- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
I. Vocabulary list
to compete competition to win
to put priority on safety P
t0 rely reliable to sPend
to respond core business to mean
t0 cover destination to understand
to support fleet of aircraft to fly
to enrich experience to bring
to engage in engagement
to expand opportunity net ettect
to renew renewal budget
to prefer customer duty-free
to connect Passenger credit card
effective efficient cost-efficiency
II. Vocabulary work
2.1. CHOOSE ACCORDING TO THE DEFINITION
1) to find new markets or opportunities
2) the central part
3) to make richer
4) to provide connections
5) producing the proper result
6) to give help or assistance
7) to be occupied with a project
8) to give an answer, to act in reply
9) top important aim
10) to engage in competition
11) producing an effect
2.2. TRANSLATE PAYING ATTENTION TO THE ITALICESED WORDS.
It brought the net effect of more than 5 million customers.
Then the company decided to respond to the changing times.
Those changes were made to expand business opportunities.
Duty-free shops proved to be convenient for these customers.
I'd rather fly a Boeing-747 than some smaller aircraft.
This companys' history is more interesting than that of SAS.
Shops like these appeared in the airport's terminal in 1993.
That was a reliable product winning the hearts of millions.
Those foreign partners appeared to be unreliable.
This way they would like to engage in these new activities.
Does this home-made equipment need to be renewed quickly?
These products are simply not competitive with those ones.
III. Work at the following text
3.1. READ AND ANSWER THE QUESTION:
What helps Scandnavian Air win the competition?
SAS: WELCOME TO FLIGHT
|
There are many ways for SAS to compete successfully in the free market in Europe. Costefficiency is one weapon, already used by Asian and American competitors. SAS is going to become twenty per cent more efficient, but Jan Carlzon, the SAS Group President, does not think this alone will help win the competition. The company has put top priority on safety and reliability. It may serve as a good example of how a company can respond to the changing times.
The traffic system has always been the company's core business. SAS created an effective worldwide system of traffic that covers every destination.They understood it well that the customers spend from 80 to 90 per cent of their travel budget on the traffic. So, various service elements were added to support customers wherever and whenever they needed help. The elements were hotels and restaurants, car rentals, credit cards and duty-free shopping. SAS has always followed its mission, to enrich the overall travel experience of every individual customer at the lowest possible cost.
For the moment the company is engaged in modernizing the production base of the traffic system. They have started a three billion investment program to expand the fleet of aircraft. By January 1993 SAS had the most modern fleet on the Continent, with an average age of 5.5 years per aircraft. The intercontinental fleet was totally renewed, providing expansion opportunities on European and domestic routes.
During the 1980s, freer competition emerged in many areas and seat capacity outpaced demand in air traffic. It was when the company made up its corporate mind: "SAS is not in the business of flying airplanes. It is in the business of flying people". People, they realized, did not want to fly the biggest and latest aircraft if it meant landing somewhere to fill up with more passengers. The company understood that people prefer more nonstops and one-stop connections. Since 1984 thirty per cent more nonstops have been added from Copenhagen, Stockholm and Oslo. The performance brought the net effect of five million more customers. Have a pleasant and efficient trip with SAS! |
3.2. READING COMPREHENSION TEST ЗА.
Choose the correct variant on the basis of what is stated or implied in the text.
1. SAS is planning to win the competition with the help of
more cost-efficiency and other weapons
massive advertising in the press
organizing the traffic system in Africa
modernizing its computer service systems
2. The text demonstrates that SAS is NOT
able to respond to the changing times
losing time trying to respond to the changing times
likely to respond to the changing times
unlikely to respond to the changing times in the future
3. The company's top priority is on safety and reliablity
providing as many service elements as possible
providing unheard-of benefits for employees
providing customers with best possible office equip ment
providing for enjoyable summer vacations abroad
4. SAS engaged in modernization programs that needed
(A) more passenger routes
a renewal of international airport terminals
an investment of three billion dollars
a freer competition in many areas
5. The company understands
the needs of customers
the needs of pilots
(C) the needs of tourists
(D) the need to respond to the changing weather
6. In Line 28, the expression "made up its corporate mind" is closest in meaning to
made a mistake
made a strategic decision
incorporated another company
established a corporation