Part II

PRE-LISTENING SECTION II

Exercise 1.Discuss the following issues.

• What is your attitude towards junk food and sugary drinks?

Exercise 2.Match these words and collocations to their definition. Translate them into your native language.

1	revenue	a	to give a hard blow
2	entice	b	The person who makes beer
3	mascot	c	characterized by or requiring a sitting position
4	undermine	d	income that a company receives from its normal business activities
5	sedentary	e	to attract or draw towards oneself by exciting hope or desire; tempt; allure
6	dub the clout	f	a person, animal, or thing considered to bring good luck
7	brewer	g	to weaken gradually or insidiously
8	procurement	h	the act of buying

Exercise 3.Explain the meaning of the proper names. Translate them into your native language:

PepsiCo

Doritos

Wal-Mart

The Quaker Oats Company

Be guided by the following information:

PepsiCo, Incorporated is a Fortune 500, American global corporation headquartered in Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001 - which added the Gatorade brand to its portfolio as well.

As of 2009, 19 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world.Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business.

Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006, and the company employed approximately 285,000 people worldwide as of 2010. The company’s beverage distribution and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions. PepsiCo is a SIC 2080 (beverage) company.

Doritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay (a division of PepsiCo, Inc.)

'Wal-Mart Stores, Inc.' (formerly branded as 'Wal-Mart', branded as Walmart since 2008) (NYSE: WMT) is an American public multinational corporation that runs a chain of large discount department stores and a chain of warehouse stores. In 2010 it was the world's largest public corporation by revenue, according to the Forbes Global 2000 for that year. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. Wal-Mart, headquartered in Bentonville, Arkansas, is the largest majority private employer and the largest grocery retailer in the United States. In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America.

The Quaker Oats Company is an American food conglomerate based in Chicago. It has been owned by Pepsico since 2001. The Quaker figure who adorns Quaker Oats' products packaging has been anonymously referred to as "The Oatmeal Guy" in various episodes of Nickelodeon/Klasky-Csupo's Rugrats, in reference to one of Chuckie Finster's multifarious childhood phobias.

LISTENING SECTION

Exercise 1. Listen to the recording and decide if the following statements are true or false.

1. Pepsi, which jointly markets several different brands, dubs the clout this gives it with retailers and customers “Power of Three”.

2. When Wal-Mart calls asking for a joint promotion of Pepsi can “respond in 24 hours, instead of six weeks.

3. Pepsi has never signed a supplies and ad-purchasing deal with Anheuser-Busch.

4. Anheuser-Busch is a company which makes porridges, cereal, cereal bars and rice crackers.

5. Much will depend on the success of Pepsi’s strategy to convince the public and regulators that it is on the side of reducing obesity.

6. Pepsi’s growing portfolio of “good for you” products now accounts for around $7 billion in revenues.

7. Pepsi already claims to be making significant progress in reducing the amount of sugar, fat and salt.

8. Quaker seems to be Pepsi’s leading healthy brand, but it is not true.

9. The black-hatted Quaker mascot won’t survive.

10. Ms Nooyi wants to rewrite the rules of breakfast.

Exercise 2. Answer the questions with the ground provided.

What strategy does Ms. Nooyi choose to convince the public?

How does the company hope to increase sales?

What is seen as the best way to tackle obesity?

DISCUSSION SECTION

Exercise 1. Answer the following questions

1. Do you approve of the idea that once Coca-Cola was famously defined its market as “throat share”?

2. Do you support the idea that the firm will reduce the salt in some of its biggest brands by 25%?

3. What do you think about Coca-Cola’s decision to follow Pepsi’s lead by acquiring its main bottler?

Exercise 2. Comment on the statements below.

"Soft drink consumption in children poses a significant risk factor for impaired calcification of growing bones."

Travel where you will, anywhere in the world, and you will encounter Coca-Cola -- on clothes, in signs, on packaging, in art -- everywhere.

The only way that I could figure they could improve upon Coca-Cola, one of life’s most delightful elixirs, which studies prove will heal the sick and occasionally raise the dead, is to put rum or bourbon in it.

Without a Coca-Cola life is unthinkable

So carefully did the Coca-Cola company protect the secret of 7X [their secret recipe] over the years that it was prepared to defy court orders rather than reveal it. In India manufacturers are obliged by law to say what is in a drink, but in 1977 the company decided to cease marketing Coca-Cola in India rather than reveal its secret.

TRANSLATION SECTION

Exercise 1. Make the transcript of the recording and translate it into Ukrainian.

Exercise 2. Present a translation-oriented analysis of the text.

Exercise 3. Role-play the dialogue between:

Ms Nooyi and the pressman;

discuss the aims of Pepsi Company and further plans.

Exercise 4. Practise consecutive / simultaneous interpretation of the dialogue.