VI. Discussion
In pairs, RETELL the text (3.1) in short.
DESCRIBE the history of the Harley-Davidson Motor Company using the picture. Refer to Exercise 7.1 for information.
DISCUSS the news: one of your friends has just bought a Harley motorcycle. Speak about the shining possibilities!
SHARE the impressions: someone you know personally has made a travel to Flint, Michigan. You talked to this person and you knew a lot, didn't you?
COMMENT on Chevrolet's main principle of "providing high quality at low cost". Do you think it is a good principle to follow?
STUDY the following company profile. Discuss it with your groupmates. Prepare to transfer the data into a "biography".
COMPANY
PROFILE
Present
name: Pilot
Corporation
Original
name:
Namiki
Manufacturing
Company
Date
of change (if any): 1989
Reasons
for change: to
show that the company
is
ready to advance into
the
21st century, just like
the
pilots of
yesteryear
Date
of incorporation: January
27, 1918
Country
of incorporation:
Japan
Founder(s): Ryosuke
Namiki
Profession: Professor
at Tokyo
Merchant
Marine College
Type
of corporate
business: production
and selling of
pens
Yearly
sales: 62.3
billion yens (as of
January 1993)
Employees:
1.571
(as of
June 1994)
EXPLORE the history of some other automotive manufacturer. Use alternative sources of information. Prepare to report in class.
ROLEPLAY a conversation between William Harley and Arthur Davidson that took place about one hundred years ago, in 1901. At that time both were probably discussing their plans for the future.
VISIT the office of a newly-established local company. Your visit should give you some information to prepare this firm's profile.
STUDY the ads page of a local paper. Discuss the information one can find there.
VII. Structure and written expression practice
7.1. REWRITE USING CORRECT TENSE-FORMS.
THE HARLEY DAVIDSON MOTOR COMPANY
William S.Harley (to be born) into a family of British immigrants. At the age of 15, he (to start) working for a bicycle manufacturer. He (to have) a talent for drawing and mechanics. In the factory he (to become) good friends with an old schoolmate named Arthur Davidson who (to employ) as a pattern-maker. From the early 1900s, Harley and Davidson (to have) a desire to join the large family of motorcycle pioneers. They (to try) to put their ideas into practice. In 1903 they (to produce) their first model. In 1904 only eight motorcycles (to sell). But they continued their efforts.On September 17, 1907 the Harley-Davidson Motor Company (to register) officially. It was no longer a small family workshop, but a real factory.
7.2. PUT QUESTIONS TO THE FOLLOWING ANSWERS.
Yes, they bought more Chevrolets than other makes. (General)
Chevrolet was a race car driver. (What ) ?
They produced their first car in 1912. (When ).?
Chevrolet Classic Six was large and powerful. (How ) ?
Durant liked the pattern on wall-paper. (Why )?
The logo appeared in 1914. (Disjunctive)
The company began to produce trucks in 1918. (Alternative)
Chevrolet established a good reputation. (What kind of ) ?
The logo is as popular as hot dogs. (General)
10. Chevrolet still adheres to its key principle. (General)
7.3 GIVE THE GIST OF THE TEXT IN 10-12 WRITTEN SENTENCES.
7.4. CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.
WRITE AN OUTLINE OF THE COMPANY'S HISTORY USING EXERCISE 6.6.
WRITE A SHORT BIOGRAPHY OF SOME LOCAL BUSINESS (EXERCISE 6.9).
UNIT TWO HEINZ: THE SECRET FOR SUCCESS
I. VOCABULARY LIST
to start a business pure to see
to transport booming to grow
to realize variety to bring
to hire employee to find
to provide benefit to become
to improve self-improvement to give
to package packaging to do
to advertise advertisement to light
to display fair *
to prevent label campaign
to eliminate dangerous chemicals company
to trust sign companion
