- •Understanding Why Communication Matters
- •Communicating as a Professional
- •Exploring the Communication Process
- •Committing to Ethical Communication
- •Communicating in a World of Diversity
- •Using Technology to Improve Business Communication
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Understanding the Three-Step Writing Process
- •Analyzing the Situation
- •Gathering Information
- •Selecting the Right Medium
- •Organizing Your Message
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Adapting to Your Audience: Building Strong Relationships
- •Adapting to Your Audience: Controlling Your Style and Tone
- •Composing Your Message: Choosing Powerful Words
- •Composing Your Message: Creating Effective Sentences
- •Composing Your Message: Crafting Coherent Paragraphs
- •Using Technology to Compose and Shape Your Messages
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Revising Your Message: Evaluating the First Draft
- •Revising to Improve Readability
- •Editing for Clarity and Conciseness
- •Using Technology to Revise Your Message
- •Producing Your Message
- •Proofreading Your Message
- •Distributing Your Message
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Electronic Media for Business Communication
- •Social Networks
- •Information and Media Sharing Sites
- •Instant Messaging and Text Messaging
- •Blogging
- •Podcasting
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Strategy for Routine Requests
- •Common Examples of Routine Requests
- •Strategy for Routine Replies and Positive Messages
- •Common Examples of Routine Replies and Positive Messages
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Using the Three-Step Writing Process for Negative Messages
- •Using the Direct Approach for Negative Messages
- •Using the Indirect Approach for Negative Messages
- •Sending Negative Messages on Routine Business Matters
- •Sending Negative Employment Messages
- •Sending Negative Organizational News
- •Responding to Negative Information in a Social Media Environment
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Using the Three-Step Writing Process for Persuasive Messages
- •Developing Persuasive Business Messages
- •Common Examples of Persuasive Business Messages
- •Developing Marketing and Sales Messages
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Applying the Three-Step Writing Process to Reports and Proposals
- •Supporting Your Messages with Reliable Information
- •Conducting Secondary Research
- •Conducting Primary Research
- •Planning Informational Reports
- •Planning Analytical Reports
- •Planning Proposals
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Writing Reports and Proposals
- •Writing for Websites and Wikis
- •Illustrating Your Reports with Effective Visuals
- •Completing Reports and Proposals
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Finding the Ideal Opportunity in Today’s Job Market
- •Planning Your Résumé
- •Writing Your Résumé
- •Completing Your Résumé
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Submitting Your Résumé
- •Understanding the Interviewing Process
- •Preparing for a Job Interview
- •Interviewing for Success
- •Following Up After an Interview
- •Chapter Review and Activities
- •Test Your Knowledge
- •Apply Your Knowledge
- •Practice Your Skills
- •Expand Your Skills
- •References
- •Index
Memco Construction 187 W. Euclid Avenue, Glenview, ILL 60025 www.memco.com
April 19, 2013
PROJECT: IDOT Letting Item #83 Contract No. 79371 DuPage County
Dear Mr. Estes—
Memco Construction is pleased to submit a road construction proposal for the above project. Our company has been providing quality materials and subcontracting services for highway reconstruction projects for over twenty-three years. Our most recent jobs in Illinois have included Illinois State Route 60 resurfacing, and reconstructing Illinois tollway 294.
Should you have any questions about this proposal please contact me at the company 847-672-0344, extension #30) or by email at kbeirsdorf@memcocon.com.
Based on the scope of the work outlined: the total cost of this job is projected by us to run ninety-nine thousand, two hundred eightythree dollars. Because material quantities can vary once a project gets underway a separate page will be attached by us to this letter
Chapter 11: Writing and Completing Reports and Proposals |
323 |
detailing our per-unit fees. Final charges will be based on the exact quantity of materials used for the job, and anything that accedes this estimate will be added of course.
Our proposal assumes that the following items will be furnished by other contractors (at no cost to Memco). All forms, earthwork and clearing; All prep work; Water at project site; Traffic control setup, devices, and maintenance—Location for staging, stockpiling, and storing material and equipment at job sight.
If we win this bid, we are already to begin when the apropriate contracts have been signed by us and by you.
If you’ve have any questions, contact me at the phone number listed below.
Sincerely,
Kris Beiersdorf
Memco Construction
Office: (847) 352-9742, ext. 30
Fax: (847) 352-6595
Email: kbeiersdorf@memco.com
MyBCommLab
Go to mybcommlab.com for Auto-graded writing questions as well as the following Assisted-graded writing questions:
11-1. Why is it important to write clear, descriptive headings and link titles with online content, as opposed to clever, wordplay headings? [LO-2]
11-2. For providing illustration in a report or proposal, when is a diagram a better choice than a photograph? [LO-3]
11-3. Mybcommlab Only—comprehensive writing assignment for this chapter.
References
1.Martin Couzins, “Expert’s View: Tania Menegatti on How to Improve Your Communication Skills,” Personnel Today, 30 August 2005, www.epnet.com.
2.Philip C. Kolin, Successful Writing at Work, 6th ed. (Boston: Houghton Mifflin, 2001), 552–555.
3.Qvidian website, accessed 26 June 2012, www.qvidian
.com.
4.“Web Writing: How to Avoid Pitfalls,” Investor Relations Business, 1 November 1999, 15.
5.Paul Boag, “10 Harsh Truths About Corporate Websites,” Smashing Magazine blog, 10 February 2009, www
.smashingmagazine.com.
6.“Codex: Guidelines,” WordPress website, accessed
16 February 2008, http://wordpress.org; Michael Shanks, “Wiki Guidelines,” Traumwerk website, accessed 18 August
2006, http://metamedia.stanford.edu/projects/traumwerk/ home; Joe Moxley, MC Morgan, Matt Barton, and Donna Hanak, “For Teachers New to Wikis,” Writing Wiki, accessed 18 August 2006, http://writingwiki.org; “Wiki Guidelines,” Psi, accessed 18 August 2006, http://psi-im.org.
