- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
IV. Classroom text-based activities
4.1. CHOOSE THE RIGHT TRANSLATION.
1. American reatilers have targeted children as a new consumer group.
американские розничные продавцы нацелились на детей как на новую потребилъскую группу.
дети становятся новой потребительской аудиторией для американских торговых компаний.
американские торговые компании поставили целью превратить детей в новую потребительскую группу.
2. This is effected by means of a tracking survey of some 2000 teenagers across the USA.
это делается эффективно при помощи наблюдения за 2000 подростками через США.
это производится при помощи долговременного наблюдения за 2000 подростками по всем США.
это осуществляется при помощи длительного наблюдения за 2000 подростоками, живущими в разных регионах США.
3. So it is a great solution when a marketer can meet everybody's needs.
поэтому это великое решение, когда маркетолог может удовлетворить нужды всех.
поэтому это большое решение, когда маркетолог может удовлетворить всех.
поэтому очень важно, если маркетолог предлагает решение, приемлемое для всех.
4.2. TRANSLATE THE TEXT AT SIGHT.
4.3. MATCH THE HALVES RIGHT.
4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 10B.
Choose the one word or phrase that best completes the sentence.
1. The biggest part of teenage income is .
disputable
dependable
disposable
detectable
2. The products are given a new life marketing them to kids.
with
by
after
for
3. Today, more than before, kids are helping in the family.
(A) neither
(B) either
(C) never
(D) ever
4. everybody's needs is a great solution.
(A) to meeting
(B) meet
(C) to meet with
(D) meeting
5. TV advertising for kids began with toys and cereals.
(A) origin
(B) original
originally
originality
6. To protect children's rights, some public interest groups
have been organized
have organized
have an organization
has been formed
V. Conversation practice
5.1. SAY IT DIFFERENTLY.
1. American reatil companies aim at children's market.
US family spending is under the influence of kids.
Teenagers spend the money they receive as income.
4. Marketing companies try to discover the ways children spend their money in.
5. Some companies even employ specialists in psychology.
6. Managers responsible for advertising repeatedly said that children are becoming more active.
7. Teenagers today take part in deciding problems which are important for everyone in the family.
8. Various companies realize programs to help notice and understand the habits and attitudes of teenagers.
COMPLETE THE FOLLOWING USING PASSIVE VOICE STRUCTURES.
American family spending
On average, up to $ 100
This money
Buying habits and attitudes
Expertise in marketing
Tracking surveys
Great sums of money
The new role of kids in the family
With the help of ads, everybody's needs
10. Today, everyone is involved
ANSWER THE QUESTIONS.
Why are children targeted as a new consumer group?
Why are children targeted, not grown-ups?
In what way is American family spending influenced by kids?
Where do teenagers get their money from?
What sort of expertise is offered by companies like Kid Think?
In what way are buying habits observed and studied?
Why are the prices for advertising spots so high?
How are kids involved in family decision-making process?
Issues of concern are decided without kids, aren't they?
10. Do public interest groups protect the rights of children or marketers?
PROVE THAT IT IS NOT SO (OR IT IS).
American teens don't earn their own money.
Retailers in the USA are not interested in kid market.
Advertising for kids is shown on TV a lot.
Environmental issues are inolved in family decision-making.