на потенційних клієнтів

roam the net

блукати в мережі інтернет

allocate ads to banner slots

розмістити рекламну об’яву в гнізді баннера

Ex. IV. Correct the statements using the above text information:

  1. Developing a Web site is relatively cheap.

  2. Purchasing over the Web is by far the most popular means in Ukraine.

  3. Internet users place as much information as they look for it.

  4. To be taken to the site following the banner ad one needs the Web site address.

  5. There is no payoff clicking on a banner.

  6. Internet advertising is costly.

  7. UBN charges both the advertiser for placing a banner ad and the target for clicking on a banner ad.

Ex. V. Complete the word combinations. Choose from the box.

e-, banner, cards, ad, page, slot, target, businessmen, purchases, site

  1. banner …

  2. …-market

  3. place …

  4. possess credit …

  5. convince …

  6. Web …

  7. make …

  8. to be taken to …

  9. banner …

  10. hit the …

Grammar: “Be used to + ing” and “used to + infinitive”.

We use “be used to + ing” to mean “be accustomed to”:

I’m used to driving my new car now, but I found it very strange at first.

We can use “get used to + ing” e.g: I’ve got used to driving my new car:

After “be/get used to” we can also use a noun phrase e.g: He isn’t used to English food.

We use “used to + infinitive” to talk about past habits which are now finished e.g.:

I used to take night shifts at work, but now I work in the daytime.

Ex. I. Put the verbs in brackets into the correct form “to + ing” or “to + inf”.

  1. It won’t take you long to get used______ (work) with your word processor.

  2. My parents used__________ (live) in London, but now they live in Bristol.

  3. Bruno is Italian, but he has lived in London for over 5 years. He has got used ________ (eat) English food now, but when he first arrived in England he didn’t like it very much.

  4. Mike found Africa strange at first. He wasn’t used __________ (live) in such a hot climate.

  5. I normally go to bed at about 10 o’clock. I’m not used __________ (stay) up late.

  6. I used ___________ (work) on a farm once and had to get up at 5 o’clock every morning. It was difficult at first because I wasn’t used ________ (get up) so early.

Used to be”

We also use “used to” for past situations and states which are no longer true:

Robert used to be very slim when he was younger.

The negative of “used to” is normally “didn’t use to” (= did not use to):

I didn’t use to live in London.

We also use “never used to”:

You never used to love classical music.

We normally form questions with “did … use to … ?”:

Where did you use to live?

Would”

We use “would” to talk about someone’s typical behaviour in the past:

When I was a child my father would sometimes take me fishing.

Note: when we talk about past habits, we can use “used to” or “would”. When we talk about past states, we can use “used to”, but not “would”:

My grandfather used to be a policeman.