IV. Classroom text-based activities

4.1. CHOOSE THE RIGHT TRANSLATION.

1. There has been a dramatic change in the tactics.

1. произошли резкие изменения в тактике.

2. произошли драматические изменения в тактике.

3. там имели быть резкие изменения в тактике.

2. The globalization of communications will be followed by the globalization of marketing programs.

1. глобализация коммуникаций вызовет глобализацию маркетинговых программ.

2. вслед за глобализацией коммуникаций произойдет глобализация маркетинговых программ.

3. превращение мира в единую информационную систему придаст маркетинговым программам глобалльный характер.

3. Another medium for conveying a positive image is the sponsoring of arts events.

a) другим средством передачи позитивного имиджа является спонсирование артистических мероприятий.

b) еще одним средством формирования положительного имиджа является спонсирование мероприятий в области искусства.

c) другим средством передачи положительного образа компании выступает финансирование культурных мероприятий.

4.2. TRANSLATE LINES 15-38 AT SIGHT.

4.3. MATCH THE HALVES RIGHT.

4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 9B.

Choose the one word or phrase that best completes the sentence.

1. From $2 to $3 billion on sponsorship annually by major companies worldwide.

1. are spending

2. is spent

3. are spent

4. is spending

2. IBM Corporation uses sponsorship as to market products.

1. a means

2. a mean

3. means

4. meaning

3. The globalization of marketing the globalization of communcations.

1. will be followed

2. will follow

3. will be follow

4. will followed

4. Company sales to some special events.

1. are linked

2. linked

3. link

4. links

5. A positive corporate image by various media.

1. can be conveyed

2. may be conveyed

3. should convey

(D) must be conveyed

6. Athletes made the selection of charity organisations.

1. who were choosing as most valuable players

2. who was chosen as most valuable players

3. who were chosen as most valuable players

4. who were chosen as more valuable players

V. Conversation practice

5.1. SAY IT DIFFERENTLY.

1. The tactics of marketing has changed a lot.

2. Thousands of companies all over the world take part in these activities.

3. Businesses join sponsorship programs with sport organisations.

4. Major companies use sponsorship as a better way to advertise and sell their product.

5. Marketing programs spread all over the world.

6. Organisations grow in number, which are not involved in profit-making.

7. Sponsorship is an effective way to build an attractive image of any company

2. COMPLETE THE FOLLOWING.

1. Today more than 3,000 companies

2. These companies spend

3. Sponsors are given a chance

4. Sponsorship programs help

5. Worldwide companies

6. Big business uses sponsorship

7. Sport events

8. Sales during special events

9. Non-profit organisations and charities

10. With the help of these media

2. ANSWER THE QUESTIONS.

1. In what activities are companies participating more actively?

2. How many companies are there supporting various organisations?

3. What do players sport on their uniforms today during games?

4. Which are the biggest firms involved in sponsorship packages?

5. Sponsorship is used for getting extra profit, isn't it?

6. Why do some events provide an opportunity for global programs?

7. When is the public stimulated to purchase sponsors' products?

8. What did you learn about MasterCard's participation in World Soccer Cup of 1990?

9. Why can sponsorship become a medium for conveying a positive corporate image?

10. Why do financial businesses join sponsorship programs nowadays?

2. PROVE THAT IT IS REALLY SO.

1. Sponsorship is becoming a global industry today.

2. Much money is spent on support activities of all sorts.

3. Sport events provide a good chance for marketing worldwide.

4. Sponsorship involvement can improve the public image.

5. The list of sponsors includes world's leading firms.

6. The Coca-Cola Company is one of the leading sponsors in sport.