- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
II. Conversation practice
2.1. DESCRIBE the situation that appears to be common in business these days.
Use the following pictures. Refer to 4.1 if you need additional information.
THINK of short illustrative stories for some of the most memorable phrases from Exercise 1.2.
MAKE DIALOGUES based on the contents of Exercise 1.4.
STUDY the following English sayings. Do you think that they have something in connection with the unit 9-11 texts? PROVE that they really do.
Success is a ladder that cannot be climbed with your hands in your pockets.
Nothing succeeds like success.
Charity begins at home.
TELL a story with a clear-cut conclusion. One of the above saying should serve these aims.
REVISE the information you've got about variuos concepts of business while working at Units 1-11. Study the terms below and be prepared to explain their meaning to someone else.
company incorporation • production costs
quality control • sales figures
benefit • advertising strategy
publicity • cost-efficiency
production base • competition
net efficiency • patent office
management • financial management
quality management • know-how
business plan • human relations
resume • cover letter
productivity • distributor
face value • marketing
market research • market share
non-profit organisation • mass media
credit card • target audience
income • expertise
advertising spot • brand
2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
III. Writing skills development.
3.1. WRITE your lecture (2.7) down in no more than 500 words.
IV. Additional reading
4.1. READ AND ANSWER THE QUESTION:
Why is it necessary to conduct background activity checks?
Соореrатion: diligence is vital
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In the current economic confusion, fraud appears to be common, so there is growing need for CIS companies to conduct commercial background checks. Checks should be conducted not just on local companies but on potential foreign partners as well.
Foreign firms have long heard that there is no more important task than the choice of a credible business partner when exploring business opportunities in the former Soviet Union. Because of hucksters in the ex-USSR, many firms are being established in the area to conduct business commercial investigate tions for both Western and Russian clients. The Maryland-based InterPro opened its branch here with the aim of checking the activities of foreign and domestic firms. The personnel consists of former FBI agents.
Paul Lamberth, InterPro president, says that the commercial background check may include several levels. The first level of inquiry involves a simple review of public records and electronic data bases. That gives a client a certain measure of comfort that the company exists. The first level is necessary if, in the course of negotiations, there is lack of trust.
If there is more hard evidence that your potential partner may lack credibilitythe full background inquiry is recommended. When serious questions arise about a partner, like a failure to meet payment shedules, or when a deal involves a big amount of money, InterPro conducts a so-called "special inquiry". It maintains a specific plan of action. But the company is always staying within the boundary of legality and ethics. It is here that the skills of professional investigators come into play. The company maintains agreements with several Russian-based commercial investigation firms.
If anyone needs a simpler inquiry, Dun & Bradstreet, the famous US company, may be of considerable help. It publishes profiles of companies that include such things as where the firm is located, type of business, employees, revenue, the firm's officers, and their record of paying the bills. The company has data on 30 million businesses worldwide, by far the world's largest data base of general information on commercial enterprises. |
4.2. READING COMPREHENSION TEST 12A.
Choose the correct variant on the basis of what is stated or implied in the text.
The CIS companies should conduct checks because
it is common practice in Eastern Europe
there is a growing need to do so
in this way they respond to the changing times
there is no alternative to that
2. There appear various firms
(A) choosing a credible business partner
exploring commercial opportunities
investigating business backgrounds
(D) establishing their branches and offices
The commercial background check may include
several levels of inquiry
former intelligence agents
hucksters in the ex-USSR
both domestic and foreign partners
A "special inquiry" is effected when
there is lack of trust in the course of negotiations
there is more hard evidence that fraud is involved
other inquiries give no result
serious questions arise about a future partner
In Line 28, the word "maintains" is closest in meaning to
supports
provides
follows
agrees
According to the text, it is NOT true that Dun & Bradstreet Co.
provides profiles of companies from all over the world
has the largest data base of general information
is based in the US serving a wide range of clients
has a fairly limited data base on commercial enterprises
MINI-TEST N3
I. CHOOSE THE CORRECT VARIANT.