- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
How the american car appeared
No big technology (has begun, had begun, begin) more rapidly than the car. And nowhere did it take off faster (than, then, when) in America. In 1898, there were not thirty (working, worked, workable) cars in the United States. A little over a decade later, there were seven (hundred, hundreds) car factories! Automobile manufacturers came from every walk of life. John and Horace Dodge (had run, have run, ran) a Detroit machine shop. David Buick supplied plumbing equipment, (the, — ,a) great number of the first manufacturers were from the Midwest, from Michigan in particular. Henry Ford was from Detroit, and William Durant from Flint. It is interesting to (know, study, research) that some of the models were named for explorers (brought, bringing) the spirit of adventure. Cadillac, for example, was named (in, for, by) a Frenchman who had founded the city of Detroit. But the early cars were (costing, costy, costly) and unreliable.
II. FILL IN THE GAPS WITH THE WORDS FROM THE LIST BELOW.
The smithsonian institution
When in Washington, D.C. you can visit any of the Smithsonian's 14 1) ___ or the National Zoo. It is the world's 2) ___ museum complex. The museum was 3) ___ for "the increase and spreading of knowledge among people". The Institution is dedicated to 4) ___ education, natonal service and 5) ___ research. The Smithsonian was named 6) ___ James Smithson, an English scientist, who had donated the fund to establish the institution. Nine Smithsonian museums are 7) ___ on the National Mall between the Washington Monument and the Capitol. In addition to museums and objects, the Smithsonian 8) ___ an exciting schedule of "living exhibits". For a 10-day 9) ___ each summer, the Festival of American Folk-life
10) ___ musicians and craftspeople to the Mall.
WORDS TO BE FILLED IN GAPS:
a) period b) for c) public d) museums
e) located f) brings g) scientific h) largest
i) offers j) established
POETS’ CORNER
MARINA TSVETAEVA
ОДА ПЕШЕМУ ХОДУ
В век сплошных скоропадских,
Роковых скоростей —
Слава стойкому братству
Пешехожих ступней!
Всеутесно, всерощно,
Прямиком, без дорог,
Обивающих мощно
Лишь природы — порог,
Дерзко попранный веком.
(В век турбин и динам
Только жить, что калекам!)
...Но и мстящий же вам
За рекламные клейма
На вскормившую грудь.
...Нет, безногое племя,
Даль — ногами добудь! (...)
Между Зюйдом и Нордом —
Поставщик суеты!
Ваши "форды" (рекорды
Быстроты: пустоты),
Ваши "рольсы" и "ройсы" —
Змея ветхого лесть!
Сыне! Господа бойся,
Ноги давшего — бресть. (...)
Где предел для резины —
Там простор для ноги.
Не хватает бензину?
Вздоху — хватит в груди! (...)
Я костьми, други, лягу —
За раскрытие школ! Чтоб от первого шага
До последнего — шел
Внук мой! Отпрыск мой! мускул,
Посрамивший Аид!
Чтобы в царстве моллюсков —
На своих на двоих!
TASKS
LIST the names of car makes mentioned in the poem. Why does the author remember those makes?
DISCUSS the poem's message. It was written in the 1930s, but it remains actual,
doesn't it?
BRAINSTORM the problem how to present the poem as a metaphor explaining the essence of beneficial cooperation between the West and the East — "между Вестом
и Остом..."
FIND & READ other poems by Marina Tsvetaeva and share your impressions with
the groupmates.
TO THE STUDENT
Dear Learner,
This is the end of Part One. By now, you've developed sufficient background for further progress. Let us now check on your progress. Do the following quiz, please. Try to be attentive. Do not lose your sense of humour. Best wishes!
Loius Chevrolet joined efforts with William 2. Coca-Cola was born in
Shakespeare A) Flint, Michigan
Harley B) Cocajumbo, Abracadabra
Durant C) Atlanta, Georgia
3. Pilot is
a man who flies the Boeing-747
a Jumbo Jet Jumper from Japan
a Japanese corporation 4. Frederic Taylor was .
A) his mother's son
somebody's father
the father of Scientific Management
5. The first thinker about management was
A) Tom Sawyer
B) Henry VIII
C) Henry Fayol
6. The zipper was invented
by CD. Zipperlin from Berlin in 1819
by D. Zipperjing from Bejing in 1918
by W.L. Judson from the U.S.A. in 1891 7. The Golden Gates is
a genious of golden
opportunity
a monument to Bill Gates
made of gold
a bridge in San-Francisco
Sponsorship is popular because money
can't buy me love
is always funny in the rich men's world
opens all doors, golden gates included
9. Teenage research these days is
a limited company
a campaign without limitations
practically unlimited
The least difficult thing in selling is to sell
Alaska to Americans
snow to the Eskimos
Eskimos to children
ANSWER KEY:
...SEE? SEE! SEE!
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MULTIPLE CHOICE TESTS A/B | |||||||||||||
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IB |
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3B |
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5A |
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5В |
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A |
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6В |
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7В |
C |
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8A |
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9A |
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C |
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A |
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10A |
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D |
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10В |
C |
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C |
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11A |
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12A |
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