7.Rachael King, “No Rest for the Wiki,” BusinessWeek,
12March 2007, www.businessweek.com.
8.“Codex: Guidelines,” WordPress website, accessed
14February 2008, http://wordpress.org.
9.Alexis Gerard and Bob Goldstein, Going Visual (Hoboken, N.J.: Wiley, 2005), 18.
10.Gerard and Goldstein, Going Visual, 103–106.
11.Edward R. Tufte, Visual Explanations: Images and Quantities, Evidence and Narrative (Cheshire, Conn.: Graphics Press, 1997), 82.
324 Unit 4: Longer Business Messages
12.Joshua David McClurg-Genevese, “The Principles of Design,” Digital Web Magazine, 13 June 2005, www
.digital-web.com.
13.Charles Kostelnick and Michael Hassett, Shaping Information: The Rhetoric of Visual Conventions (Carbondale, Ill.: Southern Illinois University Press, 2003), 17.
14.Edward R. Tufte, The Visual Display of Quantitative Information (Cheshire, Conn.: Graphic Press, 1983), 113.
15.Stephen Few, “Oracle—Have You No Shame?”
Visual Business Intelligence blog, 29 April 2010, www
.perceptualedge.com.
16.“Pyramid Perversion—More Junk Charts,” Stubborn Mule blog, 12 March 2010, www.stubbornmule.com.
17.Stephen Few, “Save the Pies for Dessert,” Visual Business Intelligence Newsletter, August 2007, www.perceptualedge
.com.
18.Maria Popova, “Data Visualization: Stories for the Information Age,” BusinessWeek, 12 August 2009, www
.businessweek.com.
19.“Data Visualization: Modern Approaches,” Smashing Magazine website, 2 August 2007, www.smashingmagazine
.com; “7 Things You Should Know About Data Visualization,” Educause Learning Initiative, accessed 15 March 2008, www.educause.edu; TagCrowd website, accessed 15 March 2008, www.tagcrowd.com.
20.Angelo Fernando, “Killer Infographic! But Does It Solve TMI?” Communication World, March–April 2012, 10–12.
21.Based in part on Tufte, Visual Explanations: Images and Quantities, Evidence and Narrative, 29–37, 53; Paul Martin Lester, Visual Communication: Images with Messages, 4th ed. (Belmont, Calif.: Cengage Wadsworth, 2006), 95–105, 194–196.
22.John Morkes and Jakob Nielsen, “Concise, Scannable, and Objective: How to Write for the Web,” UseIt.com, accessed 13 November 2006, www.useit.com.
23.Martin James, “PDF Virus Spreads Without Exploiting Any Flaw,” IT Pro, 8 April 2010, www.itpro.co.uk.
24.Adapted from Ieva M. Augstumes, “Buyers Take the Driver’s Seat,” Dallas Morning News, 20 February 2004, www.highbeam.com; Jill Amadio, “A Click Away: Automotive Web Sites Are Revved Up and Ready to Help You Buy,” Entrepreneur, 1 August 2003, www.highbeam.com; Dawn C. Chmielewski, “Car Sites Lend Feel-Good Info for Haggling,” San Jose Mercury News, 1 August 2003, www.highbeam.com; Cromwell Schubarth, “Autoheroes Handle Hassle of Haggling,” Boston Herald, 24 July 2003, www.highbeam
.com; Rick Popely, “Internet Doesn’t Change Basic Shopping Rules,” Chicago Tribune, 28 February 2004, www.highbeam. com; Matt Nauman, “Walnut Creek, Calif., Firm Prospers as Online Car Buying Becomes More Popular,” San Jose Mercury News, 21 June 2004, www.highbeam.com; Cliff Banks, “e-Dealer 100,” Ward’s Dealer Business, 1 April 2004, www
.highbeam.com; Cars.com website, accessed 30 June 2004, www.cars.com; CarsDirect.com website, accessed 30 June 2004, www.carsdirect.com.
Employment Messages
and Job Interviews
Matt Carr, Getty Images
CHAPTER 13 Building Careers and Writing Résumés
CHAPTER 14 Applying and Interviewing for Employment
13
MyBCommLab®
Over 10 million students improved their results using the Pearson MyLabs.
Visit mybcommlab.com for simulations, tutorials, and end-of- chapter problems.
Communication
Matters . . .
Building Careers and Writing
Résumés
LEARNING OBJECTIVES
After studying this chapter, you will be able to
1 List eight key steps to finding the ideal opportunity in today’s job market.
2Explain the process of planning your résumé, including how to choose the best résumé organization.
3Describe the tasks involved in writing your résumé and list the sections to consider including in your résumé.
4Characterize the completing step for résumés, including the six most common formats in which you can produce a résumé.
“A résumé that says ‘You can count on me
to get things done’ makes an applicant stand out.”
—Joanne Pokaski, Director of Workforce Development, Beth Israel Deaconess Medical Center1
Joanne Pokaski
Workforce expert Joanne Pokaski says it is vital for your résumé to send a clear message about your ability to get the job done.
In today’s job market, employers are looking for candidates who can step in and start producing results quickly. By crafting a persuasive, professional résumé with clear evidence of skills and accomplishments, you take the first step in convincing recruiters and hiring managers you are that kind of employee.
This chapter offers some practical advice for your job search and then guides you through the three-step process for writing résumés. A résumé is one of the most important writing tasks in your entire career, but this course is giving you the skills you need. This chapter will help you apply what you’ve learned, so you can write an effective résumé that helps you stand out from a crowded field of applicants.
